Pax8’s Emily King on Breaking Barriers in the Tech World
Insight on Transitioning Into Tech with a Non-Traditional Background
Emily King much prefers road-tripping over flying.
Having lived in many places – from Florida to Texas to Colorado – she’s always enjoyed the adventure of travel. “I love to get in my car and just drive for 30 hours to Florida and just see what’s out there,” elaborates Emily. “I could fly, but just driving through and seeing the country and meeting people in each town; it’s super fun to me.”
Emily’s ambition and attention to detail also translate to her professional life. It helped her transition into tech without a software engineering degree or a Bootcamp certification. We sat down with her to hear more about her journey pivoting from wedding photography to becoming a Software Quality Assurance Manager at cloud marketplace Pax8.
Keep reading to learn how she’s broken barriers throughout her journey and advice for women looking to pivot to tech.
Breaking into the tech world
When it came time to pick a career path after high school, Emily wasn’t sure which route to go down. “I literally had no idea what I wanted to do,” Emily reminisces. “I am very methodical. I remember one of my teachers telling me I had the brain of an engineer, but you want to rebel from that for a little bit when you’re a kid.” Encouraged by her family to explore more of her creative side, Emily opted to study one of her hobbies: photography. “I enjoyed it, so I decided to go down that path,” she explains. “But at a certain point, I realized that that wasn’t what I wanted to do with my life.”
After doing some wedding photography and other side photography work to make ends meet, Emily decided to find a job where she could leverage some of her different strengths. “I knew that I’ve always been really great at helping people. I’m very patient. I love to help,” she says. “And so I was at a point where I needed to pay the bills, and I was like, let’s go to Apple.”
She started on the sales floor, showcasing the newest Apple technology to customers. But she quickly moved on to the tech side of things – doing repairs on computers. “I wanted to work towards something. I wanted to know the ins and outs and why things work the way that they do,” says Emily. This is why she wasn’t afraid to ask questions and dig deep into solving problems. One of her store managers noticed her drive and attention to detail and connected her with an opportunity that would change her life.
“He pulled me aside and explained career experiences at Apple’s corporate locations – Austin or San Jose – where they offer people in retail to go out to their campuses and work in a career job for four months,” she elaborates. “It doesn’t guarantee you a job, but it’s something to get your foot in the door.”
Without hesitation, Emily packed up and left for Austin, Texas, and dove into her first official engineering experience. “That’s what led me into Quality Assurance,” Emily explains. She began testing different hardware parts for iPhones and computers, which she already had experience with at her retail store. “But when I started to get into diagnostic testing, seeing all the different things that go into testing software and hardware was eye-opening. I had never felt that before. It made me so excited being able to solve a problem that I couldn’t figure out,” Emily shares.
Her corporate experience at Apple extended from four months to six months, and she eventually joined a team to continue her journey there for four more years.
Tech leadership at Pax8
A move back to Colorado is what sparked her next career step. “There came a certain point where I didn’t see myself making a home in Texas, so I moved back to Colorado. But when I moved back, I honestly didn’t like the remote experience,” she says. “I was still working at Apple, but I felt really disconnected. I didn’t feel as motivated as I was before.”
In search of the work camaraderie she experienced in Austin, she reached out to her local network to learn more about the Colorado job market. One of her colleagues mentioned the cloud solutions management platform Pax8. “The way he spoke about the company convinced me,” says Emily. “He loved what they did, the opportunities he got, the training that he got, how supportive everybody was.” So, when a position opened up, she jumped on the opportunity.
Emily’s former QA experience set the foundation for her new position. “Because I had hardware and software experience, I was able to translate that into the role here, and I came in as a QA II.” Within a few weeks, her manager approached her about taking on a new project. “They needed a senior engineer to create a process to QA their tools and collaborate with the team to find opportunities to make a more efficient process,” Emily explains. “I was honestly excited that people trusted me to be able to do it, but man, it was a little intimidating at first.”
