
Product Marketing vs Product Management
Know The Difference!
I've experienced my fair share of change working in the software industry. In fact, over the last three years, I've reported to five different managers! This may sound like I'm complaining (okay, I am a little!), but in reality it's offered me the ability to understand my current role as Director of Product Management more deeply.
Prior to becoming Director of Product Management, I worked in both product marketing and product management. Spoiler alert, when it comes to product marketing vs product management - there's a lot of overlap! But there are some clear differences too. What I've learned is that these differences vary widely depending on the company (number of employees, departments, etc.).
Defining Product Marketing & Product Management
So…product marketing vs product management, what are the actual differences? Let's start off by defining each term. The Berkley Haas School of Business says "product managers (also known as PMs) are responsible for the overall success of the product."
They essentially create the product by guiding the development team throughout the entire process. This means they are in daily or weekly meetings, letting engineers and designers know what to build and when. They also define all the details about the product and then communicate this information to others.
On the other hand, once the product is built, it's the product marketer's job to work with marketing, sales, and the product team to bring it to market. But, even before the product is built, the product marketing manager (PMM) is responsible for fully understanding what customers need.
Okay now that you know the basics, let's break them down a bit more. What are the key responsibilities of a product marketer and product manager? And what's the overlap between the two roles?
Product Marketing vs Product Management: The Overlap
There is some overlap between these roles. Let's take a look at the two main overlapping responsibilities:
- Understanding your customer's needs. Both PMs and PMMs need to stay in the know with what customers are expecting of the product and the future roadmap. For example, my company recently held a customer advisory board and both the lead product marketer and product managers facilitated the session.
- Communicating product information to stakeholders. PMs and PMMs both communicate product strategy, messaging, and roadmap information to external customers and partners, as well as internal employees. For example, whenever my organization releases new features, product management oversees the external communications to customers. However, product marketing ensures it is clear and well-aligned with our company's overall product messaging. So again, both positions play an important role in communicating product information to company stakeholders.
Product Management
Now let's take a closer look at product management. Generally speaking, the product management team handles the following:
- Researching competitors and their pricing
- Defining the product roadmap, based on customer feedback
- Leading the engineering effort based on the roadmap
- Managing software license requirements
- Communicating software changes to internal stakeholders
- Communicating with customers when issues arise
So you may be wondering, what are the skills and education required for this role? You need to be a master communicator, highly organized, and detail-oriented. It's great to be skilled in project management, as you'll be communicating with multiple stakeholders and leading various product development efforts!
If you're looking for a role in software product management, it's good to know agile software development methods. It also helps to have a computer engineering background, but it's not required. Want to learn more about this position? Check out ProductSchool. You can take courses online and in-person, and their YouTube channel offers free resources.
Product Marketing
Okay, moving on to product marketing. Key responsibilities include:
- Discussing company strategy and roadmap with industry analysts
- Enabling internal stakeholders with product messaging (e.g. sales, marketing and customer service)
- Defining product pricing
- Interfacing with customers for market research (e.g. customer advisory boards)
- Understanding the competitive market and how your company fits in
- Defining the long-term product strategy
- Supporting sales and marketing in external product messaging
To excel as a product marketing manager, you need to be a master communicator, highly organized, and detail-oriented (just like in product management). It's also critical to be able to communicate cross-functionally, meaning you can collaborate with other departments.
Do these sound like things you'd be good at? If you're looking to launch a career in this field, it helps to have marketing degree, as well. Check out these free resources to learn more about marketing. You could also shadow someone in product marketing at your current company or take some online courses on Udemy, Skillcrush, Lynda.com, or OpenSesame.
So...product management vs product marketing, you now know the key differences.
Product managers are focused on building the product and working daily with the development team to deliver on the product roadmap. Product marketers are focused on then delivering that product to the market, communicating the key messages to all stakeholders.
Both product management and product marketing play a critical role in the business - the departments have to work together to ensure products remain competitive in the marketplace. Knowing and understanding them both (and how they work together) puts you way ahead of other applicants!
