Having It All: Growing My Career & Family At Yelp
Below is an article originally written by Caitlin Erickson at PowerToFly Partner Yelp, and published on September 17, 2018. Go to Yelp's page on PowerToFly to see their open positions and learn more.
When I started at Yelp's Phoenix office six years ago as an Account Executive, I was nervous. I was six months' pregnant and had no idea how I was going to start a new career and a new family.
But Yelp made it easy. No one thought twice about my going on maternity leave after only being at work for three months. In fact, my training manager asked me about names and my teammates threw me a baby shower (they gifted me with a baby swing that proved to be a lifesaver). The day I left for maternity leave, my director even came over to shake my hand and thank me for my hard work.
After returning from leave, I had to juggle a newborn with my new sales career. One thing I learned as a new mom was that newborns get sick and constantly have to go in for checkups! Fortunately, my manager always worked with my schedule. He would help me call high-priority follow-up appointments and we'd work together to recover lost time so I could still hit my target. Now the company even offers backup daycare options, so I can have someone come to our home and watch my son if he's not feeling great or if school is closed.
Fast forward a couple years and I was advancing to a management role while parenting a toddler. Career advancement in general isn't easy. Career advancement when you're a single parent is even harder, but the launch of the Yelp Parents Employee Resource Group in 2014 has helped me tremendously. I built up important professional skills and increased visibility with leadership by talking with group members and building out membership. This helped me earn my promotion into management. Today, as a leader for the Yelp Parents resource group, I've forged lasting friendships among many other parents who have become my support network when work or life gets tough.
After managing a sales team for a few years, I was offered a new opportunity as a National Sales Planner. This role allowed me to further my career, and refocus on my family and our hopes of growing it by one more. When you start a new role and tell your new boss that you're hoping to be on maternity leave within the year, you're probably not expecting a happy response. However, my new boss was delighted to hear about our plans. It was incredibly refreshing to have him remind me to not worry about work and enjoy my time with the baby on leave. My entire team echoed that sentiment, which really made my three months of maternity leave extra enjoyable. It also made coming back easy (as did having access to a private mother's room with a hospital grade pump!).
Since returning from my second maternity leave, I've been able to jump back into leading Yelp Parents and continue to spread love for parents across the organization. We'll be holding our sixth annual Halloween Hullabaloo in Phoenix next month, where employees decorate the entire office and bring in their kids to participate in crafts and trick-or-treating. Last year, my son dressed up as Shaggy and carried around his Scooby Doo doll, while my husband and I escorted him as Fred and Velma! The office is also supporting an incredible professional development event where Yelp vice presidents are flying in from San Francisco and hosting lunchtime workshop sessions on topics like time management, work-life balance, and emotional intelligence.
The opportunities and support Yelp provides constantly remind me how lucky I am to work at a place that values me as an employee, celebrates me as a parent, and helps me advance even through all the obstacles of parenting!
It's been six years since Sarah Cooper graced us with her 10 Tricks to Appear Smart in Meetings. But how on earth can we appear smart in our new virtual world, in which for many of us, going to work is just sitting in one long series of probably-not-necessary Zoom meetings?
1. Dial in.<p>Dialing in rather than joining via the link instantly boosts your credibility. Who calls into Zoom meetings? People who are still busy and important enough to be leaving their houses! But you needn't actually be one of those people, or even more than a foot away from your computer to pull off this maneuver. (Remember, this article is called *seeming* smart, not being smart.)</p><p><strong></strong><em>Bonus: </em>If it's a large meeting at which attendance will be taken, the person running the meeting will inevitably ask, "Who's calling in from 443-322-2121?" That's when you raise your metaphorical hand, jump off mute, and say "[Your name] here. Really looking forward to hearing your perspective on [meeting topic]." And voila! You've stolen the meeting spotlight.</p>
2. Don't come on camera—ever.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0ODU5OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNjMwNjI3OX0.4fLyq2CvkZAJ7n_03esZepY37mOdyGdDdTEUYt5XEU0/img.png?width=980" id="bc7e6" class="rm-shortcode" data-rm-shortcode-id="fbbf21cc5d8c863b30654ae6993b04f5" data-rm-shortcode-name="rebelmouse-image" /><p><br></p><p>Much like the "dial in," this technique works because it makes you appear aloof. If <em>The Crown has </em>taught me anything, it's that the key to maintaining a sense of mystique and prestige is to keep people at arm's length—and if you absolutely <em>must</em> touch them, wear a glove.</p>
3. Only communicate via chat.<p>Once you've mastered the art of staying off camera, you can level up by communicating exclusively via the chat box. Don't come off mute at all, even if the speaker asks your opinion. You are the elusive chatter and you will not be forced into actually participating in said meeting.</p>