Yet she moved into the role with confidence, thanks to the support of her team. “They really encouraged me, and I thrived,” she says. She worked in that role for a year and a half before transitioning into a new one. The decision to take that role helped her gain the leadership experience she needed for her current management role. “I took an opportunity that really not that many people wanted to, and I made the best process that I could for that team,” she elaborates. “I created that relationship to where, when I got out of it, it just kind of eased me into leadership because I had to train people to take it over.”
Emily then started spearheading different projects and moved to QA Lead, and most recently took on a role as QA Manager. “I’ve been in the manager role for six to eight months, so I’m still new, but I feel like I’ve been doing it for a long time now,” Emily shares.
Emily’s drive, inquisitiveness, and problem-solving skills have helped her advance her engineering career. However, riding the tech wave was not always easy. Being a woman in tech with a non-traditional background has not gone without its challenges.
“I didn’t go to school for software development,” Emily shares. Although she had a bit of coding knowledge, she didn’t start with the foundations that most software engineers have when they enter the professional world. But the hands-on experience she obtained while working allowed her to gain all of the knowledge she needed to thrive in an engineering role. “Certifications and everything are really great, but a lot of times now when you look at software development, it’s more of the skillset that you got from other jobs,” she elaborates. “I had real-life experience, and I was able to apply it. The ability to adapt and run with that is what got me to where I’m at,” Emily says.
But that’s not to say that imposter syndrome doesn’t creep in now and then. “Anxiety is real. And if you don’t feel like you’re meeting [expectations] or maybe not [meeting them] perfectly, it just becomes too much.” This is why Emily works with a therapist to learn how to combat those feelings. “There’s a stigma to it, but therapy is one of the things that really just allows me to open up my mind a little bit more,” she states. “It’s really hard to give up that control sometimes and I continue to work on it.”
With the help and support of her team, Emily can see herself from a different perspective. “I want to be the best version of myself at work, and I think that’s something that helps me out with my imposter syndrome, and the anxiety – understanding that I’m seeing it in one way, but [my team] sees me in a completely different light,” Emily shares. “It just gave me the platform to stand on. You have the confidence at that point to know that you can shine and help out where you can.”
Advice for women pivoting to tech
According to Emily, “working in tech, in general, is an uphill battle, especially for [underrepresented professionals] like women and people of color.” She’s experienced exclusion and people doubting her intelligence first-hand. “I got to a point of frustration,” she explains. “I got to a certain point that I wanted to see representation. I wanted to see more women in a higher role, a leadership role,” Emily explains.
This challenge motivates her to focus on developing her team and encouraging them to break down their barriers. She values all of “the experiences that somebody can bring – different life choices and cultures – to bring more opportunities and different mindsets to the table,” she explains. “The biggest thing is just keeping people’s minds open, and they get really excited about [new] opportunities and seeing other people grow in their roles.”
Not only is Emily passionate about supporting her team, but she also wants to help other women with their transition into the world of tech. Keep on reading for her advice.
- Don’t take on too much. When you come from a non-traditional background, it can be easy to overcompensate for your lack of formal training. Ambition is good, but “you can’t take it all on,” Emily shares. As she continues to grow in her role, she’s eager to learn more about her industry, dive into leadership, and support her team with their roles. “My director makes fun of me all the time; I have ten books behind me of stuff I want to learn about work.” Emily shares. Now she’s working on “being able to find the right things to put my time and effort into that will have long, positive gains.”
- Listen to what others have to say. When you’re first attempting to enter the tech world, the different entry paths, careers, industries, and job titles can get confusing. “There are so many different things in tech, it’s overwhelming if you try to even narrow it down initially without knowing the experience or knowing what goes into it,” says Emily. She encourages career pivoters to network and form relationships with people who know their passions and know the industry. “What made things easy for me is that I listened to the people that told me what I was good at,” says Emily.
