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Work-Life Integration

Bring Your Company's Brand To Life With Events

In-Person Networking is Key - Check Out These Tips

Building your company's in-person network with events is more important than ever before. Not only are you forging personal connections with current and prospective clients, but attendees get to do more than just read your logo or motto—they're given an opportunity to interact with you, and your company's culture firsthand.

We sat down with Tracy Candido, Director of Programs at Lower Manhattan Headquarters (LMHQ) - a community, meeting, and events space in NYC, and asked her questions about hosting events and how to grow brand loyalty while showing the human side of your company.

With 15 years of experience building creative programs and events for brands to tell their story, communicate their values, and open hearts and minds, Tracy understands the true power of a great event! Not just that, but Tracy is also the Founder of Lady Boss, a platform invested in gender equality at work and exploring what a feminist workplace might look like. Knowing all that, we were certain that Tracy would be a wonderful expert for a PowerToFly Lunch & Learn! :)

If you continue to read below, we've provided a short yet informative recap of our chat with Tracy. If you are interested in attending future virtual chats with successful experts like Tracy, click here to become a PowerToFly VIP and join our community of women here to empower one another.


Why are events important?

Tracy Candido: Most businesses would really benefit from having an in-person network, and by that I mean people who become evangelists of your brand and your company because they admire you. Events are a great way to humanize your brand and bring it into a physical space. They are also great for building brand awareness and brand positioning. In addition to your website, your online presence and your social voice, your in-person presence has the most impact.

Events can also be used for content. For example, you can build out online extensions, such as webinars, articles, and op-eds, from your events. Events are wonderful, ripe moments for content.

Finally, events can also help build your pipeline. RSVPs are a really great way to collect user data. Whether that's just email addresses, demographic information, or information about what people want from a product, they are all crucial bits to help you grow your business.

Plan The Who, What, When, Where, and Why Of Your Event

TC: Events need a space, people, and content. For me, I think events mirror your business and your business goals. By that I mean that when you build a business, you're trying to solve a problem for a certain group of people - so when you're starting to build an event, you want to really go after that target market. Once you understand who the people are that you're creating this event for, then you should decide on a venue. A lot of people ask me how much they should pay for a venue, and my suggestion is to really get familiar with venues that are either free or low cost (they're out there!). Time and date are also important - if you're target market is working parents, then 5pm on a Monday may be tough to swing. Remember, your event should really do at least one of the following things: educate, inspire, or connect your audience. Similar to solving a problem with your business, with an event, you're also solving a problem. Give people a reason to be there.

Don't Focus On Swag

TC: You don't need the swag. People spend so much money on swag, and I really don't think you need it. I have this phrase that I use all the time which is, "small experiment with radical intent". With events, this means you should be starting off really small, without extreme expectations, and growing with time and experience. Start within your network and invite people that you already know - make it easy for yourself! You should be spending the most time and resources thinking about what you're presenting and why. My opinion is that you should (1) be basic without trying to reinvent the wheel and (2) try not to regurgitate the same topics that other people are doing. Make your event stand out because of the content, not the swag.

What determines a successful event?

TC: You set the metrics for success for your event - think about your business goals and be clear about those goals. I also believe there are hard and soft metrics when holding events, and for me, a soft metric is always positive feedback. A hard metric that we set for ourselves is to continue growing our mailing list - but there are ever changing soft metrics that help us get there. At the end of the day, there are so many events, that regardless of "metrics", it's always a good feeling knowing that of all of the events being offered - these people chose to go to yours... so celebrate!

Deloitte

Deloitte + PowerToFly: An Exclusive Evening With Women Finance Leaders

Join Deloitte M&A and PowerToFly (a women-run organization that introduces select women to executives at major corporations) for an invite-only event on February 28th. The evening will kick off with a panel discussion featuring Deloitte's women financial leaders, and will conclude with an opportunity to network with your peers and the Deloitte team over food and drinks.

The event will be held on Thursday, February 28th from 6:00pm to 8:00pm at 30 Rockefeller Center, 32nd Floor, New York, NY.

Agenda (Subject to Change):

  • 6:00pm - Check-In & Networking over cocktails and light food
  • 6:20pm - Kick-Off from PowerToFly
  • 6:25pm - Welcome & Introduction from Susan Dettmar, M&A Consultative Services Practice Leader at Deloitte
  • 6:35pm - A Behind the Scenes Look at Deloitte with Nadia Orawski, Principal, Deloitte Consulting
  • 6:45pm - Panel Discussion featuring Deloitte's Women Leaders in Finance
  • 7:00pm - Audience Q&A
  • 7:20pm - Networking continues over beverages and light food

Deloitte is hiring, however, you don't need to be looking for new opportunities to attend.

About our Events: All RSVP'd attendees are welcome, regardless of race, color, religion, national origin, gender identity, pregnancy, physical or mental disability, or age. If you require accommodation to fully participate in this event, please email hi@powertofly.com, and we will contact you to discuss your specific needs.

Unfortunately, PowerToFly and Deloitte cannot admit outside recruiters to this particular event. Please email hi@powertofly.com if you have any questions about this policy.

About Deloitte: Deloitte is committed to recruiting, developing, and promoting a diverse workforce while providing unique opportunities across our businesses. Deloitte has been recognized by Working Mothers as one of the 100 best companies for multicultural women. Their benefits include up to 16 weeks of Paid Family Leave, pension plans, and gym & health subsidies.