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Best Work-From-Home Companies 2022
Every year, PowerToFly creates a list of the best work-from-home companies. Now that over half of the U.S. workforce is remote, compiling that list was a bit more challenging.
This year, we prioritized selecting companies that are remote-friendly—meaning they have both remote and in-person roles—but they have made long-term commitments to hiring and supporting employees who choose to work from home; and we think they have the perks, values, and organizational framework to allow all employees to flourish in their careers, regardless of location.
Keep reading to see our top 15 work-from-home companies for 2022, along with a description of what they do, why we like them, and who they’re looking for.
PowerToFly's Best Work-From-Home Companies 2022:
Bumble—Create a world where all relationships are healthy and equitable
What they do:
Bumble is the parent company that operates Badoo and Bumble, two of the world’s largest dating and connection apps with millions of users globally.
Why we like them:
“We’re a diverse and international bunch, with over 600 employees working across four key offices in Austin, London, Moscow and Barcelona. We also have employees working in other parts of the world too, including Germany, Australia, Mexico and India.”
They believe the best way to create a more equitable and healthy world is by starting within. Uber offers a highly competitive benefits package with benefits that are designed to support you in your health and wellbeing, financial wellbeing, happiness, community, and learning and development.
Who they’re looking for:
Product Designers, Developers, Partnership Directors, and more!
Audible—Listen more
What they do:
Audible is an online audiobook and podcast service that allows users to purchase and stream audiobooks and other forms of spoken word content.
Why we like them:
“Audible's People Principles celebrate who we are and where we've been, and guide the way we work shoulder to shoulder to enhance the lives of our millions of customers.” This company offers exciting benefits include wellness reimbursement, fertility coverage, and childcare benefits.
Some of their other benefits include:
- Health: Dental and vision plans, life insurance, and the medical plan options that suit individual needs.
- Savings: Plan for your future with employer-matched savings accounts.
- Stock: We grant our employees Amazon restricted stock units, because we want them to think and act like owners.
- Time off: We love what we do but everyone needs the opportunity to hit the refresh button. Take advantage of vacation days, sick days, and personal days to rejuvenate.
- Social: From tickets to local events and exciting company-sponsored events, regular outings and team-building events foster our spirit of collaboration.
- Amazon discount: As part of the Amazon family, Audible employees are entitled to a discount on products on Amazon.
- Fitness: Discounted sports clubs or fitness reimbursements.
Who they’re looking for:
Software Engineers, Director of People Analytics, Strategic Advisors, and more!
ServiceNow—Making the world of work, work better for people
What they do:
ServiceNow is a cloud computing platform that delivers digital workflows that create great experiences and unlock productivity.
Why we like them:
“We strive for a fair system of opportunity and treatment for all. Competitive health, wellness benefits, zero-tolerance for any kind of discrimination, and protection from social stigmas such as mental health are core to our values and beliefs.”
Who they’re looking for:
Accounting Managers, Sales Representatives, Product Managers, and more!
OfferUp—Buy. Sell. Simple.
What they do:
OfferUp the largest mobile marketplace for local buyers and sellers in the U.S., that offers iOS and Android apps that make selling an item as easy as snapping a picture from your mobile device.
Why we like them:
“We’re a diverse team with diverse passions and skills, but we’re united by a shared commitment to helping people accomplish their goals through the power of peer-to-peer commerce.
Our company culture makes us unique. At the best companies in the world, work and life aren’t just balanced, they’re blended. Team outings, virtual celebrations and lunch-n-learns, informal gatherings, and family events keep our neighborly culture strong. We’re a diverse team with diverse passions and skills, but we’re united by a shared commitment to helping people accomplish their goals through the power of peer-to-peer commerce.”
Who they’re looking for:
Chief Technology Officer, Content Writers, Business Operations Analyst, and more!
Work & Co—Digital product design and development
What they do:
Work & Co is a digital product agency that defines and launches digital experiences people love using every day.
