GET EMAIL UPDATES FROM POWERTOFLY
By signing up you accept the Terms of Service and Privacy Policy
BROWSE CATEGORIES
GET EMAIL UPDATES FROM POWERTOFLY
Kargo

From Kargo's Senior Interactive Designer: "Five Mobile Design Best Practices"

Below is an article originally written by Melyssa Cramer, Senior Interactive Designer at PowerToFly Partner Kargo, and published on October 11, 2018. Go to Kargo's page on PowerToFly to see their open positions and learn more.

The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design principles to see how we keep our units looking as fresh as the latest Yeezys.

1. Contrasting Colors

Utilize contrasting colors for the most important information within the ad.

While we want color palettes to be cohesive, choosing a contrasting color for interactive elements within a mobile ad is important to attract user attention to the desired action. When determining call-to-action button colors, select a color that pops against the background content. Users will be able to clearly identify the call-to-action and will be more likely to engage.

2. Easy to Engage

Keep interactive elements within reach of a user's navigation finger for easier engagement.

According to a 2017 study* by Steve Hoober, a mobile UX expert, 75% of people only use one thumb to interact with their phone screen. Keep this in mind when choosing the layout for interactive elements of your design. The biggest "hotspots" on a mobile device are in the middle or near the bottom of the screen. Primary functions, such as swiping through a product carousel for engagement, should be kept near the middle of the screen, while secondary functions, such as tapping a call-to-action button for CTR, should be kept near the bottom of the screen. This ensures that the user is easily able to interact with the unit without frustration.

*https://www.uxmatters.com/mt/archives/2017/03/design-for-fingers-touch-and-people-part-1.php

Link: https://s3.amazonaws.com/kargo.com/wp-content/uplo...

3. Beautiful Imagery

Use bold, beautiful imagery to drive home our value of keeping "art in ad tech."

Space limitations on mobile devices require marketers to be more strategic about the way they populate the ad canvas. At Kargo, we strive for all of our units to include very clear product or lifestyle imagery to help draw users in, especially for our in-article placements. With text-heavy articles and the quick-scrolling nature of mobile device use today, users are more likely to notice a beautiful, bold image versus an ad full of lengthy blocks of text. This visual stimulation acts as a contrast against the site content – this theory is the basis behind our Key Art product, which relies on very little messaging, allowing the imagery to tell the brand story.

Link: https://s3.amazonaws.com/kargo.com/wp-content/uplo...

4. Less is More

Focus your creative around the most important elements and get rid of the extra fuss.

Similar to the previous best practice around beautiful imagery, Kargo is a big proponent for "less is more." Space is constrained on mobile devices, so layout becomes even more crucial when designing your ad. While it may be enticing to cram in every bit of info as you can, this could actually detract from the overall message & negatively impact user engagement. We advise having one main line of messaging, the headline, with limited supplemental copy. Pair this with one primary focal-point product image and a very clear call-to-action, and you have a recipe for success.

5. Animated vs. Static

Draw in user attention by the use of motion.

While beautiful imagery & concise messaging can capture attention, the best way to further engage your audience is by the use of animation. Using movement & unique transitions helps give the finished product a premium feel and aids in drawing the user deeper into the experience. Go one step further and incorporate user-controlled scroll-reactivity, which can boost in-view time by up to 25%.

Link: https://s3.amazonaws.com/kargo.com/wp-content/uplo...

Stand with Kargo and stand out against the clutter of on mobile screens. Incorporating these best practices into your creatives will captivate your user base and entice them to engage.

Career Advice

What Work-Life Harmony Looks Like as a Mom and a Manager During This Pandemic

7 Tips from SoftwareONE's Khristy Young

Khristy Young is used to working hard.

She came to the U.S. from the Philippines at 19, computer science degree in hand, and landed her first job in tech, working in frontline support, at 21.

READ MORE AND DISCUSS Show less
Chainalysis Inc.

The Double Shift: This Mom's Sharing Her Tips for Parenting Through a Pandemic

Balancing two full-time jobs — as a mom and Director of Revenue Operations — has never been easy. Add to that the stress of the holiday season and a global pandemic, and your brain may well feel ready to explode.

If you're feeling overwhelmed these days, you're not alone. Hear how Ping Del Giudice, Director of Revenue Operations at Chainalysis and mother of two, has been coping amidst the chaos. (Spoiler alert: she's perfected her multitasking skills.)

What are your best work-life integration tips during this challenging time? Let us know in the comments.


Learn more about Chainalysis' culture here!

How Giving Back Helps Audible's Anshika Priyadarshee Push Her Industry Forward

Anshika Priyadarshee knows how to make anywhere feel like home. She grew up living in India, Kenya, and Canada before moving to New York for a job with Audible, where she now works as a Senior Software Engineering Manager.
READ MORE AND DISCUSS Show less
Career Advice

From Puzzle Solver to Data Detective: Rockstar Director of Analytics Caroline Peika Talks Data Analytics in the Gaming Industry

Caroline Peika has loved puzzles—and mystery novels—for just about as long as she can remember. Both are extensions of the same core interest: problem solving.

READ MORE AND DISCUSS Show less
Loading...
© Rebelmouse 2020