Below is an article originally written by Melyssa Cramer, Senior Interactive Designer at PowerToFly Partner Kargo, and published on October 11, 2018. Go to Kargo's page on PowerToFly to see their open positions and learn more.
The mobile landscape is ever-evolving, but our core best practices have remained constant for our award-winning design team at Kargo. Follow along below for our top five mobile design principles to see how we keep our units looking as fresh as the latest Yeezys.
1. Contrasting Colors
Utilize contrasting colors for the most important information within the ad.
While we want color palettes to be cohesive, choosing a contrasting color for interactive elements within a mobile ad is important to attract user attention to the desired action. When determining call-to-action button colors, select a color that pops against the background content. Users will be able to clearly identify the call-to-action and will be more likely to engage.
2. Easy to Engage
Keep interactive elements within reach of a user's navigation finger for easier engagement.
According to a 2017 study* by Steve Hoober, a mobile UX expert, 75% of people only use one thumb to interact with their phone screen. Keep this in mind when choosing the layout for interactive elements of your design. The biggest "hotspots" on a mobile device are in the middle or near the bottom of the screen. Primary functions, such as swiping through a product carousel for engagement, should be kept near the middle of the screen, while secondary functions, such as tapping a call-to-action button for CTR, should be kept near the bottom of the screen. This ensures that the user is easily able to interact with the unit without frustration.
Use bold, beautiful imagery to drive home our value of keeping "art in ad tech."
Space limitations on mobile devices require marketers to be more strategic about the way they populate the ad canvas. At Kargo, we strive for all of our units to include very clear product or lifestyle imagery to help draw users in, especially for our in-article placements. With text-heavy articles and the quick-scrolling nature of mobile device use today, users are more likely to notice a beautiful, bold image versus an ad full of lengthy blocks of text. This visual stimulation acts as a contrast against the site content – this theory is the basis behind our Key Art product, which relies on very little messaging, allowing the imagery to tell the brand story.
4. Less is More
Focus your creative around the most important elements and get rid of the extra fuss.
Similar to the previous best practice around beautiful imagery, Kargo is a big proponent for "less is more." Space is constrained on mobile devices, so layout becomes even more crucial when designing your ad. While it may be enticing to cram in every bit of info as you can, this could actually detract from the overall message & negatively impact user engagement. We advise having one main line of messaging, the headline, with limited supplemental copy. Pair this with one primary focal-point product image and a very clear call-to-action, and you have a recipe for success.
5. Animated vs. Static
Draw in user attention by the use of motion.
While beautiful imagery & concise messaging can capture attention, the best way to further engage your audience is by the use of animation. Using movement & unique transitions helps give the finished product a premium feel and aids in drawing the user deeper into the experience. Go one step further and incorporate user-controlled scroll-reactivity, which can boost in-view time by up to 25%.
Stand with Kargo and stand out against the clutter of on mobile screens. Incorporating these best practices into your creatives will captivate your user base and entice them to engage.
Below is an article originally written by Katherine Merrill, the Director of People Operations at PowerToFly Partner Kargo, and published on May 30, 2018. Go to Kargo's page on PowerToFly to see their open positions and learn more.
If someone were to ask you to describe yourself at work in five words, what would you choose? If you were to ask your colleagues to describe you in five words, do you think their choices would match yours? Which words are you the most confident others would select? Which words are you not the most confident in?
I call this exercise "building your brand" and I often utilize it in my People Operations role to help people enhance their professional self-awareness and intentionality. At work, do you intentionally set the behaviors in which you want to act and the ways you want people to describe you? Do you sometimes allow external factors and stressors influence the way you communicate and work with people? In 2018, there are so many stimulants that come at us every day, and it can be easy for us to allow that office drive by, text message, or phone call to throw us off course and behave in a way that's not "our brand."
There are technical skills required to perform many jobs: computer software, a higher degree, or industry knowledge. However when it comes down to it, the "soft skills" that many people refer to that you don't learn through a college course have the potential to be the most critical factors that bring career growth to the highest levels. These are behaviors like: clear communication, collaboration, trustworthiness, doing what you say you're going to do, and acting calm under pressure. The most successful leaders I've worked with are ones who intentionally set their professional brand. They know the way they want to be perceived by others, consistently ground themselves in a set of behaviors aligned to those goals, and ask for regular feedback along the way to know where to make ongoing improvements.
I encourage you to try it: Pick five words you want colleagues to use describing you and think about where the alignment and gaps might be. Then, pick some trusted colleagues to give it a try. Stayed tuned for additional professional tips for how to take this a step further!
What It's Like Working At Kargo
Are you ready to build big ideas for small screens?
If yes, then you're in luck — Kargo is currently hiring!
Click here to see all of their available opportunities, and don't forget to press 'Follow' to receive custom job matches, event invitations and more!
Below is an article originally written by Aly Gossman at PowerToFly Partner Kargo, and published on March 1, 2018. Go to Kargo's page on PowerToFly to see their open positions and learn more.
