Why Juneteenth Matters — And How Companies Are (And Should Be) Celebrating It
An earlier version of this article was originally published on June 18th, 2020
When did you learn what Juneteenth was?
For many Americans, particularly white Americans or those living outside of Texas, the annual holiday celebrated on June 19th isn't something they know about and certainly isn't something they celebrate. And that's a shame. (I, for one, learned about it several years ago on Twitter; none of my primary, secondary, or post-secondary education included even a mention of the day, and it took the tweets of a Black critic to make me look into what the holiday was and why it should be celebrated.)
Many more Americans learned about Juneteenth for the first time in 2020, when the holiday fell on day 20-something of nationwide protests over police brutality and the murders of Black Americans like George Floyd and Breonna Taylor.
No matter when you first learned about the holiday, it's important to understand not only its roots, but why it's so important to celebrate today.
We'll talk about what Juneteenth is and why it matters, and then we'll cover something we care deeply about as an organization committed to Diversity, Equity, Inclusion, and Belonging: why companies should recognize it and how some of them are already doing so.
A Brief History of Juneteenth
Some people understand Juneteenth as the celebration of the end of slavery. But that's not quite it.
Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863. That was technically the day slavery ended in the U.S.
But enslaved people in Texas didn't know that until two and a half years later, on June 19, 1865, when Union General Gordon Granger arrived in Galveston, Texas and told still-enslaved Black people there of their freedom and of the end of the Civil War. (Some historians note that slave masters may have withheld the information from their slaves in order to get another harvest out of them, and others highlight the lack of Union troops in the state to enforce it.)
The day turned into an important holiday for the Black community in Texas and beyond, particularly so after 1872, when a group of Black community leaders bought 10 acres of land in Houston and created Emancipation Park.
Now, big cities—including Atlanta, Washington D.C., and Houston—hold large events, parades, and festivals celebrating the day, and individual families and communities often gather to share food and celebrate.
Juneteenth is currently celebrated as a holiday in 46 states and D.C., though it's not a federal one and comes with no guaranteed time off.
It might be a paid holiday in the future, though, particularly if individual states and companies keep moving to make it so on a smaller scale. The governor of Virginia stated this week that he wanted to propose legislation to make Juneteenth a paid state holiday, and big companies like Twitter, Nike, Postmates, and the NFL have made the day a company holiday.
What Companies Are Doing — And What They Should Be Doing
Before diving in and highlighting what companies are doing, I want to share an important framing, inspired by this LinkedIn post by Aaisha Joseph: no amount of PR-friendly corporate statements or flashy moves will make up for investing the time, effort, and money in pursuing actively anti-racist policies at work.
That means that without a thorough policy review for unfair hiring, evaluation, or promotion policies; without doing a salary analysis and salary adjustments to identify and close the wage gap between Black and white employees; without asking for diverse slates of candidates in your hiring and creating environments for those candidates to succeed and move up the ranks of your organization; and without putting Black employees in leadership positions (and ensuring they're not pushed off the "glass cliff" while doing it), saying you're anti-racist—or celebrating Juneteenth—isn't enough.
It's a start. But we all need to push our companies to keep going long beyond that.
That being said, let's take a look at ways that some companies acknowledged their mistakes and took steps to create more inclusive workplaces by commemorating Juneteenth in 2020:
- Reddit made Juneteenth a company-wide day of education and activism, and they're encouraging employees to clear their meetings and instead spend the day engaging meaningfully with Black history.
- Amazon is also encouraging employees to cancel meetings and spend the day focused on "online learning opportunities" and "reflection," per CEO Jeff Bezos's memo to staff.
- Facebook is taking a similar approach and cancelling all meetings to engage "in conversation about the history, experiences and issues that Black Americans still face."
- Adobe is giving employees the day off to focus on reflection and advocacy.
- Autodesk, part of a group of companies participating in the #RecoverStronger Initiative has made the day a company-wide holiday
- Packet has also made the day a company-wide holiday
- PagerDuty is giving employees the day off and asking them to get involved through identified resources focused on giving money, volunteering time, advocating for justice, and educating themselves and others.
- Lyft is making Juneteenth a paid holiday now and in the future.
- The New York Times is giving employees the day off and giving a flex day off for employees who need to cover news that day.
