How 15 Companies Are Working to Be Anti-Racist
This summer, as the extrajudicial murders of Black Americans prompted renewed focus on the Black Lives Matter movement, companies and organizations across the United States started to center the experiences of their Black employees and prioritize conversations about race in a real way.
Some companies already had robust diversity and inclusion initiatives that combated some of the systematic injustice Black workers face. Many more, though, realized they had to invest in building them. That work started with learning what it takes to be a truly anti-racist—not just non-racist—workplace. Many companies have gotten quieter about Black Lives Matter since June, so we wanted to know what companies were doing to make good on the promises they made earlier this year.
Here at PowerToFly, we're lucky enough to partner with industry-leading companies who really believe in creating equitable work environments where diverse talent can thrive. We interviewed several of our clients to learn about the ways in which they're working to build anti-racist workplaces. We hope that their answers provide some transparency to the ongoing work companies are doing to ensure that their stated commitments to DEI translate into meaningful action, and inspire other companies to follow suit.
Mindbody empowers employees to act
"It is not effective to be 'not racist.' It hinders change and slows the momentum needed to break down long standing barriers individuals experience. Mindbody believes we must be 'anti-racist' and lean into this topic and lead by example. We have focused our attention on educating our team, through formal education such as small group trainings and larger webinars teaching us about our Unconscious Bias, How to be an Inclusive Leader, How to Cope with Civil Unrest, and Raising Diversity in the Home, and through informal education such as fireside-like conversations with our team members, hearing their specific experiences with racism. One key learning we have had recently at Mindbody is around a word we commonly used to use, 'ally.' We have had to shift the meaning of being an ally, as something active vs. something passive. We have asked our employees to be active allies and stand up and share their thoughts and experiences on these topics. We have given our employees a new volunteer day off to be used July-September 2020 to volunteer for an organization of their choice and focus on a way they can actively create change. If all 1,200 employees give 8 hours, this will give almost 10,000 hours of active work to create the change we need in this world."
Learn more about MINDBODY here.
Moody's invests in community-building events
"Moody's is committed to a diverse and inclusive culture. We aspire for Moody's to be a place where everyone feels comfortable being their true selves, where we demonstrate empathy and civility – and where we celebrate the differences that make us stronger. To further our commitment to promoting diversity and inclusion at Moody's and racial justice in the communities where we live and work, we proudly share an array of events we held in June and July 2020.
Thousands of employees attended one or a mix of 43 events we've held across the world on racial justice, including our racial justice town hall, signature Juneteenth event, learning sessions from our Employee Resource Groups (ERGs), and Moody's Courageous Conversations and Moments That Matter series.
The reach and success of these events was made possible through strong employee leadership and participation – especially from our Diversity and Inclusion and Corporate Social Responsibility teams and employee-led Multicultural ERG and Black Inclusion Group."
Learn more about Moody's here.
T. Rowe Price drives awareness through conversation
"Although the pandemic continues to separate associates physically, the firm's collaborative culture and united stance on racial equity has galvanized employees to use their voices to promote equality. Bill Stromberg, President and CEO, issued a public statement on June 4 that reflects our commitment to fighting racial injustice. In addition to the T. Rowe Price Foundation committing $2 million to organizations working to fight racial injustice, the matching gift program is available to employees who are interested in financially supporting racial equity causes.
To ensure the cultural conversation continues, the firm has held dozens of Diversity Dialogues across the company. These sessions are facilitated by thought leaders and experts in diversity and inclusion and provide employees with a safe space to speak candidly about their experiences to leadership and colleagues. This comes on the heels of T. Rowe Price evolving its business resource group, MOSAIC, which helps drive multicultural awareness at the firm, into three heritage communities – Black/African American, Latinx, and Asian – to promote an even greater sense of belonging. T. Rowe Price is encouraging employees to tap into resources available on TRPConnects, an internal social media site which offers mental health and wellness information, personal accounts and stories from colleagues about their experiences with racism, and educational resources on systemic racism."
Learn more about T. Rowe Price here.
