Companies That Care

This VP of Software Engineering Strives to Make Things Better

Jan. 8th 2018

The reasons why a person embarks on a journey to become a software engineer are ample: unlimited employment opportunities, generous salaries and benefits, pursuing passion. But for Sha Ma, the VP of Software Engineering at SendGrid, what initially drew her to be a software engineer is the ability to make things better. Sha elaborates "Collaboration and working in teams are crucial aspects of engineering. Being able to effectively communicate is a huge part of our day to day."

Managing and facilitating effective communication across teams within the workplace is no simple feat. Sha and her colleagues at SendGrid take it a step further to actively promote a sense of well-being and community amongst its employees. "SendGrid focuses heavily on creating ways for our employees to connect with one another and to make an impact within our local communities. Whether it's our new office space layout or twice a year alignment offsites or interest groups, we provide employee opportunities to meet and to connect in informal settings as we continue to grow. SendGrid is also forefront in local community involvement. We are heavily involved in tech meetups, startup mentorship, giving back to the community and women in tech events."

One way SendGrid accomplishes its goals of open communication is by permeating a "4H" culture: happy, honest, humble and hungry. "Every employee lives and breathes these values. We've incorporated them deeply into our everyday vocabulary, where people are comfortable giving each other feedback by saying 'Honest H…'. We place a high emphasis on culture during our recruiting and hiring process, where each 'H' is vetted carefully during the interview process. Culture is one of the most difficult things to scale in a fast growing organization, and we work hard on keeping true to these values. I've never been at another company where the culture is so apparent in everything we do," Sha clarifies.

Although culture is an important part of any successful and rapidly growing environment, Sha's day-to-day duties consist of leading the software development organization at SendGrid, building and scaling their world-class email Infrastructure, delivering over 36 billion emails on a monthly basis. Sha is also responsible for continuously developing new products and features to create better experiences for SendGrid's customers.

Sha joined SendGrid as a Senior Director in 2015. Her journey from an individual contributor to a people leader has been a fortuitous and gratifying one. Sha says, "I'm an Engineer at heart, and am always interested in solving problems and making an impact. Becoming a people leader allows me to solve bigger problems than I can as an individual contributor. Enabling people to achieve their full potential has been a super rewarding experience; and being a people leader has challenged me to learn new skills and to become a multiplier for my teams. Growing from IC to Director to VP, my role transitioned from being able to execute, to tactical cross functional planning and providing strategic direction to my teams. At SendGrid, we are focused on growing the next generation of managers and leaders to continue empowering our teams to accomplish more."

Making things better both in and out of the workplace is a lofty goal for any software engineer. But Sha's drive coupled with SendGrid's support and values has made all that possible.

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A Look at Recent NYC Event on "How to Rise as a Woman in Tech"

Featuring women leaders from AppNexus, Bluecore, Stash Invest and Thrive Global

PowerToFly recently partnered with four amazing New York companies, AppNexus, Bluecore, Stash Invest and Thrive Global to present an evening of networking and panel discussions at Rise NYC. Guests had an opportunity to network with women tech leaders and the other executives from our four featured companies as well as their fellow women in tech.

An energetic, insightful panel, moderated by PowerToFly CoFounder & CEO Milena Berry, featured four passionate women leaders, including:

  • Doa Jafri, Director of Engineering at Thrive Global
  • Bahar Shah, Software Engineer at Bluecore
  • Bavitha Sokhi, Lead Software Engineer at Stash Invest
  • Theresa "Tvu" Vu, Senior Vice President of Engineering, AppNexus
Our four featured companies are hiring! Visit AppNexus, Bluecore, Stash Invest an Thrive Global on PowerToFly and click "follow" to learn more about their open opportunities.


Big thanks to Rise NYC for hosting us!

AMC Networks

An Invite-Only Evening with Women Tech Leaders of AMC Networks

This is an invite-only event. Please review the highlighted roles below to see if this event would be a good fit for you and then email hi@powertofly.com to request an invitation.

On May 17th in NYC, PowerToFly will present an invite-only evening with AMC Networks' women leaders, executives and hiring managers. The event will include a candid panel discussion with AMC's women tech leaders, an audience Q&A; and a chance to network with other top women in tech as well as AMC executives.

Agenda (Subject to Change)

  • 6:00pm - Check-In & Networking Over Light Food & Drinks
  • 6:20pm - Event Kickoff from PowerToFly
  • 6:25pm - Keynote Address
  • 6:40pm - Product Demos by AMC Engineers
  • 7:05pm - Fireside Chat 7:20pm - Panel Discussion & Audience Q&A;
  • 8:00pm - Networking Over Light Food & Drinks

AMC Networks has delivered quality programming for more than 30 years. They own and operate several of the most popular and award-winning brands in cable television including AMC, IFC, Sundance, WE tv, BBC America as well as IFC Films.

Also, AMC Networks is hiring! Their benefits include comprehensive health & well-being offerings, and a matching 401(k) plan. For more information about AMC Networks and their open opportunities visit their page at PowerToFly.

This event will be a great fit for a wide array of roles including Director of Engineering, VP Product Design and Growth, VP Subscriber Growth, Director of Consumer, Social Content Producer, Manager of Social Marketing, Social Marketing Designer, Manager CRM.

About our Events: All RSVP'd attendees are welcome, regardless of race, color, religion, national origin, gender identity, pregnancy, physical or mental disability, or age. If you require accommodation to fully participate in this event, please email hi@powertofly.com, and we will contact you to discuss your specific needs.

Create Your Free Profile on PowerToFly.

Unfortunately, PowerToFly and the company it is holding an event on behalf of cannot admit outside recruiters to that particular event. Please email hi@powertofly.com if you have any questions about this policy.

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