Business owners and entrepreneurs rely on more technology than ever before to get the job done. In fact, there are dozens of different ways that businesses can use technology to assist their operations. It can speed up processes, reduce the potential for human error, save companies money and so much more.
In particular, apps have played a significant role in helping businesses. There are apps to help with company finances, marketing, communication and everything in between. But with thousands of business-related apps out there, which are the best ones to go with?
I'm sharing five entrepreneur approved apps that anyone starting a business should have in their back pocket.
Your credit score plays a very important role both when starting and running a business. If you need to get a loan or borrow money of any kind, your credit will determine your rate and what you can borrow. Low credit can hurt your company and while low credit is often earned by irresponsible spending or missing payments, there can also be mistakes on your report that are impacting your credit.
That is where Dispute Bee comes in. This software can repair your credit automatically by helping you dispute things like late payments, credit inquiries, medical debt or others. See, late payments can drag down your credit score and make securing the money you need very difficult or expensive.
Accounting has a very important role in the world of business. It allows you to visualize how your business is performing, helps track expenses, make payments more comprehensive while helping you prepare for tax time. Doing everything manually, without assistance can be a bit of a nightmare - thankfully, that is where Quickbooks comes in.
Quickbooks is an incredibly powerful software that's also very user friendly without sacrificing features. Within the app you can monitor and track both income, expenses, assist with invoicing, track cash flow, and give accurate reports that make it easy to see where your business is at financially. You don't need to be an accounting wiz to understand Quickbooks - it's that easy.
The Pocket app is all about saving content for later. With Pocket, you can quickly save any article, post, video or story from a wide variety of websites and apps. The content is then stored in one place making it even easier to revisit down the road, and is even available when your device is offline - talk about going off the grid!
While the idea is simple, the app is incredibly popular and can be valuable for entrepreneurs who find things they are interested in, but may not have time to check it out right away. Pocket is a one-stop-shop for all the important information you want to read, learn, and grow from, but don't immediately have the time to dive into.
Want to grow your audience and community? Buffer is your go-to app. We all know that social media is an incredibly important way to engage with your audience, not to mention learn about what your target demographic is interested in right now. Unfortunately, managing your social media accounts can take a lot of time - something most entrepreneurs don't have a lot of.
Apps like Buffer will simplify your social media management strategy into one seamless interface. Buffer's tools allow you to publish and schedule content, analyze campaigns, build your community and engage with your following. The app is very clear and easy to navigate, not to mention make your social media game much more efficient.
As an entrepreneur in 2020, it can be daunting to think about what needs to be done each day while prioritizing your ever growing list of responsibilities. As a result, it is a good idea to have a to-do list. While you could go old-fashioned with a pen and paper, why not use an app like To Do?
Created by the team that developed the popular Wunderlist, Microsoft To Do is an app all about keeping track of your daily duties. With the ability to share with others and between devices, this smart daily planner is not only intuitive but a must-download if you're one of those people who needs to physically "check" boxes each day.
Even If You're Not Rich Or Well-Connected
Sure "the early bird gets the worm" but there's something to be said about "the rich bird getting the best worm", and the same can be said about entrepreneurs. It's no surprise that people with family money, cultural capital, or other connections are at an advantage in their entrepreneurial endeavors. These circumstances can be used to their benefit, especially when met with unexpected setbacks as their businesses are brought to fruition.
But what does one do without those kinds of resources or connections - is it possible to become a successful entrepreneur when facing various hurdles?
We sat down with Nathalie Molina Niño, CEO and Founder of BRAVA Investments. Nathalie is a technologist and coder by trade, and consummate entrepreneur and a storyteller at heart. Impressively, Nathalie launched her first tech startup at the age of 20!
More recently, Nathalie just released her first book Leapfrog, prompting this discussion about how to become a successful entrepreneur. Leapfrog is a startup bible with 50 proven hacks from self-made women who turned the status quo on its head (spoiler alert - our own President and Co-Founder is one of those women)!
Are you looking for a space where you can chat with other female entrepreneurs, or women who've been in your shoes? Click here to become a PowerToFly VIP and gain access to all of our virtual chats just like this one. Grab your seat at our table—we're waiting for you! :)
What's the biggest challenge you've overcome on your journey to becoming an entrepreneur?
Nathalie Molina Niño: Finances are always a thing, which is kind of why I started my company, and why there's a whole section in my book dedicated to funding, including the "F**** the Friends and Family Round" hack. We're in a world that assumes you have friends and family to write you hundreds of thousands of dollars worth of checks, and if you do, that's great! By all means, use that leverage. But the reality is, if you look at the shrinking middle class and the reality of how many people have savings accounts, some would argue that more than 90% of Americans do not have those resources or access to these funds, and I find it really insulting when people just assume that's how everyone gets started.
