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Bluecore Inc

Bluecore Ranks #13 On Crain’s 2018 Fast 50

Retail Marketing Technology Company Continues to Accelerate Its Growth

Below is an article originally written by PowerToFly Partner Bluecore, and published on October 18, 2018. Go to Bluecore's page on PowerToFly to see their open positions and learn more.

Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced that it was ranked #13 on Crain's New York Business 2018 Fast 50.

The annual list curates the 50 fastest-growing companies in the New York area, measured by revenue growth from 2014 to 2017. The businesses on this year's list had an average three-year growth rate of 2,082%. To be considered for participation, companies must have at least $10 million in revenue, be headquartered in the New York area, and have been in business a minimum of four years.

"Bluecore's inclusion on Crain's 2018 Fast 50 list is confirmation that our investments in R&D, partnership network and value proposition for retailers is delivering value to our shareholders and customers," said Rob Holland, COO, Bluecore.

Bluecore's accelerated growth is further evidenced by its recent international expansion and the opening of its London office to support the demand of global brands. The company is now increasing its investment in R&D to continue to introduce new ways for retailers to activate new revenue opportunities, scale performance without scaling effort and maximize customer retention & lifetime value.

Holland added, "We are seeing mass adoption by retailers due to Bluecore's unique ability to connect customer and behavioral data with retailers' product catalogs in near real time."

Bluecore Inc

Meet Kellye Snodgrass, Product Marketing Manager at Bluecore

Collaborative Relationships, Anticipating Customer Needs and Launching New Products: Why Kellye Snodgrass is #BlueToTheCore

Below is an article originally written by Tara Sussman at PowerToFly Partner Bluecore, and published on September 17, 2018. Go to Bluecore's page on PowerToFly to see their open positions and learn more.

At Bluecore, we put our people front and center in everything we do. To better understand what makes our diverse team tick and really get to know the individuals that make up our people machine, we decided to find out why different Bluecorians are #BlueToTheCore.

Today's interview is with Kellye Snodgrass, a Product Marketing Manager at Bluecore. Kellye first joined Bluecore in April 2017. She recently moved to Chicago from NYC. When she's not busy launching products, she enjoys needle pointing and makes everything from belts to baby gifts.

Tara Sussman: Tell me about the path that led you to Bluecore.

Kellye Snodgrass: My first job out of college was in outside sales for an NYC startup that powers listing optimization software for restaurants. I fell in love with the marketing technology space and how it can simplify marketers' daily workflows so they can spend more time on strategy. Then I joined another martech company that focuses specifically on the retail vertical. I met so many awesome people who work within the eCommerce ecosystem and knew I'd found my niche. Upon a move to New York, I started researching emerging technology companies and had heard great things about Bluecore through my network, so I reached out about a position.

TS: What does your typical day at work look like?

KS: I feel lucky to work very cross-functionally. Every day I collaborate with so many wonderful people, including our amazing R&D team, that designs and creates our product, our customer-facing teams and even our customers. I spend half of my time brainstorming with others and the other half putting pen to paper. A big part of my role is working on our new product launches, where I gather input from various stakeholders and get to hear from the smartest people in our space. Once a new feature is built, I help make sure it's fully integrated into our sales process, that our internal teams know the benefits and how to talk about it and last but not least that our customers know it exists!

TS: What differentiates Bluecore from other high growth companies?

KS: Like other startups in a high growth stage, we're bringing in a lot of new talent to help accelerate growth. I feel strongly that we're unique in that we're doing it right — our new team members are not only talented, but they align with our unique values. The new people acclimate and mesh well with tenured employees, and because I work cross-functionally, I get to see it.

TS: Which Bluecore value do you most represent?

KS: Learn from the past to build the future. As we discussed earlier, a lot of my time is dedicated to creating resources to properly position Bluecore in the market. I try to keep in mind that as we improve our offering with each produce release, some of my past work may not be applicable to where we are heading in the future. Examining what was done in the past and iterating is so critical for our growth!

TS: How well do we walk the walk when we say we put product and customer first?

KS: We put our customers first by building for their needs, and not just the features that are requested, but the capabilities our customers do not yet know they need. We choose to focus our product development on the features that will drive the highest performance for our customers.

TS: If you could switch jobs with anyone, who would it be?

KS: Definitely the Data Insights team. What they do is so core to Bluecore — they spend their days understanding the data we collect for our customers to help solve the biggest problems in retail. These range from how to reduce unsubscribes and how to turn a non-buyer into a buyer to how to turn a brick and mortar shopper into a multichannel shopper.