PwC supports direct action in their community
"PwC stands against racism in the workplace, in our communities and in our country and is taking six actions to combat racial justice. The firm is taking steps to support its Black professionals, to improve diversity and inclusion efforts within the organization, and to contribute to the efforts of those who are fighting for racial justice and equality on the front lines. Specifically, this includes donating time to social justice organizations, giving employees one week of utilized time each year to volunteer with nonprofits, and supporting students and teachers in underserved communities to build a more diverse, tech-skilled future workforce, among other commitments. PwC people are encouraged to support each other and speak out against bias and stigma, to join one of our inclusion networks and to participate in blindspots training. The firm is also offering free racial trauma counseling for PwCers and their families."
Learn more about PwC here.
Invesco prioritizes listening and accountability
"After the senseless killing of George Floyd ignited protests against police brutality and racial inequity, Invesco was quick to speak out and take action. In an open letter to clients and employees from President & CEO Marty Flanagan we said forcefully that Black lives matter. Our zero-tolerance approach to racism of any kind is embedded in our existing programs, such as unconscious bias training for all managers. We implemented a series of listening sessions with clients, the Invesco Black Professionals Network, and other internal Business Resource Groups. Communications kits for managers encouraged dialogue within teams and Juneteenth was established as a paid holiday for US employees. We continue to build anti-racism programs and will hold ourselves accountable by measuring our ability to increase hiring, promotion and retention of diverse colleagues. Our CEO joined over 500 business leaders to urge Georgia lawmakers to sign the Hate Crimes legislation into law."
Learn more about Invesco here.
Snap strengthens allyship
"At Snap, creating a fairer, more inclusive, and truly anti-racist culture is everyone's job. Above all, this problem is not for underrepresented groups — or a DEI team — to solve. And so, to create a truly inclusive and anti-racist culture at Snap, we need our team members to become skilled allies.
We launched our Allyship Program in February 2020, with the objective to support Snap team members and turn goodwill into good action. The Allyship Program combines bold personal storytelling and frank conversations to inspire empathy and build awareness with formal workshops to equip team members with the knowledge, resources, skills and inspiration to be good allies in the workplace."
Learn more about Snap here.
S&P Global makes D&I a core part of business
S&P Global has most recently committed to accelerating progress through the following actions: leading courageous conversations with employees across teams to develop greater understanding around issues of racial justice; expanding our full-time staff devoted to advancing Diversity & Inclusion; doubling our financial investments in D&I initiatives and Employee Resource Groups (ERGs); expanding existing inclusion training globally to address bias and microaggressions; and contributing USD $1M via the S&P Global Foundation to non-profit organizations that support equity and racial justice. In 2018, the Company added a D&I metric to its strategic goals to track performance, and the global D&I Council leads and governs all such efforts across the enterprise.
Learn more about S&P Global here.
VideoAmp prioritizes education for their entire team
"The inflection point for us began the week of George Floyd's murder.
As a young and rapidly growing ad tech company, we paused and looked at where we could improve and grow from the Black Lives Matter movement. The VideoAmp executive leadership team spoke openly about the events during an All-Hands and from that meeting, the People Team took some immediate actions like the observation of Black Out Tuesday and making Juneteenth an annual company holiday. We felt these actions provided time and space for reflection and increased awareness of racial injustice in our country. And instead of having a purely top-down approach, we quickly launched our Employee-led Advisory Group (EAG) to create actionable, sustainable and meaningful ways to grow as an organization, ensuring all employees could be seen and heard. Over 100 employees quickly rallied together - the EAG now meets twice a week and has already formed actionable initiatives in three categories: 1.) Learn through self-education 2.) Participate in community outreach and 3.) Give Back through time and financial contributions. The group not only brings plans to life but also measures what success will look like with KPIs around specific initiatives to drive accountability for VideoAmp.
We continue to explore ways to educate our organization on the specific needs of the Black community and how to combat racism through proactive and ongoing learning and resource-sharing. We recognize that we still have a lot to learn. We formed a thought-leader speaker series with Dionna Smith from the PowertoFly team as our inaugural presenter. She spoke on power, privilege and how to be an ally for change. This first presentation drew an audience of over 100 employees which was 61% of the VideoAmp employee base. We've also launched a book club, featuring Black authors with physical books purchased from Black-owned bookstores, and have scheduled film and TV viewing events to further increase our knowledge and awareness of Black history and racial injustices in America. In addition, we share timely content related to the Black Lives Matter movement through a weekly company-wide newsletter and we have offered the opportunity to be part of Allyship Healing Circles through our partnership with Modern Health, among other mental health support at no cost to our employees and their dependents.
