💎 CallRail has a marketing team that’s collaborative, challenging, and makes an impact. Watch the video to the end to know if this is the perfect job for you!
📼 CallRail’s marketing team is growing and looking for new candidates. Laura Beussman, Vice President of Market Strategy and Pricing, tells you why this is a team where you can thrive, and what they’re looking for in candidates. Don’t miss out on this opportunity!
📼 CallRail has a vision, and the marketing team helps to deliver it. The company is committed to making every business market with confidence. For the marketing team to help deliver that mission, it's all about understanding buyers, so that they can create a go-to-market strategy that helps connect CallRail’s buyers to the solutions that they provide.
📼A candidate for the CallRail marketing team is someone who is extremely collaborative, data-driven, and can marry creativity with execution. At the company, you're surrounded by smart, capable, and hard-working people who also happen to be incredibly supportive and collaborative. You're encouraged to bring your whole self to work. The culture is what makes it such a special place!
Success For The CallRail Marketing Team - What Is It About?
Success is all about growth, momentum, and learning. Not every new idea or tactic is going to work but if you're not winning, you're learning. The company has a culture that combines creativity with being data-driven, so you can try something new, see what's working, adjust and iterate. CallRail is incredibly collaborative. So when they celebrate an initiative's success, it's almost always people from different teams coming cross functionally together to bring an idea to life. It takes courage to bring a new idea to life, which is why they don't just celebrate the wins, they celebrate the ideas and the work that goes behind them.
🧑💼 Are you interested in joining CallRail? They have open positions! To learn more, click here.
Get to Know Laura Beussman
Laura is an experienced marketing leader with a proven track record of driving growth and exceeding targets. She is uniquely skilled at understanding buyers, communicating and partnering with product management, and enabling frontline teams to drive bookings and revenue. If you are interested in a career at CallRail, you can connect with her on LinkedIn. Don’t forget to mention this video!
More About CallRail
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Their customers live in a results-driven world, and giving them a clear view of their digital marketing efforts is the first priority for CallRail. They see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping their customers get to better outcomes.
Renée Pinto is a creative soul.
The Australian native’s passions include all things creative. “I love to paint. I also love to take photos. I was even represented by a gallery in Paddington, Sydney for many years showcasing my oil paintings , as well as my photography,” Renée shares.
When she doesn’t have a paintbrush or camera in hand, she harnesses her creativity at work as a Senior Marketing Manager at global software solutions company Autodesk.
We sat down with Renée to learn how she has used her creativity to grow her marketing career and her tips to harness your creativity so you can do the same.
From Hospitality to Marketing
Renée’s career started with her love for people. “I started working within the hospitality industry, and that's where my love of marketing first took off,” she explains. “I'm a people person. So marketing and events were something that really suited me.”
With a new-found interest in marketing, she moved from working in events to working with small advertising agencies where she enjoyed working in an intimate environment and getting to know people on a personal level. “I started off as a graphic designer,” Renée shares. “I worked in the studio with only two others, which taught me so much about the ins and outs of the business”
This experience lent her valuable insight into the different roles it took to run a small business. “You are learning all aspects of the business which I believe is vital to understand how it operates and how your role fits into the bigger picture.
While building her understanding of the different moving parts of the company, she started building relationships with her colleagues, regardless of their rank. “Being able to connect with people and not having the hierarchy in smaller organizations, has been something that I think has got me to where I am, because I don't see titles. If you are the the junior graphic designer, I'm going to ask you if you want a cup of coffee, just like I'm going to ask the CEO,” Renée says with pride.
This people-first approach supported her when she took a break from the corporate world and turned her passion for photography into a full-time career — an unconventional career move that eventually led her to a bigger marketing role.
Passion Project to Full-Time Career and Back
Renée’s photography business started as an act of kindness over 15 years ago, first starting as a second job. “It actually started as a charitable thing. I started taking photos for friends and people who couldn't afford it on the weekends whilst still working full-time at an agency,” she shares.
And it was through photography that Renée further developed her marketing skills. “It started by using social networks, friends, and family to nominate a family in need of a photo shoot,” Renée explains. “I didn't realize at the time that I was actually marketing, using multiple digital platforms and social channels. Back in those days, print advertising was the way to go, so we even made flyers that we put in letterboxes.”
Eventually, her photography and marketing skills flourished so much that she was able to financially sustain herself through her business full-time. However, over time Renée realized that her passions didn’t need to be her full-time job. “I love photography, but I needed more than that. I needed a full-time job as well as an outlet,” she says. “I soon realized [photography] is something that brings me joy, it's almost like my yoga, my escape, my therapy.”
After five years of full-time photography, Renée chose to opt for a corporate career that would fulfill her professional desires and allow her to keep her hobbies as passion projects.
