Talking trash with the first lady of online gaming
Meet Alex Hebert, Creative Producer (Xbox), of Microsoft
Below is an article originally written by Jennifer Warnick, of PowerToFly Partner Microsoft. Go Microsoft's Page on PowerToFly to see their open positions and learn more.
Xbox employees consider it gauche to be photographed in front of the Halo Reach statue on the Microsoft campus.
It's fine for tourists to "ooh" and "aah" over the larger-than-life soldiers of Noble Team. It's even fine for visitors to linger for an awkwardly long time, hell-bent on creating the perfect selfie with Master Chief. But if you work there? If you work there, show some restraint, man. There's no quicker way to be labeled a noob.
"Don't get me wrong, when you first get hired, everybody does it," says Alexis Hebert, a creative producer for Xbox and formerly an internationally ranked Halo player. "But you get your picture in the early morning, or late at night."
Yet here is Hebert being photographed in front of Halo's stoic heroes in broad light on a Friday afternoon. She's enduring no shortage of teasing and laughter from coworkers passing through the bustling atrium of the building where she works.
"Eh, these guys are my friends," Hebert says, smiling even more broadly for the camera after a coworker walks by laughing and shaking his head. Between takes, she sticks her tongue out at another of her tormentors.
Hebert is a pint-sized woman with silver screen looks, but you'll rarely catch her using them in any serious way. She laughs often, sports a mischievous smile, favors comfortable clothes, and her long, dark hair is usually in a ponytail. She's a tomboy – a woman comfortable being one of the guys, but also one who could probably out-guy most of the guys, especially with an Xbox controller.
"I think they're all just now figuring out why my hair is brushed today."
Hebert has loved video games since she was knee-high to one of the many horses at her family home in Louisiana. She dreamed of landing a job at Xbox since she was a teenager, blasting her way up the ranks of professional Halo players.
During a recent office move, a couple of years into landing that dream job, Hebert's manager circulated a map of the new space assignments. Each office was labeled with an employee's name, but one square said, "Unicorn Den."
Hebert pointed to the square. "What's that?"
"That's your office."
Hebert's unicorn den is packed. There's a massive flat-screen TV and a video camera on a tripod pointed at a green, leather loveseat (for streaming game play online). There are photos, video game knickknacks and lots of unicorn paraphernalia (mostly gifts – when people see unicorn stuff, they buy it for her). One wall sports a large, framed photograph of Hebert and her coworkers taken at a mall portrait studio and posed in the style of an awkward family photo. They are wearing holiday sweaters, but she is wearing what appears to be something Stevie Nicks gave to Goodwill.
"Oh, that's something we do every year," Hebert says. Around the holidays, when work is a bit quieter, she and her coworkers head to JCPenney for a long lunch. Each person gets $20 and an hour to pick out a festive outfit, then they get a "family photo." Some years it's matching sweaters, other years it's pajamas and robes.
Around the office, she's known for her work ethic, her ideas, her sense of humor, her bizarre eating habits, and her practical jokes – probably in about that order.
"I can promise you, you've never met anybody like Alex. We're all unique individuals, but she is something much more extreme. And I mean that in a very positive way," says Aaron Greenberg, chief of staff for Microsoft's Devices and Studios team. Greenberg met Hebert at a gaming industry event years ago, when she was still a pro Halo player.
Greenberg says it's not uncommon to wander by her office at lunchtime and see her eating corn or black olives or pie filling straight from the can. Her bottom drawer is full of cans of vegetables and pie filling (mainly cherry and apple – key lime was a disappointment).
"Alex has some pretty disturbing dietary habits. She literally will sit in her office and eat a can of olives with hot sauce for lunch," Greenberg says. He gave her a case of black olives for her last birthday.
Hebert, who is now seven months pregnant with her first child, swears she has drastically reformed her eating habits of late.
"Yeah, exactly, she's now eating olives for two," Greenberg jokes.
Apart from her Fear Factor-style eating habits, Hebert is also an Ashton Kutcher-grade prankster. There was the time she left a stack of dog-eared romance novels, the kind you'd find at the grocery store checkout, on a coworker's desk. Another time, she set out a package of Oreos for the team who realized, only after helping themselves, that she'd replaced the cream filling with toothpaste.
"People will eat anything you leave out," Hebert says, laughing.