This March marks the 31st annual celebration of Women's History mmnth. Yes, you read that correctly—Women's History Month has only been celebrated nationally since 1987; when after six years of petitioning by the National Women's History Project, Congress extended the existing Women's Week into an entire month. Net net, a victory worth the fight!
For many of us, it's been a year of unease, unpredictability and collective challenge; this is absolutely not limited to the female sex but hey, it's our month, so let me focus. It's also been a time of unbelievable growth, renewed energy and excitement and hope for continued progress ahead. We've marched, created change, learned a lot and we continue to make strides together.
I've personally never been prouder to be a female—one who is empowered and inspired by my female counterparts in the workforce every day; one who is supported by a company focused on enriching the lives of all its people, while also understanding the importance of female-first groups, resources and outlets; one with steadfast support and love from family and friends who push me to dream bigger and fight for my worth (thanks Mom and Dad!).
So ladies, as we kick off March, I invite you to begin every morning by giving yourselves a huge pat on the back. We're all lucky to be part of the female powerhouse, but we must continue to focus our attention on empowering the females of our future. To do so, I've put together some advice and insights from a couple of those inspiring Kargo female counterparts I mentioned above—so get connected, stay inspired and pass it along!
POWER IS IN THE COLLECTIVE
"Women empowerment starts with women supporting each other. If we can do that intentionally and genuinely, we build confidence in our abilities and in others' perceived potential." This common theme resonated with almost every woman I spoke to; strength exists in the collective number and there's no way we can push ahead without supporting and believing in one another. Keep this in mind the next time you revert to gossip or negativity. Instead, face the challenges head-on with an open mind, promise to be honest with your female peers and always strive for support and compromise over conflict.
DREAM BIG. ACHIEVE BIGGER.
Acknowledgement of inequality and the ongoing fight for our rights will always be important, but let's take a second to be super proud of what we've accomplished since we first celebrated National Women's Month, 31 years ago. We're experiencing an exciting time of change, especially regarding consumer brands and the products that will shape our future. Badass females like Steph Korey and Jen Rubio (Away Travel), Emily Weiss (Glossier), Alexandra Wilkis Wilson (Glamsquad), Katia Beauchamp (Birchbox), and Katrina Lake (Stitch Fix) are revolutionizing their respective categories, building companies from scratch and leading the charge in CEO & Founder positions. They are teaching us that no idea is too small or unworthy of exploring, that no dream is too big, and that truly anything is possible for women in 2018.
At Kargo, 22% of our executive team is represented by female, all of whom are working mothers that have earned their seat at the leadership table. While this percentage is strong compared to the 14.7% global average I'm willing to bet that those numbers will only grow as more females make their marks.
DON'T JUST SHOW UP. SHOW YOUR SKILLS.
Last year our female executives kicked off a global initiative known as She Suite to advocate for the the 56% female majority in the Kargo workforce. This international group connects quarterly but has also broken off into small peer mentorship groups called "wings." She Suite wings provide organic female connections, always-on support, and #judgefree environments designed to inspire, unite and empower.
This point is unbelievably important as we build a female future: Dedicating time and effort to connecting with other women that inspire you to think bigger. It is imperative to take an active approach to networking and personal enrichment—not just showing up, but being an enthusiastic participant. Prioritize self-love and education as well listening to relevant podcasts (no one inspires like Sheryl), female authored books or (one of my personal favs) following some of your favorite female voices and organizations on social media like The Wing, Career Contessa, The Female Quotient, The EveryGirl and WomensMarch, to name a few.
I recently attended a SheRunsIt networking event in Chicago, where I walked into a thought leadership conference comprised of about 98% women. When you walk into a room with hundreds of truly phenomenal females that are pushing an industry forward, you get another friendly reminder of how proud you should be to be a working woman. As someone who has worked in sales for some time, there is always a spark of nerves that kicks in when you first begin to network around a crowded room. But it gets so much easier when you know you're surrounded by people that are all—first and foremost—united by their support of one another. I strongly encourage you to check out the organization.
INSPIRE OUR FUTURE
My final piece of advice is actually more of an ask: Share your pride and power to inspire those around you—and focus intentionally on the future female generation. Mentor our youth, support them and teach them to be proud of who they are and where they've come from. Since 2010, I've been involved in a tutoring program for 4th through 6th-grade girls tat Metro Achievement Center, and I struggle to put into words just how cool it is to guide someone during some of the most pivotal years of her life. Nothing inspires more than leading by example; making an impression on young girls and challenging them to work hard and study at an age when studying and working hard are not necessarily the "cool" thing to do. Teach the future generations to abolish gender stereotypes and exude confidence, and support them in achieving their wildest dreams. After all, the attributes of a strong female leader are contagious and invaluable to leaving gender discrimination in the dustbin of history.
I'd like to give a special shout-out to some of my favorite Kargo ladies who helped me build this article in celebration of #WomensHistoryMonth: Emily Whiting, Joy Sybesma, Stephanie Biegel, Jennifer Churchill, Sonali Hanson, Katie Fishman, Laura Grifka and Laura Adams. Thank you for your energy, excitement and intelligence that made this piece possible and keeps me motivated, each and every day.