
How To Work Cross-Functionally: A Conversation with Flexport’s Yefeng Miao
As a Design Lead at Flexport, a big part of Yefeng Miao's job is partnering with engineers to build products for internal teams and their external clients. Yefeng Miao's ability to work cross-functionally is key to her success, and Yefeng was kind enough to sit down with us to explain how her background has equipped her to excel as a design team lead.
We're excited to share how working cross-functionally has contributed to Yefeng's success at Flexport!
Using Design To Solve Problems
Yefeng grew up in Shanghai, and got her degree in computer science in Beijing. She then moved to the U.S. for her M.S. in Information Management from the University of Washington. After finishing her graduate program, Yefeng took a job doing UX design with an agency. She honed her skills working on a wide range of products across different platforms, and eventually realized she wanted to take a product from inception to delivery. So Yefeng joined Amazon, where she worked as a logistics designer.
"I found that to be super interesting. It's a very complex area, and I like to solve complex problems," she says. Yefeng enjoyed leading a product through its lifecycle, but wanted to innovate more and in a more supportive environment. That led her to Flexport.
"I really think the logistics industry is due for some disruption. It's a very traditional business, with lots of manual processes that haven't changed much for the past hundred years," explains Yefeng. "Imagine moving a product from Shanghai to Chicago. There are probably more than a dozen entities or partners involved. There's a lot we can do to improve the efficiency of that process." The chance to redesign an old-fashioned industry, and improve the service level for users drove Yefeng to join Flexport's team. Once she met the leadership team, she knew she was in.
"Everyone was down to earth, which aligns with my personality well, and it seemed like there was a lot less politics involved. There's a common goal that everyone on the team shares to build good products, and we're all focused on that," she says. After joining Flexport, her impression of the company's approachable culture was solidified.
"Everyone's really humble, even the CEO. He's not afraid to admit his mistakes or failures, which makes everyone feel like it's okay to make a mistake because we can correct it and avoid making the same one next time," she says.
The Challenge of Working Collaboratively
Just like at most companies, Yefeng found that Flexport's design function operates at the intersection of a whole bevy of players. Her projects impact internal and external stakeholders, including operations, product, and engineering teams within Flexport. "I see design as a connective tissue among all of these groups of people that we interact with," says Yefeng.
Yefeng's projects involve a number of key steps. First she gathers requirements and user needs, confirming business goals with leaders and stakeholders. This helps her validate that the problem is worth solving, design the experience, partner with the engineering team to assess its feasibility, and create the actual product. She works hand in hand with the product manager throughout this process. "Being able to drive alignment or agreement amongst so many people is key to a product's success, but it isn't always easy," she explains.
To do this, she relies on two key skills: collaboration and balance.
From the beginning, she notes that "everyone needs to have an open mind" to the perspectives and needs of the other teams they are interfacing with. She goes in knowing that she might not get 100% of her ideal design, and she accepts that she'll need to compromise. "It's more important to find the balance between user needs and business goals and requirements," she says, "and also the balance of the best experience and the feasibility of building it."
Tips for Working Cross Functionally
Through years of collaborating with engineering and operations teams, Yefeng's hammered out an (almost) foolproof process for managing complex, inter-departmental projects. She was kind enough to share her tips with us:
1) Align on goals at the beginning. Yefeng highlights how important it is to know what you're all aiming for from the get-go, while still being open to those goals changing over time.
2) Check-in frequently (ideally, with an agile working model). Working in an agile model requires us to move quickly, and interact with other teams more often and earlier in the process." By planning in tandem and checking in often, Yefeng's team is able to ensure everyone is aligned on the goals, priorities, and approach every step of the way.
3) Communicate effectively. If Yefeng could give other designers working with engineers and other stakeholders one piece of advice, she'd tell them to "be more proactive—communicate up front and really give people a head's up, while being respectful of their time." What's worked for her is not to constantly ping people when she's stuck or needs a sign-off, but rather to gather and curate her questions to go over all at once, whether in a meeting or a shared document for people to comment collaboratively.