When Greenberg asked Hebert to buy him a big Christmas gift last year, he returned from a trip to find a monstrous inflatable dog with a stocking in its mouth "like the kind meant for the front lawn of a mansion" filling his office, wall-to-wall. Yep. That was her, too.
"Everyone loves her. She's always positive, always in a good mood and extremely funny," Greenberg says. "There may be a lot of practical jokes, but she's very professional when it comes to her work and getting stuff done."
Hebert made quite the journey from her family's farm in Louisiana to becoming the top-ranked female Halo player in the U.S. then making gaming into a career by landing a job at Xbox.
Unofficially, Hebert became a gamer at age 6. That's the year she got a Barbie house for Christmas, and her brother, a Nintendo. After a few days of play she was hooked – on her brother's gift. She loved her Barbie house, but beating her brother at Duck Hunt became her central preoccupation (later, the game du jour was Halo). In high school, she and her brother started going to Halo tournaments for fun. By that time, most of her large Louisianan family (mom, dad, cousins, and aunts) played as well.
"All the girls I knew played video games," Hebert says. "I had no idea that it was rare."
She performed well at tournaments, and raised eyebrows. People would say, "You're a girl and you play video games?"
"I'd say, 'Yeah, and I drive, I have a job, and I vote, too – what the hell,'" Hebert says.
Hebert's first professional gaming team was Pandora's Mighty Soldiers (PMS). The team had members in each time zone, many of whom were also in high school and living at home, juggling homework and chores.
"I was the captain of my Halo team in high school," Hebert jokes, and though she'd graduated by the time she went pro, it's not far off. As leader, it was Hebert's job to wrangle her team. "What do you mean you have prom, we have practice! Can you tell your mom you'll do your homework in a minute? You're my other slayer, dammit!"
The practice paid off. In 2007, French video game developer Ubisoft chose Hebert for "The Frag Dolls," its all-girl gaming team. She and her teammates traveled the world, competing and making appearances at conventions, enjoying the flow of free laptops, gadgets and gear. Hebert was always fascinated to see the reactions of gamers when they were "beat by a team of girls."
"Why is it extra humiliating that we won?" she'd wonder. "It should just be normal humiliating."
She pauses, and smiles a rascally smile. "Not to say we didn't use our gender to our advantage sometimes, casually applying lip gloss during a match while our opponents were dying."
In 2009, she left professional gaming for Texas-based game developer Terminal Reality, where she worked on "Kinect Star Wars" and other games. She had long dreamed of working for Microsoft, and in 2011, Hebert was hired to help launch Play XBLA, a community website for players to learn more about Xbox Live Arcade games.
According to Larry Hryb – Xbox's Major Nelson, in the old world a company would talk to the press to reach consumers.
"Now, with the kind of community building Alex is doing, we have so many valuable ways to directly engage with and interact with fans and to stream game play and demo products for them," he says.
Hebert has led Microsoft to stream game play and interact with fans on services such as Twitch and to get more involved in electronic sports (eSports) gaming competitions. Some days you'll find Alex hosting live game play on the green couch in her office and broadcasting it on Twitch. Other days she's chatting with gamers in forums online (look for her Xbox Tart gamer tag), or helping to organize an eSports tournament, or making friends at a gaming convention.
"Alex has led us to do some groundbreaking stuff," Hryb says. "She's been kind of a pioneer of social media and community building. And the community loves her because she's true and honest – they know it's not just marketing."
"Whether it's hard-core or casual games, competitive gaming is taking off. Hebert thinks some of the titles in Xbox One's portfolio – games like "Killer Instinct," "World of Tanks" and "Power Star Golf" – would be great for eSports.
"Major League Gaming has only been around for 10 or 12 years, and this is a really new thing for Microsoft," she says. "I'm excited to help create a road map of where this goes."
Hebert grew up in rural Louisiana on 50 acres of land that has been in her mother's well-established French family since the 1700s. Other family gems: they own a crawfish pond, and also the meat shop that invented the "turducken" (a deboned turkey that is stuffed with boneless duck and chicken).
"We ran around like Lord of the Flies," Hebert says of her siblings and 15 cousins. "I literally don't think I wore shoes until I was 10. My dad's parents lived two miles away, and I'd just get on a pony and ride there and say, 'I haven't had lunch yet, feed me.'"
It's a tightly-woven clan. Her relatives all built adjacent houses on the family land, and she and her cousins were homeschooled together there until high school. She got a job as a racehorse trainer out of high school, though Hebert says she comes from a long line of women who "have never had jobs in their lives." Then, she became a professional Halo player.