- Find your passion. Once you’ve figured out how your skills align with different industries, Emily encourages people to do some exploring to find a role you’re not only interested in but a role that you’re passionate about. “If you’re not passionate about it, get out as fast as you can.” Emily advises. “Life is too short to spend it in a job you’re not happy with.”
- Be persistent. Emily follows up her advice about passion with persistence. “There are going to be a lot of roadblocks. There are going to be a lot of people that are probably going to tell you no. There are going to be a lot of people that maybe don’t agree with you,” Emily explains. “If you can get through all the nonsense that comes with [being a] woman in tech, it’s great on the other side, once you get there, and you can say ‘I made it,’” Emily encourages.
Insight from SoftwareONE’s Jeff Cannon and Chris Lecosia
SoftwareONE’s Jeff Cannon Business Development Executive US) and Christopher Lecosia (Senior Consultant) share a similar adventurous and brave spirit, which has led to a long trajectory of creative experiences for both of them. From taking care of two new puppies to backpacking across Europe — neither of them back down from a challenge.
As members of the LGBTQIA+ community, Jeff and Chris spent a large portion of their careers fighting for inclusive workplaces where they feel a sense of belonging, and opportunities to use their experiences to serve people, no matter what career stage they’re in. And they’ve both recently found that in the global provider of end-to-end software and cloud technology solutions SoftwareONE.
We sat down with Jeff and Chris to hear their stories on how they navigated mid and late career changes and their journey to finding a company where they felt valued. Keep reading to the end for four major tips on how to successfully pivot careers.
The Journey to SoftwareONE
Jeff Cannon was born in Tacoma, Washington, but considers both Texas and Georgeia his home. After graduating from college with a bachelor's degree in English and History, “I wanted to go to graduate school for history,” he explains. But upon arrival, he realized graduate school was not the right path for him, so he packed his backpack and set out for a trip through Europe instead.
This adventurous spirit led him back home to pursue exciting challenges, such as opening a hotel in Austin, working as a flight attendant in New York and Hawaii, and eventually pursuing a sales career at Dell. “I was an account executive for large university systems and large K-12 systems providing information technology to students to be able to further their education. It really fit in with my mantra around how important education is in society,” Jeff explains.”It's kind of my thing.” But after nearly 20 years at the company, he decided to look for new opportunities. “I was tired of doing the same thing all the time.” Enter SoftwareONE.
“This was an opportunity to do something completely different and take the information that I learned and use it to help build a practice that can accomplish some of the same things,” Jeff explains. He joined the company as a Business Development Executive Executive where he works to build the company’s education practice within the public sector in the United States.
SoftwareONE is a company where Jeff can thrive professionally and personally. He specifically cites the company to be people-first, which his coworker Christopher Lecosia agrees with. “SoftwareONE is a place where you can thrive as an employee, and where your creativity can flourish,” says Chris.
SoftwareONE is a leading global provider of end-to-end software and cloud technology solutions, with headquarters in Switzerland. The company itself prioritizes people as their “greatest asset” and advocates for life-work harmony. Their company’s core values are Employee Satisfaction, Customer Focused, Speed, Passionate, Integrity, Humble and Discipline, to name a few, and they ensure that they have “a welcoming – and constantly evolving – work environment for all”, no matter the racial, ethnic, religious, sexual or other preferences.
Christopher works as Senior Consultant for SoftwareONE. He entered the field of IT in 1974. “Back then it was called data processing,” he jokes. “But I kind of fell into IT consulting.” He enrolled in college as an accounting major, but quickly realized that was not the path for him. “I drove into the parking lot of this college for the first day and I got very scared,” explains Chris. “I turned around and went home and I found a job.” And he was able to pursue jobs that allowed him room to change and grow with the market. He began as a systems programer and, progressively, he scaled to managerial data processing roles at multiple software companies, including IBM. He played a key role in leading and growing software asset management programs, directing support for configuration and asset management, and serving as a senior project manager for multiple teams in his previous companies.