4) Approach problems with empathy. "Engineers need to be willing and interested to understand what users think and how they behave," says Yefeng, "and it helps when designers can speak the same language as the engineers." Designers without coding backgrounds can try to pick up some basic skills to help them understand the world of engineering, and engineers can listen in (either in real-time or through recordings) to user sessions and collaboration workshops to build that empathy, if they don't have it already. Yefeng stresses that it's important for both groups to explain the "why" of their needs and decisions: "Just saying 'no' isn't going to help anyone. You have to explain why it can't be done. We need to be creative with solutions and alternatives."
5) Make time to improve processes. As products get launched and new ones get started, Yefeng sees opportunities to streamline processes across departments—but she can't always act on them. "In a startup environment, you'll see a lot of knowledge scattered amongst stakeholders, with everyone having their own way to solve their problems. When you can, do an audit and really understand holistically what's going on in the whole company to understand problems from every stakeholder's perspective," she says.
6) When working remotely, be extra cognizant of how you engage stakeholders. Lately, Yefeng's team (and the rest of Flexport) has been working remotely, as they do their part to fight against the coronavirus. It means she can no longer just swing by someone's desk to get their input on something, but she doesn't want to resort to constant Slack pinging, either. What's worked for her is to hold herself to a high standard of problem management. She writes down what's going on, sets up meetings to discuss, and leads participants through a thoughtful agenda of issues and resolutions, just like she would if they were all in the office.
Working Cross-Functionally in Action: A Case Study
Now that you understand what it takes to work cross-functionally, take a look at some of those skills in action. Yefeng is currently working on an internal financial product to help Flexport's procurement operations team dispute bills they receive from carriers.
When the project began, Yefeng was going between the ops and engineering teams, trying to get them in sync on the rules and schema that they should use to show shipping rates and costs within the tool. Each team had a different perspective and couldn't understand where the other group was coming from. Yefeng dug in and realized that the difference rose from one team focusing on the sell-side economics, and the other on the buy-side perspective.
"After going back and forth probably about five or six times, I was able to come to understand the gap," explains Yefeng. She could then hand that understanding off to the engineering team for them to work through the technical specs—and move on to managing other dependencies with other teams.
The project's not finished yet, but Yefeng notes it's been a great example of managing a cross functional initiative. "It's one of those cases where everyone has their own perspective. Engineers might be more focused on the technical feasibility, while the product managers are more focused on the KPIs. Designer tend to focus more on the users and their experience, and the stakeholders on business goals and requirements — so we have to figure out how we align."
For this billing product and others, Yefeng relies on her core skill set of empathy, collaboration, and communication. "I've learned in my career to always ask the why," she says. "I never just stop at the superficial level—I want to really dig into the bottom of the problem so that we then can start thinking about the solution."
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If you have questions for Yefeng on how to get to the core of a problem or how to work cross functionally, let her know in the comments. And if you're interested in working at Flexport, check out their open jobs—including lots of roles on the engineering and design teams!
Navigating Mid-Career Pivots and Finding a Company Where You Can Show Up Authentically
Insight from SoftwareONE’s Jeff Cannon and Chris Lecosia
SoftwareONE’s Jeff Cannon Business Development Executive US) and Christopher Lecosia (Senior Consultant) share a similar adventurous and brave spirit, which has led to a long trajectory of creative experiences for both of them. From taking care of two new puppies to backpacking across Europe — neither of them back down from a challenge.
As members of the LGBTQIA+ community, Jeff and Chris spent a large portion of their careers fighting for inclusive workplaces where they feel a sense of belonging, and opportunities to use their experiences to serve people, no matter what career stage they’re in. And they’ve both recently found that in the global provider of end-to-end software and cloud technology solutions SoftwareONE.
