
Meet Betsy Aristud, A Customer Strategy & Insights Marketer at Dropbox
Betsy shares a little about herself, family and what feminist energy mean to her.
Below is an article originally written by PowerToFly Partner Dropbox, and published on March 20, 2018. Go to Dropbox's page on PowerToFly to see their open positions and learn more.
Our mission at Dropbox is to unleash the world's creative energy by designing a more enlightened way of working. Creative energy is the force inside everyone that drives them to be inventive, imaginative and solve big problems ā it's not about being a "creative person" so much as approaching work with possibility and optimism. Our Women's employee resource group took the idea one step further and created an internal campaign, "This is Feminist Energy" and asked Dropboxers what feminist energy means to them. In celebration of Women's History Month, we'll be featuring Dropboxers and sharing their thoughts on feminist energy.
Q: What is your name, what office do you work out of and how long have you been at Dropbox?
A: My name is Betsy Aristud, I work out of the San Francisco office and I've happily been working at Dropbox since November 2017.
Q: What is your current role at Dropbox?
A: My role is Customer Strategy & Insights Marketing. I'm primarily focused on understanding Dropbox's audience so that we know how to reach them and talk to them in ways that resonate. Ultimately making them fall in love with our brand/products.
Q: What are your hobbies? or what can we find you doing on the weekends?
A: Oh boy⦠too many to count. I fluctuate between hiking (highly recommend "60 Hikes Within 60 Miles: San Francisco"), reading, binge watching TV shows/movies and board games. My life is pure excitement.
Hiking views: Betsy hiking on Mt. Diablo in CA
Hiking views: View from the top of El Yunque (Puerto Rico National Rain Forest)
Q: Any accomplishments you're proud of outside of work?
A: I recently completed my 3rd year volunteering at the San Francisco SPCA (Society for the Prevention of Cruelty to Animals). I go between being a dog walker, cat socializer, dog/cat matchmaker (starting adoption process) and sometimes I help teach the next wave of volunteers. It's very rewarding to see a dog or cat, you've helped socialize go home to a new family. Seeing the happiness it brings to the family and knowing that the pet will have a warm home to sleep in that night fills my heart with joy.
Dog walking and socializing at the SFSPCA
Dog walking and socializing at the SFSPCA
Q: What's your personal story?
A: I was born and raised in Puerto Rico. My grandparents are a beautiful mix of cultures (Spanish, West African, TaĆnoā¦). I was raised mostly by my grandparents, which was ultimately what gave me a sense of maturity and responsibility. They were wise, caring, god-fearing people and ensured all of their kids and grandkids had a strong moral foundation. They tried to give their kids/grandkids everything they didn't have growing up. And for that, I'm very grateful.
Q: What word/adjective best describes your feminist energy?
A: Harmonious Energy
Q: How do you exhibit this energy?
A: By choosing to lead from a place of balanced consensus instead of division.
Q: Who is your role model? Why?
A: My grandmother. She was raised as a poor child in Puerto Rico. She was removed from school when in 2nd grade so she could work (babysitting for a rich family) and contribute to her family's income. She went on to raise a family of six, often times collecting fruits from trees to have a little something to eat. Through it all she remained resilient and positive in the face of adversity. Now battling Alzheimer's, she still remains positive, cracking jokes to whomever will listen. I draw from her strength, and her eternal happiness.
Q: Do you have any thoughts/suggestions on how we can better celebrate women throughout the year?
A: I think we need to celebrate women by empowering them. By creating equity instead of equality. Equality is treating everyone the same. Equity is giving everyone what they need to be successful. Equality aims to promote fairness, but only works if everyone starts from the same place and needs the same help. My wish is that all minorities get what they need to start from the same place.
Q: What is something interesting about you that not a lot of people know?
A: I started playing the mandolin when I was 8. I then consistently played in string orchestras until I left college. What people didn't know was that I didn't know how to read music. I did it all by ear. I would audition by asking the teachers to play the song for me once, or listen to the group play it, then I would pick it up from there.
Check back soon to meet more Dropboxers. In the meantime view our jobs on PowerToFly. Dropbox is growing, grow with us!
5 Networking Tips to Score a Remote Job
As a result of the COVID-19 pandemic, millions of workers have turned to remote work. Before the pandemic in 2019, 22% of employers offered at least some remote work. Now in 2022, that percentage nearly doubled to 40%. The shift to remote work has become beneficial for me and many of my friends who are recent college grads starting their careers. Itās allowed us to dictate our own time and save money from commuting, spend more time with loved ones at home, and have the flexibility to travel and build connections from anywhere. Remote working has also changed how people network for jobs. We have more options now.