Many of the above companies have also given money to racial justice-focused organizations, lifted up the voices of their Black employee resource groups, and committed to revising their internal policies and procedures to create a more inclusive workforce.
If you or your company are looking for other ideas of things you can do, consider:
- Digging into anti-racism resources as a team. Center your next team meeting around one of the films, books, articles, or chats on this list we've put together.
- Listening directly to Black people about their experiences. Join us for our chat with artist and activist Maryella Marie on the Black Experience, or listen to other interviews or news stories from these past few weeks featuring Black voices.
- Speaking up to HR and asking them to do more. As our former Director of Global Diversity and Inclusion, Dionna Smith, shared in a chat-and-learn, "If you ever had a fighting chance to have your company pay attention to Black issues and how it affects a company, it's now. Don't give up easily on this. There is no middle road on this, and you have more leverage than ever."
- Making a diversity scorecard for your organization. Dionna addresses what that should include—from special project distribution, leadership makeup, and attribution—in this video.
- Offer extended self-care options. Can you offer or expand therapy benefits? Racism is traumatic, and your Black employees or coworkers may need extra help right now.
All Year Long Series: Amplifying Black Voices
With Juneteenth right around the corner, we are reminded of the importance of freedom, diversity, equity, and inclusion — and the dangers of a world without them.
Special holidays like Juneteenth give us the ability to celebrate race and culture together, and they are an example of the progress we have made in the fight for a better world. But there is still so much more to do, and progress comes from a year-round celebration.
That’s why PowerToFly’s All Year Long Series focuses on carrying the spirit of these dedicated times throughout the rest of the year. We are devoted to being a part of that progress and want to ensure that the underrepresented feel uplifted, heard, and included — no matter the day or month!
As part of our All Year Long Series, we are amplifying Black voices by sharing some past talks on race, inclusion, history, and equity.
These talks deliver powerful messages of movement and change and feature Black voices speaking up about racism and inequality in the workplace and beyond, the changes that have been made, and the changes that must still occur.
Check out our list to keep the progress and celebration going all year long, and to help spread awareness!
Sista Circle: Celebrating Black Women In Tech - Featuring Leaders From Meta, Google, And Bank Of America
If you want to learn from some of the top tech leaders, then this is for you! PowerToFly partners with Sista Circle: Black Women In Tech to celebrate, learn from, and be inspired by some amazing Black women leaders in the tech industry. This talk discusses the power of technology to create safe communities of solidarity, the need for mentors to help young Black women navigate the tech world, the racial and gender inequality in the tech industry, the importance of mental health and self-care for Black women in the professional realm, and much more. Featuring Lexi B (Founder of Sista Circle: Black Women in Tech), Michelle Mitchell (Strategic Communities Program Manager, Media Partnerships at Meta), Dr. Chyna Hill (Sr. User Experience Researcher at Google), Yan Lawrence (Quantitative Analyst at Bank of America), and Isabel Cespedes (Creative Director of Sista Circle: Black Women in Tech), this powerful talk shows both the rise in Black women leaders and the need for continual change in the tech industry to better achieve diversity, equity, and inclusion. This conversation is presented in partnership with Sista Circle and Pickens Creative.
Conversation on Growing Up Black and Biracial in White Spaces with Julie Lythcott-Haims
In this riveting talk, PowerToFly’s Sienna Brown sits down with New York Times bestselling author Julie Lythcott-Haims to discuss her memoir Real American. In her book, Julie talks about her journey from self-loathing to self-love as a Black and biracial woman living in predominantly white spaces in 1970s America, and how in sharing her path to self-acceptance she also discovered the healing power of community in overcoming the hurtful isolation she experienced in being incessantly considered "the other."
An Exploration of Race, Identity, and History with Authors Camille T. Dungy and Nadia Owusu
History, race, and identity – three powerful words that can invoke different emotions. In this talk, Camille T. Dungy, author of the personal essay collection Guidebook to Relative Strangers, joins Nadia Owusu, author of the memoir Aftershocks, for a thoughtful conversation on how their works overlap on these three themes and the powerful testament they share for what racism looks like today.