His successful 40+ year-long career led to the start of a well-deserved retirement. “I turned 65 last October, and I thought, ‘okay, I think I’ve had enough,’ and I decided to retire in full.” But his retirement was short-lived. “A few months before I retired, [my company] had put out an RFP to the street, which SoftwareONE responded to, and I'll never forget,” says Chris. “I was hearing them respond to me and I thought, ‘Wow, these people know what they're talking about. They're really sharp and I really believed in the value that they could bring.’” So when he was offered a position as a Senior Consultant, he didn’t think twice about coming out of retirement. “In November, a recruiter from SoftwareONE called, and I started in January of 2022.”
Changing jobs after working for a company long-term can be risky, especially later in your career. But both Jeff and Chris agree that the benefits of working at a company like SoftwareONE are well worth the risk. And for the first time, they’ve felt like they can show up as their full, authentic selves at work.
Jeff recalls past workplaces that, when push came to shove, “had an undercurrent of non-acceptance.” This undercurrent brought many challenges, but he credits them for his confidence today. “I have no issues whatsoever showing up originally as myself. And at SoftwareONE, everybody's been really lovely.” Even remotely, he finds ways to connect with his coworkers, and he feels like he can do so authentically.
Chris reiterates this in his own trajectory at SoftwareONE. “When I started, my Regional VP asked me for a bio. In my bio, I talked about my husband and my two dogs and how long we've been together. That got sent out to everybody in the organization. So when I onboarded, everybody already knew,” he explains. “It was the first time in 65 years that, right from the get go, there was no pretense at all as to being something different than I am. And that's how I came out at SoftwareONE. It was good to do that. I feel truly authentic.”
Advice for Mid-Career Pivoters
Both Jeff and Chris have successfully pivoted roles and companies later in their careers. They offer four tips to consider before making the jump to a new role or joining a new company.
1. Find a place that values service to the client. “Have the mindset of service,” says Chris. “ I'm a service oriented person and part of being of service is to share my experience, strengths, and hope with other people. Whether that's on a, social, spiritual, mental level, or on a professional technical level, this helps bring growth to you, and to the company you’ll work for.” Jeff shares that, “with this mindset, we see the challenges that customers face, so we're able to better articulate to customers what our value proposition is. We can help clients achieve their goals, and everything comes a lot more easily and naturally.”
2. Believe in what you have to offer. Chris and Jeff share that aligning with the company’s mission is another key aspect to consider before changing companies. “I never thought that anybody would want to hire me at 65 years old,” Chris shares. “I had been in my former job where I saw many opportunities that I thought I was perfect for, in terms of advancement, but I wasn't given those opportunities because of my age. I started to feel dried up a little bit. When I got the offer at SoftwareONE, I felt I really wanted to come back, be of service, keep my brain sharp, and do something. I do believe I have something to offer to many clients, as well as colleagues. And that's what made me make the move.”
3. Think of the experiences you bring to the table. Jeff shares how he transferred his knowledge to his new role. “I was able to take everything that I had learned about building an organization and bring it over to a company that needed that expertise specific to the United States. Being able to have the opportunity to do some of that background work and build on alliances has been, and continues to be, a great opportunity.”
4. Find a workplace that prioritizes diversity. “Each one of us brings a certain set of characteristics with us that sit well with our clients,” explains Chris. “The diversity we bring to the company — whether it be age, gender, color, educational background, intellectual capacity — all of that color makes us more relatable to our clients and our customers.” This leads to the company’s overall success.
SoftwareONE is constantly looking for dynamic employees like Chris and Jeff. Check out their company page to find out more about their roles!
We all have our favorite websites– the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that you’ve found yourself wondering why they aren’t more popular. Or maybe you’ve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If you’ve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you let’s start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, it’s incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the user’s experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 – $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
So you’ve spent some time job searching, found the perfect role, aced the interview, and finally got your dream job.
But what happens if accepting a job offer means having to decline another one?
