This Director of Engineering Thinks the Future is Remote - and Female
Meet Shweta Saraf, Director of Engineering at DigitalOcean
We've all heard the rallying cry, "We need more women in STEM!" And don't get us wrong, we agree!
But when it comes to women's representation in tech, Shweta Saraf, Director of Engineering at DigitalOcean, knows that actions speak louder than words.
Shweta doesn't just talk a good game—she mentors women in STEM, sets the bar high for her recruiters, and takes the time necessary to broaden the pipeline for open engineering roles on her team. (She also serves on the Forbes Tech Council, sharing insights and advice with fellow tech leaders).
But long before Shweta was a tech thought leader and director at DigitalOcean (a high-growth tech company serving a passionate community of developers and businesses around the world), she was an intern at Cisco, trying to decide how to advance her career.
We sat down with her to learn about her own leadership journey, women in STEM, and life at DigitalOcean. Read on to learn more and get inside tips on how you can join her team — she's hiring across multiple teams and roles, and thanks to DigitalOcean's strong remote culture, you can work from just about anywhere! (P.S. If you like swag, be sure to read to the end to learn how you can win a free t-shirt!)
On Leadership & Paying It Forward
You're the Director of Engineering at DigitalOcean… can you walk me through your career path and tell me how you got where you are now?
The defining moment in my career was when I decided to make the switch to an engineering manager role. I was the tech lead on a wireless security project at Cisco. I had four people sort of reporting to me and I realized I was doing all of the IC work, and I was helping run the team and supporting my teammates.
I could tell I was burning out and knew that I needed to pick one thing and stick to it. That led to a lot of self-introspection, which led me to understand that one of my talents is empowering others to do their best work. So I ended up switching to an engineering manager role.
I worked on multiple different teams at Cisco before becoming a senior manager, and then I switched to DigitalOcean. I started with a very small team of three engineers, and then I grew that team to 35 individual contributors, three managers, and two architects.
Not every IC wants to move into a leadership position. How and when did you know that that was the right path for you?
In addition to a lot of self-reflection, one thing that really helped me realize that I wanted to move into a leadership role was starting an Employee Resource Organization for Women in Science and Engineering at Cisco. It was happening in parallel with the work I was doing as a tech lead; I started with six or seven engineers and grew it into a worldwide Employee Resource Organization with almost 5,000 members spread across different countries.
What obstacles did you encounter along the way and how did you overcome them?
I think the biggest obstacle I had to overcome was not to listen to the voices telling me, "You have to wait, this is too early. You can't do this." I had to believe in my self-worth and work hard to defy what I was hearing. I didn't want time to be a factor in how my performance was rewarded.
What advice would you give to women just starting their engineering careers who want to move into leadership roles?
Number one, find an ally/sponsor who really invests in you. This is different from a mentor because when you're transitioning roles, you need someone who's advocating for you behind closed doors.
I had one such sponsor, who happened to be my manager, and he was really invested in providing me with feedback and inspiring me to follow the trajectory of an engineering manager role. Thanks to him, the transition just felt natural, because I was already taking on more and more responsibilities of an Engineer Manager, and then eventually we just made it official. We decided I would really focus on the EMS side of the role, and lowered the priority of my IC responsibilities.
Number two, make it known that you want to obtain a leadership role. That you see yourself as a leader. Start acting like you have the job so that you don't have to wait for a change in title to start learning.
Lastly, invest in your growth. I had to really stretch myself to handle that transition, but if you invest in that, you will grow immensely.
Now that we're in advice mode, let's talk about mentorship. You're a mentor on Plato. Why do you believe mentorship matters and what kinds of mentorship opportunities are offered at DigitalOcean?
I believe it's important to give back to your community; I want to thank all the great mentors that I have had the privilege of working with and who molded my thinking as a person. I've gained a lot from my mentors, and I want to pay it forward. With Plato, I can do just that.
At DigitalOcean, we recently completed the first cohort of our new mentorship program and I was able to participate in that as well. I was paired up with someone very cross-functional to my role, who I would not normally have talked with on a daily basis. It ended up being a very rewarding experience for both of us. I view mentoring as a two-way learning process, not just giving advice to someone all the time.
(Remote) Culture at DigitalOcean
I know DigitalOcean has a strong remote culture. Why do you think this is important, and what do you think is the key to success when managing remote teams?
Basically, in everything we do, we have accounted for the remote employee experience, whether it is onboarding, how we use Slack, or planning the annual company offsite.