One Woman’s Quest to Change the False Narrative of Black Inferiority
Very little is more powerful today than the media. That’s why DeShuna Spencer founded KweliTV, a Black-owned video streaming service that showcases indie films, documentaries, web shows, news, and children’s programs dedicated to the stories, issues, and culture of the global Black community. But in this interview hosted by David Morgan, President of The Multicultural Media & Correspondents Association, DeShuna and Kweli’s Head of Comedy Programming acclaimed actor and comedian Lil Rel Howery, share candid insights into the challenges KweliTV faces trying to achieve sustainability and scale in the competitive streaming industry still bereft of culturally diverse content and content creators, and the overarching cultural importance of consuming diverse Black stories. This conversation is presented in partnership with MMCA.
Racial Gaslighting At Work: What To Do If It Happens To You
Maybe you find out your white colleague is making more money than you, even though you've been working there longer and do the exact same job; or maybe you hear your boss commit yet another microaggression. Whatever the catalyst, you finally decide enough is enough. But when you talk to someone about your experiences, you’re told it's all in your head... What do you do? How do you respond when your lived experiences of racism in the workplace are denied or ignored? In this talk, PowerToFly’s Global DEI Strategist and Trainer, Noelle Johnson, provides space to acknowledge the harm these experiences cause and shares tools and tips for preserving your mental health and well-being while getting your desired outcome.
How Companies Can Amplify Black Excellence Daily
February is Black History Month and June 19th is Juneteenth – two times of the year that special emphasis is placed on the Black community in the United States. But how can we Amplify Black Excellence and Elevate Black Employees all year long? Join PowerToFly’s Senior Director of DEIB, Sienna Brown, and Thumbtack’s Global Head of Diversity, Equity & Inclusion, Dionna Smith, as they discuss how leadership and professional development opportunities can amplify Black excellence. What pitfalls should you avoid when elevating Black employees? How does psychological safety play a key role in performance and retention? Learn how to create a better atmosphere of diversity and inclusion with two leaders in the DEI industry!
What's Next: Maintaining the Momentum on Anti-Racism and Inclusion
Thanks to Black Lives Matter, a powerful and necessary conversation has resulted in real change. But how do we keep that momentum moving forward? Join Dionna Smith (Thumbtack’s Global Head of Diversity, Equity & Inclusion), Candace Ramirez (Founder/Content & Branding Export at Moon Honey Media), Suzanne Sheely-Walker (Facilitator/Talent Consultant), Andrea Hall (Senior Global Diversity and Inclusion Manager at Thermo Fisher Scientific), and Mira Stern (Equity & Impact Consultant) as this impressive group of women leaders tackle such important topics as anti-racism, inclusion, diversity, women's rights, and mental health in the workplace, and how the momentum of Black Lives Matter can help continue to spur change.
Supporting Black Trans and Non-Binary People in the Workplace and Beyond
Did you know that a recent survey showed that Black transgender and gender non-conforming people face some of the highest levels of discrimination? Despite the continual push for diversity, equity, and inclusion today, there is so much work to be done. But how can we solve this problem? Moderated by Marti Allen-Cummings, drag artist and activist, this discussion features Aryah Lester (Deputy Director at Transgender Strategy Center), Diamond Stylz (Executive Director at Black Trans Women Inc.), and Carmarion D. Anderson (Alabama State Director, Project One America at the Human Rights Campaign) as they discuss the discrimination that the Black transgender community face, the effects that the anti-transgender bills of 2021 have on the transgender population and youth, how Black transgender and gender non-conforming people struggle to find work, and the continual need for support and inclusion that the community requires.
Race in America: Creating Change with Alicia Garza
What does it take to organize a social justice movement? And how do you create change in a stubborn world? That’s what Alicia Garza, activist, organizer, and co-founder of Black Lives Matter, is joining Washington Post Pulitzer Prize-winning Robin Givhan to discuss. Host of Lady Don’t Take No podcast, author of The Purpose of Power: How We Come Together When We Fall Apart, and special projects director for the National Domestic Workers Alliance, Garza continues to fight against racial injustice and inequity as the principal at the Black Futures Lab and the Black to the Future Action Fund. By offering power and healing in community, she talks about the importance of coming together, individual experience, and the willingness to stand against injustice. This conversation is presented in partnership with The Washington Post.
