5 Secrets To Becoming A Successful Entrepreneur
Even If You're Not Rich Or Well-Connected
Sure "the early bird gets the worm" but there's something to be said about "the rich bird getting the best worm", and the same can be said about entrepreneurs. It's no surprise that people with family money, cultural capital, or other connections are at an advantage in their entrepreneurial endeavors. These circumstances can be used to their benefit, especially when met with unexpected setbacks as their businesses are brought to fruition.
But what does one do without those kinds of resources or connections - is it possible to become a successful entrepreneur when facing various hurdles?
We sat down with Nathalie Molina Niño, CEO and Founder of BRAVA Investments. Nathalie is a technologist and coder by trade, and consummate entrepreneur and a storyteller at heart. Impressively, Nathalie launched her first tech startup at the age of 20!
More recently, Nathalie just released her first book Leapfrog, prompting this discussion about how to become a successful entrepreneur. Leapfrog is a startup bible with 50 proven hacks from self-made women who turned the status quo on its head (spoiler alert - our own President and Co-Founder is one of those women)!
Are you looking for a space where you can chat with other female entrepreneurs, or women who've been in your shoes? Click here to become a PowerToFly VIP and gain access to all of our virtual chats just like this one. Grab your seat at our table—we're waiting for you! :)
What's the biggest challenge you've overcome on your journey to becoming an entrepreneur?
Nathalie Molina Niño: Finances are always a thing, which is kind of why I started my company, and why there's a whole section in my book dedicated to funding, including the "F**** the Friends and Family Round" hack. We're in a world that assumes you have friends and family to write you hundreds of thousands of dollars worth of checks, and if you do, that's great! By all means, use that leverage. But the reality is, if you look at the shrinking middle class and the reality of how many people have savings accounts, some would argue that more than 90% of Americans do not have those resources or access to these funds, and I find it really insulting when people just assume that's how everyone gets started.
To overcome this challenge, you have to look at alternative ways to raise funds. Women are more successful at launching crowdfunding campaigns, and now, there are multiple ways to do that. It's not about selling your product in advance or giving away t-shirts, now we have equity crowdfunding or debt equity crowdfunding. There are tons of resources via the Small Business Association (SBA), contests, and other mechanisms to help launch your business. And that's the challenge for women—finances, and it's the reason I started BRAVA. What's really holding women back is the lack of access to capital.
Do you have any tips for fundraising?
NMN: Unless you are willing to possibly be fired from your own company, please don't take venture capital funding - and this is coming from someone who's been there. You should seek out venture capital if you want to build something amazing, grow it really fast, and are ok with not being in the picture three years from now should it be acquired, or whatever else may happen. My point here is to not romanticize venture capital—instead I'd like us to be really clear about the pros, the cons, and what it potentially means to give up that much of your company. Also, what VCs don't tell you is that there are people out there who own their own companies with billion dollar revenue who have not received a penny of venture capital. Long gone are the days where in order to launch a successful business, you must live in frat house, bro-culture VC incubators, and it's why I've packed my book with stories of people who've taken different paths - we have to shift the narrative.
And then, let's educate ourselves about the alternatives, such as equity crowdfunding and equity debt crowdfunding as well as loans and lines of credit that people like the Small Business Administration in your city, or even in your state or nationally, have available that most of us don't even realize exist. It's there, and it's either cheap money, or in some cases, it's even free money because it's obtainable as grants.
My concern is that we're pushing for women and people of color to get more venture capital, which is a good thing because not enough of us are getting it, but nobody's talking about debt. Nobody's telling us about how you shouldn't be using your Series A funds to make payroll that month—that's what loans and lines of credit are for. We're not talking about the pieces of debt and funding that are important to launching businesses. We now have a bunch of entrepreneurs with really unbalanced capital stack, meaning that they have too much VC, not enough debt, and not enough of these other types of capital that are really important - if you have an unbalanced capital stack, your company will fail.
Do I need a co-founder to get started?
NMN: It really depends - let's say you're interested in buying a well known baked good franchise. You're looking at spending $80,000-$100,000 for a moderately priced franchise. In this case you're in business for yourself, but not by yourself, because there's an organization whose job it is to make sure you're successful. They train you, train your employees, and give you the exact instructions of what you need to do to be successful. It's a proven model—they've done it dozens, if not hundreds, of times before. In this case, if you have the resources, maybe you don't need a co-founder.
