Thales Takes First Prize With Campaign “LET'S GO BEYOND STEREOTYPES”
Going beyond stereotypes to see each individual employee as a unique person
Going beyond stereotypes to see each individual as a unique person was the objective of the awareness campaign launched by Thales in June. This campaign has now become an award-winning one after obtaining, on November 23rd, first prize* at the "Communication & Entreprise**" awards.
The goal of the campaign was to surprise and to confront, in a simple and quirky manner, the question of stereotypes throughout the Group.
This June, funny faces appeared on mirrors and windows on all Thales sites, provoking an element of surprise. What did these stickers mean and who had placed them there? Discussions continued for a week until an article published on the intranet and a series of posters completed the campaign and revealed what it was all about; to provoke discussions on stereotypes! It explained that stereotypes and prejudices are simply part of the way our brains work, and reminded us that we can act by first becoming aware of this fact, and that we are not obliged to accept them.
Beyond the element of surprise, this awareness campaign also provoked genuine discussions amongst teams. No other article on the Thales intranet has ever received as many comments, sometimes encouraging, often humorous and occasionally critical, but this was an integral part of the campaign; that everyone could express their own opinions whilst also listening to those of others. The engagement of teams was clear, with many people taking photos of themselves and their colleagues and posting them on social networks.
Diversity and Inclusion remain more than ever topics for which Thales has ambitious objectives. We intend to keep the momentum and stay innovative in this domain to go beyond the engagements we have already made!
*First prize in the "No more clichés" category **With over 1,750 adherents, "Communication & Entreprise" is the largest Corporate Communications association in France, and plays a key role in representing and promoting the profession.
So you've finally had the interview you were waiting for, and now you want to know the best way to follow up. Enter the thank you email. You should send a follow-up email thanking your interviewer(s) and reiterating your interest in the position. In this article, we'll review guidelines for following up by email after an interview.
Business travel can be fun: making new professional contacts, crushing your meetings, and not feeling bad about finally cracking open the novel that's been on your reading list forever (because what else are you supposed to do while you wait for your plane to board?).
How You Can Start Your Career in Content Management
Whether you're fresh out of college or in search of your next career step, the digital job market is ripe for picking. Content Marketing is a great place to start if you're not only a good writer, but a solid communicator and people/project manager.
Understanding the Key Differences & Similarities So You Can Decide Which Role is Right for You
You love numbers, you absolutely crushed your last Stats class, and you're an Excel wiz. Now you're thinking a career in data analysis/data science might be perfect for you. But which career should you pursue? And is there a difference between them, anyway?