How Black Women Get To Reimagine The Future Of Work
This past year has seen unprecedented numbers of women of color – specifically Black women – leaving the workplace. Greater still, many more are considering leaving their jobs by the end of the year. The cause? For many of these women, feeling burnt out and wanting greater purpose in their careers is the biggest underlying factor. But what does that mean for the future of the workplace and the women of the Black community? In this insightful fireside chat, Rha Goddess, Co-Founder and Co-CEO of nFormation, CEO of Move The Crowd, and author of The Calling, and PowerToFly’s Senior Director of DEIB, Sienna Brown, discuss how Black women have the power to reimagine the future of their work. So what does that look like in this new reality? And how can they have a comeback that is aligned with their purpose and values? What will that comeback actually take? Join Sienna Brown and Rha Goddess to find out!
How Far We’ve Come, How Far We’ve Yet To Go - Racial Equity In 2022
For the first time ever, we have a woman of color as Vice President and a Black woman nominated to the US Supreme Court. But while these are substantial achievements that should be celebrated, that doesn’t mean we don’t have a ways to go. According to the Human Rights Watch, “Black, Latinx, and Native communities have been disproportionately burdened by the negative impacts of Covid-19, which has deepened existing racial injustices in healthcare, housing, employment, education, and wealth accumulation. While poverty fell overall due to stimulus checks and unemployment aid, the Black-white wealth gap, which is still as big as it was in 1968, persisted.” So how do we change this injustice? Global Policy Solutions’ CEO Dr. Maya Rockeymoore Cummings and APCO Worldwide’s Licy Do Canto sit down to discuss just this. In an insightful conversation about what’s truly working and what’s needed when it comes to racial equity in 2022, they share some steps that everyone listening can take to make a difference – even in your own backyard!
What These Companies Are Doing to Celebrate Juneteenth 2021
*Updated on June 17th, 2021 to reflect Juneteenth officially being named a Federal Holiday in the U.S.*
Juneteenth has been celebrated by African-Americans since the late 1800s, but in recent years (particularly in response to global protests over police brutality and the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor, and other Black Americans), there has been a surge in interest in the day that celebrates freedom.
Before it became an official federal holiday, many businesses shifted toward marking June 19th as an annual company holiday, creating different initiatives around the holiday and offering employees opportunities to learn, reflect, and take action toward racial equality.
In honor of Juneteenth, we reached out to our partner companies to see how they're honoring Freedom Day. Here's what they said:
Committing to Ongoing Learning– Chainalysis
"Chainalysis has chosen to provide a day off on Friday, June 18 for its employees to free themselves of work activities in order to prioritize reflecting in any way, shape or form they choose to. By providing a company-wide day off, Chainalysis is ensuring that its employees have the bandwidth to commit to ongoing learning and expanding upon the company's DEI initiatives, as that contributes to -a better workplace, and society, for all."
They've also planned the following initiatives for their employees:
- "Hosting a panel discussion, with internal and external guests, around the importance of diversity, Juneteenth and what we can do to help tackle structural inequality, particularly in the fintech/ blockchain/ cryptocurrency space.
- Curating and creating an educational video and newsletter around the significance of Juneteenth.
- Promoting give-back resources and opportunities to Black-owned or focused organizations and foundations that tackle social justice issues.
- Competition to commemorate Juneteenth - whether dish or design - with winners to choose an organization of choice for Chainalysis to contribute to."
A Virtual Artistic Experience and More– LogMeIn
"This year, LogMeIn's Black ERG (BE@LogMeIn) is offering several opportunities to celebrate Juneteenth. First we will come together to view a virtual artistic experience in which three LGBTQIA+ artists of color will share original poems, monologues, and stories. Then we will host a "Storytime" in partnership with our Families ERG for an interactive reading of Juneteenth for Mazie, a captivating story about the history of slavery and why we celebrate Juneteenth as told from parent to child. Finally, we will host an engaging tour of the Black Heritage Trail, a 1.6 mile walk in Boston's Beacon Hill neighborhood."
Learn more about LogMeIn here.
Supporting Black Businesses– Ciena
"At Ciena our Black & African Heritage (B&AH) ERG is encouraging employees to participate in a day of service on Friday 18th using their Volunteering Time Off to engage in their respective cities to serve Black and African heritage communities. B&AH has also created a page on Go/Ciena, Ciena's intranet, to share curated content to commemorate the day either by supporting Black businesses, attending virtual Juneteenth events, and educating themselves and others."