Landing the Ideal Role at Autodesk
Renée eventually found her way to Autodesk, a tech company that is changing how the world is designed and made. Their technology and software span various industries and help customers solve problems and design a better world.
She first joined as an events and marketing specialist, which went well with her previous experience. But when a former Autodesk co-worker went on maternity leave, Renée got the opportunity to step into the vacant marketing role on the demand generation team. “I loved it. A portion of that role was executing to our end customers, and then the second portion of that role was my introduction to partners and the channel ecosystem and the importance of building relationships,” Renée shares. “I was working directly with our partners. And that's when I [realized], ‘this is where I need to be. This is my calling.’”
Renée has spent the past three years in the Channel Marketing organization at Autodesk as a Channel Marketing Manager, and has recently been promoted to Senior Manager for Channel Marketing APJ. Her day involves “working with Channel Marketing Managers across APJ, meeting with our partners, understanding the gaps and challenges they are facing, and also identifying the enablement our partners require to be successful. Also working alongside our key stakeholders internally, our channel sales teams, demand generation team, channel programs team, and making sure we're aligned with them and have the same priorities and same goals for our partners.”
And it was her previous creative endeavors that helped build the framework for her success as a manager and working with partners. “Photography is the perfect starting point in understanding people, because you're sometimes photographing individuals that don't want their photo taken, you're having to get the best out of them,” she explains. “You need to gauge and learn more about their personality and how you will draw the best out of them. Photography's exactly the same as how you would manage and interact with people in the workplace.”
Some of Renée's artwork and photography she created during the COVID-19 lockdown and an internal Autodesk painting class she led an internal conference.
How to Harness Your Creativity
Creativity can often be seen as something you do or don't have, not a skill that can be learned. But Renée disagrees. “I think we're all born with some sort of creativity. It's just how we utilize it or how we embrace it, practice, and develop it. It's like anything in life, the more you do something, the better you become,” Renée encourages.
For those looking to harness their creativity and advance in the world of marketing Renée offers this advice.
Think outside of the box. “It's great to have an analytical mind. And at the end of the day, data is key — but I think you have to have a balance.” Renée explains. “It's important to have that creative mind and look at things through a new lens so you can work out how you can market that product or solution differently. Sometimes you may fail and sometimes you may succeed, but never be afraid to speak up and share an idea no matter how silly you think it may sound. Usually when in a team environment, what originally sounds like a silly idea, becomes a group discussion with multiple stakeholder inputs and then develops into something that ultimately could be a huge success.”
Try different things outside of work. “You are not going to know what you enjoy or what you are good at, in a creative sense, unless you try different things,” says Renée. In order to do this she recommends stepping outside of your comfort zone. “Do a drawing class. Take up the saxophone, whatever your passion is,” Renée urges. And once you try something new, take that same energy into the business world. “We think that we have parameters and we have to stay within those parameters at work. That's not always the case. I also believe having a creative outlet or hobby outside of work is something that is critical to our mental health and in turn will make you successful and happier at work”
Try new things within your career and don’t be afraid to fail. At Autodesk, Renée has worked with people who have come to marketing from all different careers and walks of life. “There are definitely people within Autodesk, like myself, who have a very non-conventional background in the tech space,” Renée shares. “We are told when we leave high school that we must know what we want to do and move straight into studies. The pressure on young people can be immense to make a decision straight away, however you can also be successful by trying different roles, working within different industries, and actually getting first-hand experience, which will be valuable in finding where you truly are meant to be. I tried multiple different careers to learn what I loved and then went on to study. There is no one path you should follow and it is never too late to try something new.” To Renée’s previous point, trying new things can be key to success, but more importantly, you shouldn’t be afraid of failure. “If it doesn't work the first time, maybe there's a different way you could do it.”
If you’re ready to use your creativity in a new way, check out the open positions at Autodesk.
💎Get to know the marketing team at PowerToFly! Watch the video till the end to learn all about our open remote jobs with this team and more. If you’re interested in marketing and wish to work from home starting in 2022, this may be the place for you!
📼 Are you a marketing professional currently looking for remote jobs? If your ideal workplace is a fast-paced global community with a mission to change the world, then this is your chance to apply to the marketing team at PowerToFly. In this video, you’ll meet Lauren Hagerty, senior director of marketing and community at PowerToFly, who will tell you all about the marketing team, what she’s looking for in a new candidate, and how you can start and launch a successful career at our mission-driven organization.
📼 When applying for remote marketing jobs, it’s essential to consider your soft skills. Because we're a global team, communicating clearly, efficiently, and effectively is a top priority for Lauren and the rest of your potential new teammates. There are many ways to show you are a clear and effective communicator right from the interview process. It starts with making sure you're replying promptly and in grammatically correct English to all your emails. We also want to see if you're curious and listening to the people you're speaking with during your interviews. So ask questions! As Lauren says, there's no such thing as a dumb question.
