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Aurora Solar

Solar Sales: How to Effectively Engage & Communicate with Your Leads

Below is an article originally written by Jon Franke, and published on September 2, 2021. Go to Aurora Solar's company page on PowerToFly to see their open positions and learn more.

Solar businesses spend so much time and effort generating leads, that when you get them you have to make sure you convert them to sales. Using techniques like engaging them effectively and communicating with them clearly can help you turn more of your leads into satisfied customers.

In conjunction with The Current, our weekly solar newsletter, we're dedicating September to helping you boost your solar sales. We'll have insights and recommendations from industry experts, and each week, we'll post resources that offer actionable advice to help lower your customer acquisition costs and improve your lead-to-sale process.

This week, we'll explore ways to lower your customer acquisition costs with behavioral insights and effective communication techniques.

Increase Solar Sales Success with the Diffusion of Innovations Theory: According to the Diffusion of Innovations Theory, the consumer's process for adopting an innovation occurs in five stages as a result of media communication and peer interactions. Find out where your lead is in the adoption stage and how you can best emphasize solar's advantages — no matter where they are on that path.

Solar Sales Insights from the Theory of Planned Behavior: Next, see how strategies like educating consumers by making them more aware of incentives like rebates, declining prices, and lease options, and using positive peer pressure can help convince them to adopt solar.

Solar and the Environment: Surprises from the Value-Belief-Norm Theory: The value-belief-norm theory (VBN) argues that pro-environmental behavior is driven by values — social altruism, concern for other humans, biospheric altruism (concern about other species and earth's biosphere), and more. For many solar contractors, this is not news. However, there are nuances to this connection. Being aware of the various factors at play and how they influence your prospects can help you make your sales and marketing efforts more effective and avoid the pitfalls of assumptions about what prospects value. Check out the whole article to learn more.

Common Residential Solar Myths and How to Overcome Them: Every solar installer is faced with customer objections on the way to closing that deal. Knowing how to address common objections — even if they're not based in fact — can turn a "no" into a "yes". See some common myths that solar customers have, and how you can use facts to turn them around.

Next up in our series, we'll look at how to tailor your communications to ensure you aren't missing out on referrals or interested leads. The techniques covered in this series will help you improve your proposals, make your sales techniques more effective, and lower your customer acquisition costs. In the meantime, to get more information about what's going on in the solar industry, subscribe to The Current.


27 Companies with Impressive Mentorship Opportunities

January is National Mentorship Month— the perfect time to focus on growing and building important relationships with mentors that will positively affect your professional career.

Research shows that mentorship greatly improves career outcomes by providing professional guidance, skill development, and support through major work and life transitions.


Best Tips for your Interview with CallRail - Get Ready to Apply!

💎 Looking for some tips and tricks to prepare for your job interview with CallRail? You’ve come to the right place! Make sure to watch the video until the end for some valuable insights.

📼 Watch this video to get some tips that will help you prepare for your interview with CallRail. In this video, you’ll meet Kristin Marsicano, Director of Engineering, and Jon Cyprian, Talent Acquisition Manager at CallRail, who will tell you about the application process and give you some tips and tricks to crush the interview!


Top Tips For a Technical Interview with Uber

💎 Get some top tips before your technical interview with Uber! Don’t miss the valuable advice from a company recruiter. And get to the end of the video for the most important tip!

📼 Play this video to get three top tips that will help you ace your technical interview with Uber. You'll hear from Kelly Hay, Senior Technical Recruiter at Uber, who shares everything you need to know if you’re aiming for a technical role with the company.


An Inside Look at the World of Pre-Sales with Skedulo’s Cehrin Elyas

Cehrin Elyas spends a few hours each week with the imaginary characters she’s dreamed up. One of them is Donald, a 55-year-old man with dementia. Another is Mia, a support worker who cares for people like Donald and regularly takes him to get coffee or lunch.

Cehrin works in pre-sales at scheduling platform Skedulo, and Donald and Mia are two of the personas she’s built to help her understand her prospective clients. “I think of them like movie characters,” she says. “I put in lots of data relevant to the industries I’m pitching.”


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