Learn more about Ciena here.
Focusing on Reflection– Vouch
"Vouch celebrates Juneteenth by closing for observation on June 18. We encourage our employees to take the day to focus on reflection."
Learn more about Vouch here.
Elevating Black Voices– Collins Aerospace
"In a first-of-its-kind industry collaboration event at the ERG level, the Collins Aerospace African American Enterprise Board (AAEB) and the Boeing Black Employee Association (BBEA) will join forces in an event dedicated to elevating Black voices across our companies. We hope this will be the first of many such industry-wide conversations between our ERGs as we strive for aerospace to be the most inclusive space. In addition, several site-specific events will commemorate and honor the history of Juneteenth and why it is critical for all to remember the day."
Learn more about Collins Aerospace here.
Dream In Color Film Review– NBA
"Dream In Color will host a panel discussion with the forces behind "A Most Beautiful Thing," a documentary film chronicling the history of the first U.S. African American public high school rowing team. As the NBA office is closed in celebration on the holiday on Friday, on June 18th executive producer and NBA legend Grant Hill, director Mary Mazzio and Arshay Cooper, a rower and protagonist of the film, will discuss Arshay's story. This discussion will moderated by NBA TV host, Stephanie Ready."
Learn more about the NBA here.
Reflecting on Our Past, Creating Change for Our Future– Freddie Mac
"At Freddie Mac, we're building on our continued commitment to diversity, equity and inclusion by recognizing Juneteenth as an official company holiday and day of service. The significance of the day will be commemorated with a series of learnings and opportunities throughout the month to engage inclusively while giving back to our local communities, including:
"Day of Understanding" keynote address featuring a professor of African American Studies.
"Building Community within Our Communities" series of virtual community outreach initiatives supporting select non-profits across the U.S"
Learn more about Freddie Mac here.
Speaking to Equality– Netskope
"Netskope observes Juneteenth as an official company holiday in the United States. We have expanded our events that celebrate and observe dates and moments that speak to equality and against racism - Juneteenth being one of many."
Learn more about Netskope here.
Spreading Awareness Across the Nation– Uber
"The United States and Canada will continue to observe Juneteenth and Black at Uber is releasing company-wide communications surrounding the day, its meaning, and celebratory events and activities going on in cities across the United States and Canada that people can support and attend."
Learn more about Uber here.
Lunch and Learn Celebration– AAA
"AAA EXCEL Business Resource Group (BRG): EXCEL will be hosting a "Lunch & Learn" Event to celebrate and discuss Juneteenth. This Freedom Day Event will feature a Meet-and-Greet with the EXCEL Leadership Team, a panel discussion with Executive Leaders, and a fun ending filled with prizes."
Learn more about AAA here.
Virtual Fashion Show– Audible
"Audible's Impact Groups encourage an environment where you can be you. This Juneteenth Audible's Black Employee Network will be celebrating The Style of Freedom and The Freedom of Style! Audible Employees will share pictures in a virtual fashion show inspired by this prompt:
Imagine this: it's Galveston, Texas on June 19, 1865. A huge celebration is kicking off. And we're there. What would you wear? It could be historical, cultural, or contemporary."
Learn more about Audible here.
Deepening Awareness and Making Positive Change– S&P Global
"At S&P Global, we commemorate Juneteenth while recognizing that we still have a long way to go to create an equitable society. This year we marked Juneteenth with a formal U.S. company holiday, and provided our people with resources to deepen their awareness of what this day stands for while continuing to make positive change. We will engage our people through educational event programming, brave spaces for open conversations, and our community partnerships. Some planned events include "Making Freedom Pay: What we can learn from the U.S. Reconstruction Era" and "Beyond ESG: Economic Impact of Inequality on Black Women."
Learn more about S&P Global here.
Conversations About Black Investing– Moody’s
"In honor of Juneteenth, we will host several conversations that focus on the Black community and financial services. Our CEO, Rob Fauber and Michael T. Pugh, CEO of Carver Federal Savings Bank, will come together for a live conversation on the state of Black owned banks, "Banking Black," and much more. In addition, DK Bartley, Moody's Chief Diversity, Equity & Inclusion officer, and Mellody Hobson, President and co-CEO of Ariel Investments and the chairwoman of Starbucks Corporation, will host a session on the importance of Black investing. We will also issue a newsletter that commemorates and educates employees about the significance of Juneteenth."
