
3 Ways for Women to Excel in Male-Dominated Fields
Advice from VideoAmp's Alyssa Gaudioso
When Alyssa Gaudioso was studying math in college, people used to ask her whether she wanted to go into finance or be a teacher.
Alyssa didn't want to pursue either of those options.
But after graduating, she found herself doing both. She was working as a private tutor while studying actuarial science for an eventual entry into investment banking. She wasn't fulfilled, but felt like she couldn't start a career in computer science—something she'd loved studying in college—because of the toxic culture she experienced in some of her classes.
It wasn't until a chance conversation with a friend, who encouraged Alyssa to pursue a coding bootcamp, that she became fully committed to pursuing her dream career.
Now, as a Senior Software Engineer at adtech company VideoAmp, Alyssa is working to pay that advice forward. We sat down with her to talk about her experience studying computer science as a woman, why she took on her first role at VideoAmp, and how VideoAmp's culture and values create an environment where diverse talent can succeed. She was kind enough to share her top three pieces of advice for other women considering careers in male-dominated fields with us:
1. Stay confident in your abilities. You are more than smart enough.
Alyssa loved the computer science classes she took in college, but she didn't like the environment she found there. "The further I got into higher division classes, the more I experienced toxic egos. They'd tell me things like, 'You're too pretty to be in these classes.' Someone who I thought was my friend said I was never going to make it as a software engineer," remembers Alyssa.
Her passion for the subject matter got overshadowed by her doubt over the long-term fit. "There was no one like me and I really thought this career wasn't for me," she says.
She found her way back with the help of friends, a bootcamp she chose specifically for its encouraging culture and her own hard work, but she wishes she had been able to stay confident throughout her undergrad career.
"A lot of Software Engineers like to make other people believe that they aren't smart enough to make it in this field. But I always tell people that there are so many tools and ways to learn that it's really an accessible field for anybody, especially nowadays. You don't have to be a genius. You don't have to be the top of the top to get here. You just have to put in the hours of studying and you can do it," she says.
2. Seek out cultures that feel supportive.
When Alyssa was looking for a full-time role after finishing her bootcamp, she knew she wanted to end up in a place that was the opposite of what she'd experienced in college. VideoAmp felt like that to her.
"It doesn't matter what level you are or what your background is, everyone is willing to listen to each other's thoughts and opinions. There's a focus on what is best for the company, not what a person's title is," says Alyssa of her work environment.
That trusting, encouraging culture is part of why Alyssa is a senior engineer. She joined when VideoAmp had 50 employees (in her two and a half years there, that number quadrupled) and has always taken advantage of the opportunities to jump in and share ideas, even when she was the newest person on the team. She was tapped to join the Front End infrastructure team when it was started and now she works on major features.
Alyssa likes that VideoAmp cares about hiring diverse teams and supporting them because she believes having different perspectives makes for a better team and better outcomes. "It's important to have more women in STEM overall," she says, "The mindset that men are better at math is harmful."
3. Know what you don't know and be unafraid to ask about it.
"I find that when senior or principal engineers don't know something, they're confident in asking questions," says Alyssa, "they're not afraid to come off as dumb." She says she struggled with that early on in her career, but now realizes how much is gained from asking questions.
"Feeling confident in what you know is also feeling confident in what you don't know," she says. "If you stay silent about something, you're never going to learn. Always speak up."
Improving representation is a long game
Alyssa is passionate about encouraging women to join male-dominated fields like computer science. She believes that societal issues can only be solved once the people solving them accurately represent society.
"Initially, I was frustrated. I remember thinking 'Why am I different from any of these men pursuing a career in engineering? Why do I have this extra burden of being a groundbreaker of gender norms in this field?'" says Alyssa. "But after a while, I realized that it's something to be proud of. I hope my story and experience encourages other women interested in engineering to believe in their abilities and commit to making their dream career happen.
If VideoAmp's high-paced, encouraging culture sounds interesting, check out their open roles here.
Ashlee Bobb on Taking Advantage of Nike’s Financial Literacy Program
Below is an article originally published in April 2022 on Nike’s LinkedIn. Visit Nike's company page on PowerToFly to see their open positions and learn more.
“In my early twenties, I wasn’t the best at saving money. So, when I got the job at Nike and found out a financial coach was offered to me — for free! — I thought, ‘It’s time to be an adult. I should use this service to help me learn how to buy stock, tell me what I’m doing right with my money and where I can improve.’”
