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Women at Work

Meet Our Head of Creative & Media- Arbell

Feb. 8th 2018

As you may know, February is Mentor Month at PowerToFly, and we're celebrating by connecting you with the mentor of your dreams on Networks! While we're busy matching, we wanted to chat with some of our team-members to not only get to know them a little better, but give them a chance to share their experiences as a mentor or mentee and offer up some advice on how they've tackled various roadblocks in their careers and what's made them the successful women they are today!

Today we're featuring Arbell, who is the Head of Creative & Media here at PowerToFly! She has 14 years of experience in publicity, social media and content marketing. Arbell previously worked in the music industry where she honed her content creation and dissemination strategies for artists such as Barbra Streisand, Bob Dylan and Bruce Springsteen, before moving into branded content innovation for companies like Samsung, JPMorgan Chase and Michelin (she's a busy woman!) Make sure to connect with her on Networks and ask any questions you may have!



Q: Have you ever had a mentor or mentee that's made a significant impact on your career and why?

A: I've been incredibly fortunate to have had both and have found I've much to learn from mentors and mentees alike. While I've had numerous people influence me throughout my career significantly, my former boss from Columbia Records, Glenn Frese, always stands out in my mind. He once told me, "Be a good person and do good work, and good things will come." 10 years later, it's still my core philosophy, and I strive to pass it on to others.

Q: What makes a good mentor/ mentee?

A: Someone who believes in you unconditionally, but can still (and will) deliver the hard truths. They'll tell you when you've done well or done poorly.

Q: What's one piece of advice you'd give to someone looking to start a career in content marketing/ social strategy?

A: You have to love it. You have to have passion. Don't do it because you want to be insta-famous or because you want to hang out on Snapchat all day. There's a lot of effort and strategy that goes into this business, so be prepared for long hours and hard work. Much of it can be fun and exciting, but if you don't love taking things apart and putting them back together on an intellectual level, then this business isn't right for you.

Also: just because you posted something on Facebook that one time or you know how to use Twitter, that doesn't make you a skilled social marketer. This is a real profession. That's akin to saying you accurately put on a bandage once, so therefore, you can practice medicine.

Q: We all know how much you love Facebook- but if you were to run the campaign of your dreams, what platform would it be on and why?

A: You already answered the question! The reason why is that Facebook has the most robust and accurate targeting available of any platform, and is built in a logical fashion. It really depends on what your objective is, but since Facebook is the originator in terms of paid social, and since it is still so relatively new, Facebook continues to have a leg up. Their profits don't lie.

Q: As a working mom, what's the biggest challenge you've faced in your career?

A: I've been extremely lucky that I've worked for companies and individuals who have been understanding and open to me being an involved parent. But even still, spending long hours away from a young child is incredibly difficult. Working remotely has allowed me more flexibility to be family-focused while still career-oriented - the best of both worlds.

Q: What tips do you have for other working moms looking to recharge their careers?

A: Be patient to find the right situation for you and your family. Motherhood makes you re-evaluate what you want out of your career, even out of your life. No job is one-size-fits-all. Take your time to weigh scenarios and decide what's important for you to make you happy - then go after what makes you happy.

Q: What motivates you to come to work every day?

A: Knowing that what I do effects the greater good. I loved working in music and for brands, but at a certain point, I wanted to lend my talents to something I believed in. Being a woman, and a mother, I've been enmeshed in so many different workplace scenarios governed by being a woman and a mother, for better or worse. And the stories I've heard! I don't want my daughter - or any other woman or girl - to experience negativity in the workplace based on who they are or how they choose to live their lives.

Q: Why do you love networking on PowerToFly?

A: I love meeting other women and hearing their stories. I love being able to help them in any way I can. And I love hearing that they're having success. That is the greatest gift of all.

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