"You'll never meet a doctor this way," her mother told her at the time. And she didn't, although she did eventually meet and marry a mechanical engineer, Jeremy Ruiz.
"He's this 250-lb. former bodybuilder covered in tattoos. He's learning to play the banjo, and he likes to sit on our porch and pluck away with our four Shih Tzus sitting at his feet," Hebert says. "Yeah, we get looks."
Back in the unicorn den, Hebert is playing Halo 3 on her work Xbox. "Not so tough without your turret, are you?" she calls to the screen. A coworker walks by, pausing in the window behind where she sits. She turns around.
"Oh hey, thank you so much for the work on those consoles," she says.
"No problem," he says. His eyes then rise, fixing on the massive flat screen. "Um – are you getting shot?"
She doesn't even turn to look. "Yeah, it's OK."
This nonchalance is a far cry from a recent Christmas, when she stopped by her then-boss Chris Charla's house after dinner. Charla's guest happened to be Lars Bakken, the multiplayer design lead for Halo developer Bungie. Her boss goaded them into a split-screen game.
"It was very fun to watch. I won't say who won, but the level of trash-talking was pretty amazing," Charla said. "Alex is an extraordinarily nice person – until a game of Halo is fired up in her proximity."
On second thought, Charla decides he can share the results. "Alex crushed – sorry Lars."
One of Jennifer Martin's first jobs was working the front desk of the Renaissance Mayflower Hotel in Washington, DC, where she got very good at asking one question: "How can I help you?"
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We asked 30+ women how you can make 2021 your best year yet.
Resolutions are one thing. Goals are another.
How do you move from vaguely hopeful statements about what 2021 will mean for you personally and professionally to thoughtful plans that are likely to come to fruition?
1. Make goal setting a ritual.<p>Sure, a new year is just a change of date, an arbitrary way to mark time. But if we create meaning around it, it can become something else entirely. Carmen Kelly, Training & Development Team Leader at <a href="https://powertofly.com/companies/quicken-loans" target="_blank" rel="noopener noreferrer">Quicken Loans</a>, likes to see it as a real beginning. "I enjoy embracing the fresh, new year with hope of what could be, and a huge part of that is goal setting," she says. "Having goals in life is essential. Even creating goals for different areas of your life is key. This can help with making sure you are balancing out all critical aspects of your life that are most important to you."</p> <p>Starting with reflection can help make sure that your goals are well-connected to where you are mentally, personally, and professionally. "I always start with reflecting on my past to gain better understanding of myself," says Ankita Patel, Principal Software Engineer at <a href="https://powertofly.com/companies/clarus-commerce" target="_blank" rel="noopener noreferrer">Clarus</a>. "What my capabilities are versus what I really foresee myself doing in next quarter or so. It allows me to see where I stand, what difficulties I have faced, and to shift my perspective from doubting myself to believing in myself. It forms the baseline of starting fresh and helping me plan for my future."</p><p>For Jess Tsai, VP of Business Operations at <a href="https://powertofly.com/companies/vts" target="_blank" rel="noopener noreferrer">VTS</a>, the ritual of goal setting begins with a long journaling session. "I reflect on the last year and rate myself on a scale of 1-10 for how happy I am in these ten areas: health, emotional/mental, relationships (friends/family), love/romance, service, learning/personal growth, experiences, spirituality, career, and finances," she says. "In the areas where I scored lower, I reflect on why. Then I go through each area and write out in detail what my life would look like if I scored 10 in each area, and try to visualize that life and feel like I'm already there. Depending on my scores and what's most important to me right now, I set some intentions for where I want to focus for the year."</p>
2. Build around your values.<p>Disparate goals scattered across different aspects of life aren't as likely to motivate you as one set of goals that coalesce around a theme, says Jac Le, a Senior Territory Sales Representative at <a href="https://powertofly.com/companies/autodesk-inc" target="_blank">Autodesk</a>. "Whether or not you're conscious of it, values are the foundation of goals, dreams, character, and decision making," she says. "Instead of creating New Year Resolutions, I create a Theme that I want to focus on for the year, which is based on my values. It can be a word or phrase. From there, every goal set throughout the year is measured in alignment with that Theme to ensure that my goals are an expression and enhancement to my values instead of a stressor to check off."