“Best Employee Engagement Initiative” — Kiva’s partnership with Visa wins a Gold Halo award
What happens when a Visa executive willingly commits to taking a pie to the face?
One thing’s for certain: an uptick in employee engagement.
Through their partnership with Kiva, Visa and Visa Foundation engaged over 82% of employees across 120 global offices in 2021… and won a Halo award.
The Visa Empowers campaign was awarded the Halo Awards Gold Prize for Best Employee Engagement Initiative in 2022, North America’s highest honor for ‘corporate social impact initiatives that showcase outstanding employee engagement efforts.’
How to bring employees together when the office is empty
Harnessing high employee engagement rates can be challenging at the best of times, but has been a particular challenge for employers since many workforces were unexpectedly propelled into remote environments by the COVID-19 pandemic.
Although it has become more challenging, it’s also become more important than ever to keep employees engaged. Recent research conducted by Gallup shows that employee engagement is an even stronger predictor of organizational performance during tough periods such as economic recessions or global pandemics like we're in today.
Luckily, Kiva has a solution for the barriers to building employee engagement while remote. Guided by a Kiva campaign strategist, who advises partners on best practices for engagement-focused partnerships and tailors plans to fit partners’ internal needs, Visa developed an immersive, multi-channel internal campaign that was both global and locally targeted.
The Visa and Visa Foundation partnership with Kiva showcases how social impact goals and business goals do not need to be mutually exclusive. Through the campaign, they were able to deliver on Visa’s goals of empowering small and micro businesses to thrive, as well as on the goal of engaging more than 70% of employees in social impact programs.
Kristina Mangelsdorf, Global Head of Community Programs at Visa, shared: “The launch of our partnership could not have been more well-timed. Year 1 started just as our offices were beginning to shut down due to COVID, and the campaign gave employees a way to help small businesses in such desperate need AND feel connected to their colleagues in a meaningful way.”
“It makes you feel a sense of admiration for the company that we take these topics so seriously, acknowledge them and take action to make this a better place.”
How the campaign worked
Visa Empowers campaign breakdown:
- The Visa Foundation has granted $1.5 million since 2020 to Kiva to increase financial access for underserved small and micro businesses (SMBs) around the globe.
- As part of this program, Visa employees help direct microloans to SMBs, amplifying Kiva’s work and involving employees in the Visa Foundation’s mission of empowering SMBs.
- How do the funds get distributed across more than 20,000 employees? A unique code, accessed through the intranet portal, allowed each employee to redeem a $50 lending credit.
- Employees chose Kiva borrowers to receive a loan and could direct $50 to one borrower or $25 to two borrowers
Even after employees deployed the $50 lending credit, there was still more impact to be made.
The fund itself functions like any other Kiva loan. When a borrower makes a repayment, those funds can be re-lent from Visa Foundation’s account. This allows Visa to continue to engage employees by recycling the same investment.
Visa and Visa Foundation’s long-term goal for this partnership is to help more than 50,000 small and micro businesses (SMBs) around the world within five years.
How Visa encourages employees to lend on Kiva
Better than virtual breakout rooms? Visa employees raised the bar for participation rates.
Visa surpassed Kiva’s record in large corporate program participation numbers, reaching 82% employee participation across the globe in year 2 of the campaign alone. Year 1 at 67% and year 3 at 76% saw similarly record-setting engagement.
So, what did Visa do that worked so well? There are a few key practices that helped cement the success of the Visa Empowers campaign:
Creating ‘a moment’ through a time-bound campaign
Linking the launch of the Visa Empowers campaign to an existing moment, in this case, International Women’s Day, curates a more memorable launch that a stand-alone email send likely won't. By choosing a set time period, Visa implemented an immersive, multi-channel campaign that built on top of ongoing initiatives. From all-staff meetings to a co-branded landing page on the Kiva site, Visa employees were encouraged to join the campaign every step of the way!
Applying a top-down approach to getting involved
The campaign kicked off with a video from Visa’s CEO, Al Kelly, sharing the story of the borrower he supported and continued with emails from leaders throughout the company sharing similar stories. Worku Gachou, Head of Social Impact for North America at Visa, remembered sitting in meetings “where executives were sharing their stories of how they chose their loan recipient.”