That’s Ashlee Bobb, Nike Media and Influencer Relations Manager, on the free, unlimited access to financial coaching offered to every U.S. Nike employee through EY Navigate™. EY coaches are trained on Nike’s benefits and programs, so Ashlee was able to work with her coach on a budget and savings plan utilizing Nike’s 401k match and Employee Stock Purchase Plan – all in one 45-minute session. She left the meeting feeling confident about what her next paycheck would look like and how her money would work for her.
“The EY coaches are really willing to come on the journey with you,” Bobb says, adding that hers was willing to work with the fact that, hey, she’s not going to give up take out, but still wants to save for the future. “The cool thing is I can see how this financial guidance could help me down the road when I decide to get married, buy a house, have a kid. Every Nike employee should take advantage.”
Sound like the kind of company you want to be a part of? Check out our open roles on jobs.nike.comCareers in Web Development: Which One's For You?
We all have our favorite websites– the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that you’ve found yourself wondering why they aren’t more popular. Or maybe you’ve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If you’ve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you let’s start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
Think of front-end development as the décor of a house. The color scheme, furniture, manicured lawns, and overall aesthetic. In terms of a website, front-end development is laser-focused on the appearance of a website and its presentation on different devices. If you’re considering a role in front-end development, it’s important to learn programming languages such as HTML, CSS, and JavaScript. These three languages go hand-in-hand. HTML allows you to create user interface elements, CSS helps you with stylistic elements, and JavaScript allows you to incorporate online tools and connect your website to back-end functions.
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, it’s incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Since this role is more code-heavy, it’s important that you learn numerous programming languages and understand algorithms and data structures. Some languages that are essential to back-end development are Ruby, Python, SQL, and JavaScript. Back-end developers also ensure that users can successfully retrieve and access data. This requires creating and using APIs (Application Programming Interfaces) which act as messengers that relay data related requests. Additionally, developing the code for the inner workings of a website also requires back-end developers to be conscious of the user interface features designed by front-end developers and to internally mitigate potential security risks. Due to the increased technical aspect of this position, back-end developers normally earn higher salaries than front-end developers. The average median salary for this role is around $118,000 per year.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the user’s experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 – $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
3 Ways to Lead with Purpose: Insight from Light & Wonder’s Erika Morrison
Erika Morrison is a naturally passionate and encouraging leader. From leading her family in giving back to their community, to coaching adolescents in track and cheer, to managing her team at Light & Wonder during the pandemic, her experience is rich with lessons to share with up-and-coming leaders.
“I believe in motivation, positivity, inspiring, finding the good in everything, everybody,” she says. In addition to 30+ years in the tech field, Erika is a wife, a mother of two, an avid exercise lover, and has even been a small-business owner.
We sat down with Erika to hear about the experiences that have led her to her current role as a Software Engineering Manager at Light & Wonder, as well as three practical ways to lead with purpose.
Seeing Potential in Others
Erika has always been fascinated by the world of technology. Growing up, she loved cassette tapes, DVD players, phones, and whatever other gadgets she could get her hands on. When her dad brought home a PC Junior, it didn’t take long before she started programming on it. She designed her own trivia game, using what she learned in her middle school programming classes. “I was typing the questions in and programming the answers. I had a blast writing it and showing it to my family. I remember I wanted to show everyone what I made. That was my first real desire to get into programming.”
Erika followed that instinct into college where she majored in Business Administration and minored in Computer Science. The kickstart to her tech career came when she landed a computer operating job while still in school. She comments, “I was originally applying for a secretarial position at this company. But someone looked at my studies and experience and saw potential in me. I didn't think I was ready for that because I was still so young, I was still in school.”
Erika went on to work as a programmer analyst and software engineer for multiple major Casino based companies. During this time, she even started and ran a local event-planning business, which fine-tuned her skills in successful customer service.
Then, someone saw potential in Erika again. A former coworker reached out and offered her a leadership position with the company that would become Light & Wonder. Erika took on the role of Software Engineering Manager and says “it’s been opportunity after opportunity ever since.”
Managing Through the Pandemic
Erika believes that the best way to lead a team is to really get to know its members. “A lot of leading is knowing the people on your team,” she explains. “Know what each person needs — What may work for one person may not work for someone else. We have to take a little bit of who they are into consideration when attempting to motivate, to coach, to inspire because we're not all motivated by the same things.”
Prior to the pandemic, Erika and her team worked together in the office, which gave her the opportunity to do so. Once the pandemic hit, however, she had to pivot to incorporating virtual meetings to be able to generate that intimacy. She organizes bi-monthly check-ins with her team members where she intentionally asks for their individual preferences on communication and feedback.
