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Tech Talk

Women in Tech Know Their Sh**: Infinite Scrolling

Infinite scrolling is an interactive behavior found on many websites these days. When a user scrolls through content, more content is loaded automatically. We interact with it each and every day, most often on social media. Infinite scrolling is an efficient way to browse a massive amount of information without having to click and wait for pages to reload.


At PowerToFly, we currently do not use infinite scrolling as much as we have in the past. We came to the conclusion that for some of our main search pages, it wasn’t the right solution. This doesn’t mean that it’s not a good solution in general, it just doesn’t work for the type of content we have at the moment, which is mostly job-search related content.

Whether or not to utilize infinite scrolling really depends on what your users do on your website and how they interact with the content. In our case, our users look for specific criteria that matches their search - they do not scroll just for the sake of scrolling. They know what they are looking for and they are focused on finding it.

Another important reason for us to stop using infinite scrolling was page performance. Speed is everything for good user experience. The more users scroll, the more content is loaded on the same page, and the result is that the page performance increasingly slows down. Also, we shouldn’t forget that some devices have limited resources and pages with a highvolume of images will make infinite scrolling difficult for users.  But again, that’s not some kind of mantra for us and we make our decisions based on user need and specific pages.

Infinite Scroll: No Way!

Recommendations must be based on the specific websites, the type of content and how users behave on this particular platform. There are no strict rules around it. Every decision has to be made carefully and with the main purpose to make user experience smooth, fast and enjoyable. Designers and developers should work together to figure out what is best for their users. Still, there are some main pros and cons that have to be considered when making that decision:

Page Load Performance

This is the most important reason for me. As mentioned above, we have to be very careful when and how we use infinite scrolling. Having a lazy load on your page is going to make people leave and find faster platforms.

Lack of Control While Searching

It’s really nice to be able to just scroll through your newsfeed on Facebook to explore new and fresh content, but when you’re looking for a specific item, lack of control can be more than frustrating. With infinite scrolling, there generally is no way to keep your progress, or, for example, bookmark it and come back to it whenever you want. You abandon your progress when you leave the site.

Overwhelming and Misleading

Imagine that you have to find something and you scroll, scroll, scroll … at some point you see the scroll bar is almost at the bottom of the page and, full of hope, you think “Well, just a little more and I am almost done,” but suddenly, the results have just doubled. Which actually makes the scrollbar seem almost useless because it doesn’t show you the actual amount of information on the page. Thusly, you have no idea how much time you have to scroll until the end.

Footer is Unreachable

This is likely funny for some people, but it actually drives me nuts. Look, sometimes people just need to check for something on the footer (the footer is there for some reason) but it’s impossible to reach, because there is tons of info to be loaded. The most annoying thing (which is also related to the scrollbar issue mentioned above), is when I actually see the cherished footer, I see that the scrollbar is at the bottom and BOOM! All hope is gone - more content just loaded.

I may sound like a person who harbors infinite hate for infinite scrolling, don't I? Nah, that’s not the case. So let’s talk about good parts of it (if any… just kidding!)

Infinite Scroll: Yay!

Context is everything!

For some platforms, there is no better solution than infinite scrolling, such as social newsfeeds. The updates on kids and cats never end!

Discover New Content with Minimal Effort

  • When I am talking on the phone and I want to keep my hands busy and my eyes happy, I just open Pinterest, Dribbble or my Muzly Chrome home page and pointlessly scroll, enjoying cool designs.
  • When I have told my daughter 100 times, “Please put all your toys away,” and 100 times she replies, “What did you say? Oh… I have no hands, you must do it yourself!” - I frequently take my phone and pretend I don’t hear anything and I keep on scrolling and scrolling.
  • When I want to distract my mind from work for just a little bit and then suddenly find myself scrolling with no reason on social media for half an hour. Oh wait, this is probably more for the cons part?

Increase Engagement with Attractive Content

Users stay on websites longer with engaging and constantly fresh new content when they don’t have to do something specific except scrolling. Facebook, Twitter, Instagram, Pinterest, Buzzfeed and the like are great examples.

Scrolling is Better for Mobile

Mobile users prefer to scroll instead of clicking when they are on a page with a large amount of data. The gestures needed to control web browsing are different on mobile and desktop.  Scrolling is also easier on mobile when people have to use just one hand.