When asked how employees were motivated to be long-term contributors to Kiva, Gachou credited Visa’s company-wide approach to social responsibility: “If a senior leader can take the time to look at borrowers’ online profiles and their business goals, every employee can. I found that really powerful and a testament to the program’s success.”
Rounding out with a bottoms-up approach
Visa engaged their existing employee ambassador network of 150+ members in offices and functions around the globe to build excitement leading up to their campaign and, in partnership with Kiva, labeled them ‘Lending Leaders’. Lending Leaders volunteer to spread the word about the campaign through grassroots initiatives and are empowered to come up with their own engagement initiatives. They are invited to join a webinar on Kiva, receive their lending credit early on, and have access to data throughout the campaign. Access to data was a key success factor for Visa, as Lending leaders were able to follow up with individuals who had not yet directed a loan and offer support.
Visa surpassed its internal goals, and the campaign became one of the most successful campaigns in Kiva’s history. Employee participation rate exceeded Visa’s 70% goal with an 83% engagement rate across 120+ global offices at a time when other companies were struggling to engage their newly remote workforce.
This wildly successful partnership also helped the Visa Foundation further its mission to support underserved people and communities, engaging 17,000+ Visa employees to direct $850,000+ in capital in year two (of a five-year partnership) alone. Collectively, across three years, the Visa Empowers campaign has supported 52,500 small businesses spanning 40 countries.
What Visa employees said about the campaign
Visa asked their employees to share their thoughts on the Visa Empowers campaign. Here's what they said:
“In this difficult time, we still manage to prove that we can still help in changing lives in our own simple way.”
“Programs like this that support under-served communities around the world make me proud to work at Visa. It is a big part of the reason why I stay at Visa and plan to remain here until I retire.”
“I’m going to get my son on board for this, too, as he has a philanthropic heart.”
“It makes you feel a sense of admiration for the company that we take these topics so seriously, acknowledge them and take action to make this a better place.”
Connecting through a pie in the face
One of the ways Visa encouraged employee participation was by launching a virtual team competition, which created a fun and healthy rivalry between offices. Some team leaders volunteered to get a pie in the face (on video) if their team surpassed the 70% goal, sometimes hilariously doled out by colleagues and family members of all ages.
As participation rates ticked up, and 80 of the 120 global offices achieved 100% participation, additional leaders across Visa started taking pies to the face. The trade-off between a bit of whipped cream and meaningful engagement (plus a moment of levity for their teams) was a no-brainer.
Mutually beneficial partnerships
Through innovative partnerships with organizations like Visa and Visa Foundation, Kiva has been able to increase our organizational impact, reaching more borrowers and lenders than ever before. As we work to expand our mission of financial inclusion to more corners of the world, our partners are also meeting their goals in employee engagement and corporate social responsibility.
The parallel between increased impact for Kiva and increased employee engagement for our partners is enhanced even further; through this work, more farmers are able to purchase seeds, more entrepreneurs are able to launch businesses, and more women are able to pursue their dreams.
Kiva is excited to continue exploring new approaches to partnerships for global good with partners like Visa. Organizations interested in learning about the possibilities of a partnership with Kiva are encouraged to reach out to email@example.com or visit kiva.global/partner-with-us.
Chainalysis’s Ashley Vaughan on Why She Finds Cybersecurity So Meaningful, and How More Women Can Find Their Niche in the Industry
How much money do criminals control today, and where is it?
These are some of the many questions that Ashley Vaughan, Senior Solutions Architect at blockchain data platform Chainalysis, spends her days working to answer.
“You learn more about a situation or problem by following the money than from any other resource or piece of information,” she explains. “Money doesn't lie. People can lie in text messages or other means, but the path of the money leads you to what you're trying to accomplish.”
Though Ashley always knew she wanted to work with computers, she found her way into roles in cybersecurity, and then specifically blockchain security, through networking and exposure — not by setting out to do so.
We sat down to talk about her career journey, as well as what advice she has for other women looking to make their mark in these burgeoning fields.
