Women Leaders at CB Insights on Finding Your Superpower at a Startup for Grownups
"A Startup for Grownups." That's the way CoFounder and CEO Anand Sanwal described CB Insights, a tech market intelligence platform, to a packed house of women in sales and customer success. Founded in 2010, CB Insights uses data to identify tomorrow's markets - today - and boasts a slew of Fortune 500 companies as clients along with accolades from organizations as varied as The New York Times and The National Science Foundation.
PowerToFly got together with some of CB Insights' women leaders on February 12th in New York City for an evening of networking, product demonstrations and an insightful (and funny) panel on what it's like to be a woman in sales and what CB Insights has in store for the future.
Follow CB Insights for more information on the company, including open jobs.
- Guests were invited to receive complimentary headshots photos as they waited for PowerToFly's CRO Caroline Turner to formally kickoff the evening.
- CB Insights CEO Anand Sanwal revealed that he and his team fully embrace their data-obsessed nerdy side. Sanwal shared some of CB Insights' impressive stats, such as their over 375,000 subscribers, and explained that to succeed at CB Insights, team members must practice the four H's: be happy, helpful, humble and hungry.
- Lucy Huang, CB Insights' Senior Product Manager, provided a brief overview of the company's mission to help clients best predict market trends. Huang gave the example that a car company client may come to CB Insights to find out the real data on self-driving cars to best determine their (and competitors') next big move. Huang concluded her lively presentation with a demonstration of some of the CB Insights platform features that make her clients' lives easier, such as the ability to quickly create reports.
- Caroline Turner, PowerToFly's CRO, next moderated a panel featuring three of CB Insights female leaders: Lauren Dadigan, Director, Sales Development; Jessica Schneider, Customer Success Manager; and Deepashri Varadharajan, Senior Analyst & Writer (AI/Robotics).
- Dadigan discussed how her background as an athlete and a coach helped inform her success as a sales leader. She also shared how she has grown to take any failures in stride because they help her grow and lead her down paths she wouldn't otherwise have explored.
- Schneider spoke about first becoming interested in Customer Success through her job as a college counselor. She also spoke about how she works with clients to identify their "pain points" and help them achieve their goals.
- Varadharajan detailed her journey from documentary filmmaker to writing about AI and how both are rooted in investigation. One of Varadharajan's mentors challenged her to find her "superpower", and for Varadharajan that was discovering her own self-confidence.
- When the floor was opened up for audience questions, one attendee asked our three panelists what has changed at CB Insights since they each started. Dadigan, Scheider and Varadharajan all thought that the company has grown tremendously but they all agreed on the one thing that hasn't changed: "The Culture". For each of them, CB Insights isn't just a job, it's a place they could see having a lengthy career.
Senior Product Manager Lucy Huang delivered an energetic look at CB Insights' products.
Senior Product Manager Lucy Huang on how CB Insights builds products their clients love.
Deepashri Varadharajan, Jessica Schneider and Lauren Dadigan from CB Insights participated in a panel discussion and audience Q&A
CB Insights CEO Anand Sanwal on the characteristics he looks for in new team members.
It's been six years since Sarah Cooper graced us with her 10 Tricks to Appear Smart in Meetings. But how on earth can we appear smart in our new virtual world, in which for many of us, going to work is just sitting in one long series of probably-not-necessary Zoom meetings?
1. Dial in.<p>Dialing in rather than joining via the link instantly boosts your credibility. Who calls into Zoom meetings? People who are still busy and important enough to be leaving their houses! But you needn't actually be one of those people, or even more than a foot away from your computer to pull off this maneuver. (Remember, this article is called *seeming* smart, not being smart.)</p><p><strong></strong><em>Bonus: </em>If it's a large meeting at which attendance will be taken, the person running the meeting will inevitably ask, "Who's calling in from 443-322-2121?" That's when you raise your metaphorical hand, jump off mute, and say "[Your name] here. Really looking forward to hearing your perspective on [meeting topic]." And voila! You've stolen the meeting spotlight.</p>
2. Don't come on camera—ever.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0ODU5OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNjMwNjI3OX0.4fLyq2CvkZAJ7n_03esZepY37mOdyGdDdTEUYt5XEU0/img.png?width=980" id="bc7e6" class="rm-shortcode" data-rm-shortcode-id="fbbf21cc5d8c863b30654ae6993b04f5" data-rm-shortcode-name="rebelmouse-image" /><p><br></p><p>Much like the "dial in," this technique works because it makes you appear aloof. If <em>The Crown has </em>taught me anything, it's that the key to maintaining a sense of mystique and prestige is to keep people at arm's length—and if you absolutely <em>must</em> touch them, wear a glove.</p>
3. Only communicate via chat.<p>Once you've mastered the art of staying off camera, you can level up by communicating exclusively via the chat box. Don't come off mute at all, even if the speaker asks your opinion. You are the elusive chatter and you will not be forced into actually participating in said meeting.</p>