Lastly, through our partnership with PowerToFly, we're continuing to implement more assertive diversity hiring and recruitment practices, making VideoAmp a place where anyone can feel valued and inspired to thrive. We're on a mission to further diversify our workforce and drive a culture where all people feel they belong and are educated on how to be an ally for change in our organization and our communities."
Learn more about VideoAmp here.
Lattice partners with employees and customers to drive change
"To ensure an anti-racist work environment and help combat racism, Lattice took to company-wide crowdsourcing for different ways to help. Once we gathered a substantial list, ERG groups worked with our Leadership team to prioritize and assign items to individuals and teams. Examples include donation & support opportunities, company-wide allyship/anti-racist training, and we're finding/building ways to support our customers' DE&I efforts through our people management platform."
Learn more about Lattice here.
Kensho keeps the conversation going via continuous education
"Kensho is committed to educating our employees and fostering an anti-racist culture. Kensho employees recently attended The Adaway Group's Whiteness at Work virtual summer series. This was a four- part series addressing: Whiteness at Work, White Dominant Culture, Building Anti-Racist Skills and Operationalizing Racial Equity. After each session our Head of DEI, Shea Kerr, lead a debrief discussion to give employees the opportunity to discuss what they learned, as well as share their own experiences. This was a great way to bring these issues to the forefront and keep the conversation going with our employees. Kensho's DEI Committee is also working on bringing in additional DEI focused training that will take place throughout the year."
Learn more about Kensho here.
CarGurus creates a welcoming work environment
"At CarGurus, we strive to build and nurture a global culture where inclusiveness is a reflex, not an initiative. We are all responsible for fostering an anti-racist workplace by proactively centering diverse perspectives, amplifying underrepresented voices and deeply engaging in learning, dialogue, and action to drive forward systematic change. For us, that means investing in targeted and accessible programming and learning opportunities that enhance cultural humility, encourage growth, and promote inclusive leadership at every level. We are also striving to create more equity in our practices and policies so that everyone feels they can bring the ultimate expression of themselves to work every day despite their race, gender, or background."
Learn more about CarGurus here.
MongoDB shares resources in their team and in their community
"At MongoDB, we are committed to learning about and combating racism in the workplace. Here are some of the educational programming we have that promotes anti-racism: On August 13th, 2020, we had an internal event 'Decoding Inclusion Conversation on Race: Driving Impact with Power and Privilege' featuring Netta Jenkins (Forbes Top 7 Anti-Racism Educator), and sponsored by our CEO, Dev Ittycheria. During this session, Netta discussed the murder of George Floyd and the impact on Black people and the global community. She also discussed racial trauma and symptoms of race-based injustices
in the workplace. Members of our employee affinity group, The Underrepresented People of Color Network, shared resources for people looking to learn how to be anti-racist to support the current racial justice movement, and during our annual event, MongoDB World, we launched the MongoDB for Justice fund, in order to raise funds to enable organizations advancing anti-racism work."
Learn more about MongoDB here.
Quip centers anti-racism training across their work
"Quip believes that we have a moral responsibility to help lead the fight for a more diverse, equitable, and inclusive tech industry. We acknowledge that this is a challenging and ever-changing area, and takes ongoing work. We believe that diverse and inclusive teams are essential to build the best product, to meet our business goals, and to create a work environment where people from all backgrounds can feel like they belong, which will ultimately make our entire team more successful. Quip has been actively teaching and educating team members on how to build a more anti-racist workplace through various methods:
- Hosting a book club on the book How To Be An Antiracist by Ibram X. Kendi
- Creating a central repository to encourage folks to support organizations fighting racism and police brutality
- Developing a dos and don'ts messaging guide centered around racial equality
- Doing a virtual volunteering event by reading Anti-Racism Children's Book for the kids at UCSF"
Learn more about Quip here.
Relativity explores diversity within its community
"We are committed to ongoing efforts to foster a culture of inclusion and belonging at Relativity. We are proud of our new internal learning series, 'Culture Collective,' where we explore the rich diversity of identities and cultures that make up our company and the communities we serve. This is a monthly series sponsored by one of our Community Resource Groups (CRGs) called Faces of Relativity in partnership with our entire CRG community. These sessions allow us to explore cultural mindfulness and establish actionable steps for how we can make an impact as allies. In addition to the 'Culture Collective,' we host monthly deep dive conversations and learning sessions with our CRG leadership, an anti-racism toolkit curated in partnership with the CRG community, and have built out a robust internal learning curriculum for 2021 that will aim to educate Relativians on culture, unconscious bias, power/privilege, and more."