However, if you're looking for traditional investments, most of the investors that I know recommend that you have a co-founder. Many won't start a conversation without one. It's not just about splitting up work between two people, but also splitting the anxieties, sleepless nights, not to mention anxieties that come with starting a business. In addition, you should be going outside your circle to find your co-founder. Find someone who is radically different from you—not just personality-wise, but someone who brings a different skill set to the table. If the plan is to scale and grow your business the way I would love for all women to, then yes, you need a wingwoman or a wingman to help you along the way.
What would you have done differently when starting off?
NMN: When starting any of my endeavors, two things come to mind that I could have done differently. First, I should have spent more time building strong alliances and interacting in this community of strong women - PowerToFly has done this really well. I sort of suffered in silence, and I felt like it was me, and maybe my co-founders, against the world. When I think about #MeToo and all of the stories that have come out, all I can think is that many of us thought that this was only happening to me, when clearly that wasn't the case. I'm so proud of this next generation of women entrepreneurs who came out, who have been brave, who have been speaking out, and who have been naming names. There is strength in numbers, and alliances are forming because of that, too.
Second, when I started out I felt like I could either be an activist or an entrepreneur, but I couldn't be both. I felt like I had to choose, when in reality you can absolutely be both. So many companies and are transparent about what they believe in and what they stand for, and that was really important to me.
Do you have any tips for someone who is running a business while also employed?
NMN: It is super hard, but I also go back to this idea that there are many different ways to be an entrepreneur. Angela Lee is somebody whom I mention in the book—she started something called 37 Angels. And I think 37 Angels was her third or fourth company. She had a job at, I believe, one of the Big 5 consulting firms, and she tried her first three startups by testing her ideas and seeing if there was any traction in the market. Her first three ideas didn't go anywhere, but her fourth one, 37 Angels, got traction. People started to really follow, and people were getting excited and coming on board. 37 Angels is all about training high-net-worth women to become angel investors. There was clearly interest in the space, and the next thing you know, she had a business on her hands. It took her awhile to figure that out, and it took the revenue to get to a certain level before she realized that it was time to quit her job. I guess I'm not so much worried about women being able to run a business while employed because I've seen women do far crazier stuff than that.
It's been six years since Sarah Cooper graced us with her 10 Tricks to Appear Smart in Meetings. But how on earth can we appear smart in our new virtual world, in which for many of us, going to work is just sitting in one long series of probably-not-necessary Zoom meetings?
1. Dial in.<p>Dialing in rather than joining via the link instantly boosts your credibility. Who calls into Zoom meetings? People who are still busy and important enough to be leaving their houses! But you needn't actually be one of those people, or even more than a foot away from your computer to pull off this maneuver. (Remember, this article is called *seeming* smart, not being smart.)</p><p><strong></strong><em>Bonus: </em>If it's a large meeting at which attendance will be taken, the person running the meeting will inevitably ask, "Who's calling in from 443-322-2121?" That's when you raise your metaphorical hand, jump off mute, and say "[Your name] here. Really looking forward to hearing your perspective on [meeting topic]." And voila! You've stolen the meeting spotlight.</p>
2. Don't come on camera—ever.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0ODU5OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNjMwNjI3OX0.4fLyq2CvkZAJ7n_03esZepY37mOdyGdDdTEUYt5XEU0/img.png?width=980" id="bc7e6" class="rm-shortcode" data-rm-shortcode-id="fbbf21cc5d8c863b30654ae6993b04f5" data-rm-shortcode-name="rebelmouse-image" /><p><br></p><p>Much like the "dial in," this technique works because it makes you appear aloof. If <em>The Crown has </em>taught me anything, it's that the key to maintaining a sense of mystique and prestige is to keep people at arm's length—and if you absolutely <em>must</em> touch them, wear a glove.</p>
3. Only communicate via chat.<p>Once you've mastered the art of staying off camera, you can level up by communicating exclusively via the chat box. Don't come off mute at all, even if the speaker asks your opinion. You are the elusive chatter and you will not be forced into actually participating in said meeting.</p>
