What Work-Life Harmony Looks Like as a Mom and a Manager During This Pandemic
7 Tips from SoftwareONE's Khristy Young
Khristy Young is used to working hard.
She came to the U.S. from the Philippines at 19, computer science degree in hand, and landed her first job in tech, working in frontline support, at 21.
"I realized that for them to see past me being an immigrant and a woman, I had to be very competent. It sucks to say, but felt like I always had something to prove. Eventually, instead of worrying about what other people thought, I decided to show them what I could do," she explains. She dealt with coworkers who didn't listen to her and generally underestimated her, but she kept working to prove herself.
Khristy spent almost a decade at that company, eventually climbing the ranks into a coveted developer role, but left after her manager wouldn't give her a chance to become a team lead. "I realized I'd outgrown that job, and leaving it was almost like dating. I hadn't dated for nine years, and then all of a sudden I had to go out in the world again," she says.
A few months later, an old coworker suggested she join him at SoftwareONE, a leading provider of software and cloud solutions, including and especially Microsoft products. She came over and had to work to prove herself again, especially as her role was something new to her: consulting as a Microsoft partner. "I saw it as a gift. I'd never done that before, and I had the chance to learn it," says Khristy.
Once she got up to speed, she knew she'd made the right decision. Several years in, she's currently working as the Practice Director of their Future Workplace team with about 15 people—who she affectionately calls her "techies running around North America"—reporting to her as they advise clients on transitioning to the cloud and enable the technologies that allow for that. "One thing I like about SoftwareONE is that they recognize talent and diligence," she says. "Competencies speak more than words. So working for a company that appreciates self-starters is working really well for me."
But what do you do when competency isn't enough?
Khristy has been running up against that question for the first time in her career thanks to the pandemic. As SoftwareONE's cloud-based business is booming, she's found herself stretched thin, expected to run her team, take care of her two children, spend time with her partner, and not lose her mind along the way.
We sat down with Khristy this week to get her honest advice on what works and what doesn't when it comes to finding work-life harmony during a pandemic.
1. Learning to say no: the rule of three
Khristy's first piece of advice is something she's only just recently learned. "I have historically been a 'yes' person. People say I'm an overachiever," she explains. "I say yes to things when I shouldn't. But when the pandemic happened, it forced me to prioritize what's important."
Yes, that includes wellbeing and family and health, but Khristy is talking specifically about professional prioritization. "People don't realize we spend most of our time at work. I want people to value my time instead of just throwing stuff over the fence to me," she says.
To do that, she's adopted a hard and fast rule: she only focuses on three things at a time, and she says no to everything else.
Those three things could be updating her budget, checking in on team morale, and building next year's strategic plan, or any other set of priorities. The key is in keeping them limited to just three. "A friend told me that if you have more than three priorities, you're not really prioritizing anything. Ignoring something can take just as much energy as focusing on something, so you're better off saying no. I'm finding that's true. If I can meet those three, then I can make room for more," says Khristy.
2. Stay just the right amount of informed
Some people have been going on media diets during the pandemic, paring down the amount of news they consume each day. Not Khristy. She's found that staying informed through trustworthy channels, as in certain news and science outlets instead of social media, is allowing her to keep focused on why we're all making sacrifices.
"It puts into perspective why we're doing this, why we're in this situation, why we can't go out," she says. "It reminds you that things are not as bad as you think when you see the amount of people that are dying."
She keeps that perspective for herself—her kids are happy, healthy, and actually enjoying remote learning—and for her team, who are all employed (Khristy retooled her budget to avoid layoffs) and safe at home with their families.
3. Cater to you
"To find that balance between teacher, mom, and employee in the same place and with the same hours allocated is really hard," says Khristy.
"Being a mother, it's a very thankless job, and it's natural for us to cater to our kids, who are now always home. And then you also may have to cater to your partner, your husband, your boyfriend, whoever it may be. And we forget to cater to ourselves," she says. "That's when you get to that burnout factor, that pressing state of, 'Oh, God, I'm just exhausted.'"
Khristy suggests finding one activity, any activity—"It could be scrapbooking, it could be going to Target, it could be paint by numbers or yoga," she says—that is just for you. Something you can do alone and use as a bit of a retreat. "[Alone time] really resets my mind a little bit," says Khristy.