We sat down with Jeff and Chris to hear their stories on how they navigated mid and late career changes and their journey to finding a company where they felt valued. Keep reading to the end for four major tips on how to successfully pivot careers.
The Journey to SoftwareONE
Jeff Cannon was born in Tacoma, Washington, but considers both Texas and Georgeia his home. After graduating from college with a bachelor's degree in English and History, “I wanted to go to graduate school for history,” he explains. But upon arrival, he realized graduate school was not the right path for him, so he packed his backpack and set out for a trip through Europe instead.
This adventurous spirit led him back home to pursue exciting challenges, such as opening a hotel in Austin, working as a flight attendant in New York and Hawaii, and eventually pursuing a sales career at Dell. “I was an account executive for large university systems and large K-12 systems providing information technology to students to be able to further their education. It really fit in with my mantra around how important education is in society,” Jeff explains.”It's kind of my thing.” But after nearly 20 years at the company, he decided to look for new opportunities. “I was tired of doing the same thing all the time.” Enter SoftwareONE.
“This was an opportunity to do something completely different and take the information that I learned and use it to help build a practice that can accomplish some of the same things,” Jeff explains. He joined the company as a Business Development Executive Executive where he works to build the company’s education practice within the public sector in the United States.
SoftwareONE is a company where Jeff can thrive professionally and personally. He specifically cites the company to be people-first, which his coworker Christopher Lecosia agrees with. “SoftwareONE is a place where you can thrive as an employee, and where your creativity can flourish,” says Chris.
SoftwareONE is a leading global provider of end-to-end software and cloud technology solutions, with headquarters in Switzerland. The company itself prioritizes people as their “greatest asset” and advocates for life-work harmony. Their company’s core values are Employee Satisfaction, Customer Focused, Speed, Passionate, Integrity, Humble and Discipline, to name a few, and they ensure that they have “a welcoming – and constantly evolving – work environment for all”, no matter the racial, ethnic, religious, sexual or other preferences.
Christopher works as Senior Consultant for SoftwareONE. He entered the field of IT in 1974. “Back then it was called data processing,” he jokes. “But I kind of fell into IT consulting.” He enrolled in college as an accounting major, but quickly realized that was not the path for him. “I drove into the parking lot of this college for the first day and I got very scared,” explains Chris. “I turned around and went home and I found a job.” And he was able to pursue jobs that allowed him room to change and grow with the market. He began as a systems programer and, progressively, he scaled to managerial data processing roles at multiple software companies, including IBM. He played a key role in leading and growing software asset management programs, directing support for configuration and asset management, and serving as a senior project manager for multiple teams in his previous companies.
His successful 40+ year-long career led to the start of a well-deserved retirement. “I turned 65 last October, and I thought, ‘okay, I think I’ve had enough,’ and I decided to retire in full.” But his retirement was short-lived. “A few months before I retired, [my company] had put out an RFP to the street, which SoftwareONE responded to, and I'll never forget,” says Chris. “I was hearing them respond to me and I thought, ‘Wow, these people know what they're talking about. They're really sharp and I really believed in the value that they could bring.’” So when he was offered a position as a Senior Consultant, he didn’t think twice about coming out of retirement. “In November, a recruiter from SoftwareONE called, and I started in January of 2022.”
All-Around Authenticity
Changing jobs after working for a company long-term can be risky, especially later in your career. But both Jeff and Chris agree that the benefits of working at a company like SoftwareONE are well worth the risk. And for the first time, they’ve felt like they can show up as their full, authentic selves at work.
Jeff recalls past workplaces that, when push came to shove, “had an undercurrent of non-acceptance.” This undercurrent brought many challenges, but he credits them for his confidence today. “I have no issues whatsoever showing up originally as myself. And at SoftwareONE, everybody's been really lovely.” Even remotely, he finds ways to connect with his coworkers, and he feels like he can do so authentically.