Learn more about Relativity here.
Smartsheet builds anti-racist environments, including coding ones
"A group of Smartsheet employees has been actively working to remove offensive terminology from our engineering coding language. Just like many everyday terms and figures of speech have racist roots, so too do many of the standard terms used in coding. Although this is anti-racist work that is far less visible than more common organizational initiatives (like unconscious bias and inclusion trainings, both of which Smartsheet is launching this year), it is no less important and only further highlights how ingrained racism is in our world."
Learn more about Smartsheet here.
Interested in discussing what it takes to build anti-racist workplaces in real time? We're hosting Allyship to Impact, a two-day free virtual conference focused on providing resources and practical guidance to combat racism at work, this September 10-11. We hope you can join us.
We asked 30+ women how you can make 2021 your best year yet.
Resolutions are one thing. Goals are another.
How do you move from vaguely hopeful statements about what 2021 will mean for you personally and professionally to thoughtful plans that are likely to come to fruition?
1. Make goal setting a ritual.<p>Sure, a new year is just a change of date, an arbitrary way to mark time. But if we create meaning around it, it can become something else entirely. Carmen Kelly, Training & Development Team Leader at <a href="https://powertofly.com/companies/quicken-loans" target="_blank" rel="noopener noreferrer">Quicken Loans</a>, likes to see it as a real beginning. "I enjoy embracing the fresh, new year with hope of what could be, and a huge part of that is goal setting," she says. "Having goals in life is essential. Even creating goals for different areas of your life is key. This can help with making sure you are balancing out all critical aspects of your life that are most important to you."</p> <p>Starting with reflection can help make sure that your goals are well-connected to where you are mentally, personally, and professionally. "I always start with reflecting on my past to gain better understanding of myself," says Ankita Patel, Principal Software Engineer at <a href="https://powertofly.com/companies/clarus-commerce" target="_blank" rel="noopener noreferrer">Clarus</a>. "What my capabilities are versus what I really foresee myself doing in next quarter or so. It allows me to see where I stand, what difficulties I have faced, and to shift my perspective from doubting myself to believing in myself. It forms the baseline of starting fresh and helping me plan for my future."</p><p>For Jess Tsai, VP of Business Operations at <a href="https://powertofly.com/companies/vts" target="_blank" rel="noopener noreferrer">VTS</a>, the ritual of goal setting begins with a long journaling session. "I reflect on the last year and rate myself on a scale of 1-10 for how happy I am in these ten areas: health, emotional/mental, relationships (friends/family), love/romance, service, learning/personal growth, experiences, spirituality, career, and finances," she says. "In the areas where I scored lower, I reflect on why. Then I go through each area and write out in detail what my life would look like if I scored 10 in each area, and try to visualize that life and feel like I'm already there. Depending on my scores and what's most important to me right now, I set some intentions for where I want to focus for the year."</p>
2. Build around your values.<p>Disparate goals scattered across different aspects of life aren't as likely to motivate you as one set of goals that coalesce around a theme, says Jac Le, a Senior Territory Sales Representative at <a href="https://powertofly.com/companies/autodesk-inc" target="_blank">Autodesk</a>. "Whether or not you're conscious of it, values are the foundation of goals, dreams, character, and decision making," she says. "Instead of creating New Year Resolutions, I create a Theme that I want to focus on for the year, which is based on my values. It can be a word or phrase. From there, every goal set throughout the year is measured in alignment with that Theme to ensure that my goals are an expression and enhancement to my values instead of a stressor to check off."</p> <p>If you're having trouble thinking of a good place to start from, or naming the values that drive your everyday life, Dipabali Chowdhury, a Learning & Development Specialist at <a href="https://powertofly.com/companies/mongodb" target="_blank" rel="noopener noreferrer">MongoDB</a>, has advice that can help. "The more self-awareness you can build, the more specific your goals will be and the more motivated you will be. Sometimes, we set goals without understanding what's important to us. We follow someone else's compass instead of our own," she says. She suggests asking yourself reflection questions: "When I was happy at work, what contributed to that joy? When and why was I frustrated at work? What mindsets held me back from achieving my goals this year? What challenges did I overcome? What are my natural strengths? What skills, knowledge, or behaviors do I want to build in the new year?"</p> <p>Claire Lucas, Senior Manager, Services Operations at <a href="https://powertofly.com/companies/elastic" target="_blank" rel="noopener noreferrer">Elastic</a>, suggests beginning with an end vision in mind. "I work backwards," she says. "I journal about my vision for the end of the year, trying to think about it uninhibited from any constraints. I then focus on creating a declaration for myself that will help me break through to reach my goals. The declaration ties together who I am today, and who I need to be in the future to fulfill this goal."</p>