📼 If you're applying for one of our remote marketing jobs, you should know that we're super proud of our diversity on the marketing team and at PowerToFly overall. It's our mission to provide opportunities and advancement for underrepresented talent to thrive. And what better place to thrive than the company that's putting that message out into the world? If you join the team, you'll have the support of more than 25 diverse people to bounce ideas off of in a non-judgmental forum. We are here every single day to make sure that you are succeeding and growing in your career and doing the things that make you happy as an individual.
Inside the Marketing Team - Handling Feedback in Remote Jobs
If you make it to the interview process at PowerToFly, you're definitely going to be asked this question: “How do you like to give and receive feedback?” Giving and receiving feedback is crucial to your success at PowerToFly! Because we are a globally remote team, there are lots of different cultures and lots of different communication styles taking place at all times. That's why giving and receiving feedback is one of our values at PowerToFly.
🧑💼 Are you interested in joining PowerToFly? They have open positions! To learn more, click here.
Get to Know Lauren
Lauren Hagerty is a passionate community builder looking to forge meaningful connections between humans and brands making a difference. If you are interested in a career at PowerToFly, you can connect with Lauren on LinkedIn!
More About PowerToFly
PowerToFly was founded to fast-track economic equality by upskilling and connecting underrepresented talent to roles in highly visible sectors. We achieve our mission daily by connecting diverse talent to free live virtual events with decision-makers from companies, whether they're looking to change their career or happy in their current role. We also feature upskilling content and host summits with industry leaders to create diverse, inclusive, and equitable workplaces. We are women-led, intersectional, and focus on empowering underrepresented talent across all races, ages, ethnicities, sexual orientations, abilities, veteran statuses, and gender identities. We welcome allies.
💎Wondering how to kickstart your career in marketing? Don’t miss these top tips! Watch the video till the end to get insightful tips that’ll help you launch your career.
📼Get three top tips to kickstart your career within the marketing field. Play this video to get simple and actionable strategies you can apply to take your career to the next level. You'll hear from Danielle Foster, senior talent advisor at Nestlé USA, who supports company marketing efforts and knows all about marketing career growth.
📼 To kickstart a career in marketing, Tip number one is to know your story. Marketers are natural storytellers. At Nestlé USA, they want to know yours. As Danielle says, “Tell us how you’ve built your career. Tell us how you've gotten to your roles. Talk a little bit about your passions and your interests. We love a great story; let us know what that is.”
📼 Kickstart your career in marketing: Tip number two is to network. There is a saying you may have heard, “It's all who you know.” Danielle’s suggestion is to take the opportunity to reach out to as many people as you can—authentically. Build those relationships, coffee meetings, and LinkedIn connections! Networking is a great way to learn and extend your reach. So, her suggestion for you is to absolutely put yourself out there!.
Kickstart your career in marketing - Tip #3: Know Your Industry
What are the hottest trends? What's happening in the marketing space? It's important to stay educated inside your industry. Follow the latest and greatest, whether it's a brand, digital-related, or e-commerce, which is, in Danielle's words, super hot right now. Adweek is a wonderful resource to explore! So make sure that you are entirely in the know and educate yourself to be at the top of the list when it comes to what's happening in marketing.
📨 Wondering what it's like to work at Nestlé USA? Check out their job openings! To learn more, click here.
Get to Know Danielle
Danielle Foster has eight+ years of experience in project management, client relations, talent management with prominent organizations within CPG, hospitality, consulting, intelligence and tech. At Nestlé USA, she is in charge of attracting marketing talent around the globe that innovates brand consumer products. Danielle has a knack for helping people make life-changing decisions with honest and authentic advice. She is a creative type at heart and loves people, so she has always been keen to partner with marketing professionals. Her love for strategic partnership and innovative talent outreach through marketing campaigns and collaboration is evident in her work. Outside of being consumer-obsessed, she loves innovation, branding, traveling the world, a great cup of coffee (Nespresso!), and building and nurturing relationships. If you are interested in a career at Nestlé USA, you can connect with Danielle on LinkedIn!
More About Nestlé USA
Foods people love. Brands people trust. And a career that nourishes your future like no other. With a global presence and incredible brands – from beloved icons to new category disruptors – there are opportunities to make an impact on an enormous scale. Nestlé USA is a place where underrepresented talent can thrive. Diversity and inclusion are their everyday reality. Nestlé USA provides an inclusive workplace built on dignity and respect and generates equal opportunities for everyone. In their work environment, employees feel valued, respected, and heard.