</p> <p>If you're having trouble thinking of a good place to start from, or naming the values that drive your everyday life, Dipabali Chowdhury, a Learning & Development Specialist at <a href="https://powertofly.com/companies/mongodb" target="_blank" rel="noopener noreferrer">MongoDB</a>, has advice that can help. "The more self-awareness you can build, the more specific your goals will be and the more motivated you will be. Sometimes, we set goals without understanding what's important to us. We follow someone else's compass instead of our own," she says. She suggests asking yourself reflection questions: "When I was happy at work, what contributed to that joy? When and why was I frustrated at work? What mindsets held me back from achieving my goals this year? What challenges did I overcome? What are my natural strengths? What skills, knowledge, or behaviors do I want to build in the new year?"</p> <p>Claire Lucas, Senior Manager, Services Operations at <a href="https://powertofly.com/companies/elastic" target="_blank" rel="noopener noreferrer">Elastic</a>, suggests beginning with an end vision in mind. "I work backwards," she says. "I journal about my vision for the end of the year, trying to think about it uninhibited from any constraints. I then focus on creating a declaration for myself that will help me break through to reach my goals. The declaration ties together who I am today, and who I need to be in the future to fulfill this goal."</p>
3. Consider making personal and professional goals in harmony.<p>You might have personal goals that are completely unrelated to what you do at work. That's okay! Great, even. But you do need to make sure that they are complimentary at least so far as how they'll be achieved, says Lee Ann Mangels, Senior Director of Program Management at <a href="https://powertofly.com/companies/clyde" target="_blank">Clyde</a>. "Your personal and professional goals have to be somewhat aligned. If you decide to improve your time management in the new year, it will only work if the practice or process you start applies to your home and work life," she says. She gives an example: "Several years ago, I started taking 30 minutes on Sunday afternoon to review the week ahead. What meetings do I need to prepare for? What are we having for dinner? Do I have to coordinate any personal appointments for our family? Investing 30 minutes on Sunday has been a game changer for me."</p>
4. Start big, then whittle down as needed.<p>Being aspirational when you make your goals is key—but so is creating a practical plan to achieve them. "I always try to look at the bigger picture [when goal setting]," says Beatriz Alvarez, Talent Acquisition Sr. Analyst - Recruitment Events Lead at <a href="https://powertofly.com/companies/lockheed-martin" target="_blank">Lockheed Martin</a>. "I try to set a long term goal that seems impossible, making sure it is measurable, down-to-earth, and real—and most importantly, that it is motivating. Once I have my eyes on the prize, I strategize by setting up a group of smaller goals that will help me achieve it."</p><p>That being said, it's important to not lose sight of those aspirations, either. Amanda Fennell, Chief Security Officer at <a href="https://powertofly.com/companies/relativity" target="_blank" rel="noopener noreferrer">Relativity</a>, has advice for finding the Goldilocks moment between too-easy and too-hard goals, finding the just-right pace where you're pushing yourself: "You never know how far you can go unless you set stretch goals. If I only set goals that I knew I could ace, it would be stacking the deck. I want to know how far I can push myself and in taking this approach, I have achieved some pretty amazing things. As Captain Marvel says: 'Higher, further, faster.'"</p><p>Yasameen Raissinia, APAC Commercial New Business Manager at <a href="https://powertofly.com/companies/smartsheet" target="_blank" rel="noopener noreferrer">Smartsheet</a>, is a fan of the stretch goal, too. "I always like to push myself either personally or professionally to hit smaller attainable goals that add up to a big audacious goal. For example, I always try to set the goal of getting to the Presidents Club which typically has a goal post of 130%, which is massively difficult to achieve. In order to get there, I try and break down my weeks and my quota to overachieve, and try to give myself smaller goals around numbers of accounts, or contracts I close per week, helping me get to the major and impressive goal!" she says.</p><p>Bridget Barrot, <a href="https://powertofly.com/companies/chainalysis" target="_blank" rel="noopener noreferrer">Chainalysis</a>'s VP of Customer Success, has a three-step framework for getting that balance right. "The best lesson I've learned about setting goals is they need to be simplistic, realistic, and strategic," she says. "Simplistic: It's important to find things that are easy to measure, so that you can regularly assess them. Anything that requires too much work to analyze will set you up for failure. Realistic: Stretch goals are important, but it's also important to be practical about what you can complete in any quarter or year. When they get too lofty or too numerous, it's easy to just give up on them all together. Strategic: It's important to differentiate between goals and a 'to do' list. Goals can be a mix of big and small things, but they must be grounded in results rather than just a list of tasks to check off."</p>