4. Take actual time off
Khristy knows what you're thinking: where are you going to go?
But just because you can't travel doesn't mean time off isn't worth it. Khristy says she used to travel up to two weeks each month for work and go on at least one fun trip around California or nearby states every few weeks pre-pandemic, but now she's learning how to take a different type of PTO.
"To be quite honest, even if you're just having those days where you're sitting on the couch and watching Netflix, taking time off really helps with a mental break," she says.
5. Draw new boundaries
Khristy's cue to turn off her work brain used to be the sound of her partner opening the door after his work day. But now that everyone works from home, that boundary has disappeared. "My compass is all messed up!" laughs Khristy.
Instead, she's learned to set new boundaries on her time and how she spends it. First, Khristy has committed to only working in her office. "When I'm there, I work. Anything outside [of that space] is life," she says.
And for timing, she's made a new version of that dinnertime rule, setting it at a specific time versus waiting for her partner. When that time rolls around, she leaves her office and doesn't return until the next morning. In between, she hangs out with her kids and enjoys the new rituals they've set up to make pandemic life more fun, including Taco Tuesdays and Saturday movie nights.
6. Stay connected
Months into the pandemic, Khristy realized she was struggling to stay focused. To combat that, she reached out to her peers.
"If I feel like I'm not on an island by myself—if I know that there is purpose to what I'm doing, that it's moving the bigger needle somewhere—I feel like my time is worth something," she says. "Keeping in contact with peers across the business in all different verticals has helped with that."
Khristy stays in touch with catch-up calls and teamwide happy hours, which are focused on entirely random topics. "Last Friday we talked about cats and cat lady syndrome," she says, smiling. "It uplifts the team and reminds us that we're all fine. We ask how everyone is doing and we say, 'We're COVID good.'"
7. Remember that work is just work
"The saving grace," says Khristy of what keeps her able to balance her work and her family, "is remembering what I'm doing this for. In the end, I'm working for my family, to give them a better life. That's really the only reason."
Keeping that focus in mind allows Khristy to live within the work-life boundaries she's set up for herself, and she suggests others figure out what's driving them and rigorously protect that goal.
"Some people leverage work to get them out of their lives. I don't have that," says Khristy. "My life is really good outside of work. Knowing that I don't want to miss the moments that actually matter keeps me from spending too much time on work."
If you're looking to join Khristy in finding work-life harmony at SoftwareONE, check out their open roles.
10 Full-Time Roles You Can Do Remotely! [Updated Sept 2021]
[This article was updated September 20, 2021]
Work-from-home jobs sometimes get a bad reputation: low pay, repetitive work, micromanagement... the list goes on. But if one good thing has come out of 2020, it's that it's redefined working from home. Remote work has come a long way, and the opportunities to work from home in 2021 are more promising than ever before.
If you're like me, and freelance, task-oriented remote jobs like article writing, data entry, transcription, or professional survey taking (yep, that exists), aren't your thing - don't worry. There are more full-time remote opportunities than ever before that offer you the freedom to manage your own time, the security of consistent monthly income, the support of a team, and the promise of growth. In fact, we've got close to 5,000 on PowerToFly.
So, if you're looking for a remote opportunity in 2021 that will push you to develop professionally, look no further than our list of the 10 best work-from-home jobs. And by best, we mean fun, challenging roles that will help you grow, while making a respectable income.
All the jobs listed have average salaries between 45 and 119k, and have average or higher-than-average growth potential (based off of the U.S. Bureau of Labor Statistics' predictions for growth from 2018 to 2028 and/or LinkedIn's 2020 Emerging Jobs Report).
10 Best Work-From-Home (Remote) Jobs for 2021
Jobs sorted from highest to lowest average salary. (Salary data taken from ZipRecruiter, Glassdoor, LinkedIn, and/or the U.S. BLS depending on availability and specificity to remote roles.)
Who It's Good For: Detail-oriented stats masters skilled at identifying and understanding trends.
Why You Can Do It Remotely: With more data than ever before at our fingertips, companies know the value of hiring folks who know "big data" as more than just a buzzword. True stats buffs are hard to come by, so expertise often outweighs location.
Growth 2018-2028: 30.7%
Average Annual Salary: $119,000
Who It's Good For: Self-directed (and disciplined) coding enthusiasts who love problem solving and having the freedom to work whenever they feel most focused.
