GET EMAIL UPDATES FROM POWERTOFLY
By signing up you accept the Terms of Service and Privacy Policy
BROWSE CATEGORIES
GET EMAIL UPDATES FROM POWERTOFLY
Thales Usa Inc.

Thales Takes First Prize With Campaign “LET'S GO BEYOND STEREOTYPES”

Going beyond stereotypes to see each individual employee as a unique person

Going beyond stereotypes to see each individual as a unique person was the objective of the awareness campaign launched by Thales in June. This campaign has now become an award-winning one after obtaining, on November 23rd, first prize* at the "Communication & Entreprise**" awards.

The goal of the campaign was to surprise and to confront, in a simple and quirky manner, the question of stereotypes throughout the Group.

This June, funny faces appeared on mirrors and windows on all Thales sites, provoking an element of surprise. What did these stickers mean and who had placed them there? Discussions continued for a week until an article published on the intranet and a series of posters completed the campaign and revealed what it was all about; to provoke discussions on stereotypes! It explained that stereotypes and prejudices are simply part of the way our brains work, and reminded us that we can act by first becoming aware of this fact, and that we are not obliged to accept them.

Beyond the element of surprise, this awareness campaign also provoked genuine discussions amongst teams. No other article on the Thales intranet has ever received as many comments, sometimes encouraging, often humorous and occasionally critical, but this was an integral part of the campaign; that everyone could express their own opinions whilst also listening to those of others. The engagement of teams was clear, with many people taking photos of themselves and their colleagues and posting them on social networks.

Diversity and Inclusion remain more than ever topics for which Thales has ambitious objectives. We intend to keep the momentum and stay innovative in this domain to go beyond the engagements we have already made!

*First prize in the "No more clichés" category
**With over 1,750 adherents, "Communication & Entreprise" is the largest Corporate Communications association in France, and plays a key role in representing and promoting the profession.

popular

How These Companies Are Celebrating Asian American and Pacific Islander Heritage Month

According to a recent study, anti-Asian hate crimes have risen 150% since the pandemic started. But these acts of violence are not new — they are part of a much larger history of anti-Asian racism and violence in the U.S.

That makes celebrating Asian American and Pacific Islander Heritage Month (which was named a month-long celebration in May by Congress in 1992 "to coincide with two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants on May 7, 1843 and contributions of Chinese workers to the building of the transcontinental railroad, completed May 10, 1869") this year all the more important.

READ MORE AND DISCUSS Show less
Lattice

[VIDEO ▶️ ] 3 Tips to Develop a Growth Mindset at Work

💎 Looking to boost your career growth? Tune in to catch 3 top tips to develop a growth mindset at work!

📼 Press PLAY to hear tips from Haley Wolf, Manager of the Sales Development team at Lattice. These 3 tips that she's learned throughout her own career, as well as her experience with colleagues, will help you develop a growth mindset at work.

READ MORE AND DISCUSS Show less
Facebook, Inc.

How to Approach Career Development in a Remote Environment: Insight from Facebook’s Syamla Bandla

Most people have one home town. Syamla Bandla has 13.

With a father serving in the Indian army, Syamla got used to adapting to a new environment every time his role changed and her family moved to a new city.

READ MORE AND DISCUSS Show less
Diversity & Inclusion

How This Analyst Learned to Serve — and Lead — at NGA

Anne Do was recently visiting her cousin in San Francisco, California, for less than 48 hours. In that time, she made two cakes and a dozen French macarons.

"I told my family, 'You won't be seeing me for a while!' and packed up what I could for their freezer," says Anne, smiling.

READ MORE AND DISCUSS Show less
Procore Technologies Inc

[VIDEO ▶️ ] Diversity at Work: Procore’s Approach

💎 What does a recruiting process with "diversity at work" in mind look like?

📼 Press PLAY to hear some insights from a recruiter at Procore into what it's like to work at a company that encourages diversity. Cynthia Griffin, Senior Talent Operations Specialist at Procore, shares some tips and tricks to stand out in the recruitment process at Procore.

READ MORE AND DISCUSS Show less
© Rebelmouse 2020