5. Write goals down.<p>"We're all familiar with the numerous studies that underscore the correlation between writing down our goals and our ability to achieve them," says Shavit Bar-Nahum, Senior Vice President of Leadership Development at <a href="https://powertofly.com/companies/moody-s-corporation" target="_blank">Moody's Corporation</a>. "The bottom line is, if it's not documented, it's less likely to happen, you are less likely to hold yourself accountable, and it's much easier to slip back into old habits and behaviors. So whether you are embarking on a new opportunity, learning a new skill, or increasing your sales objective, write it down. And not just for yourself. From documenting it in a system of record to creating a visual reminder for yourself, capture your goals in a way that you and others can see your intentions and can support you on your journey."</p> <p>Going beyond writing down goals can help, too. Mary Kay Evans, <a href="https://powertofly.com/companies/pymetrics">pymetrics'</a> Chief Marketing Officer, recognizes the power of writing down her own story: "One of the most challenging and rewarding exercises for me was actually writing out my story. Not goals in a bullet point list, but rather in a story format as though it's already happened. I began the year 2018 by writing the story I wanted to tell by January 2019. It was a narrative looking back on my accomplishments and challenges faced and how exactly I overcame them. By being vivid and specific, like a good narrative requires, I really had to bring my vision of the year ahead to life. It went beyond simply listing my goals to describing outcomes and how I would experience them. This preparation made all the difference as 2018 was a year of tremendous growth and accomplishment for me. It works!"</p>
6. Find a way to track your goals over time.<p>The many women we talked to had different ways of tracking, but the unifying thread is that each had found a way that worked for them. Alisa Cash, Director of IT Solution Delivery at <a href="https://powertofly.com/companies/blue-cross-and-blue-shield-of-north-carolina" target="_blank" rel="noopener noreferrer">BCBSNC</a>, sums up the key approach: "Do not set a goal that cannot be measured. This does not have to be an emphatic measurement (such as achieving 100% on time delivery = x; 90% on time delivery =y), although the more you can do this, the clearer resources tend to be."</p><p>For Sarah Morningstar, Ph.D., Data Researcher at <a href="https://powertofly.com/companies/primer" target="_blank" rel="noopener noreferrer">Primer</a>, breaking her goals into timely metrics helps. "I have found that I am more likely to achieve my goals if they include specific and actionable metrics; otherwise, it is hard to determine if I am successful," she says. "For example, one of my goals for 2021 is to practice more yoga. However, the term 'more' is vague and difficult to know when I have achieved it. Instead of more yoga, I decided I wanted that to mean that I will practice yoga at least two times per week. Over the year, I need to practice 104 times or 26 times per quarter to be successful. Each quarter I work backward from 26, I do more some weeks, and others it's less. I allow this flexibility because I know that being a mom and a working professional, I can't always control my schedule."</p><p>Amanda Sternklar, Marketing Director at <a href="https://powertofly.com/companies/state-listings-inc" target="_blank" rel="noopener noreferrer">State Listings</a>, agrees, and notes that she checks in on her progress every week: "The most important thing for me is ensuring my goals are measurable, through metrics directly related to my own activities. That means that if I want to increase our blog following in the new year, my goals would look something like 'Create 3 original blog posts each week' and 'Be a guest contributor on 10 blogs in 2021.' That way, I can create a tracker—mine is a physical page in my planner, but there are also various apps that help with this—to see my progress at a glance. I review my tracker on the first Monday of each month to make sure I'm on track and figure out any steps I need to take if I'm not."</p><p>Amy Luo, Senior Product Designer at <a href="https://powertofly.com/companies/lattice" target="_blank" rel="noopener noreferrer">Lattice</a>, likes identifying specific behaviors that she can easily keep in mind. "Be specific and focus on actions or behavior when defining your goals," she says. "Try setting a number you want to achieve or a completion date. It'll help keep you on track and you can clearly measure your progress toward the goal over time. For example, if you want to work on your writing skills, a general goal like 'Become a better writer' would be too vague and difficult to measure. A specific and actionable version could be 'Write for 30 minutes every day' or 'Publish an article every month.'"</p><p>For Stacey Chase, Senior Manager Internal Audit at <a href="https://powertofly.com/companies/siemens" target="_blank" rel="noopener noreferrer">Siemens</a>, adding a visual element to her goal metrics is what keeps her on track. "I use a Kanban board on Trello to plan and organize my activity," she says. "In my first column I list my goals for the year and assign them a color. As I work on things throughout the year and add tasks I tie them back by color to the goal the effort is in service to. This helps me multiple ways. First, it is a visible reminder I see daily or weekly of the goals I have set. Second, I am constantly tying back my efforts and time spent back to my goals. Third, it gives me early warning that my goals or my efforts may need to be reevaluated if I find most of my energy is spent on things other than my goals."</p>