Whether or not infinite scrolling is right for your site is a complex, individualized decision. But using the pointers I’ve given above, hopefully you’ll be on the right path, regardless of which way you lean.

Nadya Drenska is a product and visual designer at PowerToFly. She has been with PowerToFly since day one. Nadya is also a proud mom of a six year old girl who was born prematurely and barely survived. In her free time, she works for improving care for preemies and their families in Bulgaria through Our Premature Children, an organization she co-founded.

Talent

PowerToFly Holiday Gift Guide: Our Must-Have Work-From-Home Items

What To Buy For Your Favorite Remote Worker (Or Yourself!)

My friends were pretty jealous when I told them I'd found a remote job. They pictured me choosing my hours, working from the comfort of my bed, and rocking pajamas 24/7. All great things... in moderation.

Just a little over a month into my role at PowerToFly, I've already experienced many of the pros and cons of working from home. I know I'm not alone in this - the remote workforce is only growing (9 million people in the U.S. alone worked from home at least half of the time in 2017).

The beauty of remote work is that it lets you decide what kind of environment you'll be most productive in… but the downside is that if you don't build that environment for yourself, you might find you've got a lot of back pain (turns out, working from bed isn't so comfortable after all) and not much energy.

So in the spirit of the holidays, I asked my more experienced remote coworkers to share their must-have work-from-home items - the little things that keep them sane and smiling during their daily grind.

Whether you already work from home, are looking to do so in the future, or are shopping for someone who does (cough cough, Mom), this holiday gift guide is for you.


1. Blue light glasses to protect your eyes from long hours looking at the computer (and to keep you looking sharp at the same time).


Get them from Amazon for $21.99

Our Senior Marketing & Community Manager Lauren says: "I've never worn glasses EVER, but when I started working remotely my eyes got so tired. I've seen a huge difference after I started wearing blue light glasses, and no headaches!"


2. A bullet journal to help you stay on top of your goals. So you know you're being productive even when your boss can't literally pat you on the back.

Get it on Amazon for $9.06

Our Customer Success Associate Brinley says: "I use it for everything – hand-drawn calendar, to-do lists, and even personal stuff like budget planning and weekly goals."


3. A laptop tray so you can be productive from wherever you're most comfortable. (You haven't really worked from home until you've worked from your bed.)


Get it from Barnes & Noble for $39.95

Our Recruiting Manager Amy says: "I love my laptop tray!!! you can fit your planner, your laptop and most importantly, your coffee."


4. A productivity planner to help you become more intrinsically motivated. (Ideal for those lacking the artistic talents required for bullet journaling.)

Get it on Intelligent Change for $24.95

Our President and Cofounder Katharine says: "It helps me manage and protect my time so that when I have creative work that requires a lot of focus, I can break it down into short, intense chunks and be more efficient."


5. A stylish stone diffuser that brings your favorite scent to wherever you're working.

Get it from Vitruvi for $119

Our Senior Account Executive Anastasia says: "Right now I'm working in a room that smells like a forest after a light rain." I've definitely never heard anyone say that about their cubicle.


6. A gym/workout class membership to keep you active (and sane) during the week - because exercise makes you happy and being happy makes you more productive! And a little bit of human interaction doesn't hurt, either.

Our Mid-Market Account Executive Deveshe says: "It's important for me to get out, shake a leg and jump around. Otherwise I wouldn't step out through the week."


7. A Peloton stationary bike so you can get in a great workout even when it's too cold to leave the house. (And once you invest this much money, you know damn well you'll actually use it, or lose ten pounds from gnawing guilt alone. Win-win.)

Get it from Peloton for $2,245

Our Operations Manager Gina says: "It allows me to stay fit no matter how busy I am…I can exercise during my lunch hour or in between meetings if need be."


8. A backpack with a dedicated fleece-lined laptop compartment to keep all of your equipment protected and organized, whether you're traveling across the world or walking across the street to your favorite cafe.

Get this one from North Face for $73.99

Our Director of Customer Success Cristina says: "Love it for packing my laptop and tech items as it has tons of pockets Including fleece lined ones for tech."


9. Bluetooth headphones with immersive sound so you'll never miss a word your boss says.

Get these Bose SoundLink On-Ear Bluetooth Headphones with Microphone on Amazon for $159

Our Director of Business Development Amanda says: "I can get up and move around the house while I'm on calls."