I think remote culture is the future. You save on valuable resources, like time and gas, and the time that people save by not commuting really enriches their work and personal lives. I can just go on and on about why remote work is awesome and people should embrace it... but when it comes to managing remote teams, it's really a special skill set.
I focus on providing time zone autonomy to teams. I have teams in Canada, Berlin, India… you get the idea. Once you get the location out of the picture, that's when remote teams really come together and are most productive.
I also believe in investing in people and spending time with them—it's not easy to bond with teammates when you're not seeing them in person, but if you chat with video on, I think it feels a lot more like you have the person next to you.
Very cool. So with so many time zones, how do you manage team check-ins and meetings?
We expect everyone to allocate working hours on their calendars. When we hire someone, we explain that depending on their team, they're expected to have certain overlap in hours to facilitate conversation.
The second aspect is that when they're actually doing the work, we try to coordinate so that engineers always have at least one other person on their team in their time zone so that they can get code from development to production fairly quickly.
Lastly, I do have budget for each of my teams to plan off-sites, in addition to the company-wide offsite, so that teammates can find a central location and meet up to work together during the crucial phase of a project and also build some relationships.
And you also have an office presence, right?
Yes, we have our headquarters in New York, as well as offices in Cambridge, Palo Alto, Berlin, Canada… because we have such a wide office presence, it's really suited to mirror what the individual's and team's needs are. If you feel more motivated working in an office environment, then there is the opportunity to work from one of those offices from time to time, or move to one of those locations.
How do you decide who will be a remote employee and who will work in-office?
It's part of the conversation when we're hiring someone. It's really flexible. In the Bay Area, for example, we have lots of people who prefer to work remotely to avoid traffic, but come into the office from time to time.
We always ask folks what their preference is and make sure that aligns with the team's needs. There are a few cases where in-person interaction is very important, and those teams might have a preference for people being in one location. But for most of the engineering teams, we are spread very widely and we assess as part of the interview process whether working remotely is something that the individual would be comfortable with.
That said, we do encourage interns and entry-level employees to work in one of our offices so they can collaborate with more senior team members and feel a greater sense of support and belonging. Remote is normally an option for more senior people who don't need as much direction with their day-to-day work.
You encourage your engineers to contribute to open source projects. Tell me more about that and how it aligns with Digital Ocean's culture.
I really want companies to think about how open source can play a key role in their businesses, products and the way in which they give back to the community. I strive for engineers to contribute to open source not only as a hobby, but to evaluate options where this aligns with our business strategy and make opportunities for them to spend time on this.
This aligns really well with our culture — we recently had a hackathon where people across the company, technical and non-technical, came together to hack on innovative projects, and some of these were based on open source. Apart from that, a number of our core products use open source as a key technology to make them run. DigitalOcean is also a gold member of Cloud Native Computing Foundation. And we do use a lot of projects from well-known open source communities like Kubernetes, GRPC, Prometheus, Open vSwitch, and Ceph.
Let's talk about another thing that should get prospective engineers excited - what kinds of innovations/projects are your teams working on?
My charter is leading Software-Defined Networking (SDN) at DigitalOcean. My teams are working on really cool things. For example, we're building…
- a scalable load balancer, which will scale up to a very high requests per second. We're building it in multi-tenant Kubernetes based platform solution so that it doesn't serve just one customer, but it's able to scale across thousands of customers.
- a virtual private cloud. That essentially provides security and privacy for all the customers within our data center by encapsulating their traffic.
We are also focused on scaling our network across data centers and focusing on metrics, tooling and security features. We are looking to hire software engineers with distributed systems background as well as generalists who are excited to work across product stack.
You mentioned you're hiring on multiple teams… across those teams, what is something you look for in every applicant?
Once the technical bar is cleared, there's one question I ask myself about every candidate: will this person uplift their team? I want someone who is going to bring others along and elevate the team.
If you had 30 seconds to persuade a woman (or anyone) to join your team, what would you tell them?
I'll tell you what I tell all the candidates I speak to—and most of them do end up joining us: if you want to do the best work of your life in an environment where people respect and care for each other, and you want to work with some of the smartest people in the industry solving hard, creative problems, come join us.
Last but not least, what's something cool about DigitalOcean that most people might not know?
One cool thing that people may not know is that in 2014, DigitalOcean started the largest external hackathon—Hacktoberfest—to encourage people to contribute to and learn about open source and continues to run it every year. As part of this year's Hacktoberfest, there are 584 events organized across the world where people are coming together to do this. Every person who does 4 pull requests during this period gets a t-shirt—but you have to earn it, it can't be bought!
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What are you waiting for? Hacktoberfest runs all month! Go get your free t-shirt, and then check out the open roles on Shweta's team!