Resilience and Curiosity
Ashley doesn’t often give up, and credits some of that attitude to an obsession with soccer as a kid.
“Playing sports makes you a more resilient person, I think. You learn failure and risk, which are very applicable to my job and my career path,” she says.
That resiliency was a good thing, notes Ashley, because as a young girl, she wasn’t always encouraged to pursue what she was most interested in: math and science. A teacher early on had told her that she wasn’t good at math, and Ashley believed that narrative until high school.
“We really shouldn’t put those ideas in children’s minds, because it affects them for much longer than you might think,” she says of the experience. “But I’m the kind of person that when someone tells me I can’t do something, it makes me want to do it even more, and do it better.”
Finding out in advanced high school math classes that she actually was good at math turned into choosing a computer engineering major when she got to college.
Graduating during a recession in 2010 meant Ashley didn’t have the job market of her dreams, but after working in IT, she networked her way into a role in the cybersecurity department of a prominent DC law firm.
“They were getting hit left and right from social engineering and phishing attempts,” says Ashley. “Due to the sensitive nature of the work they dealt with, I was exposed to the darker realities of the digital era, and I began to see a new side to the world—one of real significance to national security.”
Specializing in Cybersecurity — and Finding a Home in the Private Sector
Inspired by what she was working on at the law firm, Ashley pursued a master’s in cybersecurity with a focus on counterterrorism.
“I wanted to help protect our country,” she explains. “I have a lot of family members who are former military, so that was a natural step for me.”
That led to her taking a contract role specializing in offensive security at a government agency that frequently worked with Chainalysis. After working with Chainalysis folks onsite, she was sold and started pursuing a position with the company.
“I wanted to help make sense of blockchain data for a bigger purpose, like assisting in the continued threat of ransomware activity against American interests,” she explains.
Although she credits her public sector work with providing a solid foundation in blockchain security, the private sector turned out to be a better fit for her.
“What I love about Chainalysis is that my colleagues are really happy people, and I’ve always felt welcome and not scared to ask questions,” says Ashley. “In past jobs, where I was one of five women in a group of 150, I felt a lot of pressure. I didn’t ever want to make a mistake. I felt as if I had to be a chameleon to match the social environment of my male counterparts.”
Blockchains are all about democratizing data, and Ashley likes working with a team of people of all backgrounds to help support that mission. At Chainalysis, Ashley works with internal product and engineering to show customers how Chainalysis data can help them use complex blockchain solutions to solve data problems — and catch bad guys.
“Sometimes we’re following a bad actor who’s tied to child sex trafficking. Being part of a coordinated operation to put a stop to things like that is really fulfilling,” she says.
3 Tips for Women Who Want to Find Their Place in Cybersecurity
For a long time, reflects Ashley, she just wanted to come into work, do her job, and feel supported, without feeling like she didn’t fit in or was representing her entire gender. Fortunately, she found what she wanted — and she hopes other women will find that, too. They can start their search by:
- Knowing they’re not alone in having tough experiences. “Everyone has different definitions for how you’re supposed to act or supposed to handle your emotions as a woman at work, and it’s exhausting. It’s like, ‘This is just me.’ I can’t repeat enough how tiring that is,” she says.
- Prioritizing self-directed learning. Although Ashley completed a master’s in cybersecurity, she emphasizes that there are many other routes into the industry, including self-study. Whether you get involved in programs like Girls Who Code or do self-paced learning through platforms like Udemy or Coursera, the important thing is that you pursue independent learning about topics that interest you, she says.
- Creating and maintaining relationships. “Really talking to people is almost a lost art,” says Ashley. “Getting together with someone who has the same sort of mindset and leveraging their knowledge, and making sure you keep in touch with people who help further your career, is a good move. Most of the places I got to professionally were based on my human connections.”
Nowadays at Chainalysis, Ashley is no longer one of five women in the office, and is excited to start paying it forward so that more people with backgrounds like hers can pursue their own professional success.
“We tend to feel more comfortable talking to people who might have our same gender or educational background, and being open and vulnerable with them,” she says. “Being a visible role model is really important to me.”
Check out Chainalysis’ open roles here!