Sound Like You? Check Out: 4,000+ Software Developer/Engineer jobs on PowerToFly and be sure to check out this Q&A with software engineer, Kasey Champion to learn about her experience working at a fully remote company and get her tips for acing technical interviews!)
Why It Can Be Done Remotely: Arguably, not only can programming be done remotely - it should be! Why? Writing code requires undisturbed blocks of time rarely found in traditional workplaces.
As computer scientist and entrepreneur Paul Graham observed in his essay on makers' vs. managers' schedules:
" Most powerful people are on the manager's schedule...But there's another way of using time that's common among people who make things, like programmers and writers. They generally prefer to use time in units of half a day at least. You can't write or program well in units of an hour. That's barely enough time to get started."
Office culture was designed with managers' schedules in mind, and thus makes adhering to a maker's schedule extremely difficult. Remote work, alternatively, is much more conducive to this. After all, it's a lot easier to snooze your Slack notifications than it is to ignore your boss literally hovering over your shoulder.
Growth for 2018-2028: 21%
Average Annual Salary: $111,781
3.Designer (Web, Graphic, Product, or UI/UX)
Who It's Good For: Designers who do their best work independently or from the comfort of their own home.
Sound Like You? Check Out: Remote Design Roles
Why You Can Do It Remotely: No doubt there's value in brainstorming with your team, but once you know the needs of a project, most design work can be done independently and then shared. With tools like Zoom, Jira, and Slack, it's easier than ever before to share your work, get feedback, and hit deadlines. (And, like programmers/developers, designers are also more likely to benefit from a maker's schedule!)
Average Annual Salary (for UX Design): $98,816 according to data from ZipRecruiters
Average Median Salary (for Graphic Design): $50,370 in 2018, according to the U.S. BLS (not specific to remote roles)
Who It's Good For: Anyone who loves big-picture strategy and building products that users will love.
(If you enjoy more nitty-gritty task oversight, consider project management instead — both roles can be done remotely! You can learn more about the differences between the two PM roles here.)
Why You Can Do It Remotely: As more and more software engineers and other tech professionals work remotely, it only makes sense that the PMs coordinating with them work remotely. If you're a virtual communication wiz comfortable communicating online and using tools like Zoom, GitHub, Jyra, Slack, and Asana (the list goes on...), then you're all set!
Annual Growth: 24%*
*Based on expected growth for Product Owner from LinkedIn's emerging jobs report. The BLS doesn't currently track growth specifically for Product Manager positions.
Average Annual Salary: $81,149
5.P.A., Nurse, or Nurse Practitioner
Who It's Good For: An experienced medical practitioner ready to swap 12 hour shifts for a more flexible schedule.
Why You Can Do It Remotely: New technology is changing the way healthcare is delivered. You can provide wellness and medical education, patient-centered care, and treatment virtually, all while collaborating with a multi-disciplinary team of engineers, physicians, and medical assistants.
Growth for 2018-2028 (Nurse Practitioner): 26%
Average Annual Salary (Remote Nurse): $73,374
Who It's Good For: Top-notch communicators (writers) who can explain complex topics succinctly and clearly. (It's helpful if you have expertise in at least one technical subject.)
Sound Like You? Check Out: Remote Technical Writer Jobs
Why It Can Be Done Remotely: Like programmers, technical writers are makers - they need large, undisturbed blocks of time to create content. Technology and the nature of remote work can help ensure writers are able to communicate efficiently with their teams and organize meetings when they'll be constructive, not distracting.
Growth for 2018-2028: 8%
Average Annual Salary: $68,,454
7.Customer Success Manager
Who It's Good For: Good communicators who love helping others and problem-solving.
Sound Like You? Check Out: Remote Customer Success Roles
Why It Can Be Done Remotely: Most customer service needs can be met over the phone and online. With a computer and good internet connection (and enough patience), you can handle all your customers' needs from wherever you are.
Growth for 2020: 34% annual growth rate (The BLS doesn't share data specific to customer success, but thanks to the growth of SaaS, Customer Success Specialist made LinkedIn's 2020 list of the top 15 emerging jobs)
Average Annual Salary: $67,371
Who It's Good For: Folks who are equal parts creative and analytical.
