GET EMAIL UPDATES FROM POWERTOFLY
By signing up you accept the Terms of Service and Privacy Policy
BROWSE CATEGORIES
GET EMAIL UPDATES FROM POWERTOFLY
popular

What Does a Content Marketing Manager Do?

How You Can Start Your Career in Content Management

Whether you're fresh out of college or in search of your next career step, the digital job market is ripe for picking. Content Marketing is a great place to start if you're not only a good writer, but a solid communicator and people/project manager.


So, What Does a Content Marketing Manager Do?

As a Content Marketing Manager, you're in charge of creating, editing, and publishing original content. It's never easy to succinctly explain what a Content Marketing Manager does because they wear many hats.

You need to be able to balance producing your own content with overseeing what others produce, while also ensuring that all content aligns with the company's voice, strategy, and brand.

Furthermore, you need to ensure that content is completed, edited, and published on time and later track its performance. So if you fashion yourself a bit of a renaissance woman, working in Content Marketing as a Content Marketing Manager might be a great fit for you.

Let's take a look at what a Content Marketing Manager does (and how to become one) in a bit more detail so you can determine whether it's a good fit for you.

Becoming a Content Marketing Manager 101

Content Marketing Managers need to be skilled in a wide variety of tasks, so before you seek a Content Marketing Management role, you should build you should build your experience as an individual contributor.

You should seek roles that allow you to develop the following skills:

  • Copywriting (for Blogs, Websites, Marketing Emails, Infographics, eBooks, Reports, & More)
  • Editing/Proofreading
  • SEO
  • Analytics
  • Familiarity with Content Management Systems (CMS)
  • Web Content/UX Writing
  • Social Media
  • AdWords
  • Video/Graphics Production & Editing

You don't need to be an expert in each of these areas, but you should be familiar with them and highly skilled in at least one. As a Content Marketing Manager, you'll be overseeing a team of writers, designers, and videographers/editors that produce content for your team/client, so you should understand what resources they need to do their work well in order to support them.

You'll likely continue producing content of your own in addition to overseeing others' work, so make sure you're extremely comfortable telling stories and converting users via at least one of these mediums.

Soft Skills Needed to Succeed in Content Marketing Management

A good Content Marketing Manager, as the name suggests, needs to be skilled in Management. Not just of Content, but of the people that produce it (freelancers, staff writers, guest posters, etc.).

You need to be able to craft a content strategy and stick to it, measuring content performance against KPIs and tweaking the strategy as necessary in order to hit your goals.

Thus, you need to be creative, analytical, inspiring, and strategic, all at once.

In order to balance these priorities, you'll need to develop the following soft skills:

  • Time management
  • File management & distribution skills
  • Communication & writing skills
  • Advertisement-related skills
  • Teamwork & collaboration
  • Pro-active decision making
  • Software-related skills and competencies
  • Coaching/Mentoring (Feedback delivery, etc.)
  • Goal-oriented thinking

Content Marketing Manager Median Income

Last but not least, let's talk about the benjamins. According to Glassdoor, the average annual salary for Content Managers is $64,367 and the average annual salary for Content Marketing Managers is $81,078.

The two roles are sometimes used synonymously, but if you have extensive marketing experience and are good with analytics, you may want to tailor your search towards the slightly higher paying Content Marketing Manager role. It will tend to focus more on the marketing side of content management, ensuring the company's content team is hitting marketing goals related to traffic and conversions.

It's important to keep all of this information in mind when negotiating salaries and answering any questions about your salary expectations.

In Summary

When all is said and done, what does a Content Marketing Manager do? In terms of digital marketing and content creation, a better question might be "what don't they do?"Whether it's blogging, eCommerce product description writing or social media management, a Content Marketing Manager will more than likely have a hand in it. It is a competitive and challenging occupation that can also be highly rewarding for those who are willing to go the extra mile.

popular

How These Companies Are Celebrating Asian American and Pacific Islander Heritage Month

According to a recent study, anti-Asian hate crimes have risen 150% since the pandemic started. But these acts of violence are not new — they are part of a much larger history of anti-Asian racism and violence in the U.S.