Why we like them:
Some of their benefits include:
- Zero Timesheets or expense reports
- 18 weeks paid parental leave
- 100% health, dental, vision coverage (they also pay your entire monthly premium and cover 70% for spouses, partners, and dependents)
- Nonelective 3% match (they contribute to every person’s retirement account regardless of their own contribution)
Who they’re looking for:
Designers, Technology Directors, Marketing and Communication Leads, and more!
Relativity—Organize data, discover the truth, and act on it
What they do:
“We create intuitive software that helps law firms, government agencies, financial institutions and other major corporations quickly find the truth in data.”
Why we like them:
Relativity's software helps users organize data and quickly identify key issues during litigation, internal investigations, and compliance projects. They offer their employees great benefits like:
- Competitive healthcare, dental, vision, life insurance, and disability plans
- Hybrid work model: In-office once we re-open, fully remote, or a mixture of both
- Unlimited Time off
- 401k matching
- 12 weeks of 100% paid leave for the primary caregiver and 6 weeks of 100% paid leave for the secondary caregiver
- 2 week-long company breaks in the winter and summer
- Wellness perks such as virtual yoga classes, financial wellness sessions, access to meditation apps, etc.
Who they’re looking for:
Software Engineers, Marketing Managers, Customer Success Managers, and more!
GoTo—We live the work-from-anywhere life, too
What they do:
GoTo provides the most-comprehensive, secure, and flexible suite of products to help businesses embrace remote work, learning and customer engagement.
Why we like them:
“For bold and creative individuals, LogMeIn provides limitless growth opportunities. We hire extraordinary talent who continually seek opportunities to tackle challenges. We pride ourselves on an inclusive culture and collaborative spirit. Speaking up and listening to others is not just encouraged here, but expected.
We thrive together and champion each other’s successes, providing our employees with rich experiences to help them develop resiliency and skills; positioning them to grow into future roles either inside or outside GoTo.”
Who they’re looking for:
Technical Writers, Global Markets, Compliance Leads, and more!
Autodesk—We make software for people who make things
What they do:
Autodesk is a global leader in design and technology.
Why we like them:
“At Autodesk, we believe flexibility in where and how work gets done will better enable our people to thrive and realize their potential. While most roles may be required to be in the office, we also have roles that are home-based, and hybrid. From implementing virtual learning platforms to promote personal/professional development, to virtual marathons, DIY craft kits, scavenger hunts to virtual wine tasting and everything in between – we’re doing our best to champion for a workplace culture that spanning boundaries and borders. That’s #Autodesklife.”
Who they’re looking for:
Engineers, UX Designers, Business Analysts, and more!
Veracode—Keeping your business confidently secure
What they do:
Veracode delivers the application security solutions and services today’s software-driven world requires.
Why we like them:
“Veracoders are dedicated to creating a world where the software fueling our economic growth and solving some of society's greatest challenges is developed secure from the start.”
Here are some great reasons to join Veracode:
- PEOPLE & TEAM: Veracoders help their peers grow, achieve, and see the best in themselves.
- CHALLENGING & INTERESTING WORK: Veracoders are passionate about solving one of the most important challenges facing our digital world, securing the software changing our world.
- INDUSTRY-LEADING TECHNOLOGIES: We are the pioneer in the AppSec market and a continued leader in secure development innovations
Who they’re looking for:
Sales Leads, Talent Acquisition Partners, Product Managers, and more!
Unstoppable Domains—Building decentralized digital identities for the world
What they do:
Unstoppable Domains brings user-controlled identity to 3 billion+ internet users by issuing domain names on the blockchain.
Why we like them:
“Unstoppable Domains’ remote, international team is made up of a wide range of diverse experiences, languages, cultures, nationalities and backgrounds. We are proud to be an inclusive employer with team members in over 18 countries.”
They’ve also offer benefits:
- Equity in the company
- Annual work from home stipend
- Crypto education program
- Full medical, dental and vision coverage
Who they’re looking for:
Art Directors, Community Managers, Growth Marketers, and more!
