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Photo of Dulce Ruelas, Development Manager, and quote: "There is always something you can bring to the table and there is space at the table. There are all these reasons for why not to speak up, but you only need one for why you should."
Mara Gates
May 04, 2022
CU Direct

How Collaboration and Support Helped CU Direct’s Dulce Ruelas Launch Her Career in FinTech

Dulce Ruelas is a proud first-generation Mexican-American. “I was born in beautiful Sahuayo, Michoacan and when I was eight months my family immigrated to the U.S.,” she explains. “My parents always kept our Hispanic culture alive at home by imbuing us with the importance of cherishing family, working hard, and dreaming big.”

As the fourth out of five children, she’s been able to count on her family for support and encouragement in all aspects of her life. “My siblings always took care of me. They’re the first ones I go to for advice or help,” explains Dulce. Which is why she prioritizes recreating that sense of support and collaboration at work as a Development Manager at lending technology solutions provider CU Direct.

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