Condé Nast’s them Launches a Series of Initiatives During Pride Month
Below is an article originally written by the Communications Team at PowerToFly Partner Condé Nast, and published on June 20, 2019. Go to Condé Nast's page on PowerToFly to see their open positions and learn more.
NEW YORK – June 20, 2019 – them, Condé Nast's LGBTQ+ brand, today announced a series of initiatives and events kicking off during Pride month, including its annual Queeroes franchise.
As this year marks the 50th anniversary of the Stonewall riots, them has selected iconic activists and thought leaders from the Stonewall generation and paired them with next-gen queer heroes. The 20 honorees are profiled in the Queeroes editorial portfolio, which will be published on them's digital and social platforms on June 24. They include:
- ACTIVISM: Chase Strange, Emma Gonzalez
- DRAG: Desmond is Amazing, Joey Arias
- COMEDY: Julio Torres, Lea Delaria
- PERFORMANCE: Mikki Blanco, Justin Vivian Bond
- THEATER: Jeremy O. Harris, André De Shields
- ART: Kia LaBeija, Lyle Ashton Harris
- NIGHTLIFE: Discwoman, Eris Drew
- LITERATURE: Kay Ulanday Barrett, Kate Bornstein
- FASHION: Christian Cowan, Anita Dolce Vita
- MUSIC: Dizzy Fae, Mila Jam
"With Queeroes, we are celebrating the important work that members of our community are doing to amplify, advance, uplift and drive meaningful change," said Whembley Sewell, executive editor of them. "It's more important than ever to celebrate this community, in June and beyond, as we honor the Stonewall legacy, take pride in supporting and empowering LGBTQ+ people everywhere, and continue to elevate their voices every single day of the year."
them's Queeroes will be celebrated at a private event on June 26, presented in partnership with HBO's new series, "Euphoria," and taking place at the Angel Orensanz Foundation in New York City. The event, which has expanded in scope and size from last year, will include an exclusive dinner followed by a dance party featuring musical performances curated by Pitchfork, spotlighting noteworthy LGBTQ+ artists and allies. At the party, Aéropostale will debut its gender neutral collection, along with a raffle to benefit the Ali Forney Center.
This month, them is also launching #oneofthem, a new influencer network which brings together 27 creative people to help further the brand's mission of cultivating an inclusive, diverse and celebratory community. The network features talent such as Munroe Bergdorf, Wilson Cruz, Jazz Jennings, Brigette Lundy-Paine, Shantell Martin and Nik Dodani, who will have a chance to attend them's events, including the Queeroes dance party, participate in special collaborations and brand partnerships, and share their stories on them's platforms. On Instagram, the #oneofthem network reaches more than 5 million people, adding to them's audience of nearly 1.5 million across platforms. Over the past year, them has experienced tremendous growth, increasing its social audience by 95% since October 2018. (Source: ListenFirst)
Beyond June, them is unveiling Pride 365, a program that allows its partners to commit to championing LGBTQ+ causes all year round. Current supporters include Ralph Lauren, AT&T and HBO.
them, a next-generation community platform, chronicles and celebrates the stories, people and voices that are emerging and inspiring everyone, ranging in topics from pop culture and style to politics and news, all through the lens of today's LGBTQ+ community. Follow them on Instagram, Twitter, Facebook and YouTube.
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