Helm—A team of scientists, designers, engineers, and campaigners
What they do:
Helm is building a data and technology platform for organizers and issue advocates.
Why we like them:
“We are assembling a team who understands, shares values with, learns alongside, and stands with the people who are doing the work to change the nation. We are seeking team members who want to see a more equitable future in their lifetime, and who have the passion and skills to help us get there.”
They’ve also got incredible benefits like:
- Comprehensive health plans
- Unlimited PTO
- Paid parental leave
- Paid volunteer time
- 401K
- Stipend to enhance your home office
Who they’re looking for:
DevOps Engineers, Account Managers, Customer Support Analysts, and more!
Lattice—Making work meaningful
What they do:
Lattice is the people management platform that empowers people leaders to build engaged, high-performing teams that love coming to work.
Why we like them:
“We’re growing extremely quickly, hitting all of our financial targets for the last 2 years. We also have a negative net retention rate, meaning customers are staying and growing with us.”
They’ve also got incredible benefits like:
- 401(k) package
- Maternity & Paternity leave
- Medical / Dental / Vision insurance
- Flexible equity terms
- Commuter benefits
- Learning & Development reimbursement
- Flexible time off
Who they’re looking for:
UX Writers, Account Executives, Program Managers, and more!
MongoDB—Build faster. Build smarter.
What they do:
MongoDB transforms industries and empowers developers to build amazing apps that people use every day.
Why we like them:
At MongoDB, you can grow your career in the direction that you want it to, gain new skills, experiences, and relationships that will stay with you forever.
Some of their stand-out benefits include:
- Mental health counseling and resources, and complimentary Headspace (meditation app) access
- Rich health insurance coverage, including Transgender-inclusive coverage
- Fertility and adoption financial assistance
- 20 weeks of fully paid gender-neutral parental leave, parental counseling for new parents, and flexible work arrangements
- 4 weeks of emergency care leave
- Global and internal mobility opportunities
- Equity and Employee Stock Purchase Program
Who they’re looking for:
Sales and Technical Recruiters, Product Designers, Engineers, and more!
Uber—Move the way you want
What they do:
Uber is a mobility service provider that constantly reimagines how we can move better.
Why we like them:
“We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. We publicly support policies that drive diversity and inclusion in the countries where we operate so that people everywhere have the right to live, work, and be their authentic selves.”
They’ve also got incredible benefits like:
- Unlimited PTO policy
- Maternity and parental leave
- Monthly Uber credits
- Medical, dental and vision coverage
Who they’re looking for:
Marketing Leads, Account Representatives, Operations Specialists, and more!
Guru—Organize company information and access it anywhere
What they do:
Guru reinvents the way people connect with meaningful information at work by providing customer-facing teams access to expert-verified information where they work and when they need it most.
Why we like them:
“At Guru, our core values bind us together, influence how we work.”
They’ve got incredible benefits like:
- Competitive salary
- Employee Stock Option Plan
- Generous health and commuter benefits
- Dog Friendly Office
- 401k Program
- The chance to contribute to an upbeat, fully engaged culture
Who they’re looking for:
Marketing Leads, Sales Development Representatives, Web Designers, and more!
Don't see what you're looking for? Check out a fill list of 5,000+ open remote roles here!
Start a Career At Stack Overflow - Meet The Engineering Team!
💎If you’re looking for a career opportunity at Stack Overflow, don’t miss this Inside The Team video! Watch it to the end to learn all about Stack Overflow’s job openings.
📼 When considering applying for a career at Stack Overflow, there are some essential items you need to know about the company. Meet Ellora Praharaj, Director of Reliability Engineering, and Jon Chan, Director of Engineering at Stack Overflow, who’ll go over some aspects of the engineering culture that they have at Stack Overflow, how the engineering team is growing, and what will tell you what they're looking for in new team members.