4. Ask to share your screen.<p>Being aloof is great, but it's all about balance. Sprinkling in some active participation will really shock and impress your colleagues if you catch them off guard, so save this technique for when you've strategically <em>not </em>participated in a string of meetings.</p><p>Spend a few minutes prior to the meeting prepping a few inspirational slides with words like "synergy," "optimization," and "redefining 'culture'", or spend a few minutes poking around in Google Analytics. </p><p>Then wait for the opportune moment to say, "Can I just share my screen for a moment? I have some really interesting data I'd like to share...." and BAM — brilliance established.</p>
5. Show off your Zoom-saviness.<p>Try saying, "You know you can mute people, right?" to the host when they beg whoever's got the lawn mower and crying baby in the background to put themselves on mute for the nth time.<br></p>
6. Create an alter ego.<p>This tactic requires commitment, but the pay off is certainly worth it. Join the Zoom meeting from your normal account + name, and then join it again on a second device from an alias. Have your alter-ego ask some probing or stat-based questions in the chat and have the answers ready ahead of time. It should work something like this:</p><p style="margin-left: 20px;"><strong>Your alter ego Charlene</strong><strong>:</strong> "Does anyone know what percentage conversion rates increased by in Q2?"</p><p style="margin-left: 20px;"><strong>Real you</strong>: *doesn't miss a beat* "It looks like Charlene has a question in the chat. That would be 36%."</p><div>Never mind that no one on your team knows who Charlene is or why she's at this meeting, they'll be too blown away by your brilliance to notice. (Bonus points if you use this strategy in conjunction with techniques 1, 2, 3 or 4!)</div>
7. Place an obscure object in your background that exudes intelligence.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0ODYxOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNzk5Njg2Mn0.V9_-3Ij3v_QndseqlrXRt5Nn39EJ97-itjls5zzYPf8/img.png?width=980" id="a369d" class="rm-shortcode" data-rm-shortcode-id="604a2f04b53c2e3bc801bfa5256f367b" data-rm-shortcode-name="rebelmouse-image" /><p><br></p><p>We're talking a telescope, or perhaps a hardcover copy of <em>War & Peace </em>(no one need know that its only purpose in your life is as a makeshift yoga block).</p><p>If you don't have any suitable props at your disposal, do not despair: download some screenshots of Sheldon's apartment from <em>Big Bang Theory </em>or the chalkboard in <em>Good Will Hunting </em>and use those as a virtual background.</p>
8. Ask "Is this really the best course of action given the current climate?"<p>Economic collapse, COVID, racism… No need to specify whether you're referring to one or all of the above; just sit back and watch your boss squirm amidst the ambiguity.</p><p>This strategy pairs very well with techniques 2 and 3. You can prep additional vague-but-probing questions ahead of time and pepper them into the chat box throughout the meeting:</p><ul><li>How will this scale?</li><li>Do we really have the bandwidth for this right now?</li><li>What's the value-add here?</li></ul>
9. Remind everyone that you have a paid Zoom account.<p>"Oh, it looks like we're getting the 40-minute warning. I have a paid account, do you want to switch to my room?" It's helpful, with just a touch of condescension. Everyone knows condescending people are smart. And everyone knows that people with paid Zoom accounts are super important.</p>
10. Tell everyone you have a hard stop.<p>When pressed for details, share your philosophy on "work-from-home" balance and how committed you are to getting up once an hour to walk to your refrigerator.</p>
11. Ask the screensharer/host to "pull something up" for everyone.<p>Ask the presenter to navigate to a screen that only you know how to navigate well. Laugh maniacally while they suffer from crippling performance anxiety. Let them struggle for as long as is tolerable before saying, "Oh you know what? I can just share my screen if you want. That would probably be easier." BAM you're the hero. Don't worry, no one will even pause to consider that you could have proposed this course of action from the start.</p>
12. Say Zoom fatigue as many times as possible.<p>If you're too tired to employ any of the other strategies, just say "I know everyone is experiencing a lot of Zoom fatigue, so we can keep this meeting short." Then hang up as quickly as possible. Meeting averted! </p><p>After all, there's no better way to demonstrate your intelligence in a virtual meeting than to demonstrate why it wasn't really necessary in the first place. </p>
I sat in front of my CEO to discuss several complaints of racism. I was new to my role as a Culture Director. I was nervous about his reaction to the complaints. But I also knew he strongly supported developing this new department; I knew that he would take the right steps. So I was shocked when I heard him say sheepishly, "I don't know, Noelle...all of this stuff about racism. I just don't see it. I don't even see color. I'm pretty much color blind."
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