3. Consider making personal and professional goals in harmony.<p>You might have personal goals that are completely unrelated to what you do at work. That's okay! Great, even. But you do need to make sure that they are complimentary at least so far as how they'll be achieved, says Lee Ann Mangels, Senior Director of Program Management at <a href="https://powertofly.com/companies/clyde" target="_blank">Clyde</a>. "Your personal and professional goals have to be somewhat aligned. If you decide to improve your time management in the new year, it will only work if the practice or process you start applies to your home and work life," she says. She gives an example: "Several years ago, I started taking 30 minutes on Sunday afternoon to review the week ahead. What meetings do I need to prepare for? What are we having for dinner? Do I have to coordinate any personal appointments for our family? Investing 30 minutes on Sunday has been a game changer for me."</p>
4. Start big, then whittle down as needed.<p>Being aspirational when you make your goals is key—but so is creating a practical plan to achieve them. "I always try to look at the bigger picture [when goal setting]," says Beatriz Alvarez, Talent Acquisition Sr. Analyst - Recruitment Events Lead at <a href="https://powertofly.com/companies/lockheed-martin" target="_blank">Lockheed Martin</a>. "I try to set a long term goal that seems impossible, making sure it is measurable, down-to-earth, and real—and most importantly, that it is motivating. Once I have my eyes on the prize, I strategize by setting up a group of smaller goals that will help me achieve it."</p><p>That being said, it's important to not lose sight of those aspirations, either. Amanda Fennell, Chief Security Officer at <a href="https://powertofly.com/companies/relativity" target="_blank" rel="noopener noreferrer">Relativity</a>, has advice for finding the Goldilocks moment between too-easy and too-hard goals, finding the just-right pace where you're pushing yourself: "You never know how far you can go unless you set stretch goals. If I only set goals that I knew I could ace, it would be stacking the deck. I want to know how far I can push myself and in taking this approach, I have achieved some pretty amazing things. As Captain Marvel says: 'Higher, further, faster.'"</p><p>Yasameen Raissinia, APAC Commercial New Business Manager at <a href="https://powertofly.com/companies/smartsheet" target="_blank" rel="noopener noreferrer">Smartsheet</a>, is a fan of the stretch goal, too. "I always like to push myself either personally or professionally to hit smaller attainable goals that add up to a big audacious goal. For example, I always try to set the goal of getting to the Presidents Club which typically has a goal post of 130%, which is massively difficult to achieve. In order to get there, I try and break down my weeks and my quota to overachieve, and try to give myself smaller goals around numbers of accounts, or contracts I close per week, helping me get to the major and impressive goal!" she says.</p><p>Bridget Barrot, <a href="https://powertofly.com/companies/chainalysis" target="_blank" rel="noopener noreferrer">Chainalysis</a>'s VP of Customer Success, has a three-step framework for getting that balance right. "The best lesson I've learned about setting goals is they need to be simplistic, realistic, and strategic," she says. "Simplistic: It's important to find things that are easy to measure, so that you can regularly assess them. Anything that requires too much work to analyze will set you up for failure. Realistic: Stretch goals are important, but it's also important to be practical about what you can complete in any quarter or year. When they get too lofty or too numerous, it's easy to just give up on them all together. Strategic: It's important to differentiate between goals and a 'to do' list. Goals can be a mix of big and small things, but they must be grounded in results rather than just a list of tasks to check off."</p>