Learn About Inside Sales at Commvault
Stephanie Acker, director of inside sales at Commvault, gave us a behind-the-scenes look at the company's application process, culture, and values, as well as her own career journey.
To kick things off, Stephanie mentioned the three things that make a great inside sales professional: an independent work ethic, the ability to learn and execute on their own, and an awareness of what keeps them motivated.
Over her 12-year career at Commvault, Stephanie's greatest motivation has been helping customers to find solutions and catapult them to success. In both her past role as a sales representative and her current director position, Stephanie remains committed to ensuring her team understands what motivates them to sell and setting them up for success.
The biggest surprise during her career at Commvault was becoming the director of inside sales. Stephanie shared that she loves working for a company that listens to new ideas, thinks outside of the box, and tries new things.
Don't miss her take on what moves a candidate forward in the interview process! For example, Stephanie loves when the interviewee gets into "the zone"—showing their selling technique. She also shares her favorite interview questions.
As Stephanie says, stop thinking and apply today!
To learn more about Commvault and their open roles, click here.
How These 9 Companies Are Celebrating Difference This Autism Awareness or Acceptance Month
Five million adults in the U.S. have autism spectrum disorder, per the CDC. More are considered neurodivergent, which can refer to people with autism, ADHD, and dyslexia.
You've met some of them—maybe they're your family, friends, classmates, or coworkers, or perhaps you identify as neurodivergent yourself.
You may have recognized that some neurodivergent people are exceptionally skilled, excelling in things like pattern recognition and mathematics, and that those skills deserve to be celebrated, as the Harvard Business Review did in their report "Neurodiversity as a Competitive Advantage" in 2017.
But whether highlighting the significant contributions that neurodivergent employees have made or just honoring who they are as people, we wanted to take a moment this April to share some ways that industry leaders are marking World Autism Awareness Month.
We also want to acknowledge that Autism Speaks, the organization that began World Autism Awareness Month in the 1970s, has had a complicated relationship with the autism community. (Here's a good guide on that context.) We recognize that some prefer to celebrate Autism Acceptance Month, or to align with other organizations' World Autism Awareness activities, like the UN's.
However you decide to "Celebrate Difference"—the Autism Society of America's theme for April 2021—this month, PowerToFly and these 9 companies are celebrating right along with you!
Sharing inclusivity, not stereotypes, at Raytheon Technologies
"Raytheon Technologies and our Raytheon Alliance for Diverse Abilities (RADA) Employee Resource Group (ERG) is committed to trying to bring focus on invisible disabilities, as they are among the most misunderstood. Autism/neurodiversity isn't a mental illness and we recognize how important it is to bring awareness, be inclusive of everyone and avoid stereotypes. During Autism Awareness Month RADA is featuring a multi-regional presentation about Autism Awareness & Acceptance, as well as neurodiversity overall. The presentation is focused on educational information, including what Autistic people want in terms of inclusion and meaningful work, as well as dispelling common misconceptions."
Learn more about Raytheon Technologies.
Hiring a world-class workforce at the National Geospatial-Intelligence Agency
"The National Geospatial-Intelligence Agency recently launched the Neurodiverse Federal Workforce (NFW) pilot program, a collaborative effort between NGA, MITRE, and Melwood. The NFW pilot aims to help government agencies hire neurodiverse talent for U.S. Federal Government agencies. 'NGA mission success is contingent on a world-class workforce with a wide diversity of opinions and expertise,' said NGA Deputy Director Dr. Stacey Dixon. 'Neurodiverse talent can bring new perspectives to the NGA workforce and make important contributions to the mission.' The pilot is a great learning opportunity for NGA to continue to grow and improve our first-class workforce."
Learn more from the podcast "The National Geospatial Intelligence Agency Takes Workforce Diversity In A New Direction"
Learn more about the National Geospatial-Intelligence Agency.
Supporting each individual's preferred environment at Elastic
"We distribute anonymous surveys that allow anyone, including neurodiverse folks, to address potential barriers that we should address.
Our accessibility working group acts as an employee resource as well as an equity-seeking team that works to create and develop a disability inclusive workplace at Elastic.
The majority of our Elasticians work from home. Our hope is that this empowers neurodiverse employees, including those who may be on the spectrum, to have more control over their environment so that they can manage noise and light sensitivity, control their personal space, and manage their own schedule to reduce anxiety."
Learn more about Elastic.
