Below is an article originally written by Alton Zenon III at Built In Chicago, and published on June 3, 2019. This article is about PowerToFly Partner Relativity. Go to Relativity's page on PowerToFly to see their open positions and learn more.

Without the combined efforts of its product and user experience teams, products would be inefficient, unusable or both. And in the legal world, no one can afford to have a product fail or be overly cumbersome. Relativity understands this idea well, and the teams behind the e-discovery platform it's developing are striving to evolve the company's product, how customers interact with it, and how they advance their own professional skills.

PHOTOGRAPHY BY CHRIS MURPHY

PHOTOGRAPHY BY CHRIS MURPHY

PHOTOGRAPHY BY CHRIS MURPHY

Relativity

FOUNDED: 2001

EMPLOYEES: 925, around 775 locally

WHAT THEY DO: Relativity provides and maintains a cloud-based solution for storing and analyzing the large volumes of data generated during the discovery processes of litigation, internal investigations and compliance projects.

WHERE THEY DO IT: Chicago

PHILANTHROPIC ARM: Relativity Gives is devoted to giving back to the Chicago community. It donates tens of thousands of dollars to schools each year and offers staff many opportunities to volunteer.

CULTURE IS KEY: From a number of highly varied community resource groups and a dedication to philanthropy to providing opportunities for staff to have some fun, Relativity is adamant about organically strengthening and widening its cultural arms.

Chris Brown, Chief Product Officer

Chris is responsible for charting the company's overall product vision, strategy and roadmap. He also leads the product and user experience teams, in coordination with the tech division, as they work to reach those future-state destinations.

NO BACKPEDALING: Chris is an outdoor athlete and enjoys snowboarding and biking. He plans to stage his own Tour De Iowa and bike across the state over the summer.

How does Relativity's product fit into the ever-changing tech landscape of today?

Relativity sits at the nexus of the major technology transformations of our time: AI, mobility, IoT, security and the public cloud. As every organization goes through their own transformations in these areas, we are working to build a cloud platform to support them. That amounts to a few key areas for us: improving our user experience, providing the most comprehensive end-to-end e-discovery solution, and increasing our platform extensibility to solve other unstructured data challenges beyond e-discovery.

We use key results across each of our areas that align up to our product strategy and company goals.

How do you facilitate cross-team collaboration to help different teams work towards shared goals?

It starts with building the DNA of great sprint teams, complete with a strong, embedded triad of product, engineering and UX leaders working together. We use key results across each of our areas that align up to our product strategy and company goals and have a mix of ceremonies to keep folks informed and involved in debates around shifting priorities.

Brian Hunt, Director of User Experience

In his role, Brian is always thinking of the user and is in charge of leading the vision and strategy behind optimizing their experiences in using Relativity's products.

A TRAVELING ARTIST: Brian has been writing, recording and performing music with a group of his friends since he was in the 5th grade. He has gone on many U.S. and European tours with a band, and traveling with bandmates taught him a lot about facing challenges and celebrating wins as part of a team.

What are some of the challenges your team is presently working to solve?

We're working to reduce redundant code and unnecessary variations and inconsistencies in the UI. We're employing a design system to provide an easy way to build features utilizing reusable components. Once adopted, our user experience will have a uniform, consistent and improved look and feel.

What's a major project you will be working on in the coming months?

Defining the next generation interface for Relativity. We are looking to bring fast, meaningful improvements to the platform while also mapping out an entirely new user experience for our customers.

Cherry Mangat, Senior Product Manager

Cherry is the product lead for the company's case strategy product line, for which she gives customers tools that allow them to organize important details about their cases.

STORY TIME: Cherry loves storytelling and has practiced it in many ways: via blogging, authoring a book and performing stand-up comedy. She said the idea of combining numerous elements to make a compelling narrative translates to managing a product.

How do you work to keep yourself sharp and in-the-know regarding tech and industry trends?

One of the easiest ways is the internal weekly digest that highlights what's happening in our industry. I joined Women In Product, which is great for networking and learning more about product management and tech. I recently took a training workshop on how Google runs its design sprints, which was insightful and fun.

What tools does your team currently use, and how do they enable your team to work efficiently and successfully?

We use JIRA for tracking development work, Aha! for roadmaps, Salesforce for customer feedback, Tableau for metrics, Asana for task management, Slack for chat and many other tools. It can be a little overwhelming initially to use so many tools, but over time I've come to value the integrations between many of them. They help us collaborate and prioritize the most important work, then align it to our top-level business goals and track the outcomes.

Alex Moy, Director of Product Management

Alex works with product managers, designers and engineers to help give life to Relativity's products, with RelativityOne being the center of attention these days.

CARVING OUT LEADERS: Weather permitting, Alex loves to hit the slopes on his snowboard. The sport demands concentration under pressure, courage and becoming comfortable with the uncomfortable — traits he has taken to his role as a leader and ones he encourages his team members to employ in their own work.

What are some non-technical skills you look for in new hires?

I look for candidates that are naturally user- and value-centric in their thinking. I search for candidates that have T-shape skills when it comes to business, design and technical acumen, as well as individuals with outstanding communication and influence skills. I look for values that I believe are key to the best product managers: courageous with a growth mindset, perseverant attitude in the face of challenges, and putting the team first. And I look for candidates who lead with a servant-leader approach.

Every team member has $3,000 to invest in their professional development each year.

What types of professional or career development resources are available at your company?

Full-time team members have $3,000 to invest in their professional development each year. Last year, we coordinated to level up our product management skills as a team. We all bought copies of Marty Cagan's "INSPIRED: How to Create Tech Products Customers Love" and had a weekly book club to discuss our learnings, thoughts, and actions together. Then, the team capped off that learning by going to one of Marty Cagan's workshops together. It was a great experience to learn with and from each other.