That makes celebrating Asian American and Pacific Islander Heritage Month (which was named a month-long celebration in May by Congress in 1992 "to coincide with two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants on May 7, 1843 and contributions of Chinese workers to the building of the transcontinental railroad, completed May 10, 1869") this year all the more important.

READ MORE AND DISCUSS Show less
Pluralsight

The Secrets to Balancing Work and Family Life

3 Pieces of Advice from Working Moms at Pluralsight

Being fully committed to work and family is a challenge that many working parents have to take on. It can be exhausting and thankless pursuing a fulfilling full-time career, while taking an active role as a parent. Achieving a healthy balance can help keep you motivated and productive at work, while allowing you to be fully present when you're home.

We recently chatted with working moms at technology skills platform, Pluralsight, about their best advice for striking that elusive work-life balance. Here were their key points:

READ MORE AND DISCUSS Show less
Plex

How to Make the Most of Being on a Growing Team: 3 Tips from Plex’s Adriana Bosinceanu

When the startup Adriana Bosinceanu was working for got acquired, things changed fast.

She went from being one of eight engineers on a small team building a streaming service to joining a company that was five times larger and had a much bigger scope.

That company was Plex, where Adriana has been working remotely as a software engineer for the last four and a half years.

As her team grew from two people to ten, Adriana decided to lean into the opportunity to grow; along the way, she found herself deepening her technical skills, her self-confidence, and her relationships. We sat down with Adriana to learn exactly how she did that, and to hear the tips she has for other engineers experiencing growth opportunities on their team.

READ MORE AND DISCUSS Show less
Career and Interview Tips

10 Tips to Stand Out at a Virtual Job Fair

Your guide to preparing for virtual career fairs and making a great impression with recruiters

According to a LinkedIn survey, up to 85% of jobs are filled via networking. For job seekers, virtual job fairs make networking with recruiters more convenient. You can interact with potential employers from all over the world, ask them questions, and apply for jobs. Every event is different, but they most often include video conferencing features, chat rooms, and Q&A sessions.

Dilyara Timerbulatova, Virtual Job Fair Coordinator at PowerToFly explains that, "virtual job fairs have many benefits, namely connecting top talent and recruiters that would otherwise never cross paths. These events are a tool to help companies build well-rounded, diverse teams that align with the company culture and business vision."

READ MORE AND DISCUSS Show less
Webinars

Pride At Work: Learn more about Our Partners, Sponsors & Speakers

Learn more about our amazing speakers and sponsors at our June 2021 virtual summit Diversity Reboot: Pride At Work, three days of conversations and panels plus an interactive virtual career fair.

Our Pride At Work summit certainly made us proud! PowerToFly was thrilled to present talks by members of the LGBTQIA+ community alongside some amazing allies. Our conversations ranged from leaders at the highest levels of government positions to visionaries in the worlds of business & tech to artists from the music and entertainment industry. If you tuned in, and celebrated our speakers, thank you! And if you missed the summit or would like to re-watch any of the talks, those conversations will all be available to watch for free on PowerToFly.

We want to extend a HUGE thanks to our amazing sponsors American Express, NGA, Smartsheet, S&P Global, Raytheon Technologies, PwC and Esri plus our media partner MMCA.

If you can, please consider donating to some of the amazing organizations we highlighted at the summit including GLITS, fighting for the health and rights of transgender sex workers; Garden State Equality, the largest LGBTQIA+ advocacy organization in New Jersey, with over 150,000 members; National Black Justice Coalition, a civil rights organization dedicated to the empowerment of Black lesbian, gay, bisexual, transgender and queer people, including people living with HIV/AIDS; and NYC Anti-Violence Project, empowering lesbian, gay, bisexual, transgender, queer, and HIV-affected communities and allies to end all forms of violence through organizing and education, and supports survivors through counseling and advocacy.

Plus, don't forget to visit our Merch Store and grab yourself some PowerToFly apparel. 100% of the proceeds from our sales will be going to TransTech Social, supporting transgender and non-binary people in tech.

Finally, registration for our July 12th - 15th virtual summit Diversity Reboot: Tech For Social Impact is now open! Join us to learn about founders from mission-driven organizations and their social impact. Register for free here
READ MORE AND DISCUSS Show less
© Rebelmouse 2020