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Bluecore Inc

Meet Kellye Snodgrass, Product Marketing Manager at Bluecore

Collaborative Relationships, Anticipating Customer Needs and Launching New Products: Why Kellye Snodgrass is #BlueToTheCore

Below is an article originally written by Tara Sussman at PowerToFly Partner Bluecore, and published on September 17, 2018. Go to Bluecore's page on PowerToFly to see their open positions and learn more.

At Bluecore, we put our people front and center in everything we do. To better understand what makes our diverse team tick and really get to know the individuals that make up our people machine, we decided to find out why different Bluecorians are #BlueToTheCore.

Today's interview is with Kellye Snodgrass, a Product Marketing Manager at Bluecore. Kellye first joined Bluecore in April 2017. She recently moved to Chicago from NYC. When she's not busy launching products, she enjoys needle pointing and makes everything from belts to baby gifts.

Tara Sussman: Tell me about the path that led you to Bluecore.

Kellye Snodgrass: My first job out of college was in outside sales for an NYC startup that powers listing optimization software for restaurants. I fell in love with the marketing technology space and how it can simplify marketers' daily workflows so they can spend more time on strategy. Then I joined another martech company that focuses specifically on the retail vertical. I met so many awesome people who work within the eCommerce ecosystem and knew I'd found my niche. Upon a move to New York, I started researching emerging technology companies and had heard great things about Bluecore through my network, so I reached out about a position.

TS: What does your typical day at work look like?

KS: I feel lucky to work very cross-functionally. Every day I collaborate with so many wonderful people, including our amazing R&D team, that designs and creates our product, our customer-facing teams and even our customers. I spend half of my time brainstorming with others and the other half putting pen to paper. A big part of my role is working on our new product launches, where I gather input from various stakeholders and get to hear from the smartest people in our space. Once a new feature is built, I help make sure it's fully integrated into our sales process, that our internal teams know the benefits and how to talk about it and last but not least that our customers know it exists!

TS: What differentiates Bluecore from other high growth companies?

KS: Like other startups in a high growth stage, we're bringing in a lot of new talent to help accelerate growth. I feel strongly that we're unique in that we're doing it right — our new team members are not only talented, but they align with our unique values. The new people acclimate and mesh well with tenured employees, and because I work cross-functionally, I get to see it.

TS: Which Bluecore value do you most represent?

KS: Learn from the past to build the future. As we discussed earlier, a lot of my time is dedicated to creating resources to properly position Bluecore in the market. I try to keep in mind that as we improve our offering with each produce release, some of my past work may not be applicable to where we are heading in the future. Examining what was done in the past and iterating is so critical for our growth!

TS: How well do we walk the walk when we say we put product and customer first?

KS: We put our customers first by building for their needs, and not just the features that are requested, but the capabilities our customers do not yet know they need. We choose to focus our product development on the features that will drive the highest performance for our customers.

TS: If you could switch jobs with anyone, who would it be?

KS: Definitely the Data Insights team. What they do is so core to Bluecore — they spend their days understanding the data we collect for our customers to help solve the biggest problems in retail. These range from how to reduce unsubscribes and how to turn a non-buyer into a buyer to how to turn a brick and mortar shopper into a multichannel shopper.

TS: What about Bluecore do you value the most?

KS: My team. I'm part of a newly created Product Marketing and Operations team that's filled with passionate and smart people who are great at what they do. We respect each other, would do anything for each other and work really well together.

TS: What are you most looking forward to accomplishing this year?

KS: I'm very excited to continue working on features that help our customers personalize marketing campaigns at scale.

TS: What are you most proud of, either personally or professionally?

KS: Relationships. I have a lot of family and friends back home in Texas, and they do a lot to visit and support me in my life and work outside of Texas. I miss them! I work hard to maintain those relationships in addition to those I've built at Bluecore.

TS: What keeps you at Bluecore?

KS: Avocados…just kidding. Our product roadmap and the new features we are launching this year are going to make a huge positive impact on the day to day workflows of our marketers. I can't wait to have a role in those launches!

Bluecore Inc

Meet Lauren Rayappu, Account Executive at Bluecore

Below is an article originally written by Tara Sussman at PowerToFly Partner Bluecore, and published on May 15, 2018. Go to Bluecore's page on PowerToFly to see their open positions and learn more.

Signing New Brands, Working with a Passionate Team and Growing Fast: Why Lauren Rayappu is #BlueToTheCore

At Bluecore, we put our people front and center in everything we do. To better understand what makes our diverse team tick and get to know the individuals that make up our people machine, we decided to find out why different Bluecorians are #BlueToTheCore.

Today's interview is with Lauren Rayappu, an Account Executive at Bluecore. Lauren first joined Bluecore in January 2017. She recently transitioned from working remotely to working at Bluecore's New York City headquarters and is enjoying exploring her new Tribeca neighborhood.

TS: Tell me about the path that led you to Bluecore.

LR: I worked in the eCommerce industry previously, so I was familiar with Bluecore from trade shows. I had met a Bluecore recruiter at one point, and he reached out to me when something in sales came up because he thought it would be a good fit. I liked that Bluecore had a true startup vibe, and I got a great impression of the culture through the interview process. Everyone's passion and commitment to their work really stood out from everything I had seen.

TS: What does your typical day at work look like?

LR: When I'm in the office, I start my day by checking my calendar to make sure I'm prepared for my meetings for the day. Then I do any outstanding follow up from meetings with prospects and clients. Maintaining strong relationships is important to me, so this part of my day is critical. In between calls I sync with my manager to review my pipeline, talk about how things are progressing and strategize how to get new business across the finish line faster. A couple of times a month I get out of the office to visit prospects and clients all over the US, which is always fun.