Pioneering neurodiversity at Freddie Mac
"Freddie Mac values the insights and different perspectives that result from employees bringing their authentic selves to work. Our Office of Inclusive Engagement works with several organizations to identify qualified candidates, consider them for suitable roles and pair them with mentors who can help them adapt to an evolving new normal. In 2020, we evolved our neurodiversity internship initiative into a more robust training, education and hiring process called 'Neurodiversity at Work' to directly place candidates with Autism Spectrum Disorders into full-time roles."
Learn more about Freddie Mac.
Decoding inclusion at MongoDB
"MongoDB supports the neurodivergent community through interview accommodations, providing new hires the opportunity to select equipment and denote special requests, and onboarding checklists broken down into useful sections. To raise awareness about neurodiversity in the workplace, we have a learning and development (L&D) platform which has content on collaborating with different working styles. Our L&D Program focuses on building skills in managing teams inclusively. We also host Decoding Inclusion, a series of events aimed at building community and sharing foundational knowledge about D&I topics, including neurodiversity, to further our understanding of differences."
Read more about how MongoDB celebrates difference in this interview with their VP of Corporate Comms
Learn more about MongoDB.
Encouraging allyship at Folsom Labs
"At Folsom Labs, we are passionate about building a culture of acceptance and inclusion. Our goal is not just to spread autism awareness but to strive to be allies and elevate the voices of those with disabilities. Now more than ever, this is important as many are facing the added weight of mental health and wellness challenges due to the pandemic. Encouraging allyship throughout the community and building a culture where everyone can thrive are at the forefront of our current initiatives. We are proud to celebrate Autism Acceptance Month — to set a stage where we can celebrate our differences and continue to create a space of inclusion and support."
Learn more about Folsom Labs.
Recruiting for diverse problem solvers at Dell Technologies
"Dell's Neurodiversity Hiring Program provides professional development training, internships, and full-time career opportunities for neurodivergent job seekers. The program rethinks the traditional interview process by removing barriers that may limit an individual from fully showcasing their skills and capabilities. Additionally, program participants benefit from job coaching and mentorship provided by our community partners and True Ability ERG members.
A variety of critical positions across the company have been filled through the program. In doing so, we are bringing in diverse perspectives for problem solving that have helped us differentiate ourselves within the marketplace all while cultivating a culture of inclusion."
Learn more about Dell.
Supporting professionals with autism throughout their talent journey at Deloitte
"At Deloitte, everyone contributes to our diversity, equity, and inclusion efforts. Our inclusive culture, empowers all of us, including those with diverse abilities, to connect, belong, and grow. Deloitte's Autism@Work program supports our professionals with autism throughout their talent journey. A customized, autism-friendly assessment process helps draw out our candidates' strengths. Our employees have an internal Coach, an Onboarding Advisor, and access to external job coaching. Our Onboarding Mentor/Buddy Program pairs professionals with autism with other Deloitte colleagues/allies. Through Neurodiversity Training, our professionals can help support and manage our differently-abled professionals. We also have our Abilities First Business Resource Group for people with disabilities plus allies."
Learn more about Deloitte.
Sharing stories to support awareness at Lockheed Martin
"Lockheed Martin shares employee stories internally to help others understand Autism Spectrum Disorder (ASD) and hosts internal events to support ASD awareness and education. The Able & Allies business resource group, whose mission is to build an environment that empowers employees with disabilities, has recently partnered with ASD advocacy organizations to offer resources to assist with managing the effects of the COVID-19 pandemic with persons who have ASD and their families. Missiles and Fire Control (MFC) is a member of the Florida Ability Inclusion Network and strives to educate employees and leaders on disabilities and recommend best practices to promote a disability-friendly workplace."
Learn more about Lockheed Martin.
Elevating Black Women Virtual Summit: Learn more about Our Partners, Sponsors & Speakers
Learn more about our amazing speakers and sponsors at our April 2021 virtual summit Diversity Reboot: Elevating Black Women, three days of conversations and panels plus an interactive virtual career fair.
From everyone here at PowerToFly we want to extend a BIG thank you to everyone who tuned into last week's Diversity Reboot: Elevating Black Women. In case you missed a talk or you'd like to revisit one of our great conversations, don't worry, all of the fireside chats and panels will be available to watch for free on PowerToFly soon.
We were thrilled to present conversations on such important subjects as the racial wealth gap, the importance of affordable child care, how BIPOC youth are leading the way on combatting the climate crisis, the importance of black women in entrepreneurship and business, being an ally for communities outside of your own, plus tech talks, fireside chats with Black woman founders, panels with DEI leaders and much more.
We want to extend a HUGE thanks to our amazing sponsors MINDBODY, Smartsheet, NGA, Procore Technologies, S&P Global, PayPal and PwC whose support made this event possible.
