Bike Share Leader Motivate Announces Transformative Agreement with Lyft to Advance the Future of Urban Transportation
Below is an article originally written by PowerToFly Partner Motivate, and published on July 2, 2018. Go to Motivate's page on PowerToFly to see their open positions and learn more.
Acquisition will put bike share systems around the country on a path toward rapid growth and innovation
Lyft to acquire Motivate technology platform and corporate functions; Motivate to maintain system-level operations and customer service
Today, Motivate announced that it has entered into a transformative agreement with Lyft. Together, Lyft and Motivate will collaborate with cities to grow and improve transportation and further Motivate's mission: to get more people riding bikes.
As part of the agreement, Lyft will acquire Motivate's technological capabilities and corporate functions. Motivate will continue to focus on its core operational and customer service offerings, prioritizing safety, rideability, and a best-in-class customer experience. Motivate will provide these services to Lyft, which will invest additional resources in technology and innovation and shape the future of bike share in partnership with cities.
Lyft announced this exciting partnership in a blog post on its website, which is included below:
We are excited to announce that Lyft has reached a transformative agreement to acquire Motivate, the largest bikeshare operator in North America. Together Lyft and Motivate will revolutionize urban transportation and put bikeshare systems across the country on a path toward growth and innovation.
"Lyft and Motivate have both been committed for years to the same goal of reducing the need for personal car ownership by providing reliable and affordable ways to move around our cities," said John Zimmer, Lyft co-founder and president. "Bringing together Lyft and Motivate will accelerate our collaboration with cities and deliver even better experiences to our passengers and riders."
This acquisition demonstrates Lyft's commitment to a more sustainable world as part of our Green Cities Initiative, and comes on the heels of our recent carbon neutrality pledge. We will invest to establish bike offerings in our major markets and pursue growth and innovation in the markets where Motivate currently operates. We are particularly excited to work with cities on delivering innovation, including providing dockless and pedal-assist electric bikes to riders around the country, and Lyft will put resources behind the work that the Motivate team has begun.
As part of this agreement, Lyft is acquiring Motivate's technology and corporate functions, including its city contracts. Motivate's bike maintenance and servicing operations will remain a standalone business, retaining the Motivate name, and will continue to support bikeshare systems across North America.
Motivate brings a unique perspective on and expertise in operating bikeshare platforms in partnership with cities and local governments across the country. Motivate's collaborative approach with cities mirrors the way Lyft has historically worked with regulators and aligns with our strategic vision for bikeshare nationwide.
Motivate operates many of the largest bikeshare systems in North America, including Citi Bike (New York), Ford GoBike (San Francisco Bay area), Divvy (Chicago), Blue Bikes (Boston metro area), Capital Bikeshare (Washington, D.C. metro area), BIKETOWN (Portland metro area), CoGo (Columbus, Ohio), and Nice Ride (Minneapolis). In 2017, 80 percent of the bikeshare trips in the United States were on Motivate-operated systems. The demand for bikeshare and the potential to serve even more Americans with this powerful urban transportation option are clear.
"How we get around cities is changing rapidly, and the combination of Lyft and Motivate will bring tremendous new resources and energy to making sure that bikeshare plays a fundamental role in the new urban mobility," said Motivate Executive Chairman Steve Koch. "Together, we believe that integrating our services in partnership with the public sector will transform the urban transportation landscape, increase bike ridership, and make our cities better."
Bikeshare is a natural extension of Lyft's core approach to improving transportation access and building community through offerings such as shared rides and the integration of public transit in our app. These investments are making it possible to have fewer cars on the road and reduced congestion. Through Motivate's efforts, bikeshare has been a safe, reliable, and equitable addition to the transit network in many major cities. Motivate has set industry best practices around community engagement and low-income bikeshare memberships. Transportation equity and inclusion are top priorities for Lyft as we enter the bikeshare space, and we plan to dedicate even more resources to make sure that our bikeshare programs are accessible regardless of riders' income, especially in neighborhoods with limited access to public transportation.
This is an exciting moment for both Lyft and Motivate. Between us, we already serve tens of millions of riders every month, and we can't wait to combine our unique talents to support cities in their efforts to bring sustainable transportation like bikeshare and rideshare to millions more people.
How to stay productive and positive while working remotely
With the outbreak of COVID-19, scores of people are finding themselves working remotely for the first time. Trying to stay productive while at home with so many distractions can be overwhelming, so we asked women tech leaders what they were doing to work from home successfully. Along with getting a great pair of noise canceling headphones (game changer!), they have 10 excellent tips to help you thrive in a work-from-home environment.
I've been thinking about women's ingenuity a lot recently; after all, crises like the one we're facing now fuel innovation. They especially fuel innovation from those who are on the frontlines, in desperate need of solutions.
She’s Paving the Way for Women in Cybersecurity: How She Went from First-Generation College Student to IT Leader
A Conversation with Freddie Mac's Stephanie Johnson
When Stephanie Johnson, currently an Information Security Manager at Freddie Mac, was just starting her career as an IT professional, she found herself sitting in her car one night after work asking herself, "Why am I not being heard? Should I adjust my tone? Posture? What I'm saying?"
For when you can't read one more bad-news story.
I would never argue that the novel coronavirus is a good thing. COVID-19 has or will cause many deaths, a long-lasting global economic slowdown, and rampant general stress and anxiety.
As schools across the nation close, and the majority of businesses mandate remote work, working parents are now faced with the ultimate challenge - how to balance their families and jobs under one roof while COVID-19 still remains a concern.
PowerToFly is bringing thought-leading professionals (and working moms!) to speak about balancing our new realities and how to best optimize your time at home. In this panel, we'll discuss maneuvering the difficulties of working from home from taking conference calls to juggle homeschooling/ childcare.
Don't feel the pressure, your children, partner and pets are welcome to join this virtual chat!
Join us for this live Q&A to learn new tips, strategies, and hear personal anecdotes from our panelists that have shaped these women into the incredible founders and mothers they are today. You will have the opportunity to ask questions during our free, virtual conversation and have the chance to snag a giveaway sponsored by PowerToFly and our panelists!
Meet the Panelists:
Christine Michel Carter, Creator of Mompreneur and Me
Featured in The New York Times and The Washington Post, Christine Michel Carter is the #1 global voice for working moms. Christine clarifies misconceptions about working mom consumers for brands and serves as an amplifier of their personal truths.
Mary Beth Ferrante, Co-Founder & CEO of WRK/360
Mary Beth Ferrante is a mom of two and advocate for creating inclusive workplaces for parents. She is the Co-Founder & CEO of WRK/360, a career development platform designed for working parents and managers to help companies support, retain and recruit working parents. In addition, she is a senior contributor for Forbes and her work has been featured in Today, Thrive Global, Working Mother, FairyGodBoss, ScaryMommy, and other leading publishers.
Amy Henderson, Founding CEO of TendLab
Amy Henderson is the founding CEO of TendLab, a consultancy addressing the challenges and opportunities parenthood brings into the workplace. TendLab's research-based approach reveals how parenthood can unlock career-critical skills--such as resiliency, courage, and the ability to collaborate--skills which are especially important during this COVID-19 pandemic.