TS: What differentiates Bluecore from other high growth companies?

LR: I think Bluecore has a unique culture that we strive to protect and maintain. It's a work hard, play hard mentality where everyone collaborates to get things done.

TS: Which Bluecore value do you most represent?

LR: As simple as possible and as powerful as necessary. That's a balance I strive for in all of my communications. For example, when speaking with prospects, I try to narrow in on our strengths make clear what we do and how we're different from others in the marketplace. If I do that well, our prospects immediately understand the value that Bluecore can deliver for them. And if a customer or a prospect has a problem for which we don't have a solution, I will collaborate with other teams to try find the best way to solve for that problem with this value in mind.

TS: How well do we walk the walk when we say product and customer first?

LR: Bluecore is all about the product and customer first. When a customer raises a challenge or we see common problem in the marketplace, we are quick to address that need and build features in the platform. Our role in sales is to pass feedback along to the product team to help inform our product roadmap. Everything we do is about helping retail marketers achieve their desired outcomes.

TS: If you could switch jobs with anyone, who would it be?

LR: Our recruiters. I love meeting new people and would like to be able to pair people's strengths to roles here at Bluecore.

TS: What about Bluecore do you value the most?

LR: The people that I work with are incredibly intelligent and motivated. We're all working toward a common goal of driving success and fulfilling Bluecore's mission. People really do bleed blue here.

TS: What are you most looking forward to accomplishing this year?

LR: Enabling retailers to drive new revenue with Bluecore, which is also my favorite aspect of my role!

TS: What are you most proud of, either personally or professionally?

LR: I'm really proud to share that one of the brands that I brought on to the platform is seeing 50x ROI in their first month after launching Bluecore!

TS: What keeps you at Bluecore?

LR: The excitement of being a part of a company in a high growth phase. Every day is different and brings its own challenges and rewards.

Bluecore Inc

Fostering a Growth Culture

Partner Content

Below is an article originally written by Tara Sussman, an HR Business Partner at PowerToFly Partner Bluecore, and published on July 30, 2018. Go to Bluecore's page on PowerToFly to see their open positions and learn more.

Bluecore is one of the fastest growing SaaS startups in the marketing technology space. With this exponential growth comes new talent — and lots of it — joining our team on a regular basis.

But much like how we advise our retail customers on the need to focus on both customer acquisition and customer retention, as a People team, we don't just focus on bringing in new talent. We also focus on developing our employees' capabilities once they join our mission. Because when our people grow, Bluecore grows.

Growth is one of our core values and it shapes everything from how we manage performance goals and think about leadership to how we approach challenges and understand learnings.

So how do we ensure Bluecorians grow and succeed in a way that benefits both them and Bluecore?

Onboarding Done Right #fromYestoSuccess

Launching new employees at Bluecore is similar to how Bluecore launches campaigns for our customers — with a program that is simple and powerful.

Our approach is twofold, as we focus on both ramping up our new employees and providing comprehensive tools to their managers to help everyone build a successful career at Bluecore.

From the new hire perspective, we give all new employees access to a portal with key resources to help prepare them for a successful first week. This includes a first day agenda, our "Benefits & Perks" guide and information on our Bluecore Buddy program. Once our new employees get here, their first week is all about creating a warm welcome with culture sessions, team lunches and trainings on the Bluecore product and company fundamentals. We complement these sessions with the Bluecore Buddy program, which provides cultural and relationship support from someone outside each employee's department.

We offer similar resources for managers, including guides on how to set up new employees, build learning plans, set objectives and establish a 30-day welcome check-in.

Exploring Growth Mindset

One of the most important parts of our culture is introducing new employees to Carol Dweck's groundbreaking concept: Growth mindset. In short, the growth mindset demonstrates that talent can be developed and is not just inherent. It helps people recognize that "their most basic abilities can be developed through dedication and hard work."

We need every employee to believe they can achieve success and live by our core values, one of which is directly linked to growth mindset: To learn from the past to build the future. We believe learning from success and failures gives us a path to the future.

Our culture of learning starts when every new employee receives a copy of Dweck's book, Mindset, in our swag bag and expands with training on how to develop a growth mindset. This is a cornerstone of our Bluecore University offerings. The program focuses on building awareness of where you are on the mindset continuum (fixed to growth) and powerful strategies to get or stay in a growth mindset.

The practice of actively engaging in a growth mindset is modeled by leadership, recognized publicly and measured, along with our other values, in performance reviews.

Employees Chart Their Course

On the People team, our mission is to empower our people to unlock their full potential through learning experiences, performance management and internal moves. We offer plenty of resources to help our people grow. This includes instructor-led training courses that range in depth from one hour to half day sessions on subjects like Growth Mindset, Power+Systems, communication, social styles, leadership frameworks and project management skills.

We also offer support through individual development plans and encourage everyone to partner with their managers to make sure they get the experiences they need to get where they want to go in their careers. This piece is important, as we believe a strong manager relationship is crucial in helping employees identifying the right path.

Managers Guide The Way

The critical piece in making all of this come together is giving our managers the tools they need to help their people grow. To achieve this goal, we offer hands-on training for managers through Bluecore University, including coaching on how to have two-way conversations and provide actionable feedback to employees. We also help managers assess the talent and capabilities within their teams to leverage strengths and personalize development. It's in the day-to-day grind when experiential learning happens, and our managers need to guide and recognize progress effectively. They help guide their people to continuously build and enhance skills while making a positive impact on the business. No one's full potential is known, so there is always room for growth.

Having supportive leadership who really cares about our culture and investing in our people is what makes Bluecore special. They model growth mindset behaviors through continuous learning and help our people embrace success and failure. This makes it easy for the People team to focus on providing the tools and resources needed to help our people achieve their full potential.

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