Finally, don't forget to visit our Merch Store and grab yourself some PowerToFly apparel. 100% of the proceeds from our sales will be going to TransTech Social, supporting transgender people in tech.
Our Sponsors
Smartsheet
In 2005, Smartsheet was founded on the idea that teams and millions of people worldwide deserve a better way to deliver their very best work. Today, the company delivers a leading cloud-based platform for work execution, empowering organizations to plan, capture, track, automate, and report on work at scale, resulting in more efficient processes and better business outcomes.
Smartsheet went public on the New York Stock Exchange in April 2018 and currently enables collaboration, better decision making, and accelerated innovation for over 76,000 domain-based customers in 190 countries, including 96 of the Fortune 100.
Smartsheet is a passionate team of 1500+ employees spanning offices in Seattle, Boston, London, Edinburgh and Sydney.
MINDBODY
MINDBODY is a health, wellness and fitness company that helps promote healthier and happier lives. Many women already have a strong connection to MINDBODY as a result of their use of the app in their daily lives. Working for a wellness company like MINDBODY is more than just having a job; it is a way for women to relate to something they are passionate about and can now incorporate into their careers.
NGA
The National Geospatial-Intelligence Agency (NGA) delivers world-class geospatial intelligence that provides a decisive advantage to policymakers, warfighters, intelligence professionals and first responders. Anyone who sails a U.S. ship, flies a U.S. aircraft, makes national policy decisions, fights wars, locates targets, responds to natural disasters, or even navigates with a cellphone relies on NGA.
Procore Technologies
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide.
S&P Global
S&P Global is more than just a place to work. It's a place to learn and grow, surrounded by the best and brightest. A place to challenge yourself and advance your career. If you're a pioneer or a thinker, there's a role for you to play in our mission to help accelerate progress in the world. S&P Global provides essential intelligence for companies, governments and individuals to make decisions with conviction. Our legacy is built on an unwavering ability to deliver data and insights that are vital to the world's economy.
PwC
Together we can create change. Together we can make an impact. And the only way we can tackle the challenges of a fast-changing world is with people like you. Powered by integrated digital tools of today, you'll provide services, build innovative products and technology solutions that will refine the ways we work and support our clients. The firm is committed to gender equality and focuses on creating an inclusive culture that develops our people to be future leaders.
Our Partner
TransTech Social Enterprises
TransTech is an incubator for LGBTQ Talent with a focus on economically empowering the T, transgender people, in our community. TransTech is a co-working, co-learning community dedicated to empowering trans, lesbian, gay, bisexual, queer people and allies with practical, career-ready skills.
Learn More About These Amazing Initiatives & Organizations
The Jane Club
The Jane Club is curated community platform that offers live gatherings and social connection that is educational, inspirational and transformative.
Honor all work. Come as you are. Show up. Be of service.
From the first incubator space where we tested coworking with onsite, full-time childcare, to our expanding digital community of 500+ Janes from all across the country and around the world, these have been our guiding principles.
Use code FLY50 for 50% off first month at The Jane Club.
APCO Worldwide
APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations navigate the challenges of today, act with agility, anticipate social risk, and build organizational reputations, relationships and solutions to succeed. APCO is an independent and majority women-owned business. Most importantly, we are a trusted partner to our clients. We help them anticipate, plan, execute and secure their futures through our in-depth expertise, astute counsel and creative strategies.
Thumbtack
At Thumbtack, we're building more than a product. We're building local economies and stronger communities. Leveling the playing field so even the smallest of businesses has a fair shot at success.
Thumbtack's about skill, hustle and the victory of getting things done — not what you look like, who you love or what you believe in. Thumbtack is for everyone.
Randstad
We provide outsourcing, staffing, consulting and workforce solutions within the areas of engineering, accounting and finance, healthcare, human resources, IT, legal, life sciences, manufacturing and logistics, office and administration and sales and marketing. We can't wait to tell you all about it.
Indeed
Indeed is the #1 job site in the world1 with over 250 million unique visitors2 every month. Indeed strives to put job seekers first, giving them free access to search for jobs, post resumes, and research companies. Every day, we connect millions of people to new opportunities.
Marva For Judge
Marva Brown is a Brooklyn based attorney with more than 14 years of experience practicing law in the State of New York. A seasoned litigator, Marva has represented clients in the District Court of Nassau County, the Bronx Hall of Justice, the Kings County Criminal Court and the New York State Supreme Court of Kings County - Criminal Term.