4. Ask to share your screen.<p>Being aloof is great, but it's all about balance. Sprinkling in some active participation will really shock and impress your colleagues if you catch them off guard, so save this technique for when you've strategically <em>not </em>participated in a string of meetings.</p><p>Spend a few minutes prior to the meeting prepping a few inspirational slides with words like "synergy," "optimization," and "redefining 'culture'", or spend a few minutes poking around in Google Analytics. </p><p>Then wait for the opportune moment to say, "Can I just share my screen for a moment? I have some really interesting data I'd like to share...." and BAM — brilliance established.</p>
5. Show off your Zoom-saviness.<p>Try saying, "You know you can mute people, right?" to the host when they beg whoever's got the lawn mower and crying baby in the background to put themselves on mute for the nth time.<br></p>
6. Create an alter ego.<p>This tactic requires commitment, but the pay off is certainly worth it. Join the Zoom meeting from your normal account + name, and then join it again on a second device from an alias. Have your alter-ego ask some probing or stat-based questions in the chat and have the answers ready ahead of time. It should work something like this:</p><p style="margin-left: 20px;"><strong>Your alter ego Charlene</strong><strong>:</strong> "Does anyone know what percentage conversion rates increased by in Q2?"</p><p style="margin-left: 20px;"><strong>Real you</strong>: *doesn't miss a beat* "It looks like Charlene has a question in the chat. That would be 36%."</p><div>Never mind that no one on your team knows who Charlene is or why she's at this meeting, they'll be too blown away by your brilliance to notice. (Bonus points if you use this strategy in conjunction with techniques 1, 2, 3 or 4!)</div>
7. Place an obscure object in your background that exudes intelligence.<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMzQ0ODYxOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNzk5Njg2Mn0.V9_-3Ij3v_QndseqlrXRt5Nn39EJ97-itjls5zzYPf8/img.png?width=980" id="a369d" class="rm-shortcode" data-rm-shortcode-id="604a2f04b53c2e3bc801bfa5256f367b" data-rm-shortcode-name="rebelmouse-image" /><p><br></p><p>We're talking a telescope, or perhaps a hardcover copy of <em>War & Peace </em>(no one need know that its only purpose in your life is as a makeshift yoga block).</p><p>If you don't have any suitable props at your disposal, do not despair: download some screenshots of Sheldon's apartment from <em>Big Bang Theory </em>or the chalkboard in <em>Good Will Hunting </em>and use those as a virtual background.</p>
8. Ask "Is this really the best course of action given the current climate?"<p>Economic collapse, COVID, racism… No need to specify whether you're referring to one or all of the above; just sit back and watch your boss squirm amidst the ambiguity.</p><p>This strategy pairs very well with techniques 2 and 3. You can prep additional vague-but-probing questions ahead of time and pepper them into the chat box throughout the meeting:</p><ul><li>How will this scale?</li><li>Do we really have the bandwidth for this right now?</li><li>What's the value-add here?</li></ul>
9. Remind everyone that you have a paid Zoom account.<p>"Oh, it looks like we're getting the 40-minute warning. I have a paid account, do you want to switch to my room?" It's helpful, with just a touch of condescension. Everyone knows condescending people are smart. And everyone knows that people with paid Zoom accounts are super important.</p>
10. Tell everyone you have a hard stop.<p>When pressed for details, share your philosophy on "work-from-home" balance and how committed you are to getting up once an hour to walk to your refrigerator.</p>
11. Ask the screensharer/host to "pull something up" for everyone.<p>Ask the presenter to navigate to a screen that only you know how to navigate well. Laugh maniacally while they suffer from crippling performance anxiety. Let them struggle for as long as is tolerable before saying, "Oh you know what? I can just share my screen if you want. That would probably be easier." BAM you're the hero. Don't worry, no one will even pause to consider that you could have proposed this course of action from the start.</p>
12. Say Zoom fatigue as many times as possible.<p>If you're too tired to employ any of the other strategies, just say "I know everyone is experiencing a lot of Zoom fatigue, so we can keep this meeting short." Then hang up as quickly as possible. Meeting averted! </p><p>After all, there's no better way to demonstrate your intelligence in a virtual meeting than to demonstrate why it wasn't really necessary in the first place. </p>
A five-step framework for addressing systematic racism at work
The world has changed in the past few weeks.
We're watching corporations and organizations across the world come out in support of Black lives in droves. Many of those organizations are doing so for the first time in their history.
I sat in front of my CEO to discuss several complaints of racism. I was new to my role as a Culture Director. I was nervous about his reaction to the complaints. But I also knew he strongly supported developing this new department; I knew that he would take the right steps. So I was shocked when I heard him say sheepishly, "I don't know, Noelle...all of this stuff about racism. I just don't see it. I don't even see color. I'm pretty much color blind."
Living in the midst of a pandemic has brought about a whole host of changes and challenges for workplaces and employees. One of the most notable? Virtual interviewing. With most on-site interviews on hold for the foreseeable future, it's important that you be prepared to make a great first impression—virtually.