We all have our favorite websites– the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that you’ve found yourself wondering why they aren’t more popular. Or maybe you’ve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If you’ve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you let’s start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, it’s incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the user’s experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 – $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
💎 “What are you passionate about?” In an interview, you may have to answer this and other personal questions. Watch the video to the end to succeed in your job interview at Ribbon.
📼If asked “what are you passionate about?” in an interview you need to show how your passion can make you a good candidate for a job position. Ryan Key, Talent Partner at Ribbon, shares some tips and tricks for you to stand out!
📼Answering what are you passionate about in an interview is not the only thing you need to know how to do to succeed. You should try to make sure that you express your experience in a way that shows your interest in Ribbon’s mission. Also, prove that you did your research and demonstrate to the recruiter that you understand exactly how your role affects Ribbon’s purposes. Don’t forget to share some ideas on how you intend to fulfill the company’s mission!
📼 You are asked what are you passionate about in an interview, but this doesn’t mean that you can’t ask as well. You should feel empowered to ask any question you want during your interview process. It may be helpful to save certain questions for certain people. If you're in an interview with your potential manager, you should take that time to ask about their assessment metrics for the role and their management style. If you're speaking with a potential peer, this would be a great time to ask about their experience during training and to learn a little more about the team and culture.
What Are You Passionate About? Show In Your Interview That You Are Aligned With Ribbon's Values
The mission at Ribbon is to make homeownership achievable for everyone, especially communities traditionally left out of the homeownership story. One way Ribbon addresses diversity, equity, and inclusion in the workplace is through its support of employee resource groups. Remember to show that your passion is aligned with these core values!
🧑💼 Are you interested in joining Ribbon? They have open positions! To learn more, click here.
Get to Know Ryan Key
If you are interested in a career at Ribbon, you can connect with Ryan Key on LinkedIn. Don’t forget to mention this video!
More About Ribbon
Ribbon is a first-of-its-kind real estate technology company transforming the real estate transaction by delivering certainty, transparency, and joy to the home buying process. Consumers and realtors deserve a better experience, and they have designed an open platform that welcomes everyone in the ecosystem to participate.
💎 Partnerships in remote environments is one of the most important aspects to construct in a company. Watch the video to the end to get good tips on how to do it successfully.
📼Wondering how to create partnerships in remote environments? Play this video to get three top tips that will help you to achieve it. You'll hear from Olga Shvets, HR Business Partner, and Viktoriia Litvinchuk, People Team Operations at Unstoppable Domains, who will explain the essentials of this process.
📼How to build partnerships in remote environments? Tip #1: Communicate Effectively. Communication is the key to enabling your remote team to be successful. Choose the channel that works best. For this, chat with your employees and see what they use to communicate, that's how you find the best solution. Also, make sure your team is on board with your internal tools and they know what, how, and where they need to use them.
📼A requisite for building partnerships in remote environments is Tip #2: Show appreciation. Appreciation is shown through your actions. Let your employees know that you value everything they do for the company. Create a special gratitude channel where everyone can share their appreciation for their colleagues for some contribution. Celebrate some wins, promotions, and everything that is important for the company. If you appreciate the employees, employees do the same for the company.
Create Partnerships In Remote Environments Using Trust - Tip #3: Give Honest Feedback
Use engagement surveys! They are a quick and effective way to receive honest feedback from your team and you can see what's working well and what needs to be improved. Your main priority is to create spaces where managers and employees can share honest, relevant feedback.
📨 Are you interested in joining Unstoppable Domains? They have open positions! To learn more, click here.
Get to Know Olga Shvets
If you are interested in a career at Unstoppable Domains, you can connect with Olga on LinkedIn. Don’t forget to mention this video!
More About Unstoppable Domains
Unstoppable Domains is bringing user-controlled identity to 3 billion+ internet users by issuing domain names on the blockchain. These domains allow users to replace cryptocurrency addresses with human-readable names, host decentralized websites, and much more.
By selling these domains direct to consumers for a one-time fee, the company is making a product that will change cryptocurrency and shape the future of the decentralized web by providing users control over their identity and data.