📼 If your dream is to pursue a career at Stack Overflow, Ellora and Jon share three essential takeaways to consider: first, be excited about building high-quality products with technology. Second: value collaboration- Stack Overflow has always been about how the power of community and working together can make the world a better place. And, last but not least, the third key takeaway is to get involved in Stack Overflow’s mission, which means, participating in the major transformation that code development is bringing to the world. When you become a part of the Stack Overflow engineering team, you’ll have a hand in shaping what the future may look like!
📼In order to make a successful career at Stack Overflow, giving and receiving feedback is a valued skill. As Ellora says, it’s very important to create an environment where folks feel comfortable sharing and receiving feedback. This kind of environment is based on mutual respect, openness, and trust. In Ellora’s experience, leading by example is the simplest way of demonstrating her approach. Being honest and focusing on the facts, by taking accountability and owning up when mistakes happen.
A Career at Stack Overflow - Be Part Of A Diverse And Dynamic Team
Stack Overflow is a place that's been built by developers and for developers. And what that means for the engineering team is the need to build a team that's as diverse and as dynamic as the community that they are serving. In Jon’s words, when he first joined the company, as an out, queer, person of color, and a self-taught programmer, too, it was important that he joined a company that really made him feel comfortable being himself. When Jon joined Stack Overflow, he found that they weren't just supportive of him, individually, but really gave him the resources to pay that support forward. Not just to the team, the broader company, but even the developer community that Stack Overflow is serving, too.
🧑💼 Are you interested in joining Stack Overflow? They have open positions! To learn more, click here.
Get to Know Ellora and Jon
Ellora is a technologist with over a decade of experience working in fast-paced environments, building high performing teams, embracing the right technology for the job at hand with an eye on the long term implications of those choices, and a volunteer doing hands-on (non-digital) work. Jon is a technology leader interested in supporting causes related to technology education, diversity and inclusion, and cultural impact. If you are interested in a career at Stack Overflow, you can connect with Ellora Praharaj and Jon Chan on LinkedIn. Don’t forget to mention this video!
More About Stack Overflow
Founded in 2008, Stack Overflow is on a mission to empower the world to develop technology through collective knowledge. More than 100 million people visit Stack Overflow’s public platform every month making it one of the 50 most-visited websites in the world. Their private knowledge sharing and collaboration offering, Stack Overflow for Teams, is transforming how people work.
Careers in Web Development: Which One's For You?
We all have our favorite websites– the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that you’ve found yourself wondering why they aren’t more popular. Or maybe you’ve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If you’ve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you let’s start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
Think of front-end development as the décor of a house. The color scheme, furniture, manicured lawns, and overall aesthetic. In terms of a website, front-end development is laser-focused on the appearance of a website and its presentation on different devices. If you’re considering a role in front-end development, it’s important to learn programming languages such as HTML, CSS, and JavaScript. These three languages go hand-in-hand. HTML allows you to create user interface elements, CSS helps you with stylistic elements, and JavaScript allows you to incorporate online tools and connect your website to back-end functions.
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, it’s incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Since this role is more code-heavy, it’s important that you learn numerous programming languages and understand algorithms and data structures. Some languages that are essential to back-end development are Ruby, Python, SQL, and JavaScript. Back-end developers also ensure that users can successfully retrieve and access data. This requires creating and using APIs (Application Programming Interfaces) which act as messengers that relay data related requests. Additionally, developing the code for the inner workings of a website also requires back-end developers to be conscious of the user interface features designed by front-end developers and to internally mitigate potential security risks. Due to the increased technical aspect of this position, back-end developers normally earn higher salaries than front-end developers. The average median salary for this role is around $118,000 per year.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the user’s experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 – $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
Celebrating Global Asian & Pacific Islander Identities | Learn More About Our Sponsors & Speakers
Learn more about the sponsors and speakers that contributed to our May Summit in the 2022 Diversity Reboot Series: Celebrating Global Asian & Pacific Islander Identities.
How Relativity’s Elise Tropiano Makes an Impact at the Intersection of Legal and Tech
Elise Tropiano begins most days pushing a jogging stroller and trying on a three-year-old’s perspective of the world.