Sound Like You? Check Out: Remote Marketing Manager Jobs on PowerToFly
Why You Can Do It Remotely: Analyzing industry trends and crafting strategy can be done from anywhere. And with teams becoming more and more spread out, you can coordinate cross-functionally with sales people, engineers, and more using Zoom, Slack, and other online tools.
Growth for 2018-2028: 8%
Average Annual Salary: $62,788 (according to data for remote professionals from ZipRecruiters)
Average Median Salary: $134,290 in 2018, according to the U.S. BLS (not specific to remote roles)
Who It's Good For: A people-person skilled in market research, project/time management, and negotiation.
Sound Like You? Check Out: Remote Recruiting Roles
Why You Can Do It Remotely: As remote work takes off and fully remote teams become more common, it only makes sense that recruiters at these companies would be remote as well. Although recruiting saw a dip at the start of the pandemic, the number of remote recruiting roles is steadily increasing as companies ramp back up their hiring goals—we have hundreds of open remote recruiter roles on PowerToFly!
Growth for 2018-2028: 5%
Average Annual Salary: $59,474
10.Sales Development Representative
Who It's Good For: A self-starter with previous experience or an interest in Sales, or anyone who's just starting out and eager to prove themselves!
Sound Like You? Check Out: Remote SDR Roles
Why You Can Do It Remotely: You don't need to be in a particular location to make sales calls, deliver pitches, send follow-up emails, or manage your sales team. And if you have to fly from an office to meet a client, you can just as easily fly from your hometown.
Growth for 2018-2028: 5%
Median Annual Salary (not specific to remote) for SDRs: $45,937
Interested in one of the roles above? Check out these resources for landing your dream remote job and get ready to reap the full benefits of remote work in 2021 - doing what you like, where you like. Good luck!
[A version of this article was originally published on Dec. 19, 2018]
💎 Looking to apply for a position with Expedia Group? Here are some great tips to prepare for your interview!
📼 Watch this video for valuable insight from Audrey McGee, Talent Advisor at Expedia Group. These tips will help you get ready for your interview with the company, whether on-site or virtual!
📼 There are three main skills Expedia Group recruiters look for in candidates during their interview: #1: Communication skills. As Audrey shares, this is a skill that goes a long way and cuts across all industries, from HR to technology and even finance. Whether you're interviewing for an entry-level or executive-level role, you must have effective communication skills. #2: Problem-solving skills. The ability to articulate a problem or a challenge and the steps that you took to overcome those challenges will impress your interviewer. #3: Teamwork. Expedia Group has a diverse team across various geographies, time zones, and cultures, so they look for candidates who excel at collaboration!
📼 Probably, for the time being, Expedia Group will interview you over Zoom, so here are some great tips to keep in mind: Establish good eye contact with your interviewer. It indicates that you're engaged and interested, and it also exudes confidence. Make sure that your environment has good lighting, is free of distractions, and that noise is kept to a minimum. And last, but not least: Take a deep breath, relax, smile, and be yourself!
Get That Job at Expedia Group! Last Tip Before Your Interview
Be sure to send a follow-up note after your interview. While thank-you notes used to be very common, the trend has died down. So showing your appreciation will help you stand out! Plus, according to Audrey, this will also reiterate your interest in the role. Good luck!
Get to know Audrey
She's building a world-class team of technology professionals as a Recruiter for Expedia Group.
She spends her days finding, recruiting, and hiring the best talent who can help realize that mission. Audrey takes pride in providing the best recruiting experience possible for candidates and hiring managers. You can connect with her on LinkedIn!
More About Expedia Group
They are travelers and technologists. They work across time zones, hemispheres, cultures and languages. They're used to breaking things down and building them back up again, until they're even better. They know travel can be hard, but they also know that it's worth it, every time. And because they believe travel is a force for good, they take their roles seriously. They're here to build great products, and facilitate connections between travelers and their partners that truly bring good into the world. You'll discover a world of passionate people, all guided by an inclusive purpose: to strengthen connections, broaden horizons, and bridge divides.
Victoria Vitale has always had a passion for computers, but that passion isn't what drove her to become a software developer.
It was practicality.
"I needed a job that could pay rent!" explains Victoria with a wry smile. A friend suggested she apply for a data analyst role, telling her that she could learn any necessary skills on the job. A few months into the role, Victoria realized that friend was right—and that she wanted to grow her skillset even more and become a developer.