Mom's Hierarchy of Needs
When so many of us ignore burning ideas to launch projects into the world after we have kids, what gets in our way? When we're at work yet thinking about everything going on at home, what's behind it and how can we change it for our children?
Mom's Hierarchy of Needs is a community where parents can feel safe, understood and supported in the desire to reduce stress, prioritize self-care, dream big dreams and live in possibility.
The Mom's Hierarchy of Needs framework was developed with input in our first study and Mom's Hierarchy of Needs research is focused on making us stronger, healthier and happier.
Move The Crowd
Move the Crowd is led by CEO and author Rha Goddess, and provides life coaching, business consultation and online courses that help entrepreneurs and leaders. The True.Paid.Good philosophy evolved from Rha's own journey as a struggling artist/activist who was short on dollars but huge on change. From the mouths of her own influential life coaches and mentors, Rha realized that if she had more, she could do more. Even more importantly, she could BE more. Whatever your end game, aspiration or dream: we got you.
Mosaic Matchmaking
We provide relationship coaching and matchmaking services to professionals of color. What differentiates us from other matchmaking services is our focus on serving diverse populations and promoting intentional dating. Many other matchmaking services cater to white men that have a high net worth.
We remove barriers to traditional, exclusive matchmaking services by increasing accessibility.We are committed to understanding your wants and needs and providing a great experience.
Fundr
Fundr is on a mission to bring equal opportunity to investing so world changing people and ideas are not overlooked. We do this by using AI to eliminate bias, increase access, decrease the time to funding and help even the playing field of investor to founder relationships.
Advantage Evans Academy
On July 1, 2020, Professor Tonya M. Evans joined the Penn State Dickinson Law faculty to continue and expand her work in blockchain and cryptocurrency, data, technology, entertainment law and social justice. Recently, she accepted an offer for a tenured position at the rank of full professor, to begin July 1, 2021. She also owns the Advantage Evans™ Academy and hosts the Tech Intersect Podcast, a weekly podcast that highlights new and notable experts at the intersections of law, business and technology.
Zero Hour
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Prosperity Now
Prosperity Now (formerly CFED) believes that everyone deserves a chance to prosper. Since 1979, we have helped make it possible for millions of people, especially people of color and those of limited incomes, to achieve financial security, stability and, ultimately, prosperity. We offer a unique combination of scalable practical solutions, in-depth research and proven policy solutions, all aimed at building wealth for those who need it most
Transgender Strategy Center
We are the Transgender Strategy Center (TSC), and we're here to help your organization or company grow. Since our founding in 2017, we've assisted a range of clients in achieving their unique business goals. We can equip you and your organization with a plan for success.
TSC elevates and amplifies transgender voices and leadership within communities across the United States, centering goals on economic and racial justice, authentic inclusion, and equity in health and well-being. We do this by providing coaching, training and technical assistance to trans leaders and organizations. We tailor our assistance to meet the needs of each unique person and organization. Additionally, TSC offers training and coaching to cisgender-led organizations that would like to do a better job of serving transgender communities.
Black Transwomen Inc.
Black Transwomen, Inc (BTWI) is a national nonprofit organization established to specifically address the urgent concerns facing African American transwomen in minority communities.
Since 2012, BTWI has committed to empowerment, providing the trans-feminine community with programs and resources to help inspire individual growth and contributions to the greater good of society to meet its mission of uplifting the voice, heart and soul of black transwomen.
Human Rights Campaign: Project One America
Project One America is a community-based program focusing on building a stronger LGBT presence and infrastructure. A full time local staff and dedicated office space in Jackson, MS, Montgomery, AL, and Little Rock, AR will support this effort.
Time Study
Time Study exists to empower organizations' greatest resource, people, to be the best they can be. That is the Future of Work powered by Time Intelligence. We bring Time Intelligence to organizations to help address their hardest challenges like turnover, burnout, organizational efficiencies and improved productivity.
Mocha Moms, Inc.
Mocha Moms, Inc. is the premier voice for mothers of color. Through chapters and online, Mocha Moms, Inc. provides support for women of color as they journey through all phases of motherhood while advocating for them nationally. Mocha Moms, Inc. also encourages the spirit of community activism and service among its members. Mocha Moms, Inc. is a 501(c)(3) tax-exempt organization. Mocha Moms, Inc. does not discriminate against any person, regardless of demographic status. Anyone who supports the mission and purpose of Mocha Moms is welcome to join.
