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Here's An Event Senior Women Engineers In The Valley Wanted To Attend

How do you gather fifty senior women in engineering and marketing in a job market where people say those candidates don’t exist? You start with great content, from top executives, that these women can’t get elsewhere.


On May 16th at Allied Arts in Menlo Park, Logitech partnered with PowerToFly for a first of its kind, exclusive afternoon, to engage women in engineering and product marketing in Silicon Valley. It was an opportunity for Logitech to select a small group of influential women who their engineers and CEO, Bracken Darrell, wanted to meet.

As one female engineer told us afterwards: "I was curious about Logitech because I used to work for another computer peripherals company and was pleasantly surprised and impressed.  In addition to the great Logitech people, I met other terrific women."

The afternoon began around 4pm with a kick off by Logitech CEO, Bracken Darrell, who instead of talking at the audience, went to a white-board and mapped out what success looks like for him and the Logitech team. He was transparent about where they needed to be and how far they’ve grown since their stock price was depressed a few years ago.

With insight on Logitech’s challenges, we saw a detailed presentation from the Head of Global Brand Equity, Paige Lutter, on how the company had recently transformed its brand. What then followed were two fascinating looks into how Logitech’s video collaboration products are being engineered, and what it took to make the Wonderboom, a portable speaker that has now survived at least ten bath tub drownings by my toddler.  We then capped off the talks with a chat, during which Bracken took questions on why hiring for gender diversity is essential for Logitech if they’re going to fulfill the goals he presented at the start of the agenda. Women in the audience had the opportunity to ask questions around how Bracken views parental leave, his desire for everyone to get to their kids’ soccer games and why Logitech needs more people working from home.

If you scroll down through the photos of the event you’ll see why another participant, who leads a cloud computing forum for women, wrote in to say “thank you so much for the event, which I got a lot out of it. Please let me know if I can reciprocate in any way I can.”

Bracken kicks off the agenda

The white board!

More networking

Daphne Li, Senior Product Manager, for the Wonderboom tells us what went into making the product

Here's the Invite from the event

popular

How These Companies Are Celebrating Asian American and Pacific Islander Heritage Month

According to a recent study, anti-Asian hate crimes have risen 150% since the pandemic started. But these acts of violence are not new — they are part of a much larger history of anti-Asian racism and violence in the U.S.

That makes celebrating Asian American and Pacific Islander Heritage Month (which was named a month-long celebration in May by Congress in 1992 "to coincide with two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants on May 7, 1843 and contributions of Chinese workers to the building of the transcontinental railroad, completed May 10, 1869") this year all the more important.

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5 Things All Product Managers Should Do for Their Engineers (And Vice Versa)

Tips from SeatGeek's Anuja Chavan

When Anuja Chaven turns on a fan in her house in Jersey City, she can't help but think about how every piece of it works.

"There are an extensive amount of things that have to go perfectly at the same time," says the former engineer (and current product manager at live event ticketing platform SeatGeek).

It was that interest in understanding how things actually worked that drove Anuja to study engineering—first electrical, during her undergrad in India, and then computer science, during her master's program in the U.S.

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Pluralsight

The Secrets to Balancing Work and Family Life

3 Pieces of Advice from Working Moms at Pluralsight

Being fully committed to work and family is a challenge that many working parents have to take on. It can be exhausting and thankless pursuing a fulfilling full-time career, while taking an active role as a parent. Achieving a healthy balance can help keep you motivated and productive at work, while allowing you to be fully present when you're home.

We recently chatted with working moms at technology skills platform, Pluralsight, about their best advice for striking that elusive work-life balance. Here were their key points:

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Plex

How to Make the Most of Being on a Growing Team: 3 Tips from Plex’s Adriana Bosinceanu

When the startup Adriana Bosinceanu was working for got acquired, things changed fast.

She went from being one of eight engineers on a small team building a streaming service to joining a company that was five times larger and had a much bigger scope.

That company was Plex, where Adriana has been working remotely as a software engineer for the last four and a half years.

As her team grew from two people to ten, Adriana decided to lean into the opportunity to grow; along the way, she found herself deepening her technical skills, her self-confidence, and her relationships. We sat down with Adriana to learn exactly how she did that, and to hear the tips she has for other engineers experiencing growth opportunities on their team.

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popular

What These Companies Are Doing to Celebrate Juneteenth 2021

*Updated on June 17th, 2021 to reflect Juneteenth officially being named a Federal Holiday in the U.S.*

Juneteenth has been celebrated by African-Americans since the late 1800s, but in recent years (particularly in response to global protests over police brutality and the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and other Black Americans), there has been a surge in interest in the day that celebrates freedom.

Before it became an official federal holiday, many businesses shifted toward marking June 19th as an annual company holiday, creating different initiatives around the holiday and offering employees opportunities to learn, reflect, and take action toward racial equality.

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