We sat down with Victoria to hear more about how she consciously built the career that she wanted—including her current role as an engineering manager at remote design tool company MURAL, and what advice she has for other people looking to do the same.
Putting Her Hand Up
Victoria, who hails from and lives in Buenos Aires, got her first engineering job because she spoke English. She learned everything else she needed, from how to structure databases to use SQL, once she got there. When she was working her second database job, she realized she could apply the same technique in the software space.
She just had to ask for the opportunity to do so.
"I was very curious about how things worked, so I started collaborating with the [software development] team whenever I could," says Victoria. She offered to QA for them—and then had to teach herself basic programming in a week's time when they took her up on it.
"That's when I knew I wanted to focus on that," says Victoria, who adds that she absorbed all the knowledge she could from that team before eventually switching into a developer role.
She faced a little imposter syndrome about the fact that she hadn't studied programming formally (though she was doing a second degree in multimedia design and web development). "There were a lot of pieces I had to put together as I went," says Victoria. "But I stayed very curious and motivated, and I trusted my team to help me."
Scaling with MURAL
Victoria was getting coffee with a friend who just happened to work at MURAL when she met some of his coworkers. "I saw the people and how happy they were, how they looked working together, how motivated they were, and I was hooked," she says. There wasn't an opening at the time, but she deployed her characteristic patience and applied as soon as there was one.
The job she ended up getting at MURAL was as an individual contributor—a step down from what she'd been doing at her previous company, where she was a lead software developer. Victoria didn't think twice about taking it. "It was an opportunity to work on a project where, even as an IC, I would have a lot of [opportunities to give] feedback on what was happening. At the time, there were 30 of us across just two teams, and I had a chance to build the product from scratch," she says. As excited as she was to develop hands-on product knowledge, she also knew that one day she'd like to return to a leadership role: "It was always in my mind that I wanted to come back to [management.]"
While she soaked up all of the product knowledge she could, MURAL grew. First it tripled, hitting nearly 100 employees. Victoria's mentor gave her a stretch project, and when she crushed it, he asked her to be a team lead of the newly-formed enterprise pillar.
"It was a mixture of me being passionate and curious, and him teaching me, seeing that potential, and wanting to help me grow," she reflects. "That's definitely key. Even if you're super motivated and enthusiastic about growing, if someone doesn't give you the space to do it, it's very hard."
Then MURAL hit another milestone that freed up a lot of space: it grew to 700 employees. Leadership realized that the team lead role needed to be split into technical leadership and people management responsibilities, and Victoria's manager asked her which role she was more interested in. As the only woman tech lead in a group of 11, she decided to stay on the technical side to deepen her skills there.
But a few months later, when she realized that the team really needed help scaling its strategy and hiring to keep up with growth, she decided to pursue the engineering management path.
"It wasn't a hard conversation," says Victoria. "My manager said, 'Hey, you're doing this already—why don't you step up to it [in a new role]?'"
Victoria says she had lots of company support as she grew into a bigger management role. MURAL provided resources for hiring and focused on creating a truly global and remote culture where everyone could thrive.
"My growth at MURAL has been very organic. At the time I joined, I knew that one day I wanted to have another leadership role, but I couldn't know yet if MURAL would be the place for me to do it… As it turned out, as the company grew, so did I," says Victoria.
3 Tips for Engineers Wanting to Grow Their Careers
Victoria's combination of open-mindedness and determination has led her through an impressive career in engineering. Now that part of her role requires her to manage the career paths of others, she hopes she can pay that forward, starting with her advice for developers:
- Be curious! "Keep your eyes open and don't put yourself in a box," she says. "Get to know the product, the people. Doing that not only enriches you and makes you a better professional, it also empowers you."
- Be humble. When coaching her team, Victoria is careful to tell them what they're doing well along with what they need to work on. "Know your strengths, but also know what you still have to learn and what areas you can grow in. That leaves you open to learning from others," she says.
- Always teach others. Management might not be for everyone, says Victoria. She'll sometimes tell people that she thinks they'll be great tech leads and hear that they are uninterested in management. She doesn't force them, because that makes everyone involved miserable, she explains—instead, Victoria encourages them to share what they know with others, even if in a more informal mentorship or training capacity versus a full-out management role. "Pay back as much as you get from your surroundings and the people you work with," she says.