10. A battery case for your phone so you can work wherever you want, without running out of juice.

Get it on Amazon for $108.99

Our Production Lead Rob says: "When traveling, I have to have my iPhone charging case."


11. A speaker to listen to your favorite music/podcasts when the sound of silence is just too much.

Get the Sonos Play:1 from Google Express for 149.99

Our Production Lead Rob says: "Working from home can get lonely sometimes so I love to play WNYC or podcasts when I feel like I need some company. I'm also a big vinyl collector and I have a turntable that can play wirelessly to a Sonos so even though my record player is in my living room, I can listen to it in my office."


12. An adjustable laptop stand that your wrists and your wallet (it's definitely cheaper than carpel tunnel surgery in the U.S.) will thank you for. Plus, this one doubles as a standing desk.

Get it on Amazon for $59.99

Our Customer Success Manager Lola says: "I'm using a box right now, but you definitely need something to elevate your computer."


13. A mate gourd and yerba mate, a.k.a the perfect workmates. Get the jolt you need without the jitters and gain your South American friends' approval at the same time.

Get the gourd and bombilla (straw) on Amazon for $23.99 And the Yerba for $13.95 (or make a trip to Argentina and buy it for $2)

Our DevOps Lead Emiliano says: "Very Argentinean, but definitely something that cannot be missing from my desk."


14. A foot massager to reward yourself for a job well done. Who says your home office can't double as a home spa? Work hard, relax hard.

Buy it on Amazon for $59.98

Our Product Designer Jedidah says: "Sitting in one spot can get strenuous on muscles in my leg, but with my foot massager I get to improve blood flow in that area, and enjoy a great foot massage which eases stress."


----

My coworker Anastasia said it best:

I love that working from home you get to take charge of your surroundings - I'm never cold like I am in offices (the male vs. female divide there ha). And I like me some good ambiance which is obviously subjective too so I appreciate being able to control it alllll myself.

So take charge of your surroundings and make 2019 your most productive - and comfortable - year yet!

#treatyourself

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Salary Negotiation Tips For Women: 10 Expert Tactics

Why Asking Matters and How To Do It The Right Way

"How much do you want?" can feel like a trick question when you're negotiating salary.

The first time I was asked this question, I had no idea what to say. I just knew that what I'd been offered wasn't enough. Having relocated from the U.S. to Argentina just a month prior, I was still learning the market and was worried about having my offer rescinded if I asked for too much. Knowledge is power in a negotiation, and in my ignorance of local norms and rates, I found myself feeling powerless and frustrated.

The hiring manager seized on my silence and asked me another question: "What's the minimum you'd accept?" Not knowing how to stall for more time, I blurted out my actual minimum. He flashed a toothy grin and said, "Done." I knew then and there that I'd gone way too low - his smile said it all.

I broke two cardinal rules of negotiation that day:

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A Look at Our Evening with Four Fast-Growing San Francisco Startups

On November 15th, PowerToFly returned to ConnectionsSF in downtown San Francisco for our second event.

For this evening of networking, product demos and panel discussion, we gathered women tech leaders from four fast-growing startups to tell us more about their latest innovations and to dive a bit deeper into their own career journeys. Our speakers for the evening included Dun Wang, VP of Product and Growth at Calm; Lisa Retief, Director of Engineering at Cloudflare; Jessica Venticinque, Engineer at Forward and Laura Dechant, Head of Customer Success & Ops at Philo.

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A Look at Our Recent Networking Event in Seattle

PowerToFly was so happy to be back in Seattle for another amazing evening of women in tech on December 5th. Sponsored by MAKERS Workspaces and held at their spacious, wood-accent venue in the Pikes Place Market neighborhood, the event featured three fast-growing Seattle startups: Convoy, who is changing the way companies think about trucking; Smartsheet, a cloud-based platform that makes it easier for teams to share and collaborate; and Stripe, who help power millions of businesses in 100+ countries and across nearly every industry by providing a set of tools for building and running an internet business.

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One of PowerToFly's missions is to provide educational outlets for women in tech, business and beyond. We strive to do this through our events, mentoring programs and through our bi-weekly VIP virtual Lunch & Learns, lead by women across a wide spectrum of fields.

This is why we were thrilled to partner with such a like minded company in Pluralsight, who are making it easy to keep up with technology through expert-led courses, assessments, and tools in fields such as software development, IT ops, data, and cyber security, for an evening of networking and learning on November 28th.

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