5 Secrets To Becoming A Successful Entrepreneur
What's the biggest challenge you've overcome on your journey to becoming an entrepreneur?
Nathalie Molina Niño: Finances are always a thing, which is kind of why I started my company, and why there's a whole section in my book dedicated to funding, including the "F**** the Friends and Family Round" hack. We're in a world that assumes you have friends and family to write you hundreds of thousands of dollars worth of checks, and if you do, that's great! By all means, use that leverage. But the reality is, if you look at the shrinking middle class and the reality of how many people have savings accounts, some would argue that more than 90% of Americans do not have those resources or access to these funds, and I find it really insulting when people just assume that's how everyone gets started.
To overcome this challenge, you have to look at alternative ways to raise funds. Women are more successful at launching crowdfunding campaigns, and now, there are multiple ways to do that. It's not about selling your product in advance or giving away t-shirts, now we have equity crowdfunding or debt equity crowdfunding. There are tons of resources via the Small Business Association (SBA), contests, and other mechanisms to help launch your business. And that's the challenge for women—finances, and it's the reason I started BRAVA. What's really holding women back is the lack of access to capital.
Do you have any tips for fundraising?
NMN: Unless you are willing to possibly be fired from your own company, please don't take venture capital funding - and this is coming from someone who's been there. You should seek out venture capital if you want to build something amazing, grow it really fast, and are ok with not being in the picture three years from now should it be acquired, or whatever else may happen. My point here is to not romanticize venture capital—instead I'd like us to be really clear about the pros, the cons, and what it potentially means to give up that much of your company. Also, what VCs don't tell you is that there are people out there who own their own companies with billion dollar revenue who have not received a penny of venture capital. Long gone are the days where in order to launch a successful business, you must live in frat house, bro-culture VC incubators, and it's why I've packed my book with stories of people who've taken different paths - we have to shift the narrative.
And then, let's educate ourselves about the alternatives, such as equity crowdfunding and equity debt crowdfunding as well as loans and lines of credit that people like the Small Business Administration in your city, or even in your state or nationally, have available that most of us don't even realize exist. It's there, and it's either cheap money, or in some cases, it's even free money because it's obtainable as grants.
My concern is that we're pushing for women and people of color to get more venture capital, which is a good thing because not enough of us are getting it, but nobody's talking about debt. Nobody's telling us about how you shouldn't be using your Series A funds to make payroll that month—that's what loans and lines of credit are for. We're not talking about the pieces of debt and funding that are important to launching businesses. We now have a bunch of entrepreneurs with really unbalanced capital stack, meaning that they have too much VC, not enough debt, and not enough of these other types of capital that are really important - if you have an unbalanced capital stack, your company will fail.
Do I need a co-founder to get started?
NMN: It really depends - let's say you're interested in buying a well known baked good franchise. You're looking at spending $80,000-$100,000 for a moderately priced franchise. In this case you're in business for yourself, but not by yourself, because there's an organization whose job it is to make sure you're successful. They train you, train your employees, and give you the exact instructions of what you need to do to be successful. It's a proven model—they've done it dozens, if not hundreds, of times before. In this case, if you have the resources, maybe you don't need a co-founder.
However, if you're looking for traditional investments, most of the investors that I know recommend that you have a co-founder. Many won't start a conversation without one. It's not just about splitting up work between two people, but also splitting the anxieties, sleepless nights, not to mention anxieties that come with starting a business. In addition, you should be going outside your circle to find your co-founder. Find someone who is radically different from you—not just personality-wise, but someone who brings a different skill set to the table. If the plan is to scale and grow your business the way I would love for all women to, then yes, you need a wingwoman or a wingman to help you along the way.
What would you have done differently when starting off?
NMN: When starting any of my endeavors, two things come to mind that I could have done differently. First, I should have spent more time building strong alliances and interacting in this community of strong women - PowerToFly has done this really well. I sort of suffered in silence, and I felt like it was me, and maybe my co-founders, against the world. When I think about #MeToo and all of the stories that have come out, all I can think is that many of us thought that this was only happening to me, when clearly that wasn't the case. I'm so proud of this next generation of women entrepreneurs who came out, who have been brave, who have been speaking out, and who have been naming names. There is strength in numbers, and alliances are forming because of that, too.
Second, when I started out I felt like I could either be an activist or an entrepreneur, but I couldn't be both. I felt like I had to choose, when in reality you can absolutely be both. So many companies and are transparent about what they believe in and what they stand for, and that was really important to me.
Do you have any tips for someone who is running a business while also employed?
NMN: It is super hard, but I also go back to this idea that there are many different ways to be an entrepreneur. Angela Lee is somebody whom I mention in the book—she started something called 37 Angels. And I think 37 Angels was her third or fourth company. She had a job at, I believe, one of the Big 5 consulting firms, and she tried her first three startups by testing her ideas and seeing if there was any traction in the market. Her first three ideas didn't go anywhere, but her fourth one, 37 Angels, got traction. People started to really follow, and people were getting excited and coming on board. 37 Angels is all about training high-net-worth women to become angel investors. There was clearly interest in the space, and the next thing you know, she had a business on her hands. It took her awhile to figure that out, and it took the revenue to get to a certain level before she realized that it was time to quit her job. I guess I'm not so much worried about women being able to run a business while employed because I've seen women do far crazier stuff than that.