Chris reiterates this in his own trajectory at SoftwareONE. “When I started, my Regional VP asked me for a bio. In my bio, I talked about my husband and my two dogs and how long we've been together. That got sent out to everybody in the organization. So when I onboarded, everybody already knew,” he explains. “It was the first time in 65 years that, right from the get go, there was no pretense at all as to being something different than I am. And that's how I came out at SoftwareONE. It was good to do that. I feel truly authentic.”
Advice for Mid-Career Pivoters
Both Jeff and Chris have successfully pivoted roles and companies later in their careers. They offer four tips to consider before making the jump to a new role or joining a new company.
1. Find a place that values service to the client. “Have the mindset of service,” says Chris. “ I'm a service oriented person and part of being of service is to share my experience, strengths, and hope with other people. Whether that's on a, social, spiritual, mental level, or on a professional technical level, this helps bring growth to you, and to the company you’ll work for.” Jeff shares that, “with this mindset, we see the challenges that customers face, so we're able to better articulate to customers what our value proposition is. We can help clients achieve their goals, and everything comes a lot more easily and naturally.”
2. Believe in what you have to offer. Chris and Jeff share that aligning with the company’s mission is another key aspect to consider before changing companies. “I never thought that anybody would want to hire me at 65 years old,” Chris shares. “I had been in my former job where I saw many opportunities that I thought I was perfect for, in terms of advancement, but I wasn't given those opportunities because of my age. I started to feel dried up a little bit. When I got the offer at SoftwareONE, I felt I really wanted to come back, be of service, keep my brain sharp, and do something. I do believe I have something to offer to many clients, as well as colleagues. And that's what made me make the move.”
3. Think of the experiences you bring to the table. Jeff shares how he transferred his knowledge to his new role. “I was able to take everything that I had learned about building an organization and bring it over to a company that needed that expertise specific to the United States. Being able to have the opportunity to do some of that background work and build on alliances has been, and continues to be, a great opportunity.”
4. Find a workplace that prioritizes diversity. “Each one of us brings a certain set of characteristics with us that sit well with our clients,” explains Chris. “The diversity we bring to the company — whether it be age, gender, color, educational background, intellectual capacity — all of that color makes us more relatable to our clients and our customers.” This leads to the company’s overall success.
SoftwareONE is constantly looking for dynamic employees like Chris and Jeff. Check out their company page to find out more about their roles!
Careers in Web Development: Which One's For You?
We all have our favorite websites– the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that you’ve found yourself wondering why they aren’t more popular. Or maybe you’ve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If you’ve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you let’s start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
Think of front-end development as the décor of a house. The color scheme, furniture, manicured lawns, and overall aesthetic. In terms of a website, front-end development is laser-focused on the appearance of a website and its presentation on different devices. If you’re considering a role in front-end development, it’s important to learn programming languages such as HTML, CSS, and JavaScript. These three languages go hand-in-hand. HTML allows you to create user interface elements, CSS helps you with stylistic elements, and JavaScript allows you to incorporate online tools and connect your website to back-end functions.
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, it’s incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Since this role is more code-heavy, it’s important that you learn numerous programming languages and understand algorithms and data structures. Some languages that are essential to back-end development are Ruby, Python, SQL, and JavaScript. Back-end developers also ensure that users can successfully retrieve and access data. This requires creating and using APIs (Application Programming Interfaces) which act as messengers that relay data related requests. Additionally, developing the code for the inner workings of a website also requires back-end developers to be conscious of the user interface features designed by front-end developers and to internally mitigate potential security risks. Due to the increased technical aspect of this position, back-end developers normally earn higher salaries than front-end developers. The average median salary for this role is around $118,000 per year.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the user’s experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 – $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
How to Professionally Decline a Job Offer (with Email Templates)
So you’ve spent some time job searching, found the perfect role, aced the interview, and finally got your dream job.
Congratulations!
But what happens if accepting a job offer means having to decline another one?