7. Don’t keep your goals to yourself!<p>Many of the women we spoke to highlighted how important it is for your goals, personal and professional, to exist outside of your own head. "Be sure to share your aspirations with others and ask for feedback along the way—don't assume your supervisor knows your near and longer-term plans," says Wyetta Morrow, Executive Director, Human Resources at <a href="https://powertofly.com/companies/raytheon-technologies" target="_blank">Raytheon Technologies</a>. That's particularly true for goals that can be advanced at work, she notes, adding, "Our career journey includes a village and it helps to have others that can advocate for you when you may not be present."</p><p>And there's no need to limit that sharing to just your manager—what about all of the other people that care about you and want to see you succeed? Janet Higgins, Vice President of Regional Sales at <a href="https://powertofly.com/companies/ciena" target="_blank" rel="noopener noreferrer">Ciena</a>, suggests broadening your circle. "Build a support group around you. Share your goals and your thinking with your trusted mentors and friends. Actively think about who you can leverage in this way. Chances are they would be more than happy to reciprocate. Seeking the perspective of people outside your industry who only have your best interests at heart and are willing to give you straight honesty is pure gold," she says. </p>
8. Considering making your goals three-dimensional.<p>Writing down your goals is a classic approach, but if you have a creative bent or are a more visual learner, maybe going a step farther and making a concrete representation of your goals will help you focus on them. "Try creating a vision board that includes pictures and words of the mini goals and milestones you want to focus on to help you achieve your bigger picture goal," says Gursharn Dhami, Senior Global HR Business Partner at <a href="https://powertofly.com/companies/stack-overflow" target="_blank" rel="noopener noreferrer">Stack Overflow</a>. "If you make it visible, you may just feel more accountable to accomplish what you've envisioned for yourself!"</p><p>Brooke Kaylie, Program Manager, National Security Group at <a href="https://powertofly.com/companies/primer" target="_blank">Primer</a>, agrees with the power of seeing your goals around you. "Visualize it. Decide what it is you want to do and make it so real you can touch it, see it, taste it. When I decided to change my career completely, I put things into my workspace that reminded me of where I wanted to go. Articles, photographs — anything that kept my focus on my goal," she says.</p>
9. Tackle the hardest things first—if that’s possible (ribbit).<p>There's an argument to be made for starting with easy wins, but Laura Ripans, <a href="https://powertofly.com/companies/datadog" target="_blank">Datadog</a>'s Director of Channels & Alliances, won't be making it. "Get the important things done first," she says. "For me, this is early in the morning when I have no distractions. Stay focused and concentrate on the things that matter most." She suggests reading <em>Eat That Frog </em>by Brian Tracy. "There's an old saying that if the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing you're done with the worst thing you'll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life," she says.</p> <p>As it turns out, Claudia Petrocchi, Executive Director of HR Operations for <a href="https://powertofly.com/companies/csl" target="_blank" rel="noopener noreferrer">CSL</a>, is a big fan of the frog approach, too. "Years ago, someone shared a Mark Twain quote with me: 'If it's your job to eat a frog, it's best to do it first thing in the morning. And If it's your job to eat two frogs, it's best to eat the biggest one first.' This quote clicked with me—it's so visual that it really helps me. Normally I would wait the whole day and think how awful this frog will be. But now, I'll eat the frog right away. For years I had a sticker of a frog on my laptop. So, if I had that crazy email or that crazy project, that would be my frog."</p> <p>Sasi Murthy, VP, Product and Solutions Marketing at <a href="https://powertofly.com/companies/netskope" target="_blank" rel="noopener noreferrer">Netskope</a>, has a visual trick to help you remember to keep that big, hard goal front and center: "Invest time in thinking about what you want to achieve, not how you will do it. Then find a jar and place a big rock or a few that represent these goals inside, and fill the rest with smaller rocks. This will be a reminder that we are most effective at anything we set out to do, when we give it the space in our 'mental jar' first, and follow it with the smaller goals."