We’re living in a candidate’s market, and that means it’s becoming more and more common for job seekers to receive multiple offers. The good news is that this gives the candidate the opportunity to choose their perfect position. The bad news is that the candidate will probably have to turn down an offer or two when choosing the best role.
But how do you turn down an offer, without severing ties and keeping things cordial and polite?
Keep reading for our top tips on how to professionally decline a job offer — and keep your network strong for future career opportunities!
How to Professionally Decline a Job Offer
When turning down a job offer, it’s important to maintain a healthy relationship with the hiring manager and company you interviewed with. After all, you never know where your career may lead you next, and just because you decline one position with a company doesn’t mean they won’t have a place for you in the future!
Not prioritizing relationships in your job search can be detrimental, so here are some important points to keep in mind when you decline an offer.
1. Make your decision carefully.
This may seem obvious, but, before you give your final decision, make sure that it’s the move you truly want to make.
Ask yourself: Why do you want to decline it? Why isn’t it a good fit? Weigh out the pros and cons and examine how they could affect your career in the long run. Even though they’re important, don’t just focus on immediate benefits, like salary and flexibility. Consider how this career move could affect your mental health, whether or not it will help you advance professionally in the long run, and if you would be a good fit with the company.
This is a big decision, so make sure that when you do say no, you mean it.
2. Don’t wait to give your answer.
If you’re sure the position just isn’t right for you, it’s wise to contact the recruiter or hiring manager as soon as possible. This is the most considerate and professional approach you could take when turning down a position, because the sooner they know, the sooner they can find someone else to fill the position.
Waiting too long to give your answer could push the hiring process back to the beginning. A hiring manager will appreciate an efficient answer so they can move on to the next candidate and keep the process moving forward without too much delay.
The best way to do this is to try and give them a specific day that you will contact them with your answer, or keep them apprised during your decision-making process. As soon as you’ve made your decision, it’s important to let them know. As difficult as saying no can be, the sooner you do it, the better for everyone.
3. Call before you send an email.
Most of us would probably prefer to give our answer in an email, and that’s understandable! But calling to verbally decline the offer first shows an extra bit of care. This will demonstrate that you care about the time and energy invested in you during the hiring process and are grateful that you were chosen for the position.
It’s also a great way to maintain a good relationship with the employer, because it demonstrates your professionalism and maturity, and will give you an opportunity to be specific about why you are declining. If you are unsure of what to say, write your response down before you call.
You can follow up with an email that reiterates what you said on the phone so that the recruiter or hiring manager has written proof of your response.
4. Be appreciative and humble.
The hiring process isn’t simple. It requires a lot of time and energy from multiple stakeholders, so it’s important to show your gratitude before you decline the job offer. Thank everyone who was involved and acknowledge the investment they made in interviewing you. Let them know you are honored to have been chosen and that, while you carefully considered the offer, the position just isn’t right for you.
5. Explain why you’re declining.
While getting into specifics isn’t always necessary, and you should only share as much information as you feel comfortable, letting the hiring manager or recruiter know why the position isn’t right for you can help keep the communication portal open.
Maybe you received another offer that better aligned with what you were looking for in terms of pay, or perhaps you need more flexibility than the one you are declining can offer you. This feedback can be helpful to share, and sometimes the company might even respond with a counter offer to better suit your needs!
Perhaps the reason you are turning the offer down is due to more personal reasons that you don’t feel comfortable sharing. That’s okay too! Either way, it can be helpful to be transparent about why you are declining.
6. Utilize the opportunity to network for future career moves.
So the position isn’t right for you — that’s okay. But maybe your values aligned with the organization’s, or perhaps you felt that you connected during the hiring process and you’d like to keep the door open to other positions in the future. Just because the role now isn’t right for you now doesn’t mean that the organization won’t have a place for you down the road.
