GET EMAIL UPDATES FROM POWERTOFLY
By signing up you accept the Terms of Service and Privacy Policy
BROWSE CATEGORIES
GET EMAIL UPDATES FROM POWERTOFLY
Motivate

America’s Largest Bike Share Systems Unite with Girl Up to Celebrate Women’s Bike Month and Get More Women Riding

Take A Ride, Give A Ride: Each new rider on seven Motivate bike share systems nationwide gets their first ride free in October; $1 per new rider is donated to Girl Up's SchoolCycle program

Below is an article originally written by PowerToFly Partner Motivate, and published on October 2, 2018. Go to Motivate's page on PowerToFly to see their open positions and learn more.

NEW YORK — Motivate, America's largest bike share operator, is launching a new nationwide campaign to shrink the gender gap in cycling and is partnering with Girl Up to help more girls around the world ride towards education and a better future.

Motivate kicked off Women's Bike Month with a group bike ride on October 1st in New York City, led by the Co-Chair of the New York City Council Women's Caucus, Council Member Carlina Rivera. On October 20th, the young leaders of Girl Up chapters in the New York City metropolitan area will come together and lead an additional group bike ride. More events are ongoing in seven Motivate bike share systems across the country. Additionally, for the entire month of October, each new rider in these systems gets their first ride free and $1 per new rider is donated to Girl Up's SchoolCycle program.

"This Women's Bike Month, we celebrate our women riders and recommit ourselves to doing everything we can to close biking's gender gap," said Julie Wood, Motivate Vice President for Communications and External Affairs. "We're working with our bike share systems across the country to promote urban cycling for all and encouraging riders to take a ride and give a ride for a good cause."

"For many girls in countries like Malawi and Guatemala a bike is the difference between staying in school and having to drop out due to distance. We're happy to be partnering with Motivate so riders can help more girls get quickly and safely to school through our SchoolCycle program," said Melissa Kilby, Girl Up Co-Executive Director.

Recognizing the need to draw attention to and shrink the gender gap in cycling, Motivate inaugurated Women's Bike Month in 2016. This year, seven Motivate systems are taking part in the campaign. The bike share networks that will host group rides and events are in New York City (Citi Bike), Jersey City (Citi Bike), Washington D.C (Capital Bikeshare), Chicago (Divvy), the Bay Area (Ford GoBike), Portland (BIKETOWN), Minneapolis (Nice Ride) and Columbus (CoGo).

Motivate is also partnering with global leadership development initiative Girl Up to increase access to bicycles and increase female bike ridership. For every new rider who uses the promo code GIRLUP18 to try bike share for the first time in October, Motivate will donate $1 to the Girl Up SchoolCycle program — which provides bikes to girls to help them access education and stay in school.

As urban biking becomes more prevalent, there still is a marked gender disparity in who rides. Only a quarter of all bike trips in the United States are taken by women. The gap closes slightly when looking at bike share ridership, with one-third of bike share members identifying as female. Still, more must be done to create spaces where women and girls feel comfortable exploring their cities on two wheels.

For more information, visit www.womensbikemonth.com.

Career and Interview Tips

Learn About Inside Sales at Commvault

Stephanie Acker, director of inside sales at Commvault, gave us a behind-the-scenes look at the company's application process, culture, and values, as well as her own career journey.

READ MORE AND DISCUSS Show less
popular

How These 9 Companies Are Celebrating Difference This Autism Awareness or Acceptance Month

Five million adults in the U.S. have autism spectrum disorder, per the CDC. More are considered neurodivergent, which can refer to people with autism, ADHD, and dyslexia.

You've met some of them—maybe they're your family, friends, classmates, or coworkers, or perhaps you identify as neurodivergent yourself.

READ MORE AND DISCUSS Show less
Webinars

Elevating Black Women Virtual Summit: Learn more about Our Partners, Sponsors & Speakers

Learn more about our amazing speakers and sponsors at our April 2021 virtual summit Diversity Reboot: Elevating Black Women, three days of conversations and panels plus an interactive virtual career fair.

From everyone here at PowerToFly we want to extend a BIG thank you to everyone who tuned into last week's Diversity Reboot: Elevating Black Women. In case you missed a talk or you'd like to revisit one of our great conversations, don't worry, all of the fireside chats and panels will be available to watch for free on PowerToFly soon.

We were thrilled to present conversations on such important subjects as the racial wealth gap, the importance of affordable child care, how BIPOC youth are leading the way on combatting the climate crisis, the importance of black women in entrepreneurship and business, being an ally for communities outside of your own, plus tech talks, fireside chats with Black woman founders, panels with DEI leaders and much more.

We want to extend a HUGE thanks to our amazing sponsors MINDBODY, Smartsheet, NGA, Procore Technologies, S&P Global, PayPal and PwC whose support made this event possible.

Finally, don't forget to visit our Merch Store and grab yourself some PowerToFly apparel. 100% of the proceeds from our sales will be going to TransTech Social, supporting transgender people in tech.

READ MORE AND DISCUSS Show less
Career Advice

The NBA’s CMO Kate Jhaveri on Her Marketing Superpower: Building Community

Kate Jhaveri does one thing every day that she suggests you try: belly laughs.

The EVP and Chief Marketing Officer at the NBA credits her two kids with much of that levity—"They're very silly and they, at least once a day, make me laugh out loud," she says—though she seeks to make those lighter connections with her team at work, too.

READ MORE AND DISCUSS Show less
© Rebelmouse 2020