From Puzzle Solver to Data Detective: Rockstar Director of Analytics Caroline Peika Talks Data Analytics in the Gaming Industry
Caroline Peika has loved puzzles—and mystery novels—for just about as long as she can remember. Both are extensions of the same core interest: problem solving.
It's this interest that led to her studying math and computer science in college, and ultimately, to her current role as Director of Analytics at Rockstar Games, solving data mysteries on the front line of AAA game development.
"It's the same kind of mindset. I'm trying to figure out something with whatever clues or information that I have," she says.
We sat down with Caroline to learn more about her path into analytics, and to hear her advice for those considering analytics as a point of entry to the gaming industry. Read on to hear how she got her start in gaming, the ways analytics in gaming is unique compared to analytics in other industries, and the difference between data analysts, data scientists, and data engineers.
A Career in Data: Caroline's Path into the Gaming Industry
After studying math and computer science in college, Caroline was approached by a business school to join their all-new business intelligence program, which combined math, programming, and business. Caroline was smitten: "I fell in love, I had to do it. And from then on, it's been my career."
Living in Montreal at the time, a hot-bed for the gaming industry, Caroline knew lots of people working in games—and she's a pretty big fan of video games herself, enjoying everything from Grand Theft Auto (GTA) to the Lego video games that her toddler son enjoys.
"I had a lot of insight on how fun the industry could be and how every day was a new experience. So I knew I wanted to be there—it was just a matter of how to do it."
A role in data forensics at Deloitte gave her her first taste of the video game industry. As a manager, she approached game companies to propose projects, such as health monitoring and anomaly monitoring, which they could use to detect, correct, and prevent errors in their games. That experience helped her land a full-time role at Ubisoft before she moved to San Diego for her current position at Rockstar Games, where she's worked for the past six years. (For those of us who are also into games, Rockstar needs no introduction. For everyone else, Rockstar are the creators of a string of hit video games including the Grand Theft Auto and Red Dead Redemption series, both pop-culture hallmarks, with iterations spanning decades.)
So far, the experience has surpassed her expectations. Working at Rockstar, Caroline says, is all about collaboration. "Everybody wants to help. Everybody wants to hear what you're working on—and why—and how they can help. It's so easy to connect with coworkers and have conversations that fuel your own work."
Emphasizing Innovation: Realizing Her Vision at Rockstar
Caroline not only got to realize her own dream of working in gaming by joining the Rockstar team, but her vision for a robust, optimized analytics department as well.
When she started at Rockstar, Caroline was eager to invest in improved tools and infrastructure for the data analytics team so that they would be able to answer business questions more quickly.
"When I joined the company, there was a lot of opportunity for us to build and develop analytics as a team, and Rockstar empowered me to help make that happen—there were no roadblocks or micromanagement."
Caroline sees this emphasis on continual improvement as the backbone of Rockstar's culture: "It's all about innovation. How can we be better? How can we leverage new technologies?"
Understanding the Impact of Data Analytics in Gaming
Part of the reason this investment in architecture and infrastructure was so important to Caroline was because she knew that without it, her team wouldn't be able to answer stakeholders' many questions quickly enough… and when you work in a department that touches every aspect of the business like analytics does, efficiency is essential. But whether the team is helping optimize internal operations or providing insights on how players are interacting with a particular game, the goal is always the same: leveraging data to solve problems (or puzzles, as Caroline sees them).
"For people who love puzzles or challenges, every day is different. That's something that other industries may have, but it's the name of the game in the gaming industry. You get to experience this great balance of fighting fires in real-time with live ops, while also planning ahead and looking forward to new games and releases."
Roles in Data Analytics: Analysts, Scientists, and Engineers
As you might expect, the far-reaching applications and impact of data analytics on gaming means that analytics teams also tend to have a variety of members on staff, each with unique focuses and expertise.
Caroline was kind enough to break down the three main roles on Rockstar's data analytics team and the skill set required of each one:
Data analysts are the closest to the data. They're responsible for designing the data and making sure it's usable. They work closely with stakeholders to make sure they understand how the data is going to be used and the requirements for the end product before creating the final output, be it a report or a deep dive analysis on a specific topic.
What does it take?
- A basic understanding of statistics
- Good visualization skills and problem-solving skills
- A quantitative background, in fields like business, marketing, or economics
Data scientists push those analyses a bit further. With a toolkit a bit bigger than the analysts', they are able to answer questions and, most importantly, build solutions. They use advanced analytics and machine learning to create clusterings, predictions, models, and optimizations.
As Caroline says, "It's not just answering a question that can be used in decision-making, it's actually creating a product for a team and making sure it can be used and it keeps updating correctly."
What does it take?
- A strong technical background, in a field like computer science or statistics
- A good grasp on business
Data engineers are the ones who bring the product built by data scientists into the production line. They are the owners of the final production pipeline--and the ones that will get called to fix it if it breaks.
What does it take?
- A background in software engineering or data engineering
- Fluency in programming languages
- The ability to adapt and switch to different technologies as needed
Across these profiles, every member of Caroline's team is focused on something specific, related to the stakeholder they are working with. Some tasks may be aligned with the skills of a data analyst, while others require the attention of a data scientist.