“I have one-on-ones with each of my staff every two weeks. We go over the issues that they've had and then any questions or concerns or anything that they want to chat about. Sometimes it's business and sometimes it's personal. But, I feel like taking that extra time out just to have those conversations is extremely important.”
She also cohosts weekly remote Friday cocktail hours to cultivate her team’s relationships and check in on their mental health. “During the Friday cocktail hours, we would relax, ask some questions, or play some games. And it was nice to have that interaction again and connect with the team. It also allowed me to check in on everyone's mental health and make sure that if there was anything that we could do, we were here.”
Inspired to Encourage the Team
Erika is inspired by the example of her past and current mentors and their vision for her professional trajectory. She acknowledges that it was thanks to key people who saw her potential that she has been able to have these experiences. Erika’s own personal drive and passion for encouraging and uplifting others have led her to love her leadership position.
As a manager, Erika seeks the highest level of respect and excellence for her customers, while creating an encouraging work environment for her team. “I want to make sure that my team has everything that they need in order to succeed and get their jobs done the way they want to. I want them to have the level of success that they want.”
Erika ensures that her team members feel their significant contribution to the company and how they are serving with purpose. “We need to feel like we are part of something significant,” she says. “That’s my goal as a leader and for my team.”
3 Ways to Lead with Purpose:
Drawing from her experiences as a tech leader, business owner, coach, and community volunteer, she gives us three practical ways to lead with purpose in whatever context.
- Understand the “why”. “It’s extremely important to know the why of your company. Once you understand it from the company’s perspective, you can communicate it clearly to the team. And once you get that down, you’re able to help build a strong path for them to follow so that both “why’s” are in alignment. Knowing the why of your individual team members allows you to better manage, assist, and build a relationship with them.”
- Build consistency. “I think it’s very important that we are consistent and don't deviate from the why and the task at hand. Building consistency with others motivates and inspires people to give their best, even when we don’t feel like it. When dealing with a change or a huge transition, it’s extremely important to stick to the why’s, the steps we’re taking, and the right attitude."
- Remain positive. “You have to find positivity in everything because no matter what, it could always be worse. We can always find the negative things, but there are also always positive things. As a leader, I need to be empathetic, kind, and encouraging no matter what. It’s extremely important that I’m positive and involve my team members in the process.”
Follow this link for more information about Light & Wonder and their current openings!
Katie Thursfield, Director of Content at LetsGetChecked, on Pursuing Non-Traditional Roles in the Health Technology Sector
Born and raised in Dublin, Ireland, Katie Thursfield enjoys spending time with friends and taking advantage of good weather. “Ireland is not renowned for its weather,” Katie laughs. “So when we do get sun, we like to make the most of it.”
When she’s not soaking up the sun in the great outdoors or listening to a great podcast in her downtime, you can find her mindfully managing her team as the Director of Content at LetsGetChecked, a healthcare solutions company that empowers individuals to be their own health advocates.
We sat down with her to learn more about her career, creating patient-focused medical-related content that helps bridge the communication gap between patients and medical professionals. Keep reading to hear her story and her advice to women who are looking to advance in the Biotech space.
Combining Business and Science
Katie started off in pursuit of an art major. “I had all the interest and passion for art, but none of the skill,” she laughs. After this realization, she decided to pursue a completely unrelated degree — Science in University College Dublin. “I loved science because it was logical and results-generated,” she says. “You could pick apart something that seemed incredibly complex into its basic components and pathways and make it easier to understand.” Guided by her love for art and intrigue of the human body, she chose to major in physiology.
“I suppose I chose physiology over the other science branches because you can often see it,” says Katie. “There's a visual cue, a visual representation of what you’re looking at, whether it’s a tissue type or cell structure. I always felt this is what led me to pursue it.”
After completing her degree in physiology, Katie knew that she didn’t want to work in the traditional lab setting. "I loved the idea of theory in science, and we had a lot of brilliant opportunities to work in labs, which [I] enjoyed. But I just couldn't see myself doing it long term,” she elaborates. “I wanted to branch into the business a little more to understand the bigger picture of the market.” So she started a master's degree in Business and Biotechnology. “Coming from a purely science-based course, it was a really interesting perspective as it brought science into the business world, and provided insight into how these global leaders in the biotechnology industry bring their products to the market, how they are developed and regulated, and how they respond to the market impact,” she explains. “It gave you a 360-degree view, from the financial side to marketing of pharmaceuticals and other biotechnology products.”