The App Accelerator
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The Traveling Fro
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TAO Leadership Development
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GlobalX Labs
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The National Consortium of Diversity Practitioners (NCDP)
The National Consortium of Diversity Practitioners (NCDP) is a network that centers and supports Black professionals in the Diversity, Equity, Inclusion & Belonging (DEIB) space. NCDP is grounded in a Black radical & feminist traditions that prioritizes collective liberation over individual achievement. We seek to develop new and innovative strategies to eradicate social injustice, inequality, oppression-based trauma in all social institutions. Through our resource- and community-based approach, NCDP supports Black professionals as they navigate the world of DEIB and change management.
Diaspora Travel & Trade
Diaspora Travel & Trade is full-service consulting company specializing in the curation of travel experiences, commercial opportunities, relationships & networks, and related content for those Travelers and Traders interested in the "Americas." We have a particular focus on Sustainable Travel, Social Enterprise, and the commercial and cultural activities of Black and Indigenous communities of this region.
Wander Woman
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The Marks-Osborne Group LLC
Michelle Marks-Osborne is a philosophical consultant dedicated to advancing Inclusion, Equity & Belonging with services for individuals, groups, organizations, and corporations. She is a coach, trainer, and public speaker specializing in anti-racism, sexism, and social justice. She is an expert at moving beyond diversity and invites you to move with her.
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Barbara Mason is the Owner and Founder of Career Pathways Consulting and brings over 20 years experience in Human Resources. She has progressed in several HR leadership roles in a variety of industries and has worked with countless individuals in their careers. Barbara is a native of Huntsville, AL and graduated from the University of Alabama in Huntsville with a Bachelor of Science degree in Human Resource Management. She is a member of the national and local Society for Human Resources Management (SHRM) and also serves on the board of Project Corporate Leadership and IEHRA.
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We help individuals and organizations identify, clarify and pursue their vision and passion. We connect individuals and organizations to needed resources to realize their vision ie. financial, marketing, sales, business tools. We facilitate workshops and presentations for organizations, associations on topics focused on personal fulfillment, engaing employees and team members, starting Up to Something Groups etc.
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Premium home-style desserts baked by Alissa Mayers in Brooklyn, NY. Specializing in pies, cakes, cookies, brownies, and delicious desserts.
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Marti Allen-Cummings (They/Them) is an activist, community board member, gig worker and drag artist running for city council in uptown manhattan. Marti has been working in NYC for 13 years AFTER MOVING to the city AT AGE 17 to pursue a performing arts CAREER. They know what it's like to make it in New York living paycheck to paycheck and without insurance.
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Thank you to all of our wonderful, amazing speakers! And thank you again for supporting Diversity Reboot 2021 and PowerToFly!
The NBA’s CMO Kate Jhaveri on Her Marketing Superpower: Building Community
Kate Jhaveri does one thing every day that she suggests you try: belly laughs.
The EVP and Chief Marketing Officer at the NBA credits her two kids with much of that levity—"They're very silly and they, at least once a day, make me laugh out loud," she says—though she seeks to make those lighter connections with her team at work, too.
"Especially at this time, it's so incredibly important to have that perspective with everything that's going on," she says.
We sat down with Kate to hear about her career journey, why she left tech to work in sports, how she led her team through the pandemic, and what advice she has (beyond laughing often) for other women seeking to build fulfilling careers—and communities.
Solving creative problems for different consumers
Growing up, Kate always had a book in her hands. "The ability to tell stories and move people with words and images is something that started with me very young," she says. She thought about parlaying that love of stories into becoming a college professor, but her father encouraged her to try something new before committing to that path.
So she took a job in consulting and immediately loved it. "I really, really loved the problem solving and the ability to see opportunities for different businesses and consumers," she says. Those skills translated well to a job at Dell, where she got to go deep on one set of problems and enjoyed the energy of her fast-paced team of coworkers. "I fell in love with the velocity that was happening in the tech industry and...really getting to know who you are interacting with."
But having focused on English and Spanish literature in college, Kate wanted a chance to shore up her business skill set, so she got her MBA at Tuck, Dartmouth's business school. "It was a good way to refine all of the different ways I could think about business problems and solve them," she says. It also helped her define the kind of job she wanted post-graduation: one as a marketing leader.
"Marketing is where the two halves of me come together: this ability to really think about and problem solve combined with this love of art and creativity and storytelling," says Kate. "I wanted to run a marketing team for a brand that I cared about," she says.
Finding her community with the NBA
When an opportunity to be the NBA's CMO popped up, Kate knew it was the kind of job and the kind of company that aligned with her values. "It's a brand that really seeks to unite people," says Kate of the NBA. "Whether that's through the sport of basketball, or the values we hold around diversity, equity, and inclusion, it's about how can we bring people together and do so with something that makes people feel really joyful."