Breaking Into Data Analysis: How to Be More Than a Number
Whether you're starting out as a junior analyst, or looking to pivot into game analytics, Caroline shared her recommendations for people starting out in the field and, most importantly, what she expects from someone who wants to join her team:
- Understand Game Analytics: "Do your personal research of what this is all about. You really need to understand what you're getting into, which is a very varied and fast-paced environment."
- Know how to apply your knowledge: "If you're just starting out and you have the tech skills, what you're missing is an understanding of how to use them in actual business environments. Do your research and read books on the different ways businesses leverage analytics. Make sure that you're not only good at analyzing data, but telling a story with it that will be meaningful in a business setting."
- Show your hand: In the interview, don't be afraid to mention what you've done in the field and what you enjoy the most. "We want to hear your selling points. We love to hear about what you like to do and what you're comfortable doing, because we can always think of a place on the team where we can leverage that."
- Ace the test: Portfolios aren't expected. Instead, Caroline sends out a task—an open-book test: "That's your way to shine," she says. "This is where you can show what you bring to the table. We're not expecting perfect answers. We just want to see how you work, how you think, how you're creative."
Interested in solving puzzles with Caroline and the rest of Rockstar's data analytics teams? Check out their open roles here.
Chainalysis’s Ashley Vaughan on Why She Finds Cybersecurity So Meaningful, and How More Women Can Find Their Niche in the Industry
How much money do criminals control today, and where is it?
These are some of the many questions that Ashley Vaughan, Senior Solutions Architect at blockchain data platform Chainalysis, spends her days working to answer.
“You learn more about a situation or problem by following the money than from any other resource or piece of information,” she explains. “Money doesn't lie. People can lie in text messages or other means, but the path of the money leads you to what you're trying to accomplish.”
Though Ashley always knew she wanted to work with computers, she found her way into roles in cybersecurity, and then specifically blockchain security, through networking and exposure — not by setting out to do so.
We sat down to talk about her career journey, as well as what advice she has for other women looking to make their mark in these burgeoning fields.
Resilience and Curiosity
Ashley doesn’t often give up, and credits some of that attitude to an obsession with soccer as a kid.
“Playing sports makes you a more resilient person, I think. You learn failure and risk, which are very applicable to my job and my career path,” she says.
That resiliency was a good thing, notes Ashley, because as a young girl, she wasn’t always encouraged to pursue what she was most interested in: math and science. A teacher early on had told her that she wasn’t good at math, and Ashley believed that narrative until high school.
“We really shouldn’t put those ideas in children’s minds, because it affects them for much longer than you might think,” she says of the experience. “But I’m the kind of person that when someone tells me I can’t do something, it makes me want to do it even more, and do it better.”
Finding out in advanced high school math classes that she actually was good at math turned into choosing a computer engineering major when she got to college.
Graduating during a recession in 2010 meant Ashley didn’t have the job market of her dreams, but after working in IT, she networked her way into a role in the cybersecurity department of a prominent DC law firm.
“They were getting hit left and right from social engineering and phishing attempts,” says Ashley. “Due to the sensitive nature of the work they dealt with, I was exposed to the darker realities of the digital era, and I began to see a new side to the world—one of real significance to national security.”
Specializing in Cybersecurity — and Finding a Home in the Private Sector
Inspired by what she was working on at the law firm, Ashley pursued a master’s in cybersecurity with a focus on counterterrorism.
“I wanted to help protect our country,” she explains. “I have a lot of family members who are former military, so that was a natural step for me.”
That led to her taking a contract role specializing in offensive security at a government agency that frequently worked with Chainalysis. After working with Chainalysis folks onsite, she was sold and started pursuing a position with the company.
“I wanted to help make sense of blockchain data for a bigger purpose, like assisting in the continued threat of ransomware activity against American interests,” she explains.
Although she credits her public sector work with providing a solid foundation in blockchain security, the private sector turned out to be a better fit for her.
“What I love about Chainalysis is that my colleagues are really happy people, and I’ve always felt welcome and not scared to ask questions,” says Ashley. “In past jobs, where I was one of five women in a group of 150, I felt a lot of pressure. I didn’t ever want to make a mistake. I felt as if I had to be a chameleon to match the social environment of my male counterparts.”
Blockchains are all about democratizing data, and Ashley likes working with a team of people of all backgrounds to help support that mission. At Chainalysis, Ashley works with internal product and engineering to show customers how Chainalysis data can help them use complex blockchain solutions to solve data problems — and catch bad guys.
“Sometimes we’re following a bad actor who’s tied to child sex trafficking. Being part of a coordinated operation to put a stop to things like that is really fulfilling,” she says.
3 Tips for Women Who Want to Find Their Place in Cybersecurity
For a long time, reflects Ashley, she just wanted to come into work, do her job, and feel supported, without feeling like she didn’t fit in or was representing her entire gender. Fortunately, she found what she wanted — and she hopes other women will find that, too. They can start their search by:
- Knowing they’re not alone in having tough experiences. “Everyone has different definitions for how you’re supposed to act or supposed to handle your emotions as a woman at work, and it’s exhausting. It’s like, ‘This is just me.’ I can’t repeat enough how tiring that is,” she says.