4. Ask to share your screen.<p>Being aloof is great, but it's all about balance. Sprinkling in some active participation will really shock and impress your colleagues if you catch them off guard, so save this technique for when you've strategically <em>not </em>participated in a string of meetings.</p><p>Spend a few minutes prior to the meeting prepping a few inspirational slides with words like "synergy," "optimization," and "redefining 'culture'", or spend a few minutes poking around in Google Analytics. </p><p>Then wait for the opportune moment to say, "Can I just share my screen for a moment? I have some really interesting data I'd like to share...." and BAM — brilliance established.</p>
5. Show off your Zoom-saviness.<p>Try saying, "You know you can mute people, right?" to the host when they beg whoever's got the lawn mower and crying baby in the background to put themselves on mute for the nth time.<br></p>
6. Create an alter ego.<p>This tactic requires commitment, but the pay off is certainly worth it. Join the Zoom meeting from your normal account + name, and then join it again on a second device from an alias. Have your alter-ego ask some probing or stat-based questions in the chat and have the answers ready ahead of time. It should work something like this:</p><p style="margin-left: 20px;"><strong>Your alter ego Charlene</strong><strong>:</strong> "Does anyone know what percentage conversion rates increased by in Q2?"</p><p style="margin-left: 20px;"><strong>Real you</strong>: *doesn't miss a beat* "It looks like Charlene has a question in the chat. That would be 36%."</p><div>Never mind that no one on your team knows who Charlene is or why she's at this meeting, they'll be too blown away by your brilliance to notice. (Bonus points if you use this strategy in conjunction with techniques 1, 2, 3 or 4!)</div>
7. Place an obscure object in your background that exudes intelligence.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0ODYxOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNzk5Njg2Mn0.V9_-3Ij3v_QndseqlrXRt5Nn39EJ97-itjls5zzYPf8/img.png?width=980" id="a369d" class="rm-shortcode" data-rm-shortcode-id="604a2f04b53c2e3bc801bfa5256f367b" data-rm-shortcode-name="rebelmouse-image" /><p><br></p><p>We're talking a telescope, or perhaps a hardcover copy of <em>War & Peace </em>(no one need know that its only purpose in your life is as a makeshift yoga block).</p><p>If you don't have any suitable props at your disposal, do not despair: download some screenshots of Sheldon's apartment from <em>Big Bang Theory </em>or the chalkboard in <em>Good Will Hunting </em>and use those as a virtual background.</p>
8. Ask "Is this really the best course of action given the current climate?"<p>Economic collapse, COVID, racism… No need to specify whether you're referring to one or all of the above; just sit back and watch your boss squirm amidst the ambiguity.</p><p>This strategy pairs very well with techniques 2 and 3. You can prep additional vague-but-probing questions ahead of time and pepper them into the chat box throughout the meeting:</p><ul><li>How will this scale?</li><li>Do we really have the bandwidth for this right now?</li><li>What's the value-add here?</li></ul>
9. Remind everyone that you have a paid Zoom account.<p>"Oh, it looks like we're getting the 40-minute warning. I have a paid account, do you want to switch to my room?" It's helpful, with just a touch of condescension. Everyone knows condescending people are smart. And everyone knows that people with paid Zoom accounts are super important.</p>
10. Tell everyone you have a hard stop.<p>When pressed for details, share your philosophy on "work-from-home" balance and how committed you are to getting up once an hour to walk to your refrigerator.</p>
11. Ask the screensharer/host to "pull something up" for everyone.<p>Ask the presenter to navigate to a screen that only you know how to navigate well. Laugh maniacally while they suffer from crippling performance anxiety. Let them struggle for as long as is tolerable before saying, "Oh you know what? I can just share my screen if you want. That would probably be easier." BAM you're the hero. Don't worry, no one will even pause to consider that you could have proposed this course of action from the start.</p>
12. Say Zoom fatigue as many times as possible.<p>If you're too tired to employ any of the other strategies, just say "I know everyone is experiencing a lot of Zoom fatigue, so we can keep this meeting short." Then hang up as quickly as possible. Meeting averted! </p><p>After all, there's no better way to demonstrate your intelligence in a virtual meeting than to demonstrate why it wasn't really necessary in the first place. </p>
I sat in front of my CEO to discuss several complaints of racism. I was new to my role as a Culture Director. I was nervous about his reaction to the complaints. But I also knew he strongly supported developing this new department; I knew that he would take the right steps. So I was shocked when I heard him say sheepishly, "I don't know, Noelle...all of this stuff about racism. I just don't see it. I don't even see color. I'm pretty much color blind."
A five-step framework for addressing systematic racism at work
The world has changed in the past few weeks.
We're watching corporations and organizations across the world come out in support of Black lives in droves. Many of those organizations are doing so for the first time in their history.
Living in the midst of a pandemic has brought about a whole host of changes and challenges for workplaces and employees. One of the most notable? Virtual interviewing. With most on-site interviews on hold for the foreseeable future, it's important that you be prepared to make a great first impression—virtually.
Women Founders & CEOs Share Their Tips
If you're anxious about looking for a new job right now, you're not alone. We've talked before about how you can land a job in the midst of COVID-19, but today we wanted to share advice from some of the experts who spoke at our inaugural Diversity Reboot Summit.