Her role as CMO includes every aspect of marketing, and Kate likes that challenge. "Marketing is really changing; it's super exciting now, this amazing blend of art and science that gets me excited and gets me out of bed in the morning, thinking through how to talk to consumers in ways that matter to them."
And even though she switched industries from tech to sports, and picked up new lingo to go along with it, Kate has found the transition to be a smooth one. "The organization has been super open to a lot of the ideas that I bring from a different industry and is already super innovative, [so] it wasn't that big of a change," she says.
Kate's approach to marketing, whether for a tech product or for professional basketball, is focused on communities. She's long been fascinated by how communities are created and how they develop, and in her current CMO role, she draws on her own experience feeling part of sports communities, from rooting for the Celtics as a kid in Baltimore to living in Chicago during Michael Jordan's heyday with the Bulls.
"There is no better community than the community of NBA fans," says Kate. "The NBA has done such a great job of building that community and bringing fans in to feel close, not just to the players or the game, but to what the NBA stands for."
Pandemic pivot: standing up with the NBA community
Kate joined the NBA in August of 2019. Seven months later, the world was put on pause—and so was basketball.
The whole NBA found themselves reimagining how a season of professional basketball could look. Kate felt like they had a unique opportunity to bring people together, and that figuring out how to do that in new ways would serve their audience now and in the future, especially since she says that less than 1% of basketball fans ever make it to an arena to see a live game. "One of the most interesting things about [this last year] is that we're all craving community in some way, and whether that's in person or online, we all want human connection," she says.
That community was especially important last summer, when the Black Lives Matter movement took off after a string of extrajudicial police killings of Black Americans. "The absolute tragedy and horrific loss of George Floyd, Ahmaud Arbery, and Breonna Taylor was a moment where we really could stand with players …[and] our fans," says Kate. As NBA players chose to wear jerseys with social justice messages and the league painted Black Lives Matter on the court, Kate saw it as " incredibly powerful and values-driven."
The NBA's transition to a bubble with games played without live fans meant new opportunities for the marketing team to share content and interact with their communities. "[I'm proud of our] ability in that time to tell a really compelling story about how we had changed the game and how fans could interact with the game specifically to bring them closer," says Kate.
Those new ways of telling stories included professional games of H-O-R-S-E, The Last Dance documentary in partnership with ESPN, trivia games, reruns and new commentary of classic match-ups, and the first-ever 2K Players tournament, not to mention tons of social engagement with the NBA's community of super-engaged fans.
"We really tried to meet what fans needed and wanted, and we learned a lot about what content is super interesting and what platforms are particularly great for individual pieces of content," she says.
So far, her favorite innovation—and one that she plans to bring into the post-pandemic world—has been the digital fans. The NBA created a virtual fan experience where more than 300 fans each game were invited to appear live on the "Michelob ULTRA Courtside" 17-foot-tall video boards surrounding the court, allowing for an atmosphere of cheering (and occasional jeering) even with otherwise empty seats. "It's such a great way to bring people closer," says Kate.
Paying it forward: tips for building your career
Kate has four key tips for other women looking to build careers—and communities—that work for them:
- Remember that your dream role might "hire on hustle." Kate is a builder: "I like to roll up my sleeves and get my hands dirty," she says. Leaning on her ability to get things done, even with a scrappy team or a limited budget, has been how she's gotten several roles, she says. Focus less on what degree you have or who you know and more on a track record of making things happen.
- Before accepting an offer, ask "Do I want to have a beer with these people?" That's the question Kate makes sure she'd say "yes" to before starting a new role. "You're spending a good portion of your life, whether on Zoom or sitting in the office, with these people. If you aren't really enjoying [them], it makes the job less fun. It's about the passion and the people," she says.
- Once you're in a new role, make sure to speak up and share the ideas that got you there. "For women especially, it is deeply important to not lose your voice. There are times when you may be the only woman in the room, and there are times when that room could be fairly large. It's still really important that you know that you belong there," she says. "Everyone has a little bit of doubt about what they're doing, but don't lose your voice. Have every confidence that you belong at that table. And your ideas are welcome and needed. Otherwise you wouldn't be there."
- As you take on new roles and responsibilities at different companies, be kind to everyone you come across. "Marketing is a small world," says Kate. "You will have the opportunity to cross paths with people again." She says that now, her community of peers is her biggest source of inspiration and continuous learning. "I see where they've gone, they see where I've gone, and we have a connection," she says. "Focus on relationships and individuals, because they will stay with you far longer than you think."