5. Write goals down.<p>"We're all familiar with the numerous studies that underscore the correlation between writing down our goals and our ability to achieve them," says Shavit Bar-Nahum, Senior Vice President of Leadership Development at <a href="https://powertofly.com/companies/moody-s-corporation" target="_blank">Moody's Corporation</a>. "The bottom line is, if it's not documented, it's less likely to happen, you are less likely to hold yourself accountable, and it's much easier to slip back into old habits and behaviors. So whether you are embarking on a new opportunity, learning a new skill, or increasing your sales objective, write it down. And not just for yourself. From documenting it in a system of record to creating a visual reminder for yourself, capture your goals in a way that you and others can see your intentions and can support you on your journey."</p> <p>Going beyond writing down goals can help, too. Mary Kay Evans, <a href="https://powertofly.com/companies/pymetrics">pymetrics'</a> Chief Marketing Officer, recognizes the power of writing down her own story: "One of the most challenging and rewarding exercises for me was actually writing out my story. Not goals in a bullet point list, but rather in a story format as though it's already happened. I began the year 2018 by writing the story I wanted to tell by January 2019. It was a narrative looking back on my accomplishments and challenges faced and how exactly I overcame them. By being vivid and specific, like a good narrative requires, I really had to bring my vision of the year ahead to life. It went beyond simply listing my goals to describing outcomes and how I would experience them. This preparation made all the difference as 2018 was a year of tremendous growth and accomplishment for me. It works!"</p>
6. Find a way to track your goals over time.<p>The many women we talked to had different ways of tracking, but the unifying thread is that each had found a way that worked for them. Alisa Cash, Director of IT Solution Delivery at <a href="https://powertofly.com/companies/blue-cross-and-blue-shield-of-north-carolina" target="_blank" rel="noopener noreferrer">BCBSNC</a>, sums up the key approach: "Do not set a goal that cannot be measured. This does not have to be an emphatic measurement (such as achieving 100% on time delivery = x; 90% on time delivery =y), although the more you can do this, the clearer resources tend to be."</p><p>For Sarah Morningstar, Ph.D., Data Researcher at <a href="https://powertofly.com/companies/primer" target="_blank" rel="noopener noreferrer">Primer</a>, breaking her goals into timely metrics helps. "I have found that I am more likely to achieve my goals if they include specific and actionable metrics; otherwise, it is hard to determine if I am successful," she says. "For example, one of my goals for 2021 is to practice more yoga. However, the term 'more' is vague and difficult to know when I have achieved it. Instead of more yoga, I decided I wanted that to mean that I will practice yoga at least two times per week. Over the year, I need to practice 104 times or 26 times per quarter to be successful. Each quarter I work backward from 26, I do more some weeks, and others it's less. I allow this flexibility because I know that being a mom and a working professional, I can't always control my schedule."</p><p>Amanda Sternklar, Marketing Director at <a href="https://powertofly.com/companies/state-listings-inc" target="_blank" rel="noopener noreferrer">State Listings</a>, agrees, and notes that she checks in on her progress every week: "The most important thing for me is ensuring my goals are measurable, through metrics directly related to my own activities. That means that if I want to increase our blog following in the new year, my goals would look something like 'Create 3 original blog posts each week' and 'Be a guest contributor on 10 blogs in 2021.' That way, I can create a tracker—mine is a physical page in my planner, but there are also various apps that help with this—to see my progress at a glance. I review my tracker on the first Monday of each month to make sure I'm on track and figure out any steps I need to take if I'm not."</p><p>Amy Luo, Senior Product Designer at <a href="https://powertofly.com/companies/lattice" target="_blank" rel="noopener noreferrer">Lattice</a>, likes identifying specific behaviors that she can easily keep in mind. "Be specific and focus on actions or behavior when defining your goals," she says. "Try setting a number you want to achieve or a completion date. It'll help keep you on track and you can clearly measure your progress toward the goal over time. For example, if you want to work on your writing skills, a general goal like 'Become a better writer' would be too vague and difficult to measure. A specific and actionable version could be 'Write for 30 minutes every day' or 'Publish an article every month.'"</p><p>For Stacey Chase, Senior Manager Internal Audit at <a href="https://powertofly.com/companies/siemens" target="_blank" rel="noopener noreferrer">Siemens</a>, adding a visual element to her goal metrics is what keeps her on track. "I use a Kanban board on Trello to plan and organize my activity," she says. "In my first column I list my goals for the year and assign them a color. As I work on things throughout the year and add tasks I tie them back by color to the goal the effort is in service to. This helps me multiple ways. First, it is a visible reminder I see daily or weekly of the goals I have set. Second, I am constantly tying back my efforts and time spent back to my goals. Third, it gives me early warning that my goals or my efforts may need to be reevaluated if I find most of my energy is spent on things other than my goals."</p>