Learn more about Moody's here.
Driving Equity and Inclusion– Nestlé USA
"We announced last year that Juneteenth, sometimes called Emancipation Day or Freedom Day, would be added as a corporate holiday in the US. Cultural conversations about equality and racial equity brought into focus the importance of this day and we believed it was important to commemorate it as a company. So, our corporate offices will be closed on Friday, June 18th, to allow employees time to reflect on the history of Juneteenth, the meaning of the day and consider their role in driving equity and inclusion at Nestlé and in our communities."
Learn more about Nestlé USA here.
Appreciate the Difference and Be Curious– VTS
"VTS offices will be closed for observance for Juneteenth. We encourage all employees to take the time to live our values of Appreciating the Difference and Be Curious and actively engage in the holiday. While we may have the day off, it is actually a "day on" as the holiday is a crucial day for allyship. We will be sharing some resources to all employees to learn more on how to celebrate and take action."
Learn more about VTS here.
Brave Space Sessions– Okta
Okta is Celebrating Juneteenth through the following initiatives:
- "Celebrating Juneteenth" presentation at company all-hands: The presentation featured historical context on the holiday as well as suggestions for employees to get involved."
- "DIB Lunch and Learn: Fireside Chat with Jodi-Ann Burey: Jodi-Ann will discuss heritage months, how companies can better support employees from marginalized communities, allyship, and intersectionality."
- "Brave Space Session: We will create space for authentic conversations about violence in POC communities and how to channel this energy into something that can build a stronger community within our organization."
- "Ailey Film Screening: For two days at the end of the month we will have the new Ailey film available for viewing."
- "Juneteenth video featuring Black employees from Okta."
- "Newsletter that highlights a few Black employees at Okta and their experiences with Juneteenth during childhood."
Storytelling, Reflection, Empathy, and Action– Seatgeek
"This Juneteenth, we are focusing our programming on four elements - storytelling, reflection, empathy, and action - expanding last year's Day of Service to several days of impactful virtual events.
SeatGeek has also committed to donating $10,000 on behalf of our employees, giving individuals an opportunity to contribute to the fund as well."
Learn more about SeatGeek here.
Celebrating the Legacy of Juneteenth– VideoAmp
"Saturday, June 19 is the 156th anniversary of Juneteenth, also known as Freedom Day. Out of respect for and to honor this important day for all African Americans across the country, VideoAmp will observe Friday, June 18 as a company holiday. All offices will be closed, and we encourage Vampers to participate in cultural activities or give-back events to show allyship and support for Black citizens in the communities where we live and work."
Learn more about VideoAmp here.
Honor, Recognize, and Reflect– MongoDB
"MongoDB recognizes Juneteenth as a paid day off for U.S. employees. This year, MongoDB employees located in the U.S. will take the day off on Friday, June 18th to honor, recognize, and reflect on Juneteenth."
Learn more about MongoDB here.
Sharing Thoughts, Experiences, and Resources– BlackRock
"We have several opportunities for employees to reflect on the ongoing struggle for racial equity and observe Juneteenth. For instance, our Black Professionals Network (BPN) in our Delaware Office is partnering with the Global Head of Talent Acquisition, leaders & managers of the Delaware campus to share their thoughts, experiences, and provide resources for hiring diverse talent in honor of Juneteenth. This panel will discuss obstacles regarding the hiring of diverse talent, will touch upon the firm's commitment and current progress, and will also explore how our Black Professionals Network can support with such hires."
Learn more about BlackRock here.
Social Justice Day– Healthfirst
"On June 17, Healthfirst's weekly employee Race & Justice Forum becomes a celebration of Juneteenth, featuring a special presentation of employees from around the company sharing what Juneteenth means to them—it's history, traditions, and future. Members of the Black History Month committee will meet with Healthfirst summer interns for a small group discussion about Juneteenth as well. That Friday the company's intranet page will feature a tribute to Juneteenth, with a primer on its history and information about the company's Social Justice Day, a paid day off to engage in activities or service that positively impacts the community."