Her newfound passion for science in business led her to an internship at a 3D medical education platform. That internship turned into a full-time job offer, and eventually, Katie grew her career there, where she was able to work on impactful projects that helped students globally. “The concept was based on the gap in the market where medical students were missing a take-home tool to accurately represent the 3D relationships between the body, like how all the muscles intertwine and where tendons attach and how bones are laid,” Katie shares. “We created a platform for medical students to leverage.” This platform helps students conceptualize the human body beyond textbooks and cadavers.
Production of this tool required Katie to communicate the complexities of the human body in a comprehensive and digestible way to artists with limited scientific backgrounds. “It was about finding a counterpoint in the non-science world to open up that communication channel,” she shares. “For muscles, we would use meat as a reference, because everyone knows what that looks like. For tendons, we would use things like fiber material, and cotton wool. There's such a storytelling aspect to science.”
After nearly three years at that company, Katie began looking for another professional opportunity where she could leverage her storytelling and communication skills in the healthcare field.
Enter LetsGetChecked.
“I came to LetsGetChecked three years ago because of the type of impactful innovation that they were putting into play. I was following their story and the route to care they were presenting as a solution to so many who need it was really motivating,” she shares. LetsGetChecked is a healthcare solutions company that allows customers to manage their health from home through direct access to diagnostic testing, virtual care, and medication delivery for a wide range of health and wellness conditions
Katie first joined as a Content Strategist and has moved up to Senior Content Manager, and now Director of Content serving both the marketing and product needs across the business. Her team’s main goal is to create patient-centered content that focuses on the needs of the consumer. “It's about understanding what the patient needs and making sure that they feel confident in taking control of their health,” she elaborates. “We know what the pain points are in the current healthcare landscape globally, so we try to identify what they're motivated by, and help them understand that we have this incredible solution that's accessible and affordable.”
One of Katie’s main focuses is strategically finding ways to get the right message out to the right people, especially those with limited healthcare access. “We hear time and time again that patients are feeling unheard, or they feel that healthcare is out of reach both physically and financially. Introducing a service that is such a new concept to people offers its challenges, especially as there is such a trust-building element. What we find is the patient’s voice is the most powerful tool for us because we’re always trying to improve and enhance the experience. Positive feedback about how our tests are saving lives is really the most powerful motivator.” ,” Katie shares.
Katie has been able to build an incredible team of mostly women who are medical writers, campaign creators, and UX copywriters, all working together towards a patient-focused mission.
“So much of what we're doing is translating a service that has been an interpersonal one, and taking that level of assurance and communication into a platform that you can access from the comfort of your home,” Katie explains. “Our best method is to make sure that we're putting ourselves in the shoes of the patient, figuring out how they can feel the most informed and know exactly what to do next.”
Advice for Women in Science
Being an active voice in the Biotech industry is exciting, but at times it can be challenging and competitive. “It’s such an innovative space. There's a lot of energy in it and I know that people are always striving to improve on what they have,” Katie shares. “It's by no means a stagnant area of the market.” Katie offers the following advice to women pursuing a career in science.
- Shake off your preconceptions. “I can completely appreciate that specific industries are associated with a male-led workforce, and that can be intimidating. I’ve been lucky enough to have strong female leaders in the form of professors and mentors throughout my degrees and career which helped shift that stereotype,” Katie says. “At LetsGetChecked, we have an almost all-female content team and a strong female representation in our wider marketing team. I think that many of the newer companies in the health technology sector in general strongly believe that gender isn’t what drives success, it’s an innovative mind and a strong work ethic. If you find an environment that motivates you to grow, give it your all.”
- Pursue different areas of science. The career options for scientists may seem a bit limited, but Katie encourages women to look beyond traditional medical or lab roles. “Science is an incredible jumping-off point,” Katie says. “I've now worked in two companies that have teams of doctors, nurses, and scientists that wanted to work in a setting that wasn't the most traditional.” Remember, the opportunities are there. “Don't feel pigeonholed into a handful of roles off the back of a science degree, because the areas of health technology and biotechnology are rapidly expanding and diversifying in the types of roles that are available. There are countless roles that literally didn’t exist 5 or 10 years ago simply because the technology wasn’t there, but with the expansion of telehealth services there is always a new avenue to pursue.”
Are you ready to combine your passion for science with business and technology? Check out LetsGetChecked’s open roles here!