7. Don’t keep your goals to yourself!<p>Many of the women we spoke to highlighted how important it is for your goals, personal and professional, to exist outside of your own head. "Be sure to share your aspirations with others and ask for feedback along the way—don't assume your supervisor knows your near and longer-term plans," says Wyetta Morrow, Executive Director, Human Resources at <a href="https://powertofly.com/companies/raytheon-technologies" target="_blank">Raytheon Technologies</a>. That's particularly true for goals that can be advanced at work, she notes, adding, "Our career journey includes a village and it helps to have others that can advocate for you when you may not be present."</p><p>And there's no need to limit that sharing to just your manager—what about all of the other people that care about you and want to see you succeed? Janet Higgins, Vice President of Regional Sales at <a href="https://powertofly.com/companies/ciena" target="_blank" rel="noopener noreferrer">Ciena</a>, suggests broadening your circle. "Build a support group around you. Share your goals and your thinking with your trusted mentors and friends. Actively think about who you can leverage in this way. Chances are they would be more than happy to reciprocate. Seeking the perspective of people outside your industry who only have your best interests at heart and are willing to give you straight honesty is pure gold," she says. </p>
8. Considering making your goals three-dimensional.<p>Writing down your goals is a classic approach, but if you have a creative bent or are a more visual learner, maybe going a step farther and making a concrete representation of your goals will help you focus on them. "Try creating a vision board that includes pictures and words of the mini goals and milestones you want to focus on to help you achieve your bigger picture goal," says Gursharn Dhami, Senior Global HR Business Partner at <a href="https://powertofly.com/companies/stack-overflow" target="_blank" rel="noopener noreferrer">Stack Overflow</a>. "If you make it visible, you may just feel more accountable to accomplish what you've envisioned for yourself!"</p><p>Brooke Kaylie, Program Manager, National Security Group at <a href="https://powertofly.com/companies/primer" target="_blank">Primer</a>, agrees with the power of seeing your goals around you. "Visualize it. Decide what it is you want to do and make it so real you can touch it, see it, taste it. When I decided to change my career completely, I put things into my workspace that reminded me of where I wanted to go. Articles, photographs — anything that kept my focus on my goal," she says.</p>
9. Tackle the hardest things first—if that’s possible (ribbit).<p>There's an argument to be made for starting with easy wins, but Laura Ripans, <a href="https://powertofly.com/companies/datadog" target="_blank">Datadog</a>'s Director of Channels & Alliances, won't be making it. "Get the important things done first," she says. "For me, this is early in the morning when I have no distractions. Stay focused and concentrate on the things that matter most." She suggests reading <em>Eat That Frog </em>by Brian Tracy. "There's an old saying that if the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing you're done with the worst thing you'll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life," she says.</p> <p>As it turns out, Claudia Petrocchi, Executive Director of HR Operations for <a href="https://powertofly.com/companies/csl" target="_blank" rel="noopener noreferrer">CSL</a>, is a big fan of the frog approach, too. "Years ago, someone shared a Mark Twain quote with me: 'If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first.' This quote clicked with me—it's so visual that it really helps me. Normally I would wait the whole day and think how awful this frog will be. But now, I'll eat the frog right away. For years I had a sticker of a frog on my laptop. So, if I had that crazy email or that crazy project, that would be my frog."</p> <p>Sasi Murthy, VP, Product and Solutions Marketing at <a href="https://powertofly.com/companies/netskope" target="_blank" rel="noopener noreferrer">Netskope</a>, has a visual trick to help you remember to keep that big, hard goal front and center: "Invest time in thinking about what you want to achieve, not how you will do it. Then find a jar and place a big rock or a few that represent these goals inside, and fill the rest with smaller rocks. This will be a reminder that we are most effective at anything we set out to do, when we give it the space in our 'mental jar' first, and follow it with the smaller goals."</p> <p>That being said, make sure the hard thing you're going after is even possible. For Shelly Anderson Bodine, a Chief of Staff at <a href="https://powertofly.com/companies/software-one-inc" target="_blank" rel="noopener noreferrer">SoftwareONE</a>, remembering that she's operating in an environment where she can't control everything is key. "I once had a leader tell me you needed two things to get promoted," she says. "First, a position had to be available, and second, you had to be ready for the role when it was available. That feedback has always stuck with me throughout my career. I realized I really only had control over the latter. So each time I would move into a new role, I gave myself 6 months to acclimate. At that point, I evaluated what I could do to be better than the next person in the role I have and where do I want to go next. From there, I would create a list of things that would bring me closer to my end game, narrow down to the 2-3 most impactful, and those became my goals."</p>