We’re living in a candidate’s market, and that means it’s becoming more and more common for job seekers to receive multiple offers. The good news is that this gives the candidate the opportunity to choose their perfect position. The bad news is that the candidate will probably have to turn down an offer or two when choosing the best role.
But how do you turn down an offer, without severing ties and keeping things cordial and polite?
Keep reading for our top tips on how to professionally decline a job offer — and keep your network strong for future career opportunities!
How to Professionally Decline a Job Offer
When turning down a job offer, it’s important to maintain a healthy relationship with the hiring manager and company you interviewed with. After all, you never know where your career may lead you next, and just because you decline one position with a company doesn’t mean they won’t have a place for you in the future!
Not prioritizing relationships in your job search can be detrimental, so here are some important points to keep in mind when you decline an offer.
1. Make your decision carefully.
This may seem obvious, but, before you give your final decision, make sure that it’s the move you truly want to make.
Ask yourself: Why do you want to decline it? Why isn’t it a good fit? Weigh out the pros and cons and examine how they could affect your career in the long run. Even though they’re important, don’t just focus on immediate benefits, like salary and flexibility. Consider how this career move could affect your mental health, whether or not it will help you advance professionally in the long run, and if you would be a good fit with the company.
This is a big decision, so make sure that when you do say no, you mean it.
2. Don’t wait to give your answer.
If you’re sure the position just isn’t right for you, it’s wise to contact the recruiter or hiring manager as soon as possible. This is the most considerate and professional approach you could take when turning down a position, because the sooner they know, the sooner they can find someone else to fill the position.
Waiting too long to give your answer could push the hiring process back to the beginning. A hiring manager will appreciate an efficient answer so they can move on to the next candidate and keep the process moving forward without too much delay.
The best way to do this is to try and give them a specific day that you will contact them with your answer, or keep them apprised during your decision-making process. As soon as you’ve made your decision, it’s important to let them know. As difficult as saying no can be, the sooner you do it, the better for everyone.
3. Call before you send an email.
Most of us would probably prefer to give our answer in an email, and that’s understandable! But calling to verbally decline the offer first shows an extra bit of care. This will demonstrate that you care about the time and energy invested in you during the hiring process and are grateful that you were chosen for the position.
It’s also a great way to maintain a good relationship with the employer, because it demonstrates your professionalism and maturity, and will give you an opportunity to be specific about why you are declining. If you are unsure of what to say, write your response down before you call.
You can follow up with an email that reiterates what you said on the phone so that the recruiter or hiring manager has written proof of your response.
4. Be appreciative and humble.
The hiring process isn’t simple. It requires a lot of time and energy from multiple stakeholders, so it’s important to show your gratitude before you decline the job offer. Thank everyone who was involved and acknowledge the investment they made in interviewing you. Let them know you are honored to have been chosen and that, while you carefully considered the offer, the position just isn’t right for you.
5. Explain why you’re declining.
While getting into specifics isn’t always necessary, and you should only share as much information as you feel comfortable, letting the hiring manager or recruiter know why the position isn’t right for you can help keep the communication portal open.
Maybe you received another offer that better aligned with what you were looking for in terms of pay, or perhaps you need more flexibility than the one you are declining can offer you. This feedback can be helpful to share, and sometimes the company might even respond with a counter offer to better suit your needs!
Perhaps the reason you are turning the offer down is due to more personal reasons that you don’t feel comfortable sharing. That’s okay too! Either way, it can be helpful to be transparent about why you are declining.
6. Utilize the opportunity to network for future career moves.
So the position isn’t right for you — that’s okay. But maybe your values aligned with the organization’s, or perhaps you felt that you connected during the hiring process and you’d like to keep the door open to other positions in the future. Just because the role now isn’t right for you now doesn’t mean that the organization won’t have a place for you down the road.
Networking is key for career growth. If you really like the company, don’t be afraid to let them know that you would be interested in other positions in the future. Giving them the means to contact you, like your email and your LinkedIn, will give them the ability to reach out if any other positions open up.