- Prioritizing self-directed learning. Although Ashley completed a master’s in cybersecurity, she emphasizes that there are many other routes into the industry, including self-study. Whether you get involved in programs like Girls Who Code or do self-paced learning through platforms like Udemy or Coursera, the important thing is that you pursue independent learning about topics that interest you, she says.
- Creating and maintaining relationships. “Really talking to people is almost a lost art,” says Ashley. “Getting together with someone who has the same sort of mindset and leveraging their knowledge, and making sure you keep in touch with people who help further your career, is a good move. Most of the places I got to professionally were based on my human connections.”
Nowadays at Chainalysis, Ashley is no longer one of five women in the office, and is excited to start paying it forward so that more people with backgrounds like hers can pursue their own professional success.
“We tend to feel more comfortable talking to people who might have our same gender or educational background, and being open and vulnerable with them,” she says. “Being a visible role model is really important to me.”
Check out Chainalysis’ open roles here!
We all have our favorite websites– the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that you’ve found yourself wondering why they aren’t more popular. Or maybe you’ve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If you’ve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you let’s start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, it’s incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the user’s experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 – $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
💎 “What are you passionate about?” In an interview, you may have to answer this and other personal questions. Watch the video to the end to succeed in your job interview at Ribbon.
📼If asked “what are you passionate about?” in an interview you need to show how your passion can make you a good candidate for a job position. Ryan Key, Talent Partner at Ribbon, shares some tips and tricks for you to stand out!
📼Answering what are you passionate about in an interview is not the only thing you need to know how to do to succeed. You should try to make sure that you express your experience in a way that shows your interest in Ribbon’s mission. Also, prove that you did your research and demonstrate to the recruiter that you understand exactly how your role affects Ribbon’s purposes. Don’t forget to share some ideas on how you intend to fulfill the company’s mission!
📼 You are asked what are you passionate about in an interview, but this doesn’t mean that you can’t ask as well. You should feel empowered to ask any question you want during your interview process. It may be helpful to save certain questions for certain people. If you're in an interview with your potential manager, you should take that time to ask about their assessment metrics for the role and their management style. If you're speaking with a potential peer, this would be a great time to ask about their experience during training and to learn a little more about the team and culture.
What Are You Passionate About? Show In Your Interview That You Are Aligned With Ribbon's Values
The mission at Ribbon is to make homeownership achievable for everyone, especially communities traditionally left out of the homeownership story. One way Ribbon addresses diversity, equity, and inclusion in the workplace is through its support of employee resource groups. Remember to show that your passion is aligned with these core values!
🧑💼 Are you interested in joining Ribbon? They have open positions! To learn more, click here.
Get to Know Ryan Key
If you are interested in a career at Ribbon, you can connect with Ryan Key on LinkedIn. Don’t forget to mention this video!
More About Ribbon
Ribbon is a first-of-its-kind real estate technology company transforming the real estate transaction by delivering certainty, transparency, and joy to the home buying process. Consumers and realtors deserve a better experience, and they have designed an open platform that welcomes everyone in the ecosystem to participate.
💎 Partnerships in remote environments is one of the most important aspects to construct in a company. Watch the video to the end to get good tips on how to do it successfully.
📼Wondering how to create partnerships in remote environments? Play this video to get three top tips that will help you to achieve it. You'll hear from Olga Shvets, HR Business Partner, and Viktoriia Litvinchuk, People Team Operations at Unstoppable Domains, who will explain the essentials of this process.
📼How to build partnerships in remote environments? Tip #1: Communicate Effectively. Communication is the key to enabling your remote team to be successful. Choose the channel that works best. For this, chat with your employees and see what they use to communicate, that's how you find the best solution. Also, make sure your team is on board with your internal tools and they know what, how, and where they need to use them.
📼A requisite for building partnerships in remote environments is Tip #2: Show appreciation. Appreciation is shown through your actions. Let your employees know that you value everything they do for the company. Create a special gratitude channel where everyone can share their appreciation for their colleagues for some contribution. Celebrate some wins, promotions, and everything that is important for the company. If you appreciate the employees, employees do the same for the company.
Create Partnerships In Remote Environments Using Trust - Tip #3: Give Honest Feedback
Use engagement surveys! They are a quick and effective way to receive honest feedback from your team and you can see what's working well and what needs to be improved. Your main priority is to create spaces where managers and employees can share honest, relevant feedback.
📨 Are you interested in joining Unstoppable Domains? They have open positions! To learn more, click here.
Get to Know Olga Shvets
If you are interested in a career at Unstoppable Domains, you can connect with Olga on LinkedIn. Don’t forget to mention this video!
More About Unstoppable Domains
Unstoppable Domains is bringing user-controlled identity to 3 billion+ internet users by issuing domain names on the blockchain. These domains allow users to replace cryptocurrency addresses with human-readable names, host decentralized websites, and much more.
By selling these domains direct to consumers for a one-time fee, the company is making a product that will change cryptocurrency and shape the future of the decentralized web by providing users control over their identity and data.