10. Goals aren’t set-it-and-forget-it.<p>If you set goals in January and ignore them from then on out, your chance of marking them "achieved" at the end of the year is low. "Try not to think of goal setting as a yearly activity," says Sarah Burke, Senior Director of Software Engineering at <a href="https://powertofly.com/companies/ciena" target="_blank">Ciena</a>. "Achieving goals requires continual review and reassessment of priorities. Book some personal time in your calendar once a month to remind yourself to check in on how you're progressing and hold yourself accountable for re-adjusting. You are responsible for your success!"</p>
11. Go beyond a 12-month horizon.<p>Many of the things you're most interested in—be it <a href="https://blog.powertofly.com/how-to-become-a-vp-2644977654.html" target="_self">becoming a VP</a>, launching your own company, writing a book, finishing an advanced degree moving to a different country, or any other number of goals—might not happen in just one year. Tami Early, VP and General Manager Sales—Major Accounts at <a href="https://powertofly.com/companies/ciena" target="_blank">Ciena</a>, suggests breaking down your goals into "digestible and achievable bites." She uses the VSEM method: setting a 5+ year vision, a 2-4 year strategy, a 12-18 execution plan, and 12-month rolling metrics. "This method of goal setting allows me to think about my long- and short-term objectives, while holding myself accountable to measurable outcomes inside of a year," she says.</p>
12. Treat yourself with grace.<p>You won't achieve all of your goals, and that's okay. As Megan Sykes, Contracts Manager at <a href="https://powertofly.com/companies/elastic" target="_blank">Elastic</a> reminds us, "Don't set overbearing expectations on yourself. Afford yourself grace. While it's important to progress personally and professionally, we have to be adaptable to the circumstances around us (which can change over time) and live with integrity."</p> <p>That's never been more important than after the year 2020. "I'm very goal orientated both personally and professionally," shares Amanda Eleuteri, a Sr. HR Business Partner at <a href="https://powertofly.com/companies/cargurus" target="_blank" rel="noopener noreferrer">CarGurus</a>. "Early on in my career, I would feel defeated if I didn't achieve my goals for the year. I try to be mindful that sometimes a goal is not achieved because priorities change. That was certainly the case in 2020 as needs in the business evolved and what I was focusing on shifted in response."</p><p><a href="https://powertofly.com/companies/national-security-agency-nsa" target="_blank">NSA's</a> Meredith D., PhD, echoes the importance of revisiting, and revising, your goals: "Your goals are not meant to be set in stone! There are several factors that can require them to change, even dramatically at times. Be flexible and willing to change your SMART goals. Sometimes we can foresee that the goal is not going to be achieved in our original timeframe. Or we change our mind completely! This is not a failure. It is an opportunity to reflect and revise the goal given the new information at hand."</p> <p>After all, it's about the journey, not the destination. "The process of working toward a goal is often more important than achieving the goal itself," says Stephanie Cheng, Product Engineer at <a href="https://powertofly.com/companies/folsom-labs" target="_blank" rel="noopener noreferrer">Folsom Labs</a>. "The shape or timeline of your goal can change as long as you check in with yourself and continue to consistently work toward them. It's okay if you don't achieve your goal on the first try. Working toward goals is really about building the muscle memory to form slightly better habits each year. With consistency, patience, and positivity you can build the tools you need to succeed."</p>
One of Jennifer Martin's first jobs was working the front desk of the Renaissance Mayflower Hotel in Washington, DC, where she got very good at asking one question: "How can I help you?"
Nina Unger, Talent Acquisition Specialist at SoftwareONE gave us a behind-the-scenes look at SoftwareONE's Application process, culture, and values.
Learn about the company and how you can make your application stand out!
To learn more about SoftwareONE and their open roles, click here.
Interested in pivoting to tech?
Lisa Tagliaferri, Senior Manager, Developer Education at DigitalOcean, shared her top tips for breaking into the industry, from the best open source tools to key transferable skills.
Have more questions about launching a tech career? Let us know in the comments! And learn more about DigitalOcean's open roles here