If you find that the company itself just doesn’t fit you, keep in mind that networking and maintaining a good relationship is still important. You don’t have to plan to work there in the future, but you never know who is connected to who, and how that good relationship may pay off in time!
Email Templates for Declining a Job Offer
Turning down a job offer is a delicate task, but it is becoming increasingly necessary in this competitive candidate’s market. If you’re unsure of where to begin or how to write your email, we have included some examples with links to help you get started.
Example for when the position isn’t a good fit
Subject line: Job offer – [Your name]
Hi [insert last name of hiring manager],
Thank you very much for offering me the role of [insert name of position]. However, I have decided that this is not the right fit for my career goals at this time.
I sincerely enjoyed our dialog as well as discussions with your team, and I very much appreciate your taking time to share information about the role and vision of [insert company name].
Again, thank you for your time and consideration; best wishes in your continued success.
Sincerely,
Example for when you’ve accepted another offer
Subject line: Job offer – [Your name]
Hi [insert last name of hiring manager],
Thank you very much for offering me the role of [insert name of position] with [insert company name]. Though it was a difficult decision, I have accepted a position with another company.
I sincerely enjoyed our conversations and very much appreciate your taking time to interview me over the course of the past few weeks.
Again, thank you for your time and consideration; best wishes in your continued success, and I hope our paths cross again in the future.
Best wishes,
Example for when you’ve already accepted the offer
Hi [Interviewer],
Thanks so much for offering me the position of [Job Title] at [Company]. It was a pleasure meeting you.
Unfortunately, after a great deal of thought, I have decided to turn down this gracious job opportunity. I am truly sorry for any inconvenience this decision may cause and hope it will not affect any future relationships with your company.
I wish you continued success and hope to hear from you in the future.
Kind Regards,
Looking for a job? Check out our newly updated job search page and find the job of your dreams!
Nail Your Slack Job Interview With These Tips
💎 Want to succeed in a Slack job interview? Watch the video to the end to find tips on how to nail the process!
📼 To work at Slack, a solid job interview is the first step along the way. In this video, Jo Saari, Senior Sales Recruiter at Slack, walks through the company’s application and interview process for you to feel comfortable and excited to begin your journey with them.
📼Slack recruiters will ask questions at the job interview and you need to be prepared to answer them correctly. In the face of any question, use the STAR method to articulate your response. STAR stands for situation, task, action, and result. You can set the scene and describe the situation, then share the goal that you were working toward. When you describe the actions that you took, remember to stress your particular contribution. Lastly, make sure to share specific results. And don’t shy away from taking credit where credit is due!
📼Understanding Slack’s job interview process makes preparing even easier. First, you will have a one-on-one video interview with your potential new manager. This is a great opportunity for you to learn about their management style. Following that, you will go through Slack's chronological interview. This interview takes a structured approach. You'll go through each role that is presented on your resume and you'll talk that through with a panel of interviewers. Finally, you'll round out your interview experience with a final presentation. This is your opportunity to show your skills. You'll be given a prompt, and some time to craft what you are proud to present to your interviewers.
Slack Job Interview - Your Opportunity To Thrive
Slack is committed to diversity, equity, and inclusion. They are dedicated to hiring diverse talents and ensuring that everyone is treated with respect and support through the interview process and once they join Slack. The company embraces diversity and strives to create conditions where everyone is provided with an equal opportunity to thrive.
🧑💼 Are you interested in joining Slack? They have open positions! To learn more, click here.
Get to Know Jo Saari
Jo Saari is eager to connect talent with opportunity. If you are interested in a career at Slack, you can connect with her on LinkedIn. Don’t forget to mention this video!
More About Slack
Every day, Slack refines, iterates, and explores how to make work better for everyone. Join them in creating a better future of work that’s more connected, inclusive, and flexible. They’re building a platform and products they believe in, knowing that there is real value to be gained from helping people simplify whatever it is that they do and bring more of themselves to their work, wherever they are.