Speakers will include Simone Biles, Brené Brown, Glenn Close and Laverne Cox
PowerToFly is proud to join the Pennsylvania Conference for Women as a community sponsor and is happy to share a registration discount code with the PowerToFly community.
The Pennsylvania Conference for Women is a non-profit, non-partisan, one-day professional and personal development event for women that features more than 100 renowned speakers sharing inspirational stories and leading seminars on the issues that matter most to women, including health, personal finance, executive leadership, small business and entrepreneurship, work/life balance, branding and social media marketing, and more.
This year's conference will be virtual and will be hosted on November 10th, 2021.
REGISTER FOR THE CONFERENCE HERE. PowerToFly community members can receive a $25 registration discount with code 2021PASO.
Speakers will include:
- Brené Brown, researcher and storyteller
- Glenn Close, award-winning actress, mental health advocate, and co-founder, Bring Change to Mind
- Laverne Cox, award-winning actress, producer and equal rights advocate
- Simone Biles, most decorated gymnast of all time
- Susan Cain, author, Quiet
- Dolly Chugh, author, The Person You Mean to Be
- And many more
💎 "What can I do to stand out from other candidates?": Almost all applicants have asked themselves this question before a job interview.
📼 When it comes to learning how to set yourself apart, there's no better resource than tips from a recruiter! Watch this video to get super valuable insights from Steven Burleigh-Sheard, Associate Director of Talent Attraction, and Violet Rylo, Talent Acquisition Manager at Kinesso.
📼 After watching this video, you'll have all the tips and tricks to stand out from other candidates during the application process at Kinesso—from the moment you find your ideal job scrolling through Kinesso's company page on PowerToFly to the last interview with a hiring manager that will (fingers crossed!) offer you the position. Steven and Violet offer advice on how to prepare questions, structure your answers, and demonstrate your skills to stand out from the crowd.
📼 Ready for even more insight on how to stand out from other candidates? First things first, it starts with your resume. When recruiters look at a resume, they look for the experience you have, what you are doing currently, and what successes you've achieved. Make sure that all of this is clearly highlighted. Other things to include could be your hobbies or activities. Do you volunteer? Are you a mentor? Are you a leader anywhere else, like a sports club? These are not just great examples of you as an individual, but also transferable skills you could bring to Kinesso.
Last-minute tips to stand out from other candidates
Another important thing to consider: Be mindful of Kinesso's culture and values, like how the company encourages diversity through thought, ideas, and experiences. And one last tip before you enter your interview: You may get nervous; everybody does. Just be you!
🧑💼 Are you interested in joining Kinesso? They have open positions! To learn more, click here.
Get to know Steven and Violet
Steven Burleigh-Sheard is a global talent acquisition manager/full cycle search consultant and headhunter specializing in all technology, digital innovation, and transformation product and services talent acquisition solutions. He's experienced in recruitment, procurement, compliance, and governance within diverse and challenging technology environments. Advising and guiding organizations through workforce planning, recruitment cycles, and strategic innovation. He's a strong communicator who can reach all candidates and client groups, continually generating candidate and client attraction exceeding expectations in a global capacity. An active member on the DE&I Council to represent T.A. in a worldwide degree while supporting ERGs.
Violet Rylo is driven by an exciting company mission with an eagerness to find top talent for a growing organization. When it comes to recruiting, thinking of creative ways to build pipelines with top quality and unique prospects is what she loves to do most. She has a consistent track record of sourcing, recruiting, and closing talent for roles at all levels.
More About Kinesso
Kinesso is fueling a sea change in the marketing industry. Not an agency, not quite a consultancy, not just experts in data or tech. Kinesso was founded by IPG on the belief that marketing ultimately delivers better business results when all parties benefit. When marketers can act on connected data. When people feel they're being treated like human beings. When brands know their message isn't getting lost in all the noise. It all starts with the flexibility of an open platform. One that allows Kinesso to integrate with the very best technology and data providers, to bring the right solutions together, and to make them actionable for marketers in all the ways that matter. Kinesso powers connections. Not just clicks. As a marketing intelligence engine, Kinesso helps brands connect with the right people and drive meaningful outcomes. The company's connected suite of applications leverages proprietary, patent-pending technology, machine learning, and leading data sources, including Acxiom. Together, these elements can help marketers create memorable experiences for the right people – and help their brands reach new heights.