Since remote networking is so new, it can be challenging to understand how to do it effectively. Read on to learn my top tips for networking for a remote job.
1. Connect with your high school or college.
The schools you went to want to see you succeed! Connect with old professors, classmates, or alumni on social platforms like PowerToFly or LinkedIn. You can find connections through sports teams, clubs, or topics of interest that will help you build stronger relationships. Donāt be afraid to ask them for advice, mentorship, or even introductions.
2. Join a class!
Have you ever had a hobby that you never had the chance to pursue? Coding? Running? Painting? Itās never too late to learn something new. Plus, spending time doing what you love will introduce you to other people who love the same thing. Not only will this help expand your social circle, it can also help your career! Once you feel comfortable, talk to your classmates about your work, and ask them about theirs. The perk of classes like these is that you will build relationships with people from all different career backgrounds which will help you determine your career path, especially if you are looking for a mid-career pivot.
3. Register for the Early Career Summit.
My friends and I are very excited to join PowerToFlyās Early Career Summit this fall to meet the inspiring founders and CEOs of incredibly impactful companies. This is a great opportunity to get useful tips and learn about different perspectives, professions, and topics that you may be interested in.
4. Attend a virtual job fair and connect with leaders who inspire you.
Job fairs are great for meeting people who can be helpful because everyone attending is there to network! Job fairs at PowerToFly are a great place to meet hiring managers and recruiters from our sponsoring companies. If you come prepared with a resume it is an opportunity to make a great first impression with a company. After the virtual job fair, remember to connect with the people who stuck out to you and introduce yourself on PowerToFly or LinkedIn. Make sure to tell the recruiter who you are, and highlight what stood out to you about their talk.
5. Offer to help.
People really value your help (when itās needed). If you know someone in your network looking to hire a web designer and you know a great place to find one, donāt be afraid to make the connection! If you see a job opening that would be great for someone in your network, let them know! Helping people in this way will help build your trust and credibility.
Remote networking has its differences from in-person networking, but it has never been easier to have access to social platforms that can help create connections. It will take some creativity and hard work, but once you have the appropriate mindset the options are endless.
Careers in Web Development: Which One's For You?
We all have our favorite websitesā the ones we frequent, bookmark, and recommend to others. You might even enjoy some website features so much that youāve found yourself wondering why they arenāt more popular. Or maybe youāve experienced times where you were frustrated with a website and wished you could add features or even design your own!
If youāve ever found yourself intrigued at the prospect of designing and developing your own websites, then a career as a web developer might be just for you!
As a web developer you would be responsible for coding, designing, optimizing, and maintaining websites. Today, there are over 1.7 billion websites in the world and, in turn, the demand for web developers is on the rise. In order to figure out what kind of web development work best suits you letās start with an introduction to the three main roles in web development that you can choose from.
The Three Types of Web Development Jobs
Front-End Web Development: The Creative Side
Think of front-end development as the dĆ©cor of a house. The color scheme, furniture, manicured lawns, and overall aesthetic. In terms of a website, front-end development is laser-focused on the appearance of a website and its presentation on different devices. If youāre considering a role in front-end development, itās important to learn programming languages such as HTML, CSS, and JavaScript. These three languages go hand-in-hand. HTML allows you to create user interface elements, CSS helps you with stylistic elements, and JavaScript allows you to incorporate online tools and connect your website to back-end functions.
In addition to programming skills, front-end developers need to be detail oriented, creative, willing to keep up with the latest trends in web development, cyber security conscious, and geared toward user-friendly designs. The median salary for a front-end developer can reach well into the $90,000 to $100,000 range.
Back-End Web Development: The Logical Counterpart
While a house can be beautifully decorated, itās incomplete without a solid foundation and efficient infrastructure. Similarly, a well-designed website depends on logical and functional code to power the features of that website. Back-end web development is code-heavy and focused on the specifics of how a website works. If you enjoy the analytical challenge of creating the behind-the-scenes code that powers a website, then back-end development is for you.
Since this role is more code-heavy, itās important that you learn numerous programming languages and understand algorithms and data structures. Some languages that are essential to back-end development are Ruby, Python, SQL, and JavaScript. Back-end developers also ensure that users can successfully retrieve and access data. This requires creating and using APIs (Application Programming Interfaces) which act as messengers that relay data related requests. Additionally, developing the code for the inner workings of a website also requires back-end developers to be conscious of the user interface features designed by front-end developers and to internally mitigate potential security risks. Due to the increased technical aspect of this position, back-end developers normally earn higher salaries than front-end developers. The average median salary for this role is around $118,000 per year.
