Meet Hsiao-Chi Weng of 33Across
Hsiao-Chi Talks Monetizing Video, Future Trends, and Living in NYC
Below is an article originally written by PowerToFly hiring partner 33 Across, and published on June 22, 2018. Go to 33 Across' page on PowerToFly to learn more.
With the news of Instagram launching its Instagram TV, it's pretty evident that video is the future of advertising technology. Hsiao-Chi Weng, our Director of Video Operations understands the importance that video advertising will play in the future. For this edition of Friday Fives, Hsiao-Chi offers some advice on how to monetize the often-challenging space, skills needed to perform her job; and dishes on the pros and cons of living in New York City.
How did you get your start in working in video advertising?
I started my career on the agency side and witnessed some interesting changes within the digital boom. As advertising dollars continued to shift to online, I had a chance to learn the ins and outs during the early stages. I was fascinated with digital advertising in general, specifically in video, so I dabbled in the programmatic video world. I have worked in the space ever since and never once regretted my decision.
Access to mobile video inventory can be challenging for some companies. Do you have any advice for them?
Focusing on quality and valuable content would be the key. The quality of the site/app where video appears is one of the most important factors to monetize video business. Additionally, companies should be sure to partner with trusted platforms that will customize ad players to fit their needs. This streamlines the process and helps to monetize content with flexible pricing and innovative video opportunities (in-stream, out-stream, native, and etc.)
What do you think is next for the state of video advertising?
Video advertising is still on the rise and will continue to grow in size and complexity. Innovations in mobile such as vertical video will be a revenue driver for both advertisers and publishers. Thanks to the popularity of social media, user-generated content will also be trending within the near future. Lastly, as companies continue to adapt to the sophistication required for video header bidding, publishers will see significant profits from the technology.
What are some skills/tools that you use on a daily basis to perform your job?
When it comes to work, I always try to be organized, efficient, curious, and results driven.
What is the best and worst part about living in New York City?
The best part about NYC is that you can do anything at any time in the city and that you can meet all kinds of people with different cultures from all over the world! The worst part is that it's just too crowded — everywhere, all year round.
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Diversity Reboot 2021: The One Hundred Day Kickoff
<p><strong>When</strong>: February 1-5, 2021</p><p><strong>Where</strong>: Virtual</p><p><strong>Price to register:</strong> Free!</p><p><strong>Where to register: </strong><a href="https://summit.powertofly.com/" target="_blank">Here</a></p><p>We had to include our own Diversity Reboot on our list of the best diversity and inclusion events to attend in 2021 because we know firsthand how the quality of 100+ expert speakers, the enthusiasm of 10,000 participants, and the cutting-edge tech that enables meaningful virtual networking and job fairs combine to create a truly epic five-day experience. This year, the theme 100 Day Kickoff harnesses the energy of the new government's first 100 days in office to help jump-start personal and professional plans to build more diverse and inclusive workplaces. </p><p>Following the February summit, we'll have a monthly series of smaller virtual summits on topics spanning everything from returnships to LGBTQ+ advocacy, so be sure to stay tuned for updates!<br></p>The Future of Diversity, Equity and Inclusion 2021
<p><strong>When</strong>: February 3-4, 2021</p><p><strong>Where</strong>: Virtual</p><p><strong>Price to register:</strong> Free</p><p><strong>Where to register:</strong> <a href="https://www.hr.com/en/webcasts_events/virtual_events/upcoming_virtual_events/the-future-of-diversity-equity-and-inclusion-2021_kcxf8glq.html#detail" target="_blank">Here</a></p><p>This virtual conference put on by HR.com focuses on how social movements like #MeToo and Black Lives Matter have pushed DEI at work beyond legal compliance and into a major factor of any company or brand's culture, employee engagement, and performance. Topics include how to uncover and resolve pay gaps across your team and hire top-level diverse talent.</p>Workplace Revolution: From Talk to Collective Action
<p><strong>When</strong>: March 8-12, 2021</p><p><strong>Where</strong>: Virtual</p><p><strong>Price to register: </strong>$820</p><p><strong>Where to register:</strong> <a href="https://cvent.me/ZQ4BbE" target="_blank">Here</a></p><p>The Forum on Workplace Inclusion's 33rd annual conference includes 12 session tracks, from DEI Strategy to Social Responsibility, along with 59 workshops and daily networking sessions. This year's theme focuses on one question: "What will it take to start a workplace revolution that moves us from talk to action?"</p>Diversity: How Employers Can Match Words With Deeds
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<p><strong>When:</strong> August 18, 2021</p><p><strong>Where: </strong>Virtual</p><p><strong>Price to register: </strong>$195</p><p><strong>Where to register:</strong> <a href="https://www.hci.org/conferences/2021-virtual-conference-hire-diversity-equity-and-inclusion-august-18-2021" target="_blank">Here</a></p><p>This conference put on by the Human Capital Institute is one of 12 virtual conferences that HCI has planned for 2021. This one focuses on fair and inclusive talent acquisition, including how to attract diverse talent, implement inclusive hiring practices, and addressing bias in employee selection. Other conferences will focus on optimizing talent strategy, engaging employees, and developing your workforce.</p>Virtual Grace Hopper Celebration 2021
<p><strong>When:</strong> September 26-29, 2021</p><p><strong>Where:</strong> Virtual, broadcast from Chicago, Illinois</p><p><strong>Price to register:</strong> Was $799 for regular access to the virtual conference in 2020; 2021 pricing hasn't yet been announced</p><p><strong>Where to register:</strong> <a href="https://ghc.anitab.org/attend/registration/" target="_blank">Here</a>, though 2021 registration wasn't live at the time of writing</p><p>Grace Hopper might be the best-known conference for women in tech. Through keynote presentations, networking sessions, job fairs, and community-building activities, vGHC reached over 30,000 women for their 2020 conference and are expecting even more in 2021! While not a conference focused exclusively on diversity and inclusion, many speakers plan to focus their talks on creating environments for women to thrive in the male-dominated tech field.</p>Inclusion 2021
<p><strong>When:</strong> October 25-27, 2021</p><p><strong>Where:</strong> Virtual and in person in Austin, Texas as of now</p><p><strong>Price to register:</strong> Hasn't yet been announced</p><p><strong>Where to register: </strong><a href="https://conferences.shrm.org/inclusion" target="_blank">Here</a>, though 2021 registration wasn't live at the time of writing</p><p>The Society for Human Resource Management's biggest conference of the year saw 1,200 DEI leaders participate last year; SHRM hopes to see even more come to learn, be inspired, and to walk away with a playbook of implementable strategies to create truly inclusive workplace cultures.</p>AfroTech 2021
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