TS: What about Bluecore do you value the most?

KS: My team. I'm part of a newly created Product Marketing and Operations team that's filled with passionate and smart people who are great at what they do. We respect each other, would do anything for each other and work really well together.

TS: What are you most looking forward to accomplishing this year?

KS: I'm very excited to continue working on features that help our customers personalize marketing campaigns at scale.

TS: What are you most proud of, either personally or professionally?

KS: Relationships. I have a lot of family and friends back home in Texas, and they do a lot to visit and support me in my life and work outside of Texas. I miss them! I work hard to maintain those relationships in addition to those I've built at Bluecore.

TS: What keeps you at Bluecore?

KS: Avocados…just kidding. Our product roadmap and the new features we are launching this year are going to make a huge positive impact on the day to day workflows of our marketers. I can't wait to have a role in those launches!

Bluecore Inc

Meet Lauren Rayappu, Account Executive at Bluecore

Below is an article originally written by Tara Sussman at PowerToFly Partner Bluecore, and published on May 15, 2018. Go to Bluecore's page on PowerToFly to see their open positions and learn more.

Signing New Brands, Working with a Passionate Team and Growing Fast: Why Lauren Rayappu is #BlueToTheCore

At Bluecore, we put our people front and center in everything we do. To better understand what makes our diverse team tick and get to know the individuals that make up our people machine, we decided to find out why different Bluecorians are #BlueToTheCore.

Today's interview is with Lauren Rayappu, an Account Executive at Bluecore. Lauren first joined Bluecore in January 2017. She recently transitioned from working remotely to working at Bluecore's New York City headquarters and is enjoying exploring her new Tribeca neighborhood.

TS: Tell me about the path that led you to Bluecore.

LR: I worked in the eCommerce industry previously, so I was familiar with Bluecore from trade shows. I had met a Bluecore recruiter at one point, and he reached out to me when something in sales came up because he thought it would be a good fit. I liked that Bluecore had a true startup vibe, and I got a great impression of the culture through the interview process. Everyone's passion and commitment to their work really stood out from everything I had seen.

TS: What does your typical day at work look like?

LR: When I'm in the office, I start my day by checking my calendar to make sure I'm prepared for my meetings for the day. Then I do any outstanding follow up from meetings with prospects and clients. Maintaining strong relationships is important to me, so this part of my day is critical. In between calls I sync with my manager to review my pipeline, talk about how things are progressing and strategize how to get new business across the finish line faster. A couple of times a month I get out of the office to visit prospects and clients all over the US, which is always fun.

TS: What differentiates Bluecore from other high growth companies?

LR: I think Bluecore has a unique culture that we strive to protect and maintain. It's a work hard, play hard mentality where everyone collaborates to get things done.

TS: Which Bluecore value do you most represent?

LR: As simple as possible and as powerful as necessary. That's a balance I strive for in all of my communications. For example, when speaking with prospects, I try to narrow in on our strengths make clear what we do and how we're different from others in the marketplace. If I do that well, our prospects immediately understand the value that Bluecore can deliver for them. And if a customer or a prospect has a problem for which we don't have a solution, I will collaborate with other teams to try find the best way to solve for that problem with this value in mind.

TS: How well do we walk the walk when we say product and customer first?

LR: Bluecore is all about the product and customer first. When a customer raises a challenge or we see common problem in the marketplace, we are quick to address that need and build features in the platform. Our role in sales is to pass feedback along to the product team to help inform our product roadmap. Everything we do is about helping retail marketers achieve their desired outcomes.

TS: If you could switch jobs with anyone, who would it be?

LR: Our recruiters. I love meeting new people and would like to be able to pair people's strengths to roles here at Bluecore.

TS: What about Bluecore do you value the most?

LR: The people that I work with are incredibly intelligent and motivated. We're all working toward a common goal of driving success and fulfilling Bluecore's mission. People really do bleed blue here.

TS: What are you most looking forward to accomplishing this year?

LR: Enabling retailers to drive new revenue with Bluecore, which is also my favorite aspect of my role!

TS: What are you most proud of, either personally or professionally?

LR: I'm really proud to share that one of the brands that I brought on to the platform is seeing 50x ROI in their first month after launching Bluecore!

TS: What keeps you at Bluecore?

LR: The excitement of being a part of a company in a high growth phase. Every day is different and brings its own challenges and rewards.

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