Learn more about Healthfirst here.
Showcasing Black Excellence– Relativity
Black Excellence Showcase posters
"Relativity's community resource group, BRel (Black at Relativity) is virtually highlighting black owned businesses via black excellence showcases throughout the week. Our showcases celebrate Black Excellence while educating our Relativity community with bios, fun facts, videos, articles, and custom art celebrating the amazing work of black individuals. Additionally, we'll be encouraging our Relativians to support black businesses via a list of recommendations.
Relativity is also partnering with the Innov-8 leadership team on June 17 to host a webinar highlighting challenges black employees face and how individuals and organizations can work to negate these challenges."
Lamar Jordan – Infrastructure Engineer II & Co-Chair of BRel (Black at Relativity)
Learn more about Relativity here.
Education, Advocacy, Demonstration, and Donation– PagerDuty
"One year ago we introduced our Day for Change initiative on Juneteenth. We recognize Juneteenth as a global holiday and encourage employees to use the time to advocate for equity and critical reform for the Black community. Furthermore, we have grown this annual initiative into a comprehensive quarterly offering. Days for Change involves a strategic delivery of programming, content, philanthropic efforts, and a menu of action items, enabling company-wide activation with four key pillars to create change; Education, Advocacy, Demonstration, and Donation."
Learn more about PagerDuty here.
Inform, Encourage, Reflect, and Engage– ServiceNow
"ServiceNow celebrates Juneteenth this year with a series of employee experiences designed to increase awareness, inform, encourage reflection, and engage.
- A video featuring Black employees sharing what Juneteenth means to them and their Juneteenth family traditions
- Employees globally sharing the music, literature, figure or moment that influenced their understanding of the Black experience
- Dialogue on ServiceNow's $100M investment in Racial Equity fund
- Launch of Black at Now Belonging Group newsletter
- Intersectional opportunity to celebrate LGBTQIA+ artists of color"
Rest and Reflect– GameChanger
"GameChanger observes Juneteenth and honors its historical importance by offering all teammates a paid company holiday. We also are providing teammates with resources to enable them to take the time off to rest and reflect, learn, and/or advocate. Finally, we're hosting a teammate dialogue circle the day before the holiday to provide teammates the chance to learn and discuss why the day is not just an important day in Black History but for American History."
Learn more about GameChanger here.
Sparking Empathy and Acceptance– Elastic
"In order to commemorate Juneteenth, Elastic will be observing this event as a holiday on Friday, June 18th."
"If you're looking for a documentary, start with 13th, directed by Ava DuVernay. It can be challenging to spend a lot of time on the subject of racism — it's very heavy. Ava knows how to get to the core of the metamorphosis of racism. This documentary highlights how slavery evolved from convict leasing to disproportionate mass incarceration and other factors like keeping people locked into the system with GPS monitoring, house arrest, etc. This documentary demonstrates what modern slavery looks like. 13th helps spark empathy and acceptance of black peoples' stories instead of nullifying them."
Destiny H, Prin Web Producer
Learn more about Elastic here.
Amplifying Employee's Voices– Procore
"Procore is observing Juneteenth (or Freedom Day) on Friday, June 18 as a global holiday for all employees. Through Modern Health, our mental wellness program, employees also have the opportunity to attend a webinar to reflect on what Juneteenth is and what it means in corporate America. We are also celebrating the one-year anniversary of the Daring Conversations and Allyship speaker series, which focuses on listening, learning, and amplifying our employee's voices. You can learn more about our ongoing efforts to build a more diverse and inclusive future here."
Learn more about Procore here.
Juneteenth Day of Learning– Facebook
"On Friday, June 18, Facebook is excited to host our company-wide Juneteenth day of learning in recognition of the legacy, excellence, and resilience that drives the immense contributions of the Black community to the world.
Employees can participate in a full day's slate of insightful discussions with notable activists and public figures, including Dr. Henry Louis Gates, Tina Knowles-Lawson, June's Diary and more, who will share perspectives on the history and significance of Juneteenth.
Or employees can take the day off to celebrate in ways that are meaningful to them with a personal Facebook Choice Day.
Externally, our family of apps will tell the story of how Black people use our platforms every day to reimagine freedom through community, personal expression, love, joy, celebration and action."
Learn more about Facebook here.