Full-Stack Web Development: A Little Bit of Everything
A full-stack developer is essentially the Jack (or Jill)-of-all-trades in web development. Full-stack developers need to be knowledgeable about both front-end and back-end roles. This does not necessarily imply that you would need to be an expert in both roles, but you should fully understand the different applications and synergies they each imply. In order to work in this position, you will need to know the programming languages used by front-end and back-end developers. In addition to these languages, full-stack developers also specialize in databases, storage, HTTP, REST, and web architecture.
Full-stack developers are often required to act as liaisons between front-end and back-end developers. Full-stack developers need to be both problem solvers and great communicators. The end goal for a full-stack developer is to ensure that the userās experience is seamless, both on the front-end and on the back-end. In return, you can expect to earn a median salary of $100,000 ā $115,000 a year for this role.
Taking the Next Step
Web development is both in-demand and lucrative! All three roles described above contribute to specific aspects of web development and the scope of each one can be customized to the industries and positions you feel best suit you. Regardless of which role you choose, all of them need a foundation in programming.
To gain the programming skills needed in each role, you can enroll in courses or learn independently. Coding bootcamps are a great way to boost your skillset quickly and efficiently.
Click here for some of our highly rated programming bootcamp options! Make sure to check out the discounts available to PowerToFly members.
Engineering Teams Are Growing At CallRail! Join Them!
š Are CallRail's engineering teams the right fit for you? Watch the video to the end to find out!
š¼ Engineering teams at CallRail encourage collaboration, communication, and empathy. Ayana Reddick, Senior Software Engineer at CallRail, shares what they are looking for in candidates and tells you why youāll thrive there.
š¼Engineering teams want candidates who have a growth mindset, love to learn, and are really good at communication. They also value team members who are excited about solving problems and working collaboratively. If you think you have what it takes, don't hesitate to apply.
š¼At CallRail, engineering teams use Ruby on Rails for their backend, Angular on their frontend, and PostgreSQL for persistent data. They also use Jira for creating and tracking tickets, GitHub for their version control, and AWS for many cloud tools. Get familiar with these resources if you want to join them!
Engineering Teams And Diversity - Companyās Culture
CallRail seeks to hire from underrepresented groups. They pride themselves in selecting from a pool of very diverse candidates. They value the work that people do over their resumes. They encourage people to take their authentic selves to work. And they strive to create a supportive and welcoming environment. For this, they have Employee Resource Groups, that give voice to, provide safe spaces for, and educate the company at large. Some of their ERGs include the Rainbow Coalition, Black and Brown, Women Circle, and more.
š§š¼ Are you interested in joining CallRail? They have open positions! To learn more, click here.
Get to Know Ayana Reddick
If you are interested in a career at CallRail, you can connect with Ayana on LinkedIn. Donāt forget to mention this video!
More About CallRail
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Their customers live in a results-driven world, and giving them a clear view of their digital marketing efforts is the priority for CallRail. They see the opportunities in surfacing and connecting data from calls, forms, and beyondāhelping their customers get to better outcomes.
Ashlee Bobb on Taking Advantage of Nikeās Financial Literacy Program
Below is an article originally published in April 2022 on Nikeās LinkedIn. Visit Nike's company page on PowerToFly to see their open positions and learn more.
āIn my early twenties, I wasnāt the best at saving money. So, when I got the job at Nike and found out a financial coach was offered to me ā for free! ā I thought, āItās time to be an adult. I should use this service to help me learn how to buy stock, tell me what Iām doing right with my money and where I can improve.āā
Thatās Ashlee Bobb, Nike Media and Influencer Relations Manager, on the free, unlimited access to financial coaching offered to every U.S. Nike employee through EY Navigateā¢. EY coaches are trained on Nikeās benefits and programs, so Ashlee was able to work with her coach on a budget and savings plan utilizing Nikeās 401k match and Employee Stock Purchase Plan ā all in one 45-minute session. She left the meeting feeling confident about what her next paycheck would look like and how her money would work for her.
āThe EY coaches are really willing to come on the journey with you,ā Bobb says, adding that hers was willing to work with the fact that, hey, sheās not going to give up take out, but still wants to save for the future. āThe cool thing is I can see how this financial guidance could help me down the road when I decide to get married, buy a house, have a kid. Every Nike employee should take advantage.ā
Sound like the kind of company you want to be a part of? Check out our open roles on jobs.nike.com