Networking is key for career growth. If you really like the company, don’t be afraid to let them know that you would be interested in other positions in the future. Giving them the means to contact you, like your email and your LinkedIn, will give them the ability to reach out if any other positions open up.
If you find that the company itself just doesn’t fit you, keep in mind that networking and maintaining a good relationship is still important. You don’t have to plan to work there in the future, but you never know who is connected to who, and how that good relationship may pay off in time!
Email Templates for Declining a Job Offer
Turning down a job offer is a delicate task, but it is becoming increasingly necessary in this competitive candidate’s market. If you’re unsure of where to begin or how to write your email, we have included some examples with links to help you get started.
Example for when the position isn’t a good fit
Subject line: Job offer – [Your name]
Hi [insert last name of hiring manager],
Thank you very much for offering me the role of [insert name of position]. However, I have decided that this is not the right fit for my career goals at this time.
I sincerely enjoyed our dialog as well as discussions with your team, and I very much appreciate your taking time to share information about the role and vision of [insert company name].
Again, thank you for your time and consideration; best wishes in your continued success.
Example for when you’ve accepted another offer
Subject line: Job offer – [Your name]
Hi [insert last name of hiring manager],
Thank you very much for offering me the role of [insert name of position] with [insert company name]. Though it was a difficult decision, I have accepted a position with another company.
I sincerely enjoyed our conversations and very much appreciate your taking time to interview me over the course of the past few weeks.
Again, thank you for your time and consideration; best wishes in your continued success, and I hope our paths cross again in the future.
Example for when you’ve already accepted the offer
Thanks so much for offering me the position of [Job Title] at [Company]. It was a pleasure meeting you.
Unfortunately, after a great deal of thought, I have decided to turn down this gracious job opportunity. I am truly sorry for any inconvenience this decision may cause and hope it will not affect any future relationships with your company.
I wish you continued success and hope to hear from you in the future.
Looking for a job? Check out our newly updated job search page and find the job of your dreams!
💎 Want to succeed in a Slack job interview? Watch the video to the end to find tips on how to nail the process!
📼 To work at Slack, a solid job interview is the first step along the way. In this video, Jo Saari, Senior Sales Recruiter at Slack, walks through the company’s application and interview process for you to feel comfortable and excited to begin your journey with them.
📼Slack recruiters will ask questions at the job interview and you need to be prepared to answer them correctly. In the face of any question, use the STAR method to articulate your response. STAR stands for situation, task, action, and result. You can set the scene and describe the situation, then share the goal that you were working toward. When you describe the actions that you took, remember to stress your particular contribution. Lastly, make sure to share specific results. And don’t shy away from taking credit where credit is due!
📼Understanding Slack’s job interview process makes preparing even easier. First, you will have a one-on-one video interview with your potential new manager. This is a great opportunity for you to learn about their management style. Following that, you will go through Slack's chronological interview. This interview takes a structured approach. You'll go through each role that is presented on your resume and you'll talk that through with a panel of interviewers. Finally, you'll round out your interview experience with a final presentation. This is your opportunity to show your skills. You'll be given a prompt, and some time to craft what you are proud to present to your interviewers.
Slack Job Interview - Your Opportunity To Thrive
Slack is committed to diversity, equity, and inclusion. They are dedicated to hiring diverse talents and ensuring that everyone is treated with respect and support through the interview process and once they join Slack. The company embraces diversity and strives to create conditions where everyone is provided with an equal opportunity to thrive.
🧑💼 Are you interested in joining Slack? They have open positions! To learn more, click here.
Get to Know Jo Saari
Jo Saari is eager to connect talent with opportunity. If you are interested in a career at Slack, you can connect with her on LinkedIn. Don’t forget to mention this video!
More About Slack
Every day, Slack refines, iterates, and explores how to make work better for everyone. Join them in creating a better future of work that’s more connected, inclusive, and flexible. They’re building a platform and products they believe in, knowing that there is real value to be gained from helping people simplify whatever it is that they do and bring more of themselves to their work, wherever they are.