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Clarus Commerce's Nupur Daruka on Finding Your Next Growth Opportunity

Nupur Daruka is someone who loves learning new things. That's true when it comes to remodeling her house—she's just finished her kitchen, having mastered tiling backsplashes, and is moving on to her basement, where she's focused on flooring—and to how she approaches her work.

As an Engineering Manager at loyalty and subscription software company Clarus Commerce, Nupur is responsible for helping other people lean into opportunities to learn new things, too.

From helping engineers find the right growth projects to coaching people who aren't sure where they'd like to end up, Nupur enjoys guiding others to create the paths that are right for them and their own goals.

We sat down with her to hear how her growth-focused approach landed her at Clarus and what advice she has for engineers wondering where to go next.

Identifying strengths: how Nupur's own journey taught her how to help others

Nupur got into software engineering because she enjoyed logical thinking and math. She stayed because technology, by nature of its constant evolution, provides plenty of opportunities for continual learning.

"That's what excites me," explains Nupur. "Whether it's a new technology or working on a problem in a new way, you're constantly working to understand the business side of things, figuring out how to implement solutions, and problem solving. That's what gets me out of bed every day."

But she knew that purely putting her head down and cranking out code wasn't where she wanted her career to go, so she pursued an opportunity to become a manager at her then-employer.

"I'm a people person," she says. "I like to engage with people, talk to them, get to know them. That's why I wanted to continue onto a leadership role—I knew I could help people. When I look at a leader, I think of a teacher, a mentor, a coach, and sometimes a friend as well. I don't see myself as a person who is on top."

As she grew into a great line manager, Nupur realized that she didn't want to stop there, either. "I have a natural knack for understanding business requirements and higher-level things and helping to implement them through development," she says. That led to her looking for opportunities to grow into more strategic leadership, which led to her becoming a director, first at SSI and then at Dynata.

Owning a comprehensive set of business and people goals was a big job, but Nupur embraced the challenge. "Some people get burned out, but for me it was fun, because I was learning, trying out new things, being creative, and figuring out ideas," she says. There was one extra-helpful guiding principle she learned to apply, and still applies today: "I never think of what I don't have that is crippling me. I always think of what I do have and how I can make the best use of the tools to solve the problem. That's always kept me going."

But sometimes growth peters out, and that's what Nupur realized several years into being a director. She knew the business inside and out and felt comfortable—too comfortable.

"That's when I knew I had to come out of my comfort position and make myself uncomfortable, to learn and challenge myself. Because that's when you stop growing, and I wanted to continue on my path to learn and grow," she says.

So she started looking for a new opportunity and found Clarus.

"I wanted to be around people who are open to ideas, communication, and feedback," she says. "And when I mentioned to recruiters that I knew that I was talking to Clarus, they all said, 'Oh, they're a great company, with great people.' And that made me feel comfortable."

An extra bonus? The high number of women employed at Clarus (they make up 59% of the company's employees!). "That really makes us stand out," adds Nupur.

4 principles for finding your path as an engineer

Now, as an Engineering Manager at Clarus, one of the biggest parts of Nupur's job is helping engineers to find their own paths to professional fulfillment. The company's open and communicative culture (and growth!) helps make that possible, as does Nupur's own experience. Above all, she recognizes that not everyone will have the same growth path that she does. Here's how she breaks it down:

  1. Understand yourself. "What excites you the most? What is it that gets you out of bed in the morning and keeps you going?" asks Nupur. "Identifying that will get you a better idea of what the next move will look like." She gives examples:
    1. Do you like working with people, and are you a good listener? Maybe it's time to pursue a management path.
    2. Do you enjoy solving complicated problems above all? Consider taking on a role as a solutions architect.
    3. Do you want to stay involved in technical problems but also get reps mentoring others? Consider a project or team lead role.
    4. "And just being a software developer is also okay!" says Nupur. "If you love to code, if you really enjoy being a nerd at that, then just be that! There's nothing wrong with that."
  2. Find an opportunity to test out your understanding. If you've identified a path you'd like to pursue, it's a good idea to explore it while you're still in your current role. Nupur suggests talking to your manager to find the right kind of stretch opportunity, whether it's mentoring new hires, leading an internal project, or taking a more active role in hiring and performance reviews.
  3. Learn something everyday. Even as you're finding yourself successfully transitioning into newer, more demanding roles that line up with your interests, learning is a continuous process, so stay open-minded to it, says Nupur. She herself prioritizes learning by making time each day to listen to podcasts. Even if she's busy—as a single mom and self-proclaimed workaholic, she doesn't have a lot of extra time—she'll listen to one while she prepares dinner or cleans up. Her personal favorites include The Official AWS Podcast, The Clark Howard Podcast, and Motley Fool Money, among others. "A lot of them are about tech or personal finance, but they also talk about other things. For example, I've learned about how to build high-performing teams, which is something that I can apply on a daily basis," says Nupur. "Podcasts are key."
  4. Be open-minded to different cultures along the way. If you're going to grow in your career, says Nupur, you'll need to be able to work with lots of different people. That's true for a director and for a senior software developer. She credits her own experience managing offshore teams with teaching her this lesson: "Learning about different cultures brings a different perspective and understanding. It's important to have empathy for them because it builds trust and loyalty," she says.

Interested in growing your career at Clarus Commerce? Check out their open roles!


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