“We bond in that early morning time. We observe butterflies and tulips sprouting in early spring,” explains Elise of her routine, which happens even when the Chicago mornings are cold ones.
It’s good practice for what the Product Director at legal and compliance technology company Relativity spends her workday doing: taking in information from various sources and creating a unified vision of where to go next.
We sat down with Elise to hear more about what a day in the life as a PM at Relativity looks like, as well as how she got into the field and how she measures the impact she’s making on it.
Embracing the Chance to Control a Product’s Destiny
“I, like a lot of product managers, landed in this discipline almost through serendipity,” reflects Elise, who pursued a psychology major as part of a liberal arts education.
She almost went into clinical psychology, having been inspired by the way that psychological research explored the differences in the human psyche.
“I came away from it recognizing that people’s personality compasses are so multifaceted. There are so many different levers that go into motivation and decision-making and the way individuals act, behave, and learn,” says Elise.
That appreciation for the differences in people certainly helps now that she’s a manager of three other product managers, notes Elise, but it was useful even before she expanded her career into leadership, too.
Elise started her professional journey at a rotational program at a large financial company, where she was first exposed to customer support. She found that she really enjoyed creating relationships with customers and solving their problems.
But she wished she could go beyond fixing the case at hand. “A lot of the problems could only be fixed through changes in the product itself,” she says. That’s when Elise raised her hand for a role in product management. “It came from a desire to have greater control over the destiny of a product that customers were engaging in.”
Finding Her Path to Relativity
While she’d found her ideal career, Elise realized she wanted to work at a smaller company with a mission she felt more connected to. That’s when she found Relativity.
“I was really drawn to the work they do, which was to use technology to identify what happened in the context of a legal matter that is potentially instrumental to changing legal case outcomes,” explains Elise.
She started at Relativity as a product manager, and now leads other product managers across Relativity’s suite of products.
Those include various tools that together provide end-to-end support for litigation, including AI-based search and review tools. “The value that these capabilities deliver is in massive reductions in the time and costs that typically go into a litigation review,” she says.
And Elise loves that she’s not alone in caring about her company's products or the impact they make on their customers.
“I love working here because all of Relativity is so intrinsically devoted to building a product that helps our customers with their legal or investigative work,” she says. She sees it every day, including in the customer calls she regularly joins, and also in special moments like Relativity’s week-long hackathons, where engineers, product managers, designers, and others come together to work on new ideas with true enthusiasm.
“It’s such an emblematic signal of this passion that all of our teams have. We’re so excited to experiment with something that has some tie to a business need,” she says.
3 Ways Product Managers Can Make an Impact in Their Work
As a product manager, Elise spends a lot of time roadmapping. What’s the future vision for this product? How can engineering and design proposals come together into a proposal that works for everyone?
“Our role is to provide clarity around what impact we should deliver at the end of the day,” she says. And she’s given us a few tips on how other product managers can maximize their own impact:
- Embrace “ruthless prioritization.” “There’s never any shortage of ideas to ponder, or things to bring into the roadmap. You can very easily chase something that is just not part of your critical path. When you’re thinking about the roadmap, remember that no more than a few things can be done exceedingly well,” says Elise.
- Spend 80% of your time understanding the problem. “Then the solution will come much more quickly,” says Elise. “Ask, ‘Why did we get here? What is the problem that our customers are really feeling that they’re demanding a solution to?’ It’s easy to just start throwing things at the solution basket, but it’s better to understand the problem.”
- Don’t forget the importance of communication. “Product managers are the center of disciplines that learn differently. Your role is to enable all of them. That means you need to understand who you are speaking to, where they are coming into the conversation from, and how to speak to them in a way that resonates,” says Elise. “For example, the way I speak to an engineer is way different from how I speak to a designer, which is way different from how I speak to an executive. It’s such an important thing, especially as you extend your career and can do less by yourself and need to enable others. That’s rooted back in good communication.”
Does a job at Relativity sound right for you? Check out their open roles!