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March 12, 2018
Women at Work
The Digital-Analog World Redux
March 12th 2018
Have you ever caught yourself using a physical pen and wishing you could CMD+Z and undo the line you just drew? What about while reading a paper, have your fingers ever subconsciously pinched outward as if to zoom into the text on a page?
If it hasn't happened yet- it will.
<p>This fascinating phenomenon known as the digital-analog redux, is becoming increasingly more prevalent in millenials and those raised in this technology forward world- involving the 'digitally native' concepts and experiences we're used to and applying them back into the analog world rather than the other way around.</p><p>Cindy Bishop dives into this phenomenon even further in her article "<a href="https://medium.com/mit-media-lab/minecraft-and-mosaics-puzzling-the-digital-analog-redux-1f43b66c7afe" target="_blank">Minecraft and Mosaics, puzzling the digital-analog redux</a>".</p><p><em>"To give you an example, this past holiday season, we undertook tile mosaics. After first prototyping with paper, my nephew decides he wants to make a Santa. Unaware of the ancient origins of mosaic-making, his description of the result of that Santa gave me pause — he referred to it as a "Minecraft-Santa-slash-Lego-Santa." I said "Yes! That's right! Mosaics are like the 2D version of legos!" and then winced. Reflecting further, as an artist also immersed in the digital world of programming and algorithms, I think about the myriad ways I am re-interpreting what was once the origin of media as a secondary medium. Reality redux."</em></p><p class="shortcode-media shortcode-media-rebelmouse-image">
<a href="http://powertofly.com/companies/centurylink-inc" target="_blank"><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xNzQyNDA2My9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0Mzg3MzUyMX0.yN8sa8HY2Nd4oSKquUZcSi0tBb9zQFn4jLS7IgWUlBc/img.png?width=980" id="b5bf3" class="rm-shortcode" data-rm-shortcode-id="929eca67c069c80ac576507185c3720c" data-rm-shortcode-name="rebelmouse-image" /></a>
</p><p>While many of us live (and thrive) in this highly digital world, Cindy makes a point to mention that it's the "mud" that we can touch, form, adjust and quite simply- <em>play </em>with that pushes the boundaries between our material and digital lives.</p><p><em>"In the digital realm, does mud become just like any other material — a icon selection in the Minecraft menu? When we build something in the digital world, are we making decisions regarding representation, construction and creation that are fundamentally different than how we would go about it in the analog world?"</em></p><p>What do you think? Is your material experience a reflection of your digital life? Or your digital experience of your material life? We'd love to hear your thoughts on our <a href="https://www.facebook.com/groups/276989419380087/" target="_blank">Facebook group</a>! </p>
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February 20, 2018
OpenTable
OpenTable’s CEO On How Women In Tech Can Stop Becoming “The Diversity Candidate”
It was the "bullshit" heard round the world, or at least Silicon Valley. During a Fortune event in 2017, a man claimed that one reason behind the tech world's gender gap is that "women don't always support each other". To this, Christa Quarles, who since 2015 has been the CEO of OpenTable, countered: "bullshit".
<p>"In Silicon Valley today there is a sisterhood of women who are supporting each other, telling each other about board opportunities, giving each other business ideas," explains Quarles. OpenTable has embraced this sense of sisterhood like few other companies. In November 2017, Quarles <a href="https://medium.com/opentable/getting-to-50-50-67b134228a3" target="_blank"><u>pledged</u></a> to have the entire company be comprised of 50% women. "Over the last quarter, 40% of the people that we hired into our engineering organization were women," states Quarles. </p><p>For OpenTable, reaching this goal begins with interviewing multiple female candidates. "Too often there is one female candidate and the studies show that they become the <em>diversity</em> candidate, not <em>the</em> candidate," says Quarles. Even with her busy schedule, this CEO is willing to speak to a candidate personally to seal the deal. "I got on the phone a few times, making sure that we're pulling out all the stops to achieve our goal." </p><p>While it's the ultimate goal of OpenTable to open up more opportunities to women, Quarles is keen to not leave out the other half of the population (i.e. men). "We want to make sure that that men have a place in the story," says Quarles. "One of things I've been encouraging men to do is ask women about their story. Ask what's happening and build that empathy muscle."</p><p>But what happens once these women are hired? How can OpenTable create an atmosphere that is welcoming while still open to feedback? For Quarles, this is about creating an environment where you can bring your 'whole self'. "Not always in my past have I felt comfortable bringing my whole self to work which also meant my femininity and who I was as a woman." Through their efforts, Quarles and her team have fostered a company ethos where this kind of openness can not only be accepted but thrive. Part of that is moving away from the dreaded words "cultural fit". "People used to talk about culture fit and we're always talking about cultural <em>addictive</em>, who's going to add something to our culture, who is going to bring some different perspectives, who's going to challenge the assumption."</p><p>Through employee resource groups such as Women of Open Table (WOOT), OpenTable is providing the necessary skills for their female employees to take their careers to the next level. "They are holding brown bags so that they can share how to interject in meetings more effectively, share ideas around how their voice is getting heard relative to those in the room, even things like asking for promotion," says Quarles about OpenTable's resource groups. "It's by women, for women. We're creating the infrastructure to do that but it's women who are the ones signing up, creating it, organizing it."</p><p>Next time someone tells you that women in tech do not support each other, just point to the initiatives of Christa Quarles and the team at OpenTable. </p><p><strong><em>PowerToFly is presenting an invite-only evening with OpenTable CEO Christa Quarles on Wed. March 14th at 6pm in San Francisco. If you are interested in attending, please email hi@powertofly.com for an invitation or contact us through the button below. </em></strong></p><div class="rm-embed embed-media"><a href="https://www.eventbrite.com/e/an-invite-only-evening-with-opentable-ceo-christa-quarles-tickets-42292913242?ref=ebtn" target="_blank"><img alt="Eventbrite - An Invite-Only Evening With OpenTable CEO Christa Quarles" src="https://www.eventbrite.com/custombutton?eid=42292913242"></a></div>
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February 05, 2018
Webinars
How To Become a Tech Leader
Feb. 5th 2018
Interested in becoming a leader in tech? Climbing the career ladder is no easy feat, much less OWNING a seat at the head of the leadership table- but we're here to fix that.
<p>Use the checkout below to access this on-demand webinar, and become the female leader you've always wanted to be.</p><p></p><p>Or if you're having issues, click <a href="https://www.eventbrite.com/e/how-to-become-a-tech-leader-on-demand-webinar-registration-42762267092?aff=Blog" target="_blank">here</a></p><p>PowerToFly has partnered with Girl Develop It to present this webinar of tips, tools and resources to help you become a leader within your organization.</p><p>We will address some of the challenges that women face in the tech industry before learning how to change those roadblocks into building blocks by unlocking your passion, networking with your community and calling out bias.</p><p>Want to host your own webinar!? If you're a subject matter expert in tech, sales, marketing (and more) send us an email to <a href="mailto:hi@powertofly.com" target="_blank">hi@powertofly.com</a> with your idea, and we'll be in touch!</p><p> Happy learning!</p><p class="shortcode-media shortcode-media-rebelmouse-image">
<a href="https://powertofly.com/companies/flatiron-health-inc" target="_blank"><img type="lazy-image" data-runner-src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xNzE2MzQ1Ni9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NDkxMzA2MX0.dZxx1NWa_YXIfTxQ4GIfgkdqIq36yXs_PjQO-4kpah8/img.png?width=980" id="5cce3" class="rm-shortcode" data-rm-shortcode-id="daeeddf226d74b8bad20ecda1b93260e" data-rm-shortcode-name="rebelmouse-image" /></a>
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