To overcome this challenge, you have to look at alternative ways to raise funds. Women are more successful at launching crowdfunding campaigns, and now, there are multiple ways to do that. It's not about selling your product in advance or giving away t-shirts, now we have equity crowdfunding or debt equity crowdfunding. There are tons of resources via the Small Business Association (SBA), contests, and other mechanisms to help launch your business. And that's the challenge for women—finances, and it's the reason I started BRAVA. What's really holding women back is the lack of access to capital.
Do you have any tips for fundraising?
NMN: Unless you are willing to possibly be fired from your own company, please don't take venture capital funding - and this is coming from someone who's been there. You should seek out venture capital if you want to build something amazing, grow it really fast, and are ok with not being in the picture three years from now should it be acquired, or whatever else may happen. My point here is to not romanticize venture capital—instead I'd like us to be really clear about the pros, the cons, and what it potentially means to give up that much of your company. Also, what VCs don't tell you is that there are people out there who own their own companies with billion dollar revenue who have not received a penny of venture capital. Long gone are the days where in order to launch a successful business, you must live in frat house, bro-culture VC incubators, and it's why I've packed my book with stories of people who've taken different paths - we have to shift the narrative.
And then, let's educate ourselves about the alternatives, such as equity crowdfunding and equity debt crowdfunding as well as loans and lines of credit that people like the Small Business Administration in your city, or even in your state or nationally, have available that most of us don't even realize exist. It's there, and it's either cheap money, or in some cases, it's even free money because it's obtainable as grants.
My concern is that we're pushing for women and people of color to get more venture capital, which is a good thing because not enough of us are getting it, but nobody's talking about debt. Nobody's telling us about how you shouldn't be using your Series A funds to make payroll that month—that's what loans and lines of credit are for. We're not talking about the pieces of debt and funding that are important to launching businesses. We now have a bunch of entrepreneurs with really unbalanced capital stack, meaning that they have too much VC, not enough debt, and not enough of these other types of capital that are really important - if you have an unbalanced capital stack, your company will fail.
Do I need a co-founder to get started?
NMN: It really depends - let's say you're interested in buying a well known baked good franchise. You're looking at spending $80,000-$100,000 for a moderately priced franchise. In this case you're in business for yourself, but not by yourself, because there's an organization whose job it is to make sure you're successful. They train you, train your employees, and give you the exact instructions of what you need to do to be successful. It's a proven model—they've done it dozens, if not hundreds, of times before. In this case, if you have the resources, maybe you don't need a co-founder.
However, if you're looking for traditional investments, most of the investors that I know recommend that you have a co-founder. Many won't start a conversation without one. It's not just about splitting up work between two people, but also splitting the anxieties, sleepless nights, not to mention anxieties that come with starting a business. In addition, you should be going outside your circle to find your co-founder. Find someone who is radically different from you—not just personality-wise, but someone who brings a different skill set to the table. If the plan is to scale and grow your business the way I would love for all women to, then yes, you need a wingwoman or a wingman to help you along the way.
What would you have done differently when starting off?
NMN: When starting any of my endeavors, two things come to mind that I could have done differently. First, I should have spent more time building strong alliances and interacting in this community of strong women - PowerToFly has done this really well. I sort of suffered in silence, and I felt like it was me, and maybe my co-founders, against the world. When I think about #MeToo and all of the stories that have come out, all I can think is that many of us thought that this was only happening to me, when clearly that wasn't the case. I'm so proud of this next generation of women entrepreneurs who came out, who have been brave, who have been speaking out, and who have been naming names. There is strength in numbers, and alliances are forming because of that, too.
Second, when I started out I felt like I could either be an activist or an entrepreneur, but I couldn't be both. I felt like I had to choose, when in reality you can absolutely be both. So many companies and are transparent about what they believe in and what they stand for, and that was really important to me.
Do you have any tips for someone who is running a business while also employed?
NMN: It is super hard, but I also go back to this idea that there are many different ways to be an entrepreneur. Angela Lee is somebody whom I mention in the book—she started something called 37 Angels. And I think 37 Angels was her third or fourth company. She had a job at, I believe, one of the Big 5 consulting firms, and she tried her first three startups by testing her ideas and seeing if there was any traction in the market. Her first three ideas didn't go anywhere, but her fourth one, 37 Angels, got traction. People started to really follow, and people were getting excited and coming on board. 37 Angels is all about training high-net-worth women to become angel investors. There was clearly interest in the space, and the next thing you know, she had a business on her hands. It took her awhile to figure that out, and it took the revenue to get to a certain level before she realized that it was time to quit her job. I guess I'm not so much worried about women being able to run a business while employed because I've seen women do far crazier stuff than that.
Female leaders at S&P Global share perspectives that fuel their success. Relationship building. Inspiration. Support network. Facing failure. The long view. These are essential elements of the entrepreneurial spirit, and are often used by successful people to set ideas in motion and to grow and develop—both personally and professionally. Here, five S&P Global female leaders discuss their journeys to success, lessons they've learned along the way, and how they embrace their entrepreneurial spirit.
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