</p> <p>That being said, make sure the hard thing you're going after is even possible. For Shelly Anderson Bodine, a Chief of Staff at <a href="https://powertofly.com/companies/software-one-inc" target="_blank" rel="noopener noreferrer">SoftwareONE</a>, remembering that she's operating in an environment where she can't control everything is key. "I once had a leader tell me you needed two things to get promoted," she says. "First, a position had to be available, and second, you had to be ready for the role when it was available. That feedback has always stuck with me throughout my career. I realized I really only had control over the latter. So each time I would move into a new role, I gave myself 6 months to acclimate. At that point, I evaluated what I could do to be better than the next person in the role I have and where do I want to go next. From there, I would create a list of things that would bring me closer to my end game, narrow down to the 2-3 most impactful, and those became my goals."</p>
10. Goals aren’t set-it-and-forget-it.<p>If you set goals in January and ignore them from then on out, your chance of marking them "achieved" at the end of the year is low. "Try not to think of goal setting as a yearly activity," says Sarah Burke, Senior Director of Software Engineering at <a href="https://powertofly.com/companies/ciena" target="_blank">Ciena</a>. "Achieving goals requires continual review and reassessment of priorities. Book some personal time in your calendar once a month to remind yourself to check in on how you're progressing and hold yourself accountable for re-adjusting. You are responsible for your success!"</p>
11. Go beyond a 12-month horizon.<p>Many of the things you're most interested in—be it <a href="https://blog.powertofly.com/how-to-become-a-vp-2644977654.html" target="_self">becoming a VP</a>, launching your own company, writing a book, finishing an advanced degree moving to a different country, or any other number of goals—might not happen in just one year. Tami Early, VP and General Manager Sales—Major Accounts at <a href="https://powertofly.com/companies/ciena" target="_blank">Ciena</a>, suggests breaking down your goals into "digestible and achievable bites." She uses the VSEM method: setting a 5+ year vision, a 2-4 year strategy, a 12-18 execution plan, and 12-month rolling metrics. "This method of goal setting allows me to think about my long- and short-term objectives, while holding myself accountable to measurable outcomes inside of a year," she says.</p>
12. Treat yourself with grace.<p>You won't achieve all of your goals, and that's okay. As Megan Sykes, Contracts Manager at <a href="https://powertofly.com/companies/elastic" target="_blank">Elastic</a> reminds us, "Don't set overbearing expectations on yourself. Afford yourself grace. While it's important to progress personally and professionally, we have to be adaptable to the circumstances around us (which can change over time) and live with integrity."</p> <p>That's never been more important than after the year 2020. "I'm very goal orientated both personally and professionally," shares Amanda Eleuteri, a Sr. HR Business Partner at <a href="https://powertofly.com/companies/cargurus" target="_blank" rel="noopener noreferrer">CarGurus</a>. "Early on in my career, I would feel defeated if I didn't achieve my goals for the year. I try to be mindful that sometimes a goal is not achieved because priorities change. That was certainly the case in 2020 as needs in the business evolved and what I was focusing on shifted in response."</p><p><a href="https://powertofly.com/companies/national-security-agency-nsa" target="_blank">NSA's</a> Meredith D., PhD, echoes the importance of revisiting, and revising, your goals: "Your goals are not meant to be set in stone! There are several factors that can require them to change, even dramatically at times. Be flexible and willing to change your SMART goals. Sometimes we can foresee that the goal is not going to be achieved in our original timeframe. Or we change our mind completely! This is not a failure. It is an opportunity to reflect and revise the goal given the new information at hand."</p> <p>After all, it's about the journey, not the destination. "The process of working toward a goal is often more important than achieving the goal itself," says Stephanie Cheng, Product Engineer at <a href="https://powertofly.com/companies/folsom-labs" target="_blank" rel="noopener noreferrer">Folsom Labs</a>. "The shape or timeline of your goal can change as long as you check in with yourself and continue to consistently work toward them. It's okay if you don't achieve your goal on the first try. Working toward goals is really about building the muscle memory to form slightly better habits each year. With consistency, patience, and positivity you can build the tools you need to succeed."</p>
The ocean metaphors are strong at cloud infrastructure company DigitalOcean (DO). Their all-company retreat is called Shark Week. Linux-based virtual machines that developers use are Droplets. And their annual employee engagement survey is called The Tide.