Event Audience: This event is a great fit for a number of roles including Finance Managers, Integration and Execution Managers, and M&A Strategists.

Better Companies

Audible, Microsoft & HomeAway Leaders On Building Diverse Talent Pipelines

Presented by PowerToFly and Glassdoor

Register today to join this FREE webinar we are co-hosting with Glassdoor!

PowerToFly and Glassdoor have partnered to present a webinar on February 6th, where top talent leaders will share how they're building diverse talent pipelines.

Join leaders from Audible, HomeAway and Microsoft, who will discuss their current D&I strategies and share advice on how you can build your own diverse pipelines.

Moderated by Katharine Zaleski, PowerToFly's CoFounder & President, speakers will include:

  • Jamy Barton, Sr. Director, Tech Diversity at Audible
  • Lyndsi McNaughton, Sr. Global Sourcing Programs Lead - D&I at HomeAway
  • Luci Gomes, Global Director of Talent Acquisition Americas & Commercial, Marketing & Consumer Teams at Microsoft

The webinar will take place on Tuesday, February 6th from 1:00pm to 2:00pm EST.

The second half of this webinar will be dedicated to audience Q&A, and our panel is looking forward to taking your questions. If you have a particular question or topic you'd like us to explore, let us know on the registration form and we'll be taking questions in real time on the webinar too!

About our webinars: All RSVP'd attendees are welcome, regardless of race, color, religion, national origin, gender identity, pregnancy, physical or mental disability, or age.

Should You Start Looking for a New Job?

Take this quiz from our career coach to find out!

I'm 26 and I'm already on my fourth job. My dad is 60... and he's on his second. Clearly, we both fit the Boomer and Millennial stereotypes rather well. Thankfully, though, he's never judged me for "job hopping."

Instead, we've discussed our experiences and realized that he's as scared to quit his job as I am to stay at mine. No matter how old you are, deciding whether you should stick things out or move on isn't easy.

So, to help you organize your thoughts, we put together a "Should I quit my job?" quiz with the help of our career coach, Heather Coll (a member of the much less controversial Gen X).

These questions will help you figure out if it's time to move on - from your current role, company, or both. Because no matter what point you're at in your career, or which generation you're from, you deserve to be happy at the place where you spend most of your waking hours!!!



How'd you do? If you're ready to start job hunting and need help putting your best foot forward, Heather can help you with everything from crafting the perfect cover letter to nailing your interview. Or, if you're still not sure about your next steps, she can help you figure out how much longer you should stay where you are, and how to start looking for the perfect job once you decide to leave. Just don't feel like you have to decide by yourself, and don't let anyone judge you for your decisions - whether they're a cranky Baby Boomer, an entitled millennial, or part of some generation no one's even heard of anyway. You do you!

Microsoft Corporation

Meet Microsoft’s Women Tech Leaders

If you are a Dallas based woman in tech and you'd like to attend our event, please contact us at hi@powertofly.com to be considered for an invite.

Microsoft has partnered with PowerToFly to present a one-night-only evening for women in tech. The night will include a discussion with several of Microsoft's leaders, many of whom are Modern Apps Consultants, Secure Infrastructure Consultants, and Premiere Field Engineers. There will also be plenty of time to network with Microsoft leaders and top women in your field.

The event will take place on Tuesday, February 5th from 5:30pm to 7:30pm at House of Blues, 2200 N. Lamar Street, Dallas.

Agenda (Subject to Change)

  • 5:30pm - Check-In and Networking over Food & Drinks
  • 6:10pm - Introduction by PowerToFly
  • 6:15pm - Keynote Address
  • 6:25pm - Panel Discussion featuring from Microsoft's women leaders including Luci Gomes - Global Director of Talent Acquisition Americas, Services, Commercial, Marketing & Consumer Teams
  • 6:35pm - Audience Q&A
  • 6:45pm - Networking Continues

If you are interested and available, Microsoft will be asking some attendees to interview for open roles on Wednesday, February 6th, the day after the event. Follow up interviews will take between three to four hours of your time and will be comprised of two technical interviews and one hiring manager interview. Let us know when you register if you are available and if so, if you'd prefer the morning or the afternoon. If you are not available on 2/6, Microsoft and PowerToFly will work with you to find an alternate follow up date.

Microsoft is invested in women-focused organizations and providing support to women once they are employees at Microsoft. Their employee network Women@Microsoft reaches over twenty thousand people worldwide. Microsoft's ongoing diversity partnerships include the Anita Borg Institute, National Center for Women & Information Technology (NCWIT), and MentorNet.

Visit Microsoft's page on PowerToFly to learn more about their open roles, benefits and diversity initiatives.

About our Events: All RSVP'd attendees are welcome, regardless of race, color, religion, national origin, gender identity, pregnancy, physical or mental disability, or age. If you require assistance to fully participate in this event, please email hi@powertofly.com, and we will contact you to discuss your specific needs.

Unfortunately, PowerToFly and Microsoft cannot admit outside recruiters to this particular event. Please email hi@powertofly.com if you have any questions about this policy.

Women & Diversity in Hollywood: A Look at 2018

In Spite of #MeToo, Women Directed Fewer Films in 2018 than in 2017

2018 was a banner year for women in politics, with more first-time congresswomen elected than ever before and the most women in Congress ever. Unfortunately, in spite of #MeToo and Time's Up, it wasn't a similarly good year for women in Hollywood. A study by the USC Annenberg Inclusion Initiative shows that women actually directed less films in 2018 than they did in 2017.

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