GET EMAIL UPDATES FROM POWERTOFLY
By signing up you accept the Terms of Service and Privacy Policy
BROWSE CATEGORIES
GET EMAIL UPDATES FROM POWERTOFLY
Career Advice

Why Your Side Hustle Needs an Email Marketing Strategy (and How to Create One)

Who doesn't love a good side hustle? If you're serious about turning that side hustle into a real money-maker, either as an additional income stream or as an initial step in starting a full-time business, you're going to need an email list and an effective email marketing strategy.


If you're ready to take your side hustle to the next level, read on to learn about why an email marketing strategy for your side hustle might be your best investment yet, plus see our top tips on how to get started with building your list.

Why should you create an email marketing strategy?

Any side hustle has the potential for becoming a real sustainable means of income, but it's not without its challenges.

Difficulty reaching the right prospects and establishing your credibility and unique offer are all things that even side-hustlers have to think about if they wish to be successful at their craft.

So how does email marketing help you with all these things?

For one thing, if you're relying on social media to reach new customers, consider this: you don't always reach your audience even if they're following you. Plus, if Facebook or Instagram were to suddenly shut down your account, you'd have no way of reaching out to your followers or finding them again.

An email list, on the other hand, is your own asset. You own the emails you collected in your list. And when you send emails, you land in a valuable spot to reach your audience: right in their inbox.

Secondly, email marketing is easily automatable – after setting up the right sequences, your email list becomes your 24/7 salesperson, giving value and offers to your audience all on autopilot.

Also, because email marketing is a consistent way to get in front of your audience, you're always delivering value and establishing your credibility and expertise.

And if all that isn't enough to convince you, take a look at this statistic: the average conversion rate of email marketing is at 3%. For social media? It's just 0.70%.

With these factors in mind, it's no wonder that email continues to be the preferred way businesses communicate with their audiences. For your own side hustle, it should be no different.

How to create an email marketing strategy for your side hustle

Convinced that you should build an email list for your side hustle? Here are the steps you can take to get started.

Know your target audience

Your side hustle is a small business, and businesses of every size have an ideal customer.

Create a detailed avatar of whom you believe is your target client or customer, and be sure to include these things as you're doing it:

  • Their goals
  • The pain points keeping them from their goals
  • Where to find them online

You can even compile all your ideas and findings in a buyer persona (see below) that you keep on referring to.

(Source: Abtasty)

Identify your email marketing strategy goals

Your ultimate goal for your email marketing strategy is to make sales, so there are supporting goals you ought to set to hit that goal.

Think about how many subscribers you want to be getting each day or week. Also, consider how many times you want to send an email to your list in a month.

You'll also want to think about goals like:

  • Increasing open rates
  • Increasing click-through rates
  • Increasing return on investment (ROI)

Get your email marketing tools in order

You can't start an email list without the right tools. You can refer to this list of the best email marketing tools out there and see which best fits your needs, goals, and budget.

A few important things you'll want to look for in your side hustle's email marketing provider are:

  • how easy it is to build automations;
  • how well you can track behaviors and engagements on your email campaigns, and;
  • the provider's documentation and knowledge base

Create an opt-in offer

Once you've already decided on your marketing tool, now you can start to think about how to build your list and get subscribers.

The best way to do this is with what's called an opt-in offer – or a free resource or tool you give out to your audience in exchange for their email address.

To create an irresistible opt-in offer, you'll want to refer to your buyer persona or the pain points that your ideal customer has.

Think about what kind of quick win you can offer them that will get them closer to meeting their goal. If this opt-in is also related to your main side hustle offer, all the better.

As an example, let's imagine your side hustle is being a content manager.

You've determined that one of the main pain points of your ideal client is that they don't know what kind of content they should be putting out for their blog and social media.

One opt-in offer you can offer is a free list of, say, 100 blog and social media post prompts.

This resource is a quick win for them, and at some point, they might even consider outsourcing this task altogether.

And luckily for you, because they're now on your email list, you can keep sending them valuable emails about content management so that you become top of mind for when they're looking to hire.

Set up your opt-in

Create your opt-in using a tool like Google Docs, Adobe Indesign, or Canva.

You can link it up as an opt-in on your preferred email marketing provider, where if somebody signs up on a form to receive your free offer, they immediately receive it in their inbox once they give you their email address.

It's also good practice to constantly test and come out with new opt-in ideas. Also experiment with different ways of offering the opt-in – be it across your website, through social media, or others.

Example of an opt-in form. (Source: Converkit)

Write your email sequences

Getting people on your list is only step one of your email marketing strategy – step two and beyond is constantly nurturing them, so that they see you're an expert in what you do so that they can eventually hire you/contract your services.

When writing your own email sequence, test out a few of these general goals:

  • Educate email. This can be a how-to or a case study you can share with your audience.
  • Nurture email. You can tell a relevant and engaging story, or some behind-the-scenes of your latest projects and offers.
  • Offer email. Every once in a while, you can pitch your offer to your list. Not everyone might know you have certain offers, so make it known through an email sequence.
And for improved results, do some quick research on the best time to send your emails.

Promote your opt-in

One of the best ways to promote your opt-in is through content marketing, such as through a blog, podcast, or video.

Because you're already giving away free content on your website, audiences will automatically assume you know a lot about the topic you're talking about. So if you offer a free resource that will level up what you explained in a blog post, for example, they'll be more inclined to opt-in to your list. (This strategy takes a bit of work. If you're busy as is with a full-time job and delivering on your actual side hustle offer, you can consider outsourcing the content writing portion for your side hustle to experienced blog writing providers.)

Key Takeaways

Whether you're starting a side hustle to make extra income or to transition out of a job, one of the best ways to grow it is through an email list. Implement the steps above to start your own email marketing strategy, build your list, and start making side hustle sales all on autopilot! And check out these tips for making a general marketing plan!

From Your Site Articles
popular

How These Companies Are Celebrating Asian American and Pacific Islander Heritage Month

According to a recent study, anti-Asian hate crimes have risen 150% since the pandemic started. But these acts of violence are not new — they are part of a much larger history of anti-Asian racism and violence in the U.S.

That makes celebrating Asian American and Pacific Islander Heritage Month (which was named a month-long celebration in May by Congress in 1992 "to coincide with two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants on May 7, 1843 and contributions of Chinese workers to the building of the transcontinental railroad, completed May 10, 1869") this year all the more important.

READ MORE AND DISCUSS Show less
Relativity

How Relativity’s Monika Wąż Conquered Fear to Find Her Dream Career

There's a phrase in her native Polish that Monika Wąż reminds herself of each day: "If you don't learn, you're just going backward."

The Associate Product Manager at legal and compliance technology company Relativity says she would believe in a growth-centered approach to work even if she wasn't in the tech field, but that it's especially important because she is.

READ MORE AND DISCUSS Show less
Autodesk, Inc.

How Embracing What She Doesn’t Know Led Autodesk’s Arezoo Riahi to a Fulfilling Career in DEI

Arezoo Riahi isn't a big fan of the "fake it till you make it" approach. She'd rather ask for the help she needs and learn from it.

Autodesk's Director of Diversity and Belonging joined the design software company from the nonprofit world after a long career in connecting people from different cultures. While her work had been deeply rooted in DEI values, there were certain parts of the strategy-building aspects to her new role that she wasn't sure about.

"If you know it, show up like you know it. If you don't know it, you shouldn't fake it. And Autodesk didn't shame me for not knowing everything. They helped me, and the entire team, by providing the resources that we needed, bringing in outside expertise to help teach us when we were in new territory," says Arezoo, who has been at Autodesk for three years now, during which she's been promoted twice into her current role.

We sat down with Arezoo to hear more about her path into DEI work, what she thinks the future of that work must include, and what advice she has for women looking to build fulfilling careers, from knowing what you don't know and beyond.

READ MORE AND DISCUSS Show less
Videos

Behind-the-Scenes: Sales Interview Process at LogMeIn

Get an inside look at the interview process for sales roles at LogMeIn, one of the largest SaaS companies providing remote work technology, from Michael Gagnon, Senior Manager of Corporate Account Executive Sales.

READ MORE AND DISCUSS Show less
Procore Technologies Inc

How Being an Open Member of the LGBTQIA+ Community Has Helped Procore’s Alex Zinik Overcome Imposter Syndrome at Work

Alex Zinik wasn't surprised that she started her career in education—she decided she would become a teacher when she was just in third grade.

She was surprised while working as a paraeducator in the school system and preparing to become a special education teacher, she discovered that it didn't feel quite right. "I didn't know if that's what I really wanted to do," she recalls.

So a friend suggested she take a job during her off summers at construction software company Procore. She thought this would be the perfect opportunity to try out this new challenge, and if she needed to, she could go back to the school district once the summer was over.

"Five summers later, I'm still here!" she says, smiling. "And I see myself here for many more years. I just fell in love with the company, the culture, and with the career growth opportunities I was presented with."

As part of our Pride month celebrations, Alex, currently the Senior Executive Assistant to the CEO at Procore, sat down with us to share how a common fear—the fear of being found out—underlay the imposter syndrome she felt when pivoting to an industry in which she lacked experience, and the anxiety she often felt before coming out to her friends and family about her sexuality.

Read on for her insight on overcoming negative thought patterns, being yourself, and paying it forward.